Hey there👋🏾 Nice to meet you too!😊

I started writing cuz I wasn’t going to do dance trends on TikTok😀

Now, I write about actionable tips to break you into product management, my journey, lessons I learned along the way, the strategies that helped me and side projects I work on.

You may have guessed it, I'm a Product Manager at Microsoft. 

Most people start their day with a cup of coffee, but my day doesn't start if it didn't begin at the gym. 

My job as a PM is to identify a problem, ask annoying questions to understand it more and ask some more questions that help bring experiment-able ideas I can test for potential solutions.

It took me 2years to break into product management. But I believe there's a quicker path and that's why I share my story.

3 things to expect

👉🏾 Actionable PM tips 
👉🏾 Inspiring side projects 
👉🏾 Sneak peek into my mind

One of my core beliefs is that "Tech people don't have two heads". You can do whatever you put your mind to do. 

I'm on a journey inspire as many people as possible to step out of the shadows and do more than just research. 

👉🏾Follow me, If you want to follow along in the journey as I discover, build, experiment, launch and share everything I learn.

Cheers

Justice U.

I am a Product Manager with hands-on experience building, launching, and scaling digital products across Fintech, Marketplace, HR tech, and Edtech platforms. I specialise in turning complex problems into clear, user-centric solutions through strong product discovery, UX design, and quality-driven delivery.

I have led multiple 0→1 and growth-stage initiatives, owning products end-to-end from research and roadmap definition to delivery, testing, and iteration. My work has helped reduce operational effort, improve application completion and onboarding flows, shorten processing times, and increase product adoption.

Over my career, I have:
- Led end-to-end product development from concept to launch, achieving 70% growth in user engagement, 40% faster loan recovery, and 35% reduction in approval time.
- Built and scaled products across industries including fintech, HR tech, Edtech, and talent marketplaces.
- Collaborated with global teams in the U.S., Africa, and fully remote environments to ship high-quality products on time and within scope.
- Designed and executed roadmaps, MVPs, and product iterations using Agile and Lean methodologies.

Core Skills: 
Product Management, Product Roadmap, Product Strategy, User Experience (UX), Agile, Scrum, MVP Development, Stakeholder Management, User Research, Product Analytics, Wireframing, Jira, Figma, A/B Testing, Go-To-Market (GTM) Strategy, Data-Driven Decision Making, Product Discovery, Cross-Functional Team Leadership.

My strengths include product strategy, backlog ownership, stakeholder alignment, KPI definition, and continuous improvement. I thrive in environments where clarity, speed, and customer impact matter.

📩 Let’s Connect 
Whether you’re launching your next big idea or scaling a global product, I’m open to opportunities to collaborate and create value.
Email: rita.ehichioya@gmail.com

taplio

The Battle

Justice U.

Rita Ehichioya

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