Jack Frimston

2025 might be the hardest time to generate new business

Inboxes are graveyards.  Everyones got something to sell. Cold calls turn into send me an email.

Meanwhile, pipeline anxiety is at an all-time high.

No sales? No business. No business? Well… you get it.

If you’re a B2B service business with a real solution, not just another “all-in-one AI platform to disrupt synergy,”

I help you get in front of the right people.
Then we turn those conversations into qualified meetings that land directly in your diary.

No growth hacks. No wishful thinking. Just honest, uncomfortable work that works.

What I ACTUALLY do:

- Book qualified meetings (without embarrassing your brand)

- Train sales teams to prospect like it’s 2025, not 2015

- Help people to make sales human again

Want to go deeper?

Book a slot: www.wehaveameeting.com

Buy the book: https://amzn.eu/d/7x9Kzwh

Podcast: https://www.youtube.com/@wehaveameeting


Remember you will die.

Sales Consultant

As a Consultant for AP+, I help businesses in the furniture, homeware, and tech industries find the right 3PL, storage, and fulfilment solutions.

The news breaking rift between the Beckham family has got me thinking about the way most people approach enterprise selling......





No it hasn't

Not everything has to be turned into a business lesson on LinkedIn 

Remember you will die

Helping Your Business Generate Qualified Meetings | Author - Sales Is Therapy | Director of the UK's 2nd Best Sales Agency 📞☎️📱

Netflix got rejected by Blockbuster

Google got rejected by Yahoo

I got rejected by a girl every time I went clubbing at 18 because I looked like a depressed wedding magician. 

Rejection happens

Get over it

Remember you will die


-------------------------------------------------------------------

Sick of getting rejected and want to generate more meetings?

www.wehaveameeting.com

Everybody asks why sales leaders don't take cold calls...


They never ask why I'm speaking to the wrong John Smith

I got rejected by Steven Bartlett 

Rejection happens

Get over it

Remember you will die

Took my partner out for dinner last night

She asked why I'm so calm about losing deals

I said "Because I'm going to die one day and none of this actually matters"

She said "That's dark"

When you remember you're mortal

Rejection stops feeling personal

It's just part of the process

What she actually said was...

"Can you stop talking about sales for five fucking minutes"

Fair point

Remember you will die

I got rejected by Keir Starmer 

Rejection happens - Get over it

Shy kids don't get any sweets

Shoot your shot
Slide in the DMs
Make the phonecall 
Send the letter

Nothing happens from sitting still

On average a podcast guest says no 3 times before joining us

2 more to go Mr.Prime Minister

Remember you will die

Want to 100% guarantee you hit all your 2026 goals?

Get someone pregnant.

Preferably someone you know, like and trust.

The prefrontal cortex is not fully developed until:

Men: 24–27 years old
Women: 21–24 years old

Which means most decisions are driven by validation and pleasure.

You can feel successful but empty.

Once the brain is fully formed, the things that used to excite you stop working.

So people spiral into nihilism, numb themselves for 40 years, and call it a life.

When you have a child, your brain rewires itself around responsibility.

Your brain starts asking one question:

“What must I become so they are okay?”

It stops being about you.

The human brain evolved to prioritise responsibility, protection, and legacy.

This is not the only way.

But having children activates that system instantly.

So if you want to make £10k per month, have a baby.

Comment PREGNANT for my fertilisation flowchart

Remember you will die

Just remember that someone's sales strategy is wishing me happy birthday every year

And this year, they made a pigs ear of it...

I got rejected trying to sell a pen

Rejection happens

Remember you will die

Last year our podcast grew by 668% 

Which either means 2024 was bad or 2025 was huge

- Bigger numbers
- Bigger guests
- Bigger setup

So this year we've gone all in and we're happy to announce our new sponsor - Prospeo.io 

Everybody always asks us where we get our data from?

We use a variety but....

the results we've seen on recent campaigns from Prospeo have been incredible so we're very excited to announce this partnership.

To celebrate you can get you dream customers mobile number free - https://prospeo.io/wham

( They also have 98% more accuracy which is about 15% more than most data providers)

Remember you will die

No alternative text description for this image

Today I turn 34, so here's 34 lessons about generating marketing qualified leads...




Yeah right

I'm still in bed

This is automated

You don't have to give lessons just cause it's your birthday

Remember you will die

Claude Cowork just KILLED manual prospecting

And I'm never picking up the phone again......




