Barrel Holdings

What if growth wasn’t about “more” but “better”?

And what if there was a system for “better”?

That’s what we do at Barrel Holdings.

We help agency founders turn strong businesses into scalable, durable companies by installing agency systems that reduce chaos, protect margins, and unlock real value by:

→ partnering with agency founders & leaders
→ shifting founders out of daily sales & delivery
→ installing financial visibility & margin discipline
→ training teams on scoping, pricing & resourcing
→ building frameworks for recurring revenue streams
→ engineering systems for growth without dependency
→ coaching on workload capacity safeguards & burnout

There’s more.

And it is my job to make “more” - and all - of that agency wisdom binge-worthy.

Curious how we acquire, manage, and launch agency businesses?

🔗 Check us out: https://www.barrel-holdings.com/

Marketing Lead

outonomi

There’s no shortage of advice on how to become successful.

The real challenge?

Staying successful.

(In a way that evolves with you.)

My private coaching work is built for executives, entrepreneurs, founders, and thought leaders who’ve built great careers, businesses, and companies - but feel the quiet strain of titles, KPIs, and growth outpacing their vision for life.

Problems I helped my clients solve:

"I’m clear on what I don’t want.”
“This isn’t the life I truly want to lead.”
"This next chapter needs to be intentional."
"For the first time, I don’t have a 5-year plan."
"I’ve outgrown the version of myself. Now what?”
"I’m no longer sure this is my definition of success."
"I just can’t see myself doing this for the next 10 years."
"Success doesn’t mean the same thing it did five years ago."
"I’ve worked so hard to get here, but I don’t want here anymore."
“Ambition isn’t the problem. Figuring out what to do next with it…is.”

Since I’ve lived what you are walking through, I now bring both the personal experience and 7 coaching certifications to help you move through it all clearly, calmly, and efficiently.

My approach blends:

• Designing beliefs that fit your whole life
• Figuring out who you are & what you want
• Expanding your personal capacity for growth
• Building leadership identity grounded in clarity
• Untangling the subconscious patterns you carry

Because success isn’t one definition.
It’s allowed to evolve as you do.

If you’re an executive or founder ready to grow into what’s next, this is where we do that work.

✨ Private coaching application opening soon.

Founder | Private Coach to Executives

Chief

As I infamously said: "Success is just a starting point."

To us, at Chief, success is a place of service.
It is where grace, grit, and intention meet.
It is a place of connection.

It is how we live our lives.

This is why I am incredibly proud to belong to a private membership network that connects and supports the most powerful women executives, sharing playbooks with those who see themselves as both ambitious and empathic, driving change on all levels of their organizations.

Welcome to a place where there is room for all of you - and where we celebrate those who pave the way to bring others with them.

🌿 Here's to building impactful businesses.
✨ Here's to being impactful humans.

Member

IM Digital

Stories power strategies.

I learned that here.

I learned what it means to translate a story into...
→ an impactful initiative;
→ an ROI-driving project;
→ a needle-moving event.

I've learned what it means to champion transformational narratives and had a front-row seat to their power unfolding over multiple cities, continents, clients, partners, projects, and company sizes.

This is all to say...

Our job is not to get the strategy piece first.
Our job is to get the story right. 

If the story is right, the strategy unfolds.

Purposeful storytelling isn't show business; it is simply good business.

Vice President Strategic Initiatives

Innovation is the movement of intellect and imagination in the direction of growth.

It is NOT a result of logical thinking, even though its result should be logical structure.

Its goal is NOT to identify THE thing to say "Yes" to but to identify all the things we will say "No" to. 

In its essence, innovation is about making a bet on a future only few can see and trusting yourself enough to be willing to go on the journey.

👉 Whether through workshops and sprints (over 150 under my belt);
👉 Whether through events big and small (Shoptalk included);
👉 Whether through working with clients (valued at $1,9B)

I have been on journeys that resulted in creating an innovation portfolio, building diversified innovation strategies, and driving top-line growth through innovation.

I have loved every single moment, especially the ones where I served as a "professional needle mover" operating on the intersection of strategy, creativity, and psychology.

💌 In the words of the people I was able to serve: "It's like you borrow us the energy to see change as an opportunity. And then we get to translate the opportunity into clarity, and from there... well, it's easy to grow."

Vice President of Innovation

The role that became a platform for expression.

Our clients.
Our own.
Mine.

Taking over the creative efforts at an agency that was deeply rooted in complex integrations and known for its technological savviness was... a lot.

But I was curious, I loved a challenge, and I saw a gap between the ask and the value we could deliver. It asked for slight restructuring, rebranding, and navigation of 9 - but we made it happen.

