Barrel Holdings

What if growth wasn’t about “more” but “better”?

And what if there was a system for “better”?

That’s what we do at Barrel Holdings.

We help agency founders turn strong businesses into scalable, durable companies by installing agency systems that reduce chaos, protect margins, and unlock real value by:

→ partnering with agency founders & leaders
→ shifting founders out of daily sales & delivery
→ installing financial visibility & margin discipline
→ training teams on scoping, pricing & resourcing
→ building frameworks for recurring revenue streams
→ engineering systems for growth without dependency
→ coaching on workload capacity safeguards & burnout

There’s more.

And it is my job to make “more” - and all - of that agency wisdom binge-worthy.

Curious how we acquire, manage, and launch agency businesses?

🔗 Check us out: https://www.barrel-holdings.com/

Marketing Lead

outonomi

There’s no shortage of advice on how to become successful.

The real challenge?

Staying successful.

(In a way that evolves with you.)

My private coaching work is built for executives, entrepreneurs, founders, and thought leaders who’ve built great careers, businesses, and companies - but feel the quiet strain of titles, KPIs, and growth outpacing their vision for life.

Problems I helped my clients solve:

"I’m clear on what I don’t want.”
“This isn’t the life I truly want to lead.”
"This next chapter needs to be intentional."
"For the first time, I don’t have a 5-year plan."
"I’ve outgrown the version of myself. Now what?”
"I’m no longer sure this is my definition of success."
"I just can’t see myself doing this for the next 10 years."
"Success doesn’t mean the same thing it did five years ago."
"I’ve worked so hard to get here, but I don’t want here anymore."
“Ambition isn’t the problem. Figuring out what to do next with it…is.”

Since I’ve lived what you are walking through, I now bring both the personal experience and 7 coaching certifications to help you move through it all clearly, calmly, and efficiently.

My approach blends:

• Designing beliefs that fit your whole life
• Figuring out who you are & what you want
• Expanding your personal capacity for growth
• Building leadership identity grounded in clarity
• Untangling the subconscious patterns you carry

Because success isn’t one definition.
It’s allowed to evolve as you do.

If you’re an executive or founder ready to grow into what’s next, this is where we do that work.

✨ Private coaching application opening soon.

Founder | Private Coach to Executives

Chief

As I infamously said: "Success is just a starting point."

To us, at Chief, success is a place of service.
It is where grace, grit, and intention meet.
It is a place of connection.

It is how we live our lives.

This is why I am incredibly proud to belong to a private membership network that connects and supports the most powerful women executives, sharing playbooks with those who see themselves as both ambitious and empathic, driving change on all levels of their organizations.

Welcome to a place where there is room for all of you - and where we celebrate those who pave the way to bring others with them.

🌿 Here's to building impactful businesses.
✨ Here's to being impactful humans.

Member

IM Digital

Stories power strategies.

I learned that here.

I learned what it means to translate a story into...
→ an impactful initiative;
→ an ROI-driving project;
→ a needle-moving event.

I've learned what it means to champion transformational narratives and had a front-row seat to their power unfolding over multiple cities, continents, clients, partners, projects, and company sizes.

This is all to say...

Our job is not to get the strategy piece first.
Our job is to get the story right. 

If the story is right, the strategy unfolds.

Purposeful storytelling isn't show business; it is simply good business.

Vice President Strategic Initiatives

Innovation is the movement of intellect and imagination in the direction of growth.

It is NOT a result of logical thinking, even though its result should be logical structure.

Its goal is NOT to identify THE thing to say "Yes" to but to identify all the things we will say "No" to. 

In its essence, innovation is about making a bet on a future only few can see and trusting yourself enough to be willing to go on the journey.

👉 Whether through workshops and sprints (over 150 under my belt);
👉 Whether through events big and small (Shoptalk included);
👉 Whether through working with clients (valued at $1,9B)

I have been on journeys that resulted in creating an innovation portfolio, building diversified innovation strategies, and driving top-line growth through innovation.

I have loved every single moment, especially the ones where I served as a "professional needle mover" operating on the intersection of strategy, creativity, and psychology.