I've seen this ridiculous bro framework about 40 times now

You comment CLAUDE

A teenager in Bali DMs you and starts talking about making 10k a month and asking if you've listened to Modern Wisdom

Just remember

The people that made the most money during the gold rush were those selling the shovels 

People are scared about missing out with AI

But I promise you

If you could genuinely automate all your outreach, it be good and actually work

It wouldn't be teenagers selling it

It'd be Elon Musk

Everything will come full circle

AI will change the world

But don't be afraid to be human in a world full of automation

Pick up the phone

Remember you will die


Ps. Please comment CLAUDE so I go viral

Four years ago I sat in this booth cold calling every single day 

I'd arrive at 8.30am
Start dialling at 9am
Mobile phone
Office numbers 
Gatekeepers

The goal?

To book 2 appointments a day

I had to find clients for We Have a Meeting 

No LinkedIn presence
No automation
No data sets
No dialler 

Just picking up the phone and trying to find someone who had the problems I solved


After 4 years we're no longer sat in phone booths but the fundamentals remain the same

Pick Up The Phone
Ring People You Might Be Able To Help
Start A Conversation 

2026 is the year where proactive salespeople will win

Remember you will die

34 People tagged me in Sara Blakely post with this image

As much as I tried to remind people every day that they'll die

Most people walk around like Non Playable Characters

Like they have forever

Like there's no urgency

They hold grudges, they put things off and next thing you know they're in their fifties and their commitments stack up so high they convince themselves it's too late 

THE INTERNET HAS EVERYTHING YOU EVER WANTED TO LEARN

- Want to open a coffee shop at 19? 
- Become a YouTuber at 42? 
- Become a professional skateboarder 59?

There are no rules you can literally just do things

Big deal you get in debt

You could be 86 sat in 100k worth of debt and die the next day but at least you'd say

"Woah my life was sick"

Please please please remember

Remember you will die

And just like that I have a two year old...

There were points many years ago I thought I'd never have a family

I spent so much time and energy worrying and thinking about it 

And before you know it you've got a 2 year old running around the kitchen trying to kick you

Like most worries - they never actually happen...

So it's cool doing 10k months like all your favourite linkedin gurus

But being a parent tops it all

Happy birthday to the ginger toddler 

Remember you will die

I sat the worst call of my career last year

I didn't know anything about the prospect before I jumped on the call

It'd been a ridiculous morning and I'd jumped in unprepared 

I thought I could wing it but when they asked

"What do we do?"

I had no answer. I didn't try and blag it. I just admitted I hadn't had a chance to look.

The prospect was angry. 

They actually bollocked me and then hung up in anger.

I felt like an idiot 

I think Linkedin can sometimes be a showreel of excellence yet everyone that works in sales has to eat glass

Bad calls
Rejection
No's

It happens

Obviously there are many lessons you can take from this...

Prepare
Do research
Look at their website for at least a minute

But actually it's how you bounce back

I didn't spiral

I made a mistake

I felt silly for a minute and then remembered life goes on

One day I'll be dead and I won't be thinking about this guy on my deathbed

Ps. Always know what kind of business your prospect has

Remember you will die

I received a cold call last month that started like this...

This is 100% true

"I'm calling from Three about your phone upgrade"

I was currently driving to the hospital as my partner was in labour

I told the caller

"My partners in labour - I'm about to have a baby I can't talk right now"

The seller paused

"Your baby is going to love these cheap deals"

And guess what - he did

Remember you will die

4 Years Ago I stood at Bridgewater hall in Manchester and was told I couldn't come in because I didn't have a ticket

10 minutes later I was watching my partner graduate

How?

Your life depends on one skill...

Remember you will die

The Skill That Changes Everything By Jack Frimston It was the winter of 2021 and I was one month into dating my now partner, Zoe. She was graduating f

Open article: Why your life depends on this skill... by Jack Frimston • 4 min read

SDR: “Can I get a dialler system to make more cold calls?”

Boss: “We don’t have the budget”

SDR: “Can I invest in Prospeo.io and Nooks to get better contact rates"

Boss: “We don’t have the budget”

SDR: "One of our current clients is coming up to renewal and we don't think they'll continue..."

