Jack Frimston

2026 might be the hardest time to generate new businessInboxes are graveyards.  Everyones got something to sell. Cold calls turn into send me an email.Meanwhile, pipeline anxiety is at an all-time high.No sales? No business. No business? Well… you get it.If you’re a B2B service business with a real solution, not just another “all-in-one AI platform to disrupt synergy,”I help you get in front of the right people.Then we turn those conversations into qualified meetings that land directly in your diary.No growth hacks. No wishful thinking. Just honest, uncomfortable work that works.What I ACTUALLY do:- Book qualified meetings (without embarrassing your brand)- Train sales teams to prospect like it’s 2025, not 2015- Help people to make sales human againWant to go deeper?Book a slot: www.wehaveameeting.comBuy the book: https://amzn.eu/d/7x9KzwhPodcast: https://www.youtube.com/@wehaveameetingRemember you will die.

Sales Consultant

As a Consultant for AP+, I help businesses in the furniture, homeware, and tech industries find the right 3PL, storage, and fulfilment solutions.

I got rejected by Shell

Rejection Happens

Get over it 

Remember you will die

Helping Your Business Generate Qualified Meetings | Author - Sales Is Therapy | Director of the UK's 2nd Best Sales Agency 📞☎️📱

JK Rowling got rejected by 12 publishers

Michael Jordan got cut from his high school basketball team

I got rejected by a girl every time I went clubbing at 18 because I used to iron my collar and position it up like Danny Zuko

Rejection happens

Get over it

Remember you will die

Them: "How good are you at lead generation?"

Us:

They told me I couldn't make it

They told me to tone it down

They told me not to dress up as Fat Tony from The Simpsons for world book day

Look at them now

They were wrong

Never let anyone tell you what you can and can't do

Your time on this earth is too short to listen to others opinions

Be Brave
Be Bold
Be Yellow

Remember you will die

Most people are scared to pick up the phone

And I'm not just talking about sales

We live in a society where it's easier to:
- Email
- Slack
- WhatsApp

And more and more people are moving away from verbal communication

It feels easier and quicker

But you're losing so much

The magic of connection
The ability to communicate
The chance to listen to what is and isn't being said

If you receive a lengthy email from a client this week

If you receive a question from your team on slack

If you get a text of your Nan saying she's making spaghetti

Pick up the phone and call them

Not only will you probably make someone's day

But you'll keep the art of communicating alive

Remember you will die

Every successful person I've ever met only drinks black coffee

- No latte
- No flat white
- No cappuccino

I asked a millionaire why once and his response shocked me

"The time it takes to make the milk frothy is time wasted"

Ever since then I've only drank black coffee

You get used to the taste

If I want to leave generational wealth for my family you'll never catch me drinking a Macchiato

Remember you will die

You should NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER

Circle back or touch base....

When you leave a sales call it's very simple

1. "I'm a sucker for a next step - what would you like to do from here"

2. "And if I don't hear from you - what should I do then?"

Typically they'll say let's arrange a time, chase me, follow up on an arranged date

Then when you call back

"John, as promised I've got a note to speak with you today"

There are many other variations to this

but NEVER circle back

Remember you will die

Yesterday I got called out for ending my posts with "Remember You Will Die"

- Ollie Peck said it was weird

- Someone else said it wasn't funny

- Someone said it was boring 

THE MAJORITY OF PEOPLE MISS THE POINT

It is not morbid

It is a reminder that you could leave this earth any moment

Yet most people live their life as simple NPCs too afraid to take risks, face rejection and end up living with regrets

I actually think it's the best sales advice you could coach someone on

The stoics would use skulls, sand timers and trinkets to remind them...

I use LinkedIn

Seneca would probably be rolling in his grave

If you read this and you live your days filled with worry and fear - remember in 200 years nobody will remember you and you'll be long gone

RIP Marcus Aurelius you would have loved the new Louis Theroux documentary 

Remember you will die

The Beatles got rejected by Decca Records

Steven Spielberg got rejected by film school

I got rejected by girls every time I went clubbing because I always wore a blazer and carried a chocolate fondue machine around.

Rejection happens

Get over it

Remember you will die

My mum lied to someone's face.

It's the most important thing she ever taught me

I was walking through the town centre with my Mum and she stopped a passing by stranger 

The passing by stranger had bright blue hair in a Marge Simpson esque style.