💌 In the words of the people I was able to serve: "It's like you borrow us the energy to see change as an opportunity. And then we get to translate the opportunity into clarity, and from there... well, it's easy to grow."

Vice President of Innovation

The role that became a platform for expression.

Our clients.
Our own.
Mine.

Taking over the creative efforts at an agency that was deeply rooted in complex integrations and known for its technological savviness was... a lot.

But I was curious, I loved a challenge, and I saw a gap between the ask and the value we could deliver. It asked for slight restructuring, rebranding, and navigation of 9 - but we made it happen.

🙌 It resulted in a top-performing revenue channel.
🙌 It resulted in the launching of Design Sprints.
🙌 It resulted in a profit increase.

More importantly, it resulted in us re-positioning ourselves as a full-service agency, a place where creativity and commerce meet, with competence and contribution at its core.

Over this period, we launched mid-COVID-19 materials, which led to 3 deals worth over $600k signed in a week, collaborating and partnering with the likes of PayPal, Adobe, and Salesforce, and personally heading tailor-made workshops with target key accounts.

🎯 As I fondly like to remember, that was the moment when we started pushing our brands in new directions, fueling their growth through visual, visionary storytelling.

Head of Creative

From nothing... to - my oh my - quite something.

I was always a storyteller.
I loved stacks of books.
I enjoyed the words.

(I adored their power. 🤤)

This role was the first place where my words found a home.

They got me from a small-town adventurer and aspiring dreamer into the role of blog writer who got her work published on the Adobe website, driving the Mobile Optimization Initiative and spearheading the Magento Imagine efforts.

The words spoke through me, and they were loud, and they were clear. They got us leads (over 130 per venture), they got us on the Imagine Excellence awards shortlist, and they got us into rooms where the impact was made.

It was there and then that I realized...

→ I want to keep talking.
→ I want to keep sharing.
→ I want to keep evolving.

And I want to take as many people as possible with me.

Marketing Director

Inchoo

Marketing and Communications Coordinator

Sales and Marketing Intern

AIESEC

Vice President for Business to Customers

Talent Development Manager

External Relations Team Member

Organizing Commitee of Local Training Seminar

Task Force for Brand Audit

I was always the “behind-the-scenes” girl:

• Servicing $1.9B clients;
• Leading growth and strategy;
• Pushing Inc. 500 agencies forward;
• Starting & scaling 7-figure departments;
• Collecting big brand platform partnerships;
• Evolving agencies from 12 to +100 employees;
• Running PayPal initiatives & Shoptalk workshops…

Eventually, I noticed a pattern, one I’ve seen in boardrooms, exec teams, and inside myself:

Scaling a business isn’t the hard part.
Scaling your leadership, your identity, and your capacity for success happening 𝘸𝘪𝘵𝘩 you, instead of 𝘵𝘰 you—that’s where it starts to ache.

That realization cracked open a question:

What if the goal isn’t just growth, but 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁?

So I made space for a new kind of success. One that is sustainable. One that included my full self. 

Since then:

→ Got 7x coaching certifications
→ Became a VP & a Board Member
→ Grew from 1k to ~15k social followers
→ Organized events with the US Embassy
→ Spoke at events, panels, and workshops
→ Personally coached 50+ female executives
→ Became a top 3% LinkedIn Creator (Favikon)
→ Became a member of CHIEF (hi, female execs!)
→ Launched my own newsletter for high-performers
→ Confidently moved from the agency world to holdcos
→ Founded OUTONOMI, the platform for sustainable success

None of this happened by accident.

It happened the moment I redefined success on my terms, and built everything else to match it.

That’s the work I now do every week: helping high-achievers recalibrate what they lead, how they live, and who they get to be inside OUTONOMI.

And I’m so grateful you’re here.

———

👋 Follow for weekly insights on leadership, growth, strategy & sustainable success.

🔥 Try my newsletter OUTONOMI—1,500+ women executives subscribe for private insights on sustainable success every week.

🚀 Want to grow your leadership, inside and out? Apply for my private coaching. Next slot available in July.

Ivona Namjesnik

Creating Your Plan

Since founding Creating Your Plan, my mission has been clear: to help fellow service providers create businesses that are not only successful but also genuinely align with their personal lives. 