Boss: “Here’s £10,000, organise a box to see Harry Styles at Wembley and send his wife a fruit bowl”

Remember you will die

THIS IS THE PROBLEM WITH MASS AI PERSONALITION 

Of course it can scan my profile and fill in the company name

The issue is... There's four companies

So you choose the most recent... which is a book

Now let's be honest, even a day 1 SDR would have done better research 

So of course it will save you time

My genuine thought on mass AI personalisations outreach is this

It can damage your brand more than it can help you generate leads

Be human
Pick up the phone

Remember you will die

I work with male founders who are making money but quietly losing themselves at home, 

Drinking more than they want to admit.

Health sliding.

Head constantly running worst case scenarios about cashflow, performance, and keeping everything afloat.

One client closed a £700k deal in Q3 2025. 

He went home buzzing.

His wife looked at him and said,

“Our daughter asked me today if you even like her.”

He had spent three months chasing deals.

Late nights.

Trains to London.

Eight days at home in total.

That is not rare.

That is normal in founder life.

Here is what most men miss.

You will spend hours preparing for a meeting but you won’t spend three minutes asking your kid about their day.

You track revenue daily like a crazed addict yet you can’t remember the last time you sat down as a family to eat dinner together. 

Then you wonder why success feels flat.

He asked me,

“Is it possible to feel proud at home the way I do at work?”

Of course it is. 

You don’t lack the skills to get shit done. You have a plan, set goals and then execute. 

They just point them in one direction and aren’t extended to your loved ones. 

We turned that around and family time went in the diary as a non negotiable. 

He took a break from alcohol and introduced some healthy habits. We unpacked his fear that were holding him back from being the best version of himself. 

Three months later his daughter ran to the door when he got home.

He felt the same buzz watching her score at football as he did closing a deal.

That is the work.

Helping founders apply world class thinking to their body, their relationships, and the life they are actually living.

Build the business.

Keep the family.

Walk into your house calm.

Not carrying the company on your back.

That is what I do.

If you want my help, message me with the word “Ready”.

Adam Smith

5 years ago I quit drinking alcohol, 


I wasn’t an alcoholic, it just wasn’t serving me anymore.   

In the last 5 years I’ve;

-Set up my own company 
-Coached over 500 people 
-Turned over multiple 6 figures YOY 
-Have a car through my company 
-Sold out 5 men’s retreats 
-Got in the best shape of my life 
-In the healthiest financial position I’ve ever been 
-In a thriving relationship 
-Set up a podcast with over 130 episodes 
-Been featured in a book 
-Got my social media following to over 50,000


And much more. 

Would this have happened without taking a break from alcohol all then years ago? No. 

Is my life infinitely better for having removed it? Yes. 

I am yet to meet a single person that regrets removing alcohol. 

If you want my help, I’m only a message away. 

Are you alcohol? How did your life change? Comment below

Life Coaching For Male Founders who want to remove alcohol, rebuild their health, and stop letting fear about money, performance, and failure follow them home every night.

I last drank alcohol 2,000 days ago,


I wasn’t an alcoholic, it just wasn’t serving me anymore. 

It’s the last thing most people will want to remove from their lives. 

You’ll look at cold plunges, meditation apps, join Hyrox etc but I’m telling you right now, the best performance hack in the world is actually removing alcohol. 

Sobriety gives you more clarity and energy. 

This leads to better decisions, improved sleep and more time. 

From there you’ll start to eat healthier, drink more water and get outside more. 

Your training goes to the next level and you’re so much more consistent. 

Weight starts to come off and you feel more confident. 

Your clothes fit better and you are more comfortable being naked with your partner. 

Your sex life improves and you feel more connected. 

Your stress starts to decrease and you get more shit done at work.

This means you can put the laptop down when you get home and actually be more present with your kids. 

These aren’t some fabricated results or outcomes. I’ve seen this happen with hundreds of my clients. 

For me personally; 

-Lost 30kg of fat 
-Left my old job
-Started my own business
-Coached over 500 people 
-Scaled to multiple 6 figures 
-12% body fat and in the best shape of my life. 
-Reduced anxiety and depression 
-Sleep better than ever 
-Saved thousands of pounds 

The only reason you’re resistant is because it goes against something you’ve done for decades which I completely understand. 

If you’re sober curious, just take a 30 day break and you can see all the benefits for yourself.

My former client recently celebrated 4 years without alcohol, 

Rich Casement came to us like most men do. 

The great career, the house, the car, the lovely family and a feeling of, is this it? 

Sobriety gives you a level of clarity that is completely unmatched. 