“I absolutely love your hair” my mum said proudly

A big beaming smile landed on the womens face

“Thank you so much” as she skipped off into the sunset

We continued walking, my mum didn’t utter a word about the womens bright blue cookie monster styled bouffant.

“Why did you say you loved her hair, it actually wasn’t very nice?” I asked

“She’s obviously dyed her hair that colour for a reason, she wants to be seen.... so I saw her”

I thought no more of it, until I was a bit older and wiser.

All human beings want to be seen and noticed

If you want to become a better communicator

Imagine everybody has a sign around their neck that says...

"Make me feel important"

Remember you will die

You think you should have it figured out by now.

You don't. Neither did I. Neither does anyone.

I was approaching 30, I was single and I felt lost in life

I went from Speed Dating Host to Business owner in the space of 4 months 

I was scared I'd never settle down

I felt like I might never have a family 

The fear in your mid 20s is real

You're feel like your supposed to have it figured out

You have choice fatigue from too many option

You fall into a state of comparison with some friends getting married and other friends doing shrooms in Bali

It's ok to feel completely lost

It's ok to not be sure what you want to do  

It's only with hindsight that you can look back and feel like  you were exactly where you were meant to be

So if you feel lost, confused, feel like it's not working

Don't worry 

It'll all work out in the end - if it doesn't work out, it's not the end

Remember you will die

I’m in a bad place right now...



Not mentally.

I’m stuck on a train in Nuneaton .



Big trip to the smoke with Zac Thompson 

Remember you will die

We just wrapped up our biggest cold calling campaign of the year...

Yesterday we finished the day on 1000 booked meetings which is incredible

If we were using a mobile phone and yellow pages we wouldn't have had this success

Here's two tools we couldn't live without:

Nooks - The dialer that every sales team needs, with their new sequencing update we've got a few ABM campaigns that are going to SMASH IT 

Prospeo.io - The data provider we live and swear by: https://prospeo.io/wham

Well done to every single person at We Have  a Meeting who has worked on this campaign

Remember you will die

THIS IS EVERYTHING THAT'S WRONG WITH SALES

There's so much to unpack here

 If you're an email marketing agency and you're so good at it - why are you bringing on cold callers

Most email agencies do outbound calling and I'll tell you why

The best way to find new customers is by picking up the phone and having a conversation

End of.

The reason you're emailing in bulk is to find the people that have the problem you solve to then get them on a call

If your intention is to get them on a call

CALL THEM

The reason is that it's cheaper and easier to scale email marketing

Meaning lower operational costs and higher profit

Any idiot with a laptop and the internet can run an email marketing agency

Doesn't mean it's good

Also $1k-$3k a month performance based what is this...

The 1950s

You can be scared of AI
You can hide from AI

But I promise you, it's coming

Inboxes will be saturated
People will be tired
Buyers will be fatigued 

Learn to communicate like a real human being

Sales Is Therapy

Remember you will die

WE ARE HIRING...

If you want to work at one of the coolest sales agencies in the UK....

This might be for you....

(I did call ourselves cool)

- Manchester
- Bournemouth

- Junior SDRs, SDRs, Account Managers. Senior Account Managers

We are growing fast and are looking for the best talent...

Fill in this form out in 2 minutes and see if you're a fit:

https://lnkd.in/eRUP2fYV

Remember you will die

Every time you tell yourself "cold calling is dead" you're lying to yourself

You're avoiding discomfort

Oooooh, people prefer to receive memes in a message

Is it true?
Is it useful?

Your goal when selling is to have conversations

That's why the end result is to always book a meeting

CUT THROUGH THE NOISE

PICK UP THE PHONE

HAVE A REAL CONVERSATION

Shout out to Prospeo and Nooks for making cold calling not feel like it's the 1950s

Remember you will die

This is what ten days of dialling for our agency looks like...

Most salespeople can't do more than 50 dials a day 

In 2026 to have conversations, the input needs to be there

If we were using any other dialler other than Nooks this campaign would have been a failure

And they just launched AI sequencing, which means these results are probably going to triple

If you run a salesteam it's naive to think you don't need to invest in technology to equip your sales reps

Nooks aren't paying me $500 to post this, we genuinely use them day in day out and couldn't recommend a better sales sytem

Dan Lee + Rohan Suri + Nikhil Cheerla you should be super proud of what you've built - you're going to change the world of sales forever...

Remember you will die

(Message Shara Davoodi if you want to look at the new features)

You'll swipe right on a stranger.