My approach is practical and down-to-earth, focusing on strategies that deliver real results.

Highlights of My Journey:

》Business Transformation: I've worked with professionals from various service provider industries, such as accounting, HR, and marketing, guiding them away from traditional hourly billing towards more scalable and fulfilling business models.

》Personalized Strategy Development:  I've crafted bespoke strategies, focusing on aligning their business with their lifestyle, leading to improved satisfaction and reduced stress.

》Efficient Operations Through Technology: Utilizing technology, including AI, I've helped clients streamline their operations, enhancing efficiency while keeping their unique business touch intact.

》Adaptation and Continuous Learning: I keep myself updated with the latest trends and methods, ensuring my clients always get the most relevant and effective advice.

Running Creating Your Plan has been more than managing a business; it's been a journey of continuous learning and sharing, filled with rewarding experiences from helping service providers achieve their goals.

Strategy Consultant

Are you struggling to make your practice as profitable as you’d like?  
Are you tired of being offered one and done Masterclasses that promise to solve all your problems but aren’t strategic and have no feedback or one-to-one coaching?  

Read on if...
👉 You want to be able to build profitable service offerings that your clients are happy to pay for.
👉 You’re tired of relying on tax season for most of your revenue generation.
👉 You hate the idea of delivering services that are frustrating and feel tedious just to pay the bills and cover payroll.
👉 You’re ready to stop trading your time for money and start delivering services that light you up, not burn you out.

Strategy + Execution Consultant for Tax Professionals and Accountants

There are coaches who help you visualize, coaches who help strategize, and coaches who help you plan, and yes, I do all of those. But where I "specialize" is the space between visualization and actualization. It’s called implementation.

I provide coaching and consulting to help service-based business owners align their "people plan" with their business objectives. I work with owners and their teams in a "done with you" capacity while helping them map out roles and responsibilities, delegation plans, workflows and processes, and client experience systems so owners can grow their businesses while building a better work-life balance.

Strategy + Execution Consultant

Helping experts & professional service providers escape the time-for-money trap by packaging their expertise into scalable offers.

You’ve spent years honing your skills, delivering incredible results, and building a reputation as the go-to expert for your clients.

But now, you’re stuck in a cycle of trading time for money.

➟ Endless one-on-one advisory sessions.
➟ Done-for-you services that leave you burned out.
➟ A constant grind with no clear path to scalability.

You’re left wondering:

➟ “Will I ever be able to increase my income without sacrificing more time and energy?”
➟ “How can I make a bigger impact without giving up my personal life?”
➟ “Is this really what I signed up for when I started my practice?”

Staying stuck in this cycle isn’t sustainable—and it doesn’t reflect the vision you had for your practice. 
It’s time to take back control and build a business that works for you.

The Solution: The Scalable Offer System
Over the past 9+ years, I’ve worked with accounting practice owners just like you to help them escape the time-for-money trap and build scalable, profitable practices that align with their goals.

My proven Scalable Offer System is a three-phase roadmap designed to help you transition to a lean, profitable practice built around high-value, scalable offers—without working more hours or hiring more staff.

You don’t need to overhaul everything overnight. 
Small, intentional changes can create a ripple effect that transforms your practice step by step.

With the Scalable Offer System, you’ll learn how to:
➟ Package your unique expertise into offers that deliver impact AND profit.
➟ Create a sustainable, scalable business model that aligns with your lifestyle.
➟ Grow your income through client retention and ascension—without working more hours or adding staff.

Imagine this transformation:

➟ A predictable, growing revenue stream you can rely on year after year.
➟ More time for the people and activities that matter most.
➟ Clients who value your expertise and see you as a trusted partner—not just another service provider.

This is the power of the Scalable Offer System.

You don’t need to sacrifice your life to scale your practice. You just need a clear path and the right support to get there.

Ready to escape the time-for-money trap?

DM me ‘scale,’ and let’s build a profitable, lifestyle-friendly practice that works for YOU and your clients.

taplio

The Battle

Ivona Namjesnik

Kathryn H Brown

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