It’s the silver bullet you’re searching for when it comes to transforming your life. 
In that time he’s;

-Lost over 25lbs of fat 
-Left his corporate job 
-Ran multiple marathons 
-More present at home 
-Calmer with his kids 
-Set up his own business 
-Is part of our team as contractor 
-Overcome limiting beliefs that held him back

And so much more. 

Here’s what he had to say; 

“Four years ago today, I made a decision that totally changed the direction and trajectory of my life - I removed alcohol.

Truth be told, removing the booze wasn’t the hard bit, I was ready for that. Unpicking the identity I’d built round it was a more complicated process, and is still ongoing somewhat to this day.

A few weeks later, I started working Smith & Mayhew, and this was the start of real transformation.

Grateful to you both for the support, guidance and friendship you’ve given along the way” 


Thats the beauty of our coaching, it continues to change your life long after the program ends. 

If you’re sick of feeling like shit and want to make changes, come join our free workshop next Wednesday the 14th of Jan at 7pm UK time. Using this link https://lnkd.in/ebue6uMi

P.s. Are you alcohol free? Comment below

6 years ago I was forced out of a job I hated. It would be the best thing that ever happened to me,


I was told my face didn’t fit their “culture”.

That company was about as cultured as an orgy in an Aldi car park. 

It forced my hand to pivot away from a career I had become disillusioned with. 

I started my own coaching company with my best mate Adam Mayhew 

Yesterday we celebrated 5 years of being in business together as we hosted a boardroom event for some of our clients.  

(We have clients in UK, USA, Canada, Singapore and AUS so it’s not possible to get them altogether in one room. 🤣)

That said it was such a powerful day for the attendees and us as well. 

We talked about how to overcome fear, set life changing goals, rewire your negative thoughts and breathwork. 

Had I not been let go from that job I hated yesterday wouldn’t have happened. 

We wouldn’t have coached over 500 people.

Our podcast wouldn’t exist. 

We wouldn’t have created a life we didn’t want to escape from. 

I think about that everyday. 

Being surrounded by like minded people that all want to grow and make lasting change was so inspiring. 

Our core offering with our coaching has been centred around being online to reach as many people as we can. 

We’re changing that. The world is drowning in AI and disconnection right now so the only solution we see is to have more in person events as part of our new offer. 

There’s not going to be anything like this in the UK and we can’t wait to launch it. 

More on that later. 

For now, I’m going to be reflecting on what an incredible day we had with some truly amazing people. 

When you get cast aside, remember that it might not be rejection, it could be redirection. 

LFG.

2,000 days without alcohol, the no bullshit version,


I only drank because everyone else did. It was the done thing from a young age. 

I don’t believe anyone really likes it deep down. It’s something we’re raised with and grow to like over time. 

From drinking in a park with friends in my teens to sipping on champagne in Marbella in my early 30’s. The feeling was still the same. 

I hope people like me. 

I need alcohol to have an interesting conversation. 

It helps me loosen up. 

There’s nothing wrong with a few beers.

I told myself these stories for years all the while I knew deep down that it wasn’t serving me and in actual fact, it was ruining my life. 

I ate more junk food, worked out less, argued with people, wasn’t that productive and never really showed up for those that loved me. 

When Covid hit I was relieved. I didn’t have to live up to this character that I had created. The one that I hated and had got me into a right mess. 

30kg overweight, in a job I hated and completely unfulfilled. 

I decided to take a break, that break has lasted 5 and a bit years so far. 

I’ll never go back to it. Why? Because I know how good you can feel without it. 

Is it all sunshine and rainbows? Fuck no. 

Are there downsides? Of course. 

You judge yourself for past behaviour. 

You have to process every emotion naturally. 

You’ll lose friends (or drinking buddies) 

But the good far outweighs the bad. 

I often get asked by clients at the start of their journey;

“How do you deal with negative thoughts or calm your mind down?”

By using much more helpful tools like breathwork, practicing gratitude, studying stoic philosophy and prioritising my health. 

Some of you may be rolling your eyes right now, I would have 5 years ago. But I’m telling you now, the only regret you’ll have is that you didn’t do it sooner. 

Are you alcohol free? Comment below

Every LinkedIn BINfluencers millionaire morning routine, 


Melt 3 pages of atomic habits and inject them into your genitals. 

Sniff lavender infused sticks to fight against gut bacteria and your deepest childhood trauma. 

Drink a concoction of kale infused creatine and butter beans to deeply trouble your anus. 

Fight a bear. 