But calling one? Absolutely not.

The world works digitally 

I get it

We order our food from screens
We choose our lovers from screens
We spend all day staring at screens, go home and stare at more screens

So why wouldn't you just prospect using LinkedIn and email?


BECAUSE ITS SATURATED 

People think the phones dying out

It's not

It's the same people that don't want to use it that are saying that

If you had the choice of hiding behind a screen or being rejected my strangers 

I understand why you'd pick the former

But if you have a choice of winning or losing....

Sales Is Therapy

Remember you will die

I haven't given my opinion on the Manosphere yet, and I don't think Linkedin needs another opinion

What I do know is - the world needs more brilliant male role models

And I think Peter Wood could be the guy

Young, curious, ambitious and on a mission to close the skills gap with Calibr

Peter has already achieved more in his life than most 80 year olds...

This episode of the podcast was brilliant

Peter Wood X We Have A Meeting Podcast

Out on all streaming platforms - Youtube tonight

Remember you will die

Every single day we sell at least ONE copy of our book....

That is madness

If you told 10 year old Jack that people would buy our book, read it and use it

I think he'd be more bothered about what time his chicken nuggets were going to be ready

But anyway

Thank you to everyone who's read Sales Is Therapy

Also - THE KINDLE VERSION IS NOW BACK ON SALE

Anybody want the audio book? - Let us know.

Remember you will die

I work with male founders who are making money but quietly losing themselves at home, 

Drinking more than they want to admit.

Health sliding.

Head constantly running worst case scenarios about cashflow, performance, and keeping everything afloat.

One client closed a £700k deal in Q3 2025. 

He went home buzzing.

His wife looked at him and said,

“Our daughter asked me today if you even like her.”

He had spent three months chasing deals.

Late nights.

Trains to London.

Eight days at home in total.

That is not rare.

That is normal in founder life.

Here is what most men miss.

You will spend hours preparing for a meeting but you won’t spend three minutes asking your kid about their day.

You track revenue daily like a crazed addict yet you can’t remember the last time you sat down as a family to eat dinner together. 

Then you wonder why success feels flat.

He asked me,

“Is it possible to feel proud at home the way I do at work?”

Of course it is. 

You don’t lack the skills to get shit done. You have a plan, set goals and then execute. 

They just point them in one direction and aren’t extended to your loved ones. 

We turned that around and family time went in the diary as a non negotiable. 

He took a break from alcohol and introduced some healthy habits. We unpacked his fear that were holding him back from being the best version of himself. 

Three months later his daughter ran to the door when he got home.

He felt the same buzz watching her score at football as he did closing a deal.

That is the work.

Helping founders apply world class thinking to their body, their relationships, and the life they are actually living.

Build the business.

Keep the family.

Walk into your house calm.

Not carrying the company on your back.

That is what I do.

If you want my help, message me with the word “Ready”.

Adam Smith

I’ve been asked several times why I don’t have kids at the age of 37, 


I’ve gone round the houses many times over the years as to whether I wanted them or not. 

I know plenty of people that are parents by title alone. 

I didn’t want that to be me. 

Spending time with my nieces and nephews always reaffirms my belief that having them will be challenging but incredibly rewarding. 

I don’t think everyone “should” have kids, nor do they need to. 

But that feeling I got when his eyes lit up when he saw me at the weekend simply can’t be replaced. 

As I arrived to celebrate his 9th birthday he shouted “Dad! The big guys here!”

I’ll take “the big guy” over Uncle Nobhead any day of the week. 

My previous drivers for not wanting kids were completely selfish and all centred around the thought of my own routine being ruined. 

As I’ve aged I’ve realised that view is extremely small minded. 

If I’m lucky enough to be able have kids I can only hope they turn out like my nieces and nephews. 

Funny, kind, courageous, playful, compassionate and cheeky in equal measure.

No alternative text description for this image

So proud of my client Bonnie for going 1,000 days without alcohol.

I stopped drinking alcohol over 2,000 days ago,  


My life has changed enormously since and yours can too, 

-Clearer skin
-Lost weight
-Set up my own business 
-Reduced blood pressure 
-Reduced cholesterol 
-More present with my family 
-More emotionally intelligent 
-Saved god knows how much money 
-Gained so many great relationships 
-Helped change the lives of hundreds of others
-Increased self worth 
-No pissed up arguments 
-No hangovers 

Every area of my life has improved since stopping drinking and it’s the single best decision I ever made.