🙌 It resulted in a top-performing revenue channel.
🙌 It resulted in the launching of Design Sprints.
🙌 It resulted in a profit increase.

More importantly, it resulted in us re-positioning ourselves as a full-service agency, a place where creativity and commerce meet, with competence and contribution at its core.

Over this period, we launched mid-COVID-19 materials, which led to 3 deals worth over $600k signed in a week, collaborating and partnering with the likes of PayPal, Adobe, and Salesforce, and personally heading tailor-made workshops with target key accounts.

🎯 As I fondly like to remember, that was the moment when we started pushing our brands in new directions, fueling their growth through visual, visionary storytelling.

Head of Creative

From nothing... to - my oh my - quite something.

I was always a storyteller.
I loved stacks of books.
I enjoyed the words.

(I adored their power. 🤤)

This role was the first place where my words found a home.

They got me from a small-town adventurer and aspiring dreamer into the role of blog writer who got her work published on the Adobe website, driving the Mobile Optimization Initiative and spearheading the Magento Imagine efforts.

The words spoke through me, and they were loud, and they were clear. They got us leads (over 130 per venture), they got us on the Imagine Excellence awards shortlist, and they got us into rooms where the impact was made.

It was there and then that I realized...

→ I want to keep talking.
→ I want to keep sharing.
→ I want to keep evolving.

And I want to take as many people as possible with me.

Marketing Director

Inchoo

Marketing and Communications Coordinator

Sales and Marketing Intern

AIESEC

Vice President for Business to Customers

Talent Development Manager

External Relations Team Member

Organizing Commitee of Local Training Seminar

Task Force for Brand Audit

I was always the “behind-the-scenes” girl:

• Servicing $1.9B clients;
• Leading growth and strategy;
• Pushing Inc. 500 agencies forward;
• Starting & scaling 7-figure departments;
• Collecting big brand platform partnerships;
• Evolving agencies from 12 to +100 employees;
• Running PayPal initiatives & Shoptalk workshops…

Eventually, I noticed a pattern, one I’ve seen in boardrooms, exec teams, and inside myself:

Scaling a business isn’t the hard part.
Scaling your leadership, your identity, and your capacity for success happening 𝘸𝘪𝘵𝘩 you, instead of 𝘵𝘰 you—that’s where it starts to ache.

That realization cracked open a question:

What if the goal isn’t just growth, but 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁?

So I made space for a new kind of success. One that is sustainable. One that included my full self. 

Since then:

→ Got 7x coaching certifications
→ Became a VP & a Board Member
→ Grew from 1k to ~15k social followers
→ Organized events with the US Embassy
→ Spoke at events, panels, and workshops
→ Personally coached 50+ female executives
→ Became a top 3% LinkedIn Creator (Favikon)
→ Became a member of CHIEF (hi, female execs!)
→ Launched my own newsletter for high-performers
→ Confidently moved from the agency world to holdcos
→ Founded OUTONOMI, the platform for sustainable success

None of this happened by accident.

It happened the moment I redefined success on my terms, and built everything else to match it.

That’s the work I now do every week: helping high-achievers recalibrate what they lead, how they live, and who they get to be inside OUTONOMI.

And I’m so grateful you’re here.

———

👋 Follow for weekly insights on leadership, growth, strategy & sustainable success.

🔥 Try my newsletter OUTONOMI—1,500+ women executives subscribe for private insights on sustainable success every week.

🚀 Want to grow your leadership, inside and out? Apply for my private coaching. Next slot available in July.

Ivona Namjesnik

Root Cause Accounting

I empower small business owners and nonprofits to take control of their finances, build resilient systems, and make informed decisions that drive success.

Founder

IEP For Me

SKY Acquisitions

•	Evaluate potential investment opportunities for project financing based on viability, market trends, and risk assessment
•	Develop financial models and conduct scenario analyses to assess project feasibility and potential returns on investment

Founder/Chief Financial Officer

Tree House Craft Cannabis

•	Review retail store metrics to recommend a strategy to Ownership designed to drive additional customer traffic and increase average order value
•	Analyze financial reporting to determine opportunities for risk mitigation, reduction of expenses, and to streamline processes 
•	Designed and implemented a systematic review of inventory levels across all inventory categories to streamline ordering, maximize cash flow, and inform future purchases
•	Manage Human Resources functions including healthcare benefits, employee onboarding, salary increases, disciplinary matters, payroll, and terminations
•	Research market data, wholesale vendors, and competitor pricing to approve inventory orders and set retail pricing to achieve desired margins 
•	Structure vendors and service contracts to minimize the tax implications of IRS Section 280E
•	Implemented platforms for employee benefits, payroll, line of credit for working capital, and point of sale systems