Text all of your ex lovers and see if they’re up for an orgy just to strengthen your ability to handle to rejection. 

Say absolute non sensical tripe on a podcast and make sure you look like a Temu Chris Williamson. 

If you don’t, you’ll never make 10k months and if you don’t do that, you’re a wet quilt that doesn’t deserve love. 

Agree? Agree? Will you f*cking validate me and say AGREE?!! 

P.s. If you want my made up guide that does absolutely jack shit for your own benefit and is only used as a call to action to sell the dream to desperate people, comment HELMET and I won’t do anything about it. 

AGREE?

My business partner and I often have a bath together, 


Not really, it’s a hot tub at one of our retreats but it does get weird when the bubbles stop. 

Anyway….

Tonight we’re hosting a free workshop that is going to be an absolute game changer for you in 2026. 

It’s centred around all things habit building, goal setting and overcoming the limitations. 

You’ll leave feeling refreshed, energised and with a clear plan on your next big move. 

We’ve coached over 500 people in the last 5 years and have compiled our most life changing models into a 90 minute session. 

Who’s this for? Anyone that wants to grow and is sick of playing small. 

Link is in the comments.

25 days into dry January and just look at my transformation.

2,000 days ago I removed alcohol from my life, 


I never liked alcohol. From the moment I first indulged in 6 pints at the age of 15 and decorated the streets of Spain with my vomit, I knew it wasn’t for me. 

That awful feeling of being out of control and vulnerable never left me. 

So why did I do it for another 16 years? 

Because everybody else did. It was the done thing. 

14-16 you drink in parks or at house parties. 

16-18 you go out with mates to the local pubs. 

18-21 you drink anything in liquid form. 

21-25 it’s just part of your life now. 

25-30 life starts to get a bit more serious. You start progressing in your career, you might look to buy a house and the booze is now used a bit of a coping strategy.

30+ the hangovers are becoming unbearable and you’re almost relying on alcohol to help “unwind” or “destress” or become “fun”. 

I just realised that alcohol wasn’t serving me anymore and being in lockdown meant that I no longer needed to wear a mask. 

The mask that I attached an identity to and hoped that people would like me. 

The one that goes out every week and tries to be validated by women and have no real depth to my conversations with my mates.

The one that secretly hated himself and what he had become. 

The day after my partners birthday I decided enough was enough. 

I took a 30 day break. I needed it.

My face looked like a burst couch. 

I was fat, miserable and had no direction. 

In that 30 days I started to gain so much clarity and energy. 

I began eating better, my sleep improved and I started doing home workouts. 

The weight began to fall off me. My clothes fit better, I wasn’t repulsed by my own reflection and I began to have more respect for myself. 

I became more productive and focused than ever and my anxiety almost disappeared. 

It’s not all plain sailing and the highs wear off but I am yet to meet anyone that has removed alcohol and regretted it. 

No one has ever said, “you know what Adam, I want to go back to feeling like shit”

Funny that. 

So if you’re reading this right now and wishing you could stop drinking, trust me when I say, if I can do, so can you.

Are you alcohol free? Comment below

There’s one book I recommend to all of my clients,


“The Courage To Be Disliked”. 

So many of people are walking around and apologising for existing.

Does any of this sound familiar? 

You rush like a starved squirrel when you’re getting your bags down from the overhead locker on a plane in the fear someone may be irritated. 

You don’t fill your water bottle up to the top at the fountain at the gym because someone behind you is huffing and puffing. 

Someone walks into you and you apologise for it. 

You say yes to things you hate because you’re afraid of saying no and then you lose respect for yourself. 

You lie about why you can’t go to the Dog and Dickhead with Dodgy Dave because he might take the piss out of you for doing dry January. 

The thing is, whether someone likes you or not isn’t your task. 

Whether your child eats too much junk food isn’t your task. They will realise eventually. 

If your partner doesn’t like the fact you’ve declined going to a wedding of someone she went to high school with 25 years ago isn’t your task. 

If someone honks their horn at you in traffic and becomes irate, it’s not your task to get out and join in. 

There are so many things out of our control and once we lean into that concept, it will change your life. 

Things that are your task;

-What you eat and drink each day 
-Whether you exercise that day 
-How you respond to things 
-Putting in firm boundaries 
-Sticking with your habits 
-What you say and how you say it

That’s about it. 

Trying to appease everyone means you please no one and I’m certain a lot of people will read this and disagree with it. 

That’s fine. 

I don’t care. 