I’ve helped over 500 people do the same as well. 

The only thing they all share in common is that they wish they had done it sooner. 

No one regrets removing alcohol from their life and sobriety is the greatest gift you can give to yourself and your family. 
 
Are you alcohol free? What benefits have you seen? Comment below

Today I celebrate 7 years with my partner,


7 years of love, laughter, showing each other dog videos and having her freezing cold feet put on me. 

Relationships are tough and require work. 

We’ve both changed enormously over the last 7 years and that in itself comes with challenges. 

That said, it’s only made us stronger. 

Some things I’ve found useful over the years. 

When you mess up, apologise without caveat. Don’t say “sorry, it’s because I was tired”. 

Listen without fixing or providing solutions. 

Communicate clearly what your needs are. 

Focus on doing what’s right, not trying to be right. 

Have your own thing to focus on rather than living in each others pockets. 

Have snacks prepared as she will get hangry 😂

Put your own mask on first before trying to help the other person. 

Most problems in relationships come from expectations not being met and poor communication. Work on those and your life relationship will improve drastically.

On the 1st of July 2020 I made the biggest decision of my life, 


I was furloughed from a job I disliked in an industry that I had fallen out of love with. 

14 years in hospitality broke me. It’s an amazing industry filled with incredible gifted people but I knew I couldn’t do it anymore. 

My body was broken from the long hours, poor sleep, junk food and alcohol. 

The issue was I didn’t know what to do next. 

I had so many transferrable skills but after years of hearing “when are you going to get a proper job” it’s safe to say I didn’t feel comfortable with the transition. 

My boss called me and said we would be reopening on the 4th of July. I just couldn’t do it myself. 

I told I wouldn’t be returning and burnt the boats. 

I up-skilled, became a qualified coach and started posting online. I had 6 clients within 2 weeks! I couldn’t believe it! 


Fast forward 6 years and life looks very different now. 

-I coached over 500 people 
-Made over 1.4million in revenue  
-Sold out 6 men’s retreats 
-Paid myself a salary for 5.5 years 
-Have a great company car 
-Hosted over 135 episodes of my podcast 
-Coached leaders from Amazon, Dell and Diageo
-Worked with pro athletes from the premier league, rugby league and team GB. 
-Been featured in a book 

And much more

Would I advise others to “burn the boats?” Honestly? No. 

Look at your savings, gauge your ins and outs, give yourself 9 months run rate, gauge whether you actually like the thing you want to do, test it in the market, do it part time, build up some clients and then hand the notice in. 

Yes you need to take risk but don’t be a fool. The market is tougher than it’s ever been.

Here’s to the next 5 years. I don’t know what’s ahead but I’m really fucking excited.

“You’re nearly 40, why don’t you have kids?”


I did a post a couple of weeks ago about why I don’t have kids at the age of 37. (Not nearly 40)

99.9% of the comments were positive. 1 absolute melt decided to project their pain onto me and ask why I don’t have kids. 

This question is so odd to me. 

No one ever asks “why did you have kids?”

There’s a multitude of reasons as to why some people don’t have kids at my age. 

1. They might not want them. 
2. They might not be able to have them. 
3. They might not feel ready for them. 
4. They might be focusing on their career. 

It’s not something that needs to be justified and it’s certainly not anyone else’s business. 

Some people are only parents by title and I didn’t want to bring a child into the world until I did the deep inner work on my own securities. 

I have coached over 500 people and it’s evident that if you don’t have your shit together before having kids, you’re in for a rough ride. 

I already meditate, journal, practice gratitude, exercise daily, eat healthy etc. 

However, there were wounds there that hadn’t healed from my past that needed to be worked on before I could even consider it. 

If I’m lucky enough to be able to have kids with my partner, I will do everything in my power to prepare for that day (even though I’m sure nothing will prepare you) 

For now I play the role of the fun Uncle but I also use the skills I have as a coach to understand some of their behaviour and ask them good questions etc. 

It’s awesome! 

So to sum up, please stop asking people why they don’t have kids, it’s none of your business.

There are no good male role models out there, 


Bullshit. Yes there are. Tonnes of them. Either past or present. 

Matthew Hussey, Gabor Mate. Tony Robbins. Eric Thomas. Eckhart Tolle. Chris Williamson. Zig Ziglar. Bob Proctor. Jim Rohn. Jimmy Carr. Chris Williamson. 

