🐶 Jacco van der Kooij

Do you know a large Midwest family? Well, if you do, then you know me.  I am the youngest of eight, raised in a small farmers'​ village in the Netherlands. If I picked an apple from the wrong tree on my way home from school, my parents would know about it before I got off my bike.

The family name is like a bank account, and my family has put their savings in it for over 50 years.  We are not rich, but the van der Kooij's are known for our hard work, and willingness to help others. So we never needed a lot of money. For my family, our reputation is the most valued asset and trust is the currency we trade in.  Every day.

Fast forward to today, a time where the subscription (SaaS) business model is impacting organizations big and small.   Why?  Because in the subscription business you MUST make a client successful!  You have to earn an honest word-of-mouth reference by exceeding a client's expectation. You have to work hard and build a reputation. I recognize this as these are the norms and values I was raised on, and I know exactly what to do.

Welcome to my village. Pop. 12,000. Established 2005.

Founder

Winning By Design helps customer to design, build and scale their sales efforts.  With offices in San Francisco, Amsterdam, Sao Paulo, Antwerp, Shanghai and Sydney we help clients big and small with a process driven approach to sales.  The right process executed by trained professional will help you earn more business from the right customers.

Jacco van der Kooij

High ROI profitability boosts that move the needle from custom DFY workflow automations | No upfront development fees nor need for internal IT resources | DM me for your free automation assessment

Traditional SEO gets you found, content gets you chosen.

Turn sunk SEO costs into booked revenue.

Margin Ninja’s authority-content system makes your best buyers choose you—with done-for-you creation, smart distribution, and simple metrics that track to inquiries and bookings, not vanity rankings.

No ads. No long contracts. Just a system that compounds.

I’m Frank Howard, Co-Founder of Margin Ninja. Our authority-content system helps any US SMB B2B or B2C services firm escape the “rank-but-no-revenue” trap.

No ad spend. No expensive keyword arms race. Just a flywheel of authority content that converts visibility into trust and customers.

Our authority-content system is based on content creation, repurposing*, and distribution.
*video, podcasts, news articles, shorts/reels, flipbooks, infographics, social media posts and blog posts

And the secret sauce is how we do the distribution to hundreds of high-traffic, high-authority online properties.

Why most firms still struggle

❌ Burning cash on outdated marketing that seldom converts (traditional SEO)
❌ Spending a fortune on SEO but little to nothing on content marketing
❌ Living on unpredictable referrals
❌ Too busy serving clients to feed the pipeline

💡 The problem isn’t effort—it’s an incomplete system.

What you get with Margin Ninja

✅ Get seen where buyers already look (Google, LinkedIn, podcasts)
✅ Earn trust by leading the conversation in your niche
✅ Attract clients—without chasing leads or buying ads

100 % Done-for-You · Month-to-Month · Zero sales calls (you can purchase right from our site).

This isn’t industry or niche specific – if you spend money on SEO and are disappointed in the results, then this content system is for you.

Your competitors are already shifting to AI-powered content engines. Every month you wait is lost visibility, authority, trust, and revenue.

Let’s make sure your company is the one clients find—and choose. Turn sunk SEO costs into booked revenue. 🚀

Frank Howard

Audience Research + Offer Building in under 2 hours.
(Free Gemini 3.0 Prompts)

Many founders make the mistake of building their offer based on what they already know.

This produces offers that look good, sound good, but don't convert well.

The mistake is overlooking what the audience is REALLY searching for.

Their pain points.
Most desired outcomes.
Actual bottlenecks in their daily operations.

Your solution may be already fixing this, but your offer does not reflect it.

These Gemini 3.0 prompts perform an in-depth audience research to uncover those insights about your ideal customer.

Then they build an offer written in their own pain language that takes them from struggles to their desired outcomes.

I'm sharing them for free.

Want them?

Comment "TWO"
Connect with me and Harald Røine so we can DM you the prompts

BONUS: Repost this and I'll also share his personal sales playbook to close deals on DMs.

Turn sunk SEO costs into booked revenue for US SMBs | Co-Founder @ Margin Ninja | Sharing Tools & Techniques for Client Acquisition

You could be losing up to 70% of your potential revenue.
This B2B protocol fixes it.

My partner has been generating leads and closing deals for B2B companies the past 10 years.

He's seen that for a company that has 1000+ leads, they're likely losing out on 20-70% of potential revenue.

We're talking about unnurtured leads that they try to convert too quickly.

They burn bridges and lose money down the drain.

He's realized that out of fresh leads, only 3-5% are ready to buy now.

It takes anywhere between 3 to 18 months of nurturing to get the remaining leads ready to buy.

That's why he built a B2B protocol that generates leads, qualifies them, and nurtures them till they convert.

This system started more than 1,900 conversations for one of his clients. (A SaaS firm which got acquired)

Last year, he generated 65,000 leads from LinkedIn.

Companies are paying him $30K-$100K for this Protocol.

He built a detailed walkthrough of how it works.

I'm helping him share it for free.

Want it?

Comment "REV"
Connect with me and Harald Røine so we can send it to your DMs

🎁 Repost and I'll also send you his Self-Selling LinkedIn Engine (Achieved $4500 MRR for a client in one month)

110 warm conversations per day. 20 sales calls in 5 days. Close to $10M influenced.
(AI Business Suite Prompts)

These numbers are real results that my partner achieved with Claude's latest model.
 were able to achieve.

And it wasn't achieved through the regular route that most founders take.

He didn't pay:

→ $120K/year for a marketing manager
→ $110K/year for a sales director
→ $60K/project for market research
→ $15K/month for fractional support

Instead, he learned the ins and outs of B2B marketing, leveraged AI, and baked 10+ years of proven frameworks into one AI business suite.