The longest relationship you’ll ever have is with yourself. Make it a good one. 

P.s. If you want to consume more of my content, go listen to my podcast using this link. https://lnkd.in/gksK4d23

The coaching industry is fuck3d, 


The barrier to entry has never been lower. 

You have people doing courses that cost £97 to sit on a zoom call for 3 hours with some douchebag from Bali and now you’re suddenly qualified to become a coach 🤦‍♂️

Not only is this unethical it can be dangerous. 

In a world where AI is going to dominate and blur the lines between what is real and what isn’t, the cream will rise to the top. 

So if you’re wanting to work with a team of experts that has coached over 500 people in the last 5 years.

A team that has worked with leaders from Amazon, Dell and Team GB. 

A team that has coached pro footballers and celebrities. 

A team that cares deeply about your results and will provide round the clock accountability and support. 

A team that help you in building healthy habits, removing alcohol, overcoming limiting beliefs, becoming present at home, getting shit done, being fulfilled and much more, let’s talk. 

Or go spend a few hundred quid on a coach that has to google what imposter syndrome is mid call.

P.s. We’re hosting a free workshop on the 20th of January at 7pm UK time. The session is designed to set you up for success in 2026 and remove the limitations holding you back.

This is the link https://lnkd.in/ebue6uMi

This is by far the biggest issue I see with newly qualified coaches, 


They don’t invest in themselves. 

They leave a job they hate. Usually after realising it no longer serves them. 

That clarity often comes off the back of a personal transformation they have done themselves.

“I’ve gone sober so I’ll help others do the same”

“I lost weight so now I want to coach other people and help them”

Admirable? Sure. 

But there are so many things they don’t consider. 

I’ve had around 50 people message me over the years asking for free advice or to “pick my brain”. 

When I tell them my services and knowledge cost money they run a mile. 

“I can’t afford to invest any money right now”

These people will either end up broke or back in employment. 

Imagine starting a plumbing business with no van or tools. 

See how long your new barber shop lasts with no chair, scissors or products.

“Online is different though”

Ok cool. 

So tell me how you’re getting on with the following; 

-Domain name 
-Registering the business 
-Insurance 
-Bank account 
-Terms and conditions 
-Company email address 
-Website or landing page 
-Knowing your ideal client
-How to write copy that converts 
-Which social media platform to use 
-Why should prospects choose you? 
-Do you have a lead magnet to attract new clients? 
-Do you know what a lead magnet is? 
-What is involved in your programme?
-How long does it last?  
-How much do you charge? 
-How do you sell to them?
-How do you conduct your sessions?
-How do people pay?
-What happens when they finish their sessions? 
-When you start getting clients, how do you find time to run the business? 

Having a zoom account and a LinkedIn profile don’t make a business. You’re living in a fantasy world. 

We’re in a day and age where people flick through instagram and see some Binfluencer spouting absolute waffle about how you can make 10k a month (this would put you in the top 3% of earners in the UK by the way) 

“So should people not become a coach then?”

That’s not the point. 

Here’s what you need to do. 

✅Check your finances and until you have a 6-9 month run rate, don’t get started. 

✅Coach people for free first to see if you actually like it. Get testimonials from them.

✅Get qualified in a certain discipline and do your research on the company. 

✅Once qualified, hire someone that is 2-3 steps ahead of you. (Again, do your research)

✅Message everyone you know in your black book and tell them about your new business. 

✅Ask for any intro’s or referrals that you can

Even then your chances of lasting beyond year 5 is about 20% if you’re lucky. 

So while I don’t want to piss on anyone’s chips I also want to give as many people a wake up a call as I can. 

If you are a coach in the Life coaching, positive psychology, personal training, sobriety or nutrition space and want to book a call with me to see if I can help you, drop me a message.

“Will you stop banging on about being alcohol free, it’s so boring”. 
Me:

Here’s 1 years worth of coaching in a single post,


-If they wanted to, they would have done. The more you chase people or try and change them, the more pain you cause yourself. 

-It’s not your fault that your parents weren’t as loving as they could have been, but it’s your responsibility to reframe this and make the necessary change. 

-If you don’t put in boundaries, other people will put them in for you. 

-You are teaching people how to treat you everyday. 

-You are not your thoughts. Your brain is wired to search for negativity and “safety”. Allow the thoughts to be there without judgment.

-Emotional intelligence is not pretending you’re not upset/angry/depressed. It’s defined by your ability to feel the emotion without judgment and then processing it in a healthy way. 