I could go on. 

Sadly, their message doesn't get as much attention as some of the BINfluencers that spout absolute shite through their hyperbolic views. 

We are in the attention era and the "men" in this documentary have mastered that art. 

The end destination is power, significance and money. 

The vehicle they use is misogyny, abuse and anger. 

I talk about this in great detail in my recent newsletter. 

Would love to hear your thoughts.

Let’s talk about “toxic masculinity” and the "manosphere" Louis Theroux’s documentary recently aired and it has done exactly what it was designed to d

Open article: The "Manosphere" by Adam Smith • 3 min read

“Why do you always talk about the benefits of going sober?”


Because it’s led to me do the following;

-Coached over 500 people 1-1 
-Sold out 6 men’s retreats 
-Been featured in a book alongside names Like Heston Blumenthal
-Featured in a documentary on Sky
-Turned over multi 6 figures a year  
-Worked with pro athletes and Team GB
-Invited on some of the biggest podcasts in the UK
-Paid myself a salary for 5 years 
-Have a company car that I love 
-Built a team of employees and contractors
-Paid as a public speaker on numerous occasions  

And much more 

So while Dodgy Dave from sales might comment on my posts sometimes telling me to stop preaching etc, I’ll continue to spread my message and change peoples lives as the trade off is disproportionate. 

People will judge you no matter what so just do what feels aligned to the person you want to become and it will transform your life.

This is why using ChatGPT is a better than getting a coach,


You hate accountability- Just do nothing and then get your new robot friend to validate all of your negative behaviours. 

You want an echo chamber- It’s so good for training it to say exactly what you want to hear. 

You never have to take action- Just keep complaining and never change your approach. This is great for being in a constant state of frustration. But if you give your excuses to ChatGPT, it reassures you and never challenges you. 

You can learn cool new phrases to weaponise- Who cares about actually studying anything to do with psychology or coaching? Just use the word “narcissist” when someone disagrees with you. Keep getting in arguments? Clearly they are just “gaslighting” you for having boundaries. 

You can go unchallenged for months- It will never test you or push you beyond your limits so you can stay in the familiarity of mediocrity forever. 

AI has its uses, for therapy and coaching? Not so much. 

It’s making you weaker, lazier and more miserable. Doing the deep inner work requires a human being to challenge you, push you, listen to you, hold you accountable and test you. 

“But it’s a cheaper option” yeah we all know how much success that usually yields don’t we…..

It’s not your fault that you drink alcohol, but it’s your responsibility to change it if you’re sick of feeling like shit, 


In the UK, we’re raised around alcohol whether we like it or not. 

It’s in advertising, films, television, and social life. 

We go to the pub with family, we see it everywhere, and we’re exposed to it from an early age. 

We’re shown something we can’t yet have, which instantly creates intrigue. 

Some people are introduced to alcohol as young as nine or ten, when a parent allows you to have a shandy, and it quickly becomes normalised.

As you move into your teens, you drink to fit in, because you don’t want to be the odd one out, and that fear of being judged or excluded follows you into university and your career, where drinking becomes expected. 

By your twenties, it’s part of your routine, and by your thirties it often becomes a coping mechanism for stress, responsibility, and the pressure of daily life.

Alcohol was fun, then it was fun with consequences, and eventually it becomes just consequences.

You aren’t as present at home, you don’t get as much done at work, your partner starts to judge you, and you judge yourself. 

You don’t consider yourself an alcoholic, but you also can’t remember the last time you took a proper break, so you continue because you don’t know another way.

The fear you had at 14 is the same fear you have now. 

What will people say, will I be judged, how will I cope without it? 

These thoughts keep you stuck.

I’ve coached hundreds of people to remove alcohol from their lives, and they all say the same thing, they wish they had done it sooner. 

I’ve never met someone who removed alcohol and regretted it.

When you remove alcohol, your clarity and energy return, you begin setting goals, training, and rebuilding momentum. 

You become a better father, a better partner, more present at home, more productive at work, and more in control of your life. 

You stop wasting mornings, you stop wasting days, and you start becoming the person you always knew you could be.

In the first image I’m passed out in a bar at the age of 31! In the second image I’m 5 and 1/2 years alcohol free. 

I understand your apprehension to change better than most. 

It’s not your fault that you were conditioned into drinking, but it is your responsibility to change it.

Alcohol and ADHD is a toxic concoction,


I understand why you want to drink. 

