Barrel Holdings

What if growth wasn’t about “more” but “better”?

And what if there was a system for “better”?

That’s what we do at Barrel Holdings.

We help agency founders turn strong businesses into scalable, durable companies by installing agency systems that reduce chaos, protect margins, and unlock real value by:

→ partnering with agency founders & leaders
→ shifting founders out of daily sales & delivery
→ installing financial visibility & margin discipline
→ training teams on scoping, pricing & resourcing
→ building frameworks for recurring revenue streams
→ engineering systems for growth without dependency
→ coaching on workload capacity safeguards & burnout

There’s more.

And it is my job to make “more” - and all - of that agency wisdom binge-worthy.

Curious how we acquire, manage, and launch agency businesses?

🔗 Check us out: https://www.barrel-holdings.com/

Marketing Lead

outonomi

There’s no shortage of advice on how to become successful.

The real challenge?

Staying successful.

(In a way that evolves with you.)

My private coaching work is built for executives, entrepreneurs, founders, and thought leaders who’ve built great careers, businesses, and companies - but feel the quiet strain of titles, KPIs, and growth outpacing their vision for life.

Problems I helped my clients solve:

"I’m clear on what I don’t want.”
“This isn’t the life I truly want to lead.”
"This next chapter needs to be intentional."
"For the first time, I don’t have a 5-year plan."
"I’ve outgrown the version of myself. Now what?”
"I’m no longer sure this is my definition of success."
"I just can’t see myself doing this for the next 10 years."
"Success doesn’t mean the same thing it did five years ago."
"I’ve worked so hard to get here, but I don’t want here anymore."
“Ambition isn’t the problem. Figuring out what to do next with it…is.”

Since I’ve lived what you are walking through, I now bring both the personal experience and 7 coaching certifications to help you move through it all clearly, calmly, and efficiently.

My approach blends:

• Designing beliefs that fit your whole life
• Figuring out who you are & what you want
• Expanding your personal capacity for growth
• Building leadership identity grounded in clarity
• Untangling the subconscious patterns you carry

Because success isn’t one definition.
It’s allowed to evolve as you do.

If you’re an executive or founder ready to grow into what’s next, this is where we do that work.

✨ Private coaching application opening soon.

Founder | Private Coach to Executives

Chief

As I infamously said: "Success is just a starting point."

To us, at Chief, success is a place of service.
It is where grace, grit, and intention meet.
It is a place of connection.

It is how we live our lives.

This is why I am incredibly proud to belong to a private membership network that connects and supports the most powerful women executives, sharing playbooks with those who see themselves as both ambitious and empathic, driving change on all levels of their organizations.

Welcome to a place where there is room for all of you - and where we celebrate those who pave the way to bring others with them.

🌿 Here's to building impactful businesses.
✨ Here's to being impactful humans.

Member

IM Digital

Stories power strategies.

I learned that here.

I learned what it means to translate a story into...
→ an impactful initiative;
→ an ROI-driving project;
→ a needle-moving event.

I've learned what it means to champion transformational narratives and had a front-row seat to their power unfolding over multiple cities, continents, clients, partners, projects, and company sizes.

This is all to say...

Our job is not to get the strategy piece first.
Our job is to get the story right. 

If the story is right, the strategy unfolds.

Purposeful storytelling isn't show business; it is simply good business.

Vice President Strategic Initiatives

Innovation is the movement of intellect and imagination in the direction of growth.

It is NOT a result of logical thinking, even though its result should be logical structure.

Its goal is NOT to identify THE thing to say "Yes" to but to identify all the things we will say "No" to. 

In its essence, innovation is about making a bet on a future only few can see and trusting yourself enough to be willing to go on the journey.

👉 Whether through workshops and sprints (over 150 under my belt);
👉 Whether through events big and small (Shoptalk included);
👉 Whether through working with clients (valued at $1,9B)

I have been on journeys that resulted in creating an innovation portfolio, building diversified innovation strategies, and driving top-line growth through innovation.

I have loved every single moment, especially the ones where I served as a "professional needle mover" operating on the intersection of strategy, creativity, and psychology.

💌 In the words of the people I was able to serve: "It's like you borrow us the energy to see change as an opportunity. And then we get to translate the opportunity into clarity, and from there... well, it's easy to grow."

Vice President of Innovation

The role that became a platform for expression.

Our clients.
Our own.
Mine.

Taking over the creative efforts at an agency that was deeply rooted in complex integrations and known for its technological savviness was... a lot.

But I was curious, I loved a challenge, and I saw a gap between the ask and the value we could deliver. It asked for slight restructuring, rebranding, and navigation of 9 - but we made it happen.

🙌 It resulted in a top-performing revenue channel.
🙌 It resulted in the launching of Design Sprints.
🙌 It resulted in a profit increase.

More importantly, it resulted in us re-positioning ourselves as a full-service agency, a place where creativity and commerce meet, with competence and contribution at its core.