-You are exactly where you are due to the choices you’ve made. Dont look at it for worse than it is, look at it for what it is. Your current situation might not be ideal but it doesn’t mean you can’t change it. 

-You are capable of so much more and you’re holding yourself back through fear of failure and being judged. 

-The reason you “never finish anything” is down to the fact you’re trying to rush it and relying on when you’re motivated. Give yourself some time to change. 

-You don’t have imposter syndrome. You have low self esteem. There’s a big difference and this needs expert support. 

These are just some of the challenges I see day to day with my clients. 

Which one resonated with you? Comment below 

P.s. We’re hosting a free workshop tonight at 7pm UK time on all things habits, goal setting and how to get out of your own way. Link in the comments

A client lied right to face, 


He once told me he was pushing himself so hard because he wanted to “give his family the best life possible.”
 He genuinely believed it.

Then he came home after being away for a week with work and his wife said their son had asked why he never talks to him anymore.
 The kid thought his own dad didn’t like him.

He told me the buzz from that deal disappeared instantly.

Here’s the reality most business owners avoid:
A lot of the overworking isn’t about being a great provider at all.
 It’s insecurity dressed up as responsibility.
 Work becomes the safe place where you know what you’re doing, and home becomes the place you quietly hope sorts itself out.

At work you feel competent. 

At home you’re not sure what’s expected, so you stay in the environment where you feel in control and call it “sacrifice.”

He eventually admitted he was hiding behind the idea of “doing it all for them,” when really he was doing it because it was the only area of his life where he felt confident.

So we stripped it back and made his personal life something he intentionally worked on.

He started being present. 

He communicated with his wife properly. 

He spent genuine time with his son rather than squeezing him into the gaps of his week. 

Nothing dramatic, nothing Hollywood, just consistent effort in the right direction.

Six months later his son sprints to the door when he gets home. 

He told me that watching his boy score at the weekend felt better than closing that contract. 

He laughed and said, “Turns out I wasn’t a bad dad, I was just never there.”

This is the part no one wants to admit:
Most men aren’t “doing it for the family.”
 They’re doing it because they don’t know who they are without work propping them up.

You can grow a successful business and still be the kind of father and partner your family actually wants around.
 But you won’t do it while hiding behind the old story.

If you want clarity, structure and someone who will hold you to the standard you keep avoiding, message me with “Ready.”

How do you put in boundaries between work and home life? Comment below

Alcohol ruined my life



🍕 Frequently getting takeaways 
🍺 Drinking excessive amounts to “take the edge off” 
❌Not going to the gym again down to “needed rest”. 
📺 Watching an 8th episode on Netflix then complaining about having no time. 
📱Playing on your phone while eating dinner with your partner 
👨 Hanging out with the wrong people for your ambition levels. 

I got sick of feeling like shit and knew something needed to change. 

So I took a break from alcohol, that break has lasted over 5 years! I will never go back. 

My life is very different now. 

✅Eat a balanced sustainable diet
✅Go to the gym, play tennis or go for a walk everyday. 
✅Have boundaries with my work and more present with my partner  
✅Take days off for myself and do things I enjoy
✅Lose the judgement about taking rest when needed
✅Meditate and journal rather than scroll endlessly on social media 
✅Drink plenty of water each day 
✅Spend time with like minded people 

Letting yourself off the hook everyday isnt self love, it’s a form of self loathing in the long run and isn’t going to help you. 

If you want to beat the booze, get your life back and become the man you know you are deep down, drop me a message. 

 What are your thoughts on this? 

Comment below

Can you drink alcohol and be successful?

“Adam, what is wrong with a few beers every now and again?”

Well, it depends on what your goal is.

Not everybody wants to be optimal in every single area of their life, and that is fine.

But can you perform at your best while drinking alcohol?

No.

Can you achieve financial success, be fit and healthy, and have a solid relationship while drinking alcohol?

Of course.

Could it be even better if you removed it?

Absolutely.

Most people resist doing this. Why?

Because it is what you have always done. And I completely understand that.

If you have not abstained for longer than 30 days, you simply will not know how good you can feel when you pair it with other healthy habits.

I have been alcohol free for over five years now, and I have coached hundreds of people to remove alcohol from their lives. The only thing they all have in common is that they wish they had done it sooner.

No one has ever told me they want to go back to feeling like shit again.

Once you remove it, you get clarity you did not think was possible.