I'm helping him share it for free.

Here's what it offers:
→ Go-to-Market strategy to get ahead of competitors.
→ Offer rebuilding for maximum ICP impact.
→ Marketing team that generates and nurtures leads.
→ Sales assistant that drives 35% closing.

It takes less than 30 minutes to build all of this. That's 6+ months of work.

Want it?

Comment "TEN"
Connect with me and Harald Røine and we'll send it to you

♻️ Repost and I'll also send you his AI Email Writer that booked him 27 calls in 4 days.

This Claude Suite saves you $15K+ in consulting fees.
(marketing + sales strategy prompts)

It's a prompt system that uses 4 stacks to build McKinsey-level market analysis and Merkle-level content + nurturing.

It takes 20 minutes to run the full system.

Here's how it works:

➞ Builds a ready-to-deploy GTM plan that you can directly send to your team for execution. 

➞ Tailors your offer to your ICP  using their issues + desired results + fears.

➞ Deploys a full marketing team that pull from one central hub, share knowledge, and collaborate on projects.

➞ Runs lead-specific audience research to tailor your sales call scripts and boost your closing ratio.

You turn interested prospects into closed deals without spending weeks on researching and planning.

I'm sharing it for free.

Want it?

Comment "SUITE"
Connect with me and Harald Røine so we can DM it to you

➞ BONUS: Repost and I'll also send you his Sonnet 4.6 audience researcher (builds a psychographic ICP profile in 10 minutes)

This prompt system does weeks of market research in 10 minutes.
(It's free)

I'm sharing a prompt system that:

→ Turns online buyer complaints into post angles + hooks that target pains and match how your market speaks.

→ Injects social proof into your offer, so your promise/fix feels credible and builds trust.

→ Writes emails that answer fit + trust questions before the call, so buyers show up pre-sold.

→ Builds a pre-call guide (what buyers care about + what they'll question + what to ask next), so you close without improvising.

My partner used the system to generate 150k+ impressions per post + book 8 calls in 3 days.

Want it?

Comment "SYSTEM"
Connect with me and Harald Røine and we'll DM it to you

→  BONUS: Repost and I'll also send you his B2B Growth Engine that generated $50k in under a month.

Replace a $100K+/year B2B marketing team with this prompt stack.
(Free Claude prompts)

This prompt stack gives you the assets + the path that turns attention into sales conversations.

→ Specifies the role of each agent (research → offer → posts→ nurturing) to build a smooth flow with no conflicting outputs.

→ Pulls a list of ICP problems + exact phrasing to customize your lead magnet and post angles to your ICP's real buying triggers.

→ Nurtures opt-ins with emails that show social proof and expected quick wins to pre-sell your prospects before the calls.

My partner used it to book 3 new clients in two weeks.

I'm helping him share it.

Want it? 

→ Comment "SONNET"
→ Connect with me and Harald Røine and we'll send it to you.

→  BONUS: Repost and I'll also send you his AI-Powered Go-To-Market Planning Prompts

My partner's lead-magnet strategy generated 6,500+ leads in ONE month.
(Steal his prompt)

The prompt extracts valuable insights from your:
- Text concept description
- Transcript of concept or training video

↳ It then productizes them into step-by-step guides that sell while you sleep.

The guide are:
- Skimmable
- Practical and organized
- Use simple plain language
- Include copy‑pasteable prompts
- And most importantly, hallucination-free

They are created so that a busy professional can deploy them instantly to gain immediate value. 

Promoting these assets generated 6,500+ leads for my partner in one month.

The prompt can create similar assets for your niche.

Want it?

Comment "MAGNET"
Connect with me and Harald Røine so we can send it to your DMs

BONUS: Repost this and I'll also give you his Email-Writing AI (Booked 34 meetings for my partner in 6 days)

My partner's lead-magnet-driven flows booked him 20 calls in under a week.
(The prompts just went free)

Cold calling is hunting blind.

Generating prospects with lead magnets is the more effective way for B2B.

These prompts:
> Build a valuable lead magnet based on your ICP's deepest pain points,
> Promote it with a scroll-stopping LinkedIn post, 
> And nurture leads through a pre-selling email that proves the value of your guide.

It builds trust with value.

And this is how my partner is able to book 20 qualified calls in under a week.

I'm helping him share the prompts for free.

Want them?

Comment "LEAD"
Connect with me and Harald Røine so we can DM you the prompts

BONUS: Repost and I'll also send you his GPT-5.2 Sales Assistant (Boosts closing rates by up to 45%)

This prompt system does $50K+/year email copywriting work.
(Free B2B email building)

It turns Claude into an email writer that mirrors how buyers describe their problem.

Then it positions your offer as the obvious fix.

It booked my partner 6 calls in under 24 hours.

Here's how it works:

→ Mimics your tone by pulling your approach and language from sales calls into the email, so your emails read like you on your best calls.

→ Anchors every email to your ideal customer's desired outcomes and couples that with strong social proof to pre-sell your solution.

→ Writes the email in your buyer's exact pain language so that it resonates more by relating to their specific business problems.

It's a repeatable system you can run whenever you pivot, so you don't waste days rewriting your pitch.

I'm helping my partner share it.

Want it?

→ Comment "SHARE"
→ Connect with me and Harald Røine and we'll DM it to you

→ BONUS: Repost and I'll also send you his B2B playbook for generating thousands of leads every month.

taplio

The Battle

Jacco van der Kooij

Frank Howard

Followers

Posts

Engagements

Likes

Performance ScoreFrank Howard's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jacco van der Kooij

Frank Howard

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frank Howard's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFrank Howard's LinkedIn Performance