Over this period, we launched mid-COVID-19 materials, which led to 3 deals worth over $600k signed in a week, collaborating and partnering with the likes of PayPal, Adobe, and Salesforce, and personally heading tailor-made workshops with target key accounts.

🎯 As I fondly like to remember, that was the moment when we started pushing our brands in new directions, fueling their growth through visual, visionary storytelling.

Head of Creative

From nothing... to - my oh my - quite something.

I was always a storyteller.
I loved stacks of books.
I enjoyed the words.

(I adored their power. 🤤)

This role was the first place where my words found a home.

They got me from a small-town adventurer and aspiring dreamer into the role of blog writer who got her work published on the Adobe website, driving the Mobile Optimization Initiative and spearheading the Magento Imagine efforts.

The words spoke through me, and they were loud, and they were clear. They got us leads (over 130 per venture), they got us on the Imagine Excellence awards shortlist, and they got us into rooms where the impact was made.

It was there and then that I realized...

→ I want to keep talking.
→ I want to keep sharing.
→ I want to keep evolving.

And I want to take as many people as possible with me.

Marketing Director

Inchoo

Marketing and Communications Coordinator

Sales and Marketing Intern

AIESEC

Vice President for Business to Customers

Talent Development Manager

External Relations Team Member

Organizing Commitee of Local Training Seminar

Task Force for Brand Audit

I was always the “behind-the-scenes” girl:

• Servicing $1.9B clients;
• Leading growth and strategy;
• Pushing Inc. 500 agencies forward;
• Starting & scaling 7-figure departments;
• Collecting big brand platform partnerships;
• Evolving agencies from 12 to +100 employees;
• Running PayPal initiatives & Shoptalk workshops…

Eventually, I noticed a pattern, one I’ve seen in boardrooms, exec teams, and inside myself:

Scaling a business isn’t the hard part.
Scaling your leadership, your identity, and your capacity for success happening 𝘸𝘪𝘵𝘩 you, instead of 𝘵𝘰 you—that’s where it starts to ache.

That realization cracked open a question:

What if the goal isn’t just growth, but 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁?

So I made space for a new kind of success. One that is sustainable. One that included my full self. 

Since then:

→ Got 7x coaching certifications
→ Became a VP & a Board Member
→ Grew from 1k to ~15k social followers
→ Organized events with the US Embassy
→ Spoke at events, panels, and workshops
→ Personally coached 50+ female executives
→ Became a top 3% LinkedIn Creator (Favikon)
→ Became a member of CHIEF (hi, female execs!)
→ Launched my own newsletter for high-performers
→ Confidently moved from the agency world to holdcos
→ Founded OUTONOMI, the platform for sustainable success

None of this happened by accident.

It happened the moment I redefined success on my terms, and built everything else to match it.

That’s the work I now do every week: helping high-achievers recalibrate what they lead, how they live, and who they get to be inside OUTONOMI.

And I’m so grateful you’re here.

———

👋 Follow for weekly insights on leadership, growth, strategy & sustainable success.

🔥 Try my newsletter OUTONOMI—1,500+ women executives subscribe for private insights on sustainable success every week.

🚀 Want to grow your leadership, inside and out? Apply for my private coaching. Next slot available in July.

Ivona Namjesnik

Strategic Landing Pages That Make You Look Premium, Sell Better & Stay Top-of-Mind

What if your website's conversion rates doubled?

I've analyzed over 100 websites and discovered a common issue: their conversion rates were alarmingly low.

Why?

Was it due to their poor design? Hell yes!!!

You might wonder about the role of design in conversions, but remember, it's the first impression.

If your website design doesn't hook the visitors, they never scroll. That means no scroll -> no interest in your offer, and that's how your conversion rates drop.

But fear not, I won't let your conversions stay low and make you feel sad.

Here's how I can help you:

If you don't have a website yet, congratulations! You're in the right place. I'll craft a website that looks stunning and boost your personal brand, which means more $$$.

OR

If you have a website but it isn't converting, what's stopping you? I'm here to revamp and optimize it for stellar conversion rates.

And 

If you're in need of a landing page to:

- Showcase your Offer
- Increase Newsletter sign-ups
- Schedule more appointments through sales pages

So why wait? Let's create one for you NOW. 

Each month I work with 5 Creators/Founders. 

Act now before all seats are booked! To do so, simply go to my 'Featured Section' and book a 1:1 discovery call or you can DM me to see if we're good fit.

Muhammad Ibrahim

Do you have $10K to build your website?

If not, you’re not alone.

Most founders I meet think they need to invest $5K, $8K, or even $10K on a “full website.”

But what if I told you that you actually don’t need to invest that much money?

There’s a way that costs less and delivers 2-3x better results.

That is: build a landing page.

But, but, but… only if you have one clear offer OR your services are interconnected.

That’s why I created Webrahim LaunchCore, my streamlined, high-converting landing page offer.

And the best part? You don’t need to wait months (like when you hire someone to build a website and it drags on forever).