You start to have more energy. You help out around the house more. You want to play with your children.

You become more aware of your behaviour. You want to put your laptop away when you get home.

And the reason you keep your laptop out is fear.

Fear of not being good enough. Fear of not doing enough. Fear that the business will crumble if you stop working for two hours.

So you get yourself worked up.

Now you need a drink to unwind.

In reality, alcohol does not reduce stress.

It causes it.

It makes everything worse.

I could not give a hairy shit if you drink or not. It makes no difference to my day.

But I am telling you right now, if you took a break from it, it would change your life.

And your family’s.

Are you alcohol free?

Let me know below

Fellow founders. You’ve been fed a lie when it comes to success, 


Just a few snippets that I’ve seen in the last week. 

“You have to hit 10k months or you’re not working hard enough”. 

Why 10k? Also, if you’re hitting 10k months you’re in the top 5-10% of earners in the UK!

“Six figures is the minimum you should be earning” 

Why? Who decided this is the bench mark? 

“You don’t own a business, you own a job”

And? What if you really enjoy it? Also, it still means you can go on holiday when you want. Book a dentists appointment without having to ask permission and also pick your kids up from school.

I’m not anti ambition. I have some huge goals that I want to achieve. I just wish more people would build a business for their needs, not due to societal metrics of “should”.

If you’re a business owner and you like your work, you get to provide for yourself and your family with some spare money for a holiday, you’re smashing it. 

Don’t let some gimp on Instagram tell you any differently. 

What does success look like to you? 

Comment below

ADHD is not a superpower, 


I also have Dyspraxia. 

It’s absolutely exhausting. 

My brain never stops. 

People think it makes me hyperactive and lack concentration. 

Both not true. 

The hyperactivity is all internal and I get distracted when it’s something that doesn’t interest me.

I have spent many days of getting the square route of fuck all done because I’m exhausted. 

There’s a constant loop of creativity that suddenly gets shat on by the thought of having to actually do the work. 

You so want to listen to people but your brain is almost forcing you to interject before you forget what you were going to say. (A skill I have nearly mastered after 5 years of coaching) 

This gets misconstrued as being rude. 

You make things about you and a situation that you can resonate with in an attempt to build rapport and stay locked into the conversation. 

Not because you’re self centred but because you have an unwavering level of compassion. 

You have so many ideas and want them all to happen right now before you lose interest forever. 

You’ll put something small off for months as there’s not enough dopamine created right now to take action. Before not doing it and then hating yourself. 

Is this all doom and gloom? Fuck no. 

I’m learning to love my brain and the chaos it provides. 

It’s helped me build a multi 6 business while transforming hundreds of clients lives. 

It gives me the tools to understand my clients. 

I can read people incredibly well. 

I can think of ideas that have changed the trajectory of our business. 

I can get more done in 3 hours of deep focus that some people couldn’t get done in 3 days. 

I can’t stand the narrative of it being a super power as those that live with it if they’re honest would tell you it’s actually awful at times. 

That said, I embrace it, flaws and all and appreciate that it could be a lot worse. 

Are you neurodivergent? Would love to hear your thoughts.

It’s amazing working with people that “get it” when it comes to self development,

These 2 legends Daniel Spencer and Nathan Rigby are the Co Founders of a thriving  recruitment business. 

From the outside they have it all. 

The great business, solid relationships, both go the gym, nice housed and cars etc. 

So why would they need to hire coaches? 

Thats the issue right there, people framing it as “needing”. 

They don’t need to work with us, they choose to because they know there’s always room to evolve. 

They have both seen fantastic growth while working with Adam Mayhew and I and we are only just getting started. 

They are calmer, make decisions faster, communicate between themselves even better and that has led to amazing growth in themselves and their business.

I speak to so many people on here that think they have all the answers and while no one “needs” a coach, it can help take to you levels that you didn’t think were possible. 

It’s an absolute joy working with people like Dan and Nathan and to play a small part in their life is a great feeling. 

P.s. If you’ve followed us for a while but you’re not ready to book a call yet, come join our free training on Tuesday at 7pm UK time. 

It’s centred around building healthy habits, managing your negative thoughts and creating a blueprint for success in 2026. 

Link in the comments

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The Battle

Jack Frimston

Adam Smith

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The Battle

Jack Frimston

Adam Smith

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Frimston's LinkedIn Performance

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Performance ScoreJack Frimston's LinkedIn Performance