Controller

UC Funds

•     Administer the budget process for a 490 unit multifamily property to recommend a financial strategy to the CEO and management, including cash flows, capital projects and distributions
•     Review cash flows, market conditions, projected revenue, and staffing levels for hotel portfolio
•     Manage monthly and quarterly investor distributions and conduct detailed performance analysis
•     Develop policies and procedures to improve financial reporting, streamline workflows, and mitigate risk
•     Partner with consultants on employment, permitting, and taxation issues to remain in compliance with applicable state and local regulations
•     Voting member of Internal Loan Committee for loan approval on underwritten deals including the review of borrower financials, capital stacks, local demographics, business plans, and investor returns
•     Supervise staff on day-to-day property operations including payroll, receivables, payables, and financial reporting

Boston Development Group

•	Supervise staff, including training and development, handling personnel issues, preparing reviews, and overseeing department deliverables and performance
•	Collaborate with senior management to prepare consolidated portfolio financials, corporate budgets, and monthly reforecasts
•	Review and evaluate internal procedures across departments to capture additional revenue and mitigate potential risk
•	Manage day-to-day accounting operations, general ledger reporting, monthly close process, and billing functions

Pyramid Hotel Group

•	Initiate structural changes to corporate accounting software, including improvements to maintenance of entities, general ledger accounts, user access, and financial reporting structure
•	Develop and implement general ledger reporting procedures and other departmental policies
•	Supervise staff of four, including training and development, handling personnel issues, preparing reviews and overseeing department deliverables and performance
•	Manage day-to-day accounting operations, general ledger reporting, monthly close process, and billing functions 
•	Collaborate with senior management to prepare corporate budget and monthly reforecast
•	Assemble and administer completion of financial statements and resolve auditor inquiries

Director of Finance

•	Draft monthly financial reporting for capital partners comprising of a detailed revenue and expense analysis, cash flow, reforecast, and equity statement
•	Prepare month-end account reconciliations including cash, accounts receivable, accruals, and bank statements
•	Compose quarterly investor correspondence, including a detailed analysis of property performance metrics

Accounting Manager

The Davis Companies

•	Prepare monthly variance reporting, cash flows, reforecast, and executive summaries for internal and investor distribution
•	Provide third-party clients with financial reporting, variance analysis, and cash flow statements as required by management agreements
•	Review mortgage documents to ensure timely submission of escrow requisitions and debt reporting requirements

Senior Property Accountant

Centro Properties Group (Formerly Heritage Property Investment  Trust)

•	Prepare corporate level account reconciliations, including FF&E, property management fees, and leasing commissions   
•	Calculate NOI and occupancy information for lender debt covenants

Heritage Property Investment Trust

•	Review operating expense reconciliations prepared by staff accountants, including analysis and explanation of changes in recovery rates 
•	Ensure timely completion of general ledger closing process for property level accounts on a monthly basis

Property Accountant

•	Assemble and bill monthly, quarterly, semi-annual, and year-end reconciliations for common area maintenance, real estate tax, insurance, and utilities

Billing Analyst

Approachable Accounting for Small Businesses | Founder at Root Cause Accounting

I’m on a mission to help small businesses and nonprofits unlock more growth.

My secret weapon: transparent and approachable accounting.

You have a successful business, a buzzing location, and clients you love.
But it’s not all unicorns…

You also have logistical headaches, bureaucratic hurdles, and struggle with all the red tape that traditional small business deals with. Weekly.

My goal is to simplify accounting, making it accessible and understandable, so that as a business owner you can focus on what you do best: growing your business.

I spent the last two decades working in property management with over 100+ different businesses to help them not only survive, but thrive.

I got really good at immersing myself into the details of a business and coming up with creative solutions that unlocked massive returns for them that were hiding in plain sight.

I helped them:
→ Increase revenue and reduce expenses.
→ Create systems to track receivables.
→ Track revenue and expenses.
→ Future-proof their cash flow.

It’s common to feel overwhelmed and unsure about how to find solutions for running your business effectively. This can lead to missed opportunities and financial instability.

I flip the script: I demystify accounting, breaking it down into simple, actionable steps. By providing the right tools and support, I empower small business owners to take control of their finances, build resilient systems, and make informed decisions that drive success.

✨ Send me a DM to learn more!

Accounting is more than balancing the books.

It's about creating a transparent, sustainable financial foundation that supports your business goals. Together, we can navigate the complexities of accounting and build a future where your business thrives.

taplio

The Battle

Ivona Namjesnik

Kyle York

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