Here’s what things will look like once I onboard you:

Day 1: You get a Google form with all the right questions
Day 2: You fill it out, fast and easy
Day 3: I analyze your answers + research your audience
Day 4: I plan your layout and conversion-focused sections
Day 5: I write the entire copy (with voice-of-customer magic)
Day 6: You review → I refine
Day 7: Design kicks off
Day 8: Final tweaks and design approval
Day 9: Development day, fully functional build
Day 10: Final test, final polish, and launch day
Day 11: You now have a page that sells for you, 24/7
Day 12: You start recommending me everywhere 😏

So if you’re serious about attracting the right audience… 

don’t wait months to launch the page that sells for you.

Let’s get it done and done right.

DM me “Launch Core” and I’ll handle the rest.

Check out my work here: https://webrahim.com

LaunchCore

From a marketing perspective, the first thing you should worry about isn’t colors, fonts, animations, or sections.

It’s this:

Can people scan your content and understand what the hell you do in under 5 seconds?

Because people don’t read websites or landing pages.

They scan them.

But here’s where most websites go wrong:

→ center-aligned paragraphs
→ random blocks of text
→ headlines floating without hierarchy
→ sections fighting for attention
→ no visual path for the eye to follow

And when your layout ignores the scanning patterns?

Your message dies.

Which means they don’t stay long enough to understand you.

And people don’t buy what they don’t understand.

This is the real marketing secret:

If your website isn’t scannable, it can’t sell.

But when it is, it becomes your top salesperson.

If you want a website (or landing page) that’s built with real buyer psychology, not random design trends.

DM "Launch" and I’ll send you the details.

A Landing Page Truth You Must Never Forget

Money can buy you traffic… but it can’t buy you the will to live after seeing that 0.5% conversion rate.

And if you’ve ever refreshed your analytics 14 times in one day,
hoping the numbers magically change,
you know exactly what I’m talking about.

Because here’s the part most founders don’t admit:

You’re not struggling because you don’t have traffic.

You’re struggling because your landing page isn’t saying anything.

Not to the right people.
Not at the right moment.

And definitely not in a way that makes them trust you.

So instead, you get:

→ visitors who bounce in 3 seconds
→ leads that ghost before the call
→ DMs from people who aren’t even close to your ideal client
 → “curious but not ready” conversations that drain your team
→ and the emotional breakdown that comes from realizing…


The problem isn’t your offer, it’s the page representing it.

And the painful part?

You built all this traffic.
You invested in content, ads, brand, team.


But the ONE page meant to convert all of it
is confusing people instead of converting them.

That’s the real cost most founders never calculate.

But it doesn’t have to stay like this.

Because once your landing page is clear, intentional, and built around your buyer psychology, everything changes:

→ visitors actually understand what you do
→ your best prospects feel “seen” instantly
→ call bookings go up without posting more
→ budgets increase
→ sales cycles shorten
→ and you start attracting people who ALREADY trust you before the call even starts

That’s what a high-converting landing page does.

It saves you from spending another dollar on traffic you can’t convert.

It gives you a message that actually lands.

 
And it turns your business back into something you enjoy, not something you babysit.

If you’re done watching traffic burn and you’re ready for a landing page that finally converts the way your business deserves…

I’m opening 3 slots for next month (booked in November).

DM “Launch” and I’ll send you the details.

Here’s exactly how much “story + structure” your landing page needs to turn your reputation into revenue.

Most founders don’t need a new offer.

They just need their landing page to say the thing their reputation already proves.

Here’s the exact structure to make that happen 👇

1️⃣ Start with a “this is who I help” headline

Skip the clever lines.
Say the result.
Say who it’s for.

Make it impossible to misunderstand.

2️⃣ Add the 10-second story that builds trust

One simple paragraph.

Not a life story, a relevance story (PLEASE).

Answer:

What problem do you solve?
Why you?
Why now?

This is the story that makes strangers stay.

3️⃣ Show the proof immediately

Your reputation means nothing if it’s hidden.

Drop 3-5 pieces of proof:

wins
metrics
well-known clients
screenshots
mini case studies (2-3 lines each)

Proof is the shortcut to trust.

4️⃣ Break down your process in 3-4 steps

People buy clarity.

Show how working with you works.

Simple, visual, no fluff:

Step 1 → Step 2 → Step 3 → Result

If your process makes sense, your offer feels safer.

5️⃣ Add the “dream outcome section”

Speak to what they secretly want:
 
less stress
predictable leads
faster conversions
confidence in how they show up online

This is where your story becomes their story.

6️⃣ Make the offer stupidly clear

Packages confuse.

Outcomes convert.

Tell them:
 
what’s included
the timeline
the exact deliverables
what they walk away with

No mystery → higher conversions.

7️⃣ Finish with one simple CTA

Not aggressive.
Not pushy.
Just aligned.

When your story meets the right structure,
your landing page stops being a page and 
starts becoming a revenue system.

I’m opening 3 slots for next month (booked in November) to build high-converting landing pages in 7-9 days - copy, design & dev included.

DM “Launch” if you want one of them.

taplio

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Ivona Namjesnik

Muhammad Ibrahim

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Muhammad Ibrahim

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