“It helps switch your brain off”

“It’s a great dopamine hit”

“It helps you sleep”

But these aren’t factually correct. 


When you drink alcohol, it stimulates the brains reward system, particularly the mesolimbic pathway. 

This gets activated by sex, food, achievement and other rewarding experiences. 

The hit can take about 10 minutes to kick in and can last up to 2 hours. After that though, it drops below baseline. 

This drop is critical because guess what? Now you need another hit. 

After repeating this cycle it can quickly start to free fall into misery, anger, anxiety and brain fog. 

Your fine motor skills go to shit, your speech becomes slurred and you start to become louder. 

Yes it sedates you on an evening and means you fall to sleep easier but sedation is not sleep. 

That’s why when you wake up you feel like a  dehydrated ball bag. 

It destroys your productivity levels for days and the anxiety is crippling. 

Having ADHD is exhausting so why make it harder by drinking alcohol? You think it’s helping your stress and anxiety when in most cases, it’s the cause of it. 

Having dopamine that you didn’t earn is the quickest way to feel shit about yourself long term. 

-Watching porn
-Eating junk food 
-Netflix binges 
-Drinking alcohol 
-Doom scrolling 
-Gambling 
-Smoking 

All contribute to terrible mental and physical health. 

Seeking natural dopamine has been a game changer for me and my clients. 

-Time in nature
-Meditation 
-Cold water therapy 
-Daily exercise 
-Drink plenty of water 
-Eating a healthy meal 
-Playing with your kids 
-Going on dog walks 
-Spending time with loved ones 

I’m not suggesting you live like a monk but those vices that you “need” are likely to be a story you’re telling yourself and they are keeping you stuck. 

For those of you that do have adhd, how do you look after yourself each day? Comment below

Let’s talk about “toxic masculinity” and the "manosphere"


Some people have said that “men don’t talk about how they feel, it’s the definition of toxic masculinity”.

Firstly, this isn’t true. I have wonderful in depth conversations with my male friends and clients.

Secondly, a lot of men don’t open up because they get judged, fixed, mocked and told “don’t worry about it mate”. So they just stop expressing how they feel. 

Most men were never allowed to show emotion from a young age so they simply don’t bother. It’s not toxic, it’s a defence mechanism. 

Putting this into the same category of the likes of Andrew Tate is so misguided. 

Andrew Tate has got nothing to do with “masculinity”, he’s got everything to do with a toxic individual that happens to be male. 

When I think of what a masculine man represents it’s integrity, honour, hard work, honesty, humour, values led, open mindedness, vulnerability and ambition. 

I have never considered masculinity to be sexism, abuse or outright aggression. 

In preparation for the release of Louis Theroux’s latest documentary, I am genuinely concerned for the young men of our generation. 

The ones that are so openly mocked and told to “man up” (the irony). 

They are victims of a system they never asked to be part of. 

One where hyperbole is at its most prevelant and one where sensationalists like Andrew Tate will always drown out the great work of the Robert Greene’s, Gabor Mate’s and Matthew Hussey’s of the world. 

I don’t have all the answers but ridiculing vulnerable teenage boys certainly isn’t one of them. 

I fear this “Manosphere” documentary is only going to add fuel to the man hating fire and giving these deluded “creators” an even bigger platform is likely to do more harm than good. 

Here I am pictured with Rich Casement a man I have a lot of respect for. A former client and now friend. 

Just 2 men sharing a coffee and talking about our recent wins, challenges and vulnerabilities. 

This is only possible if a safe space is created.   

One where judgment and fixing isn’t present.

You’ve been lied to,



You don’t need alcohol to unwind.

You don’t need alcohol to switch off. 

You don’t need alcohol to have confidence. 

You don’t need alcohol to help you sleep. 

You don’t need alcohol to dance at weddings. 

It’s all bull shit. I was walking around with this mindset for most of my adult life until I took a break for 60 days and realised it wasn’t serving me anymore. 

I didn’t have a problem with alcohol. Alcohol was masking all of my problems.

My lack of confidence came from deep rooted challenges in my childhoods. 

My people pleasing tendencies were steeped in insecurity. 

My poor sleep was due to being anxious and not knowing how to regulate my central nervous system. 

When you do remove it, it will change your life. 

Are you alcohol free? What benefits have you seen since removing it? Comment below

How did my client become alcohol and vape free, lose 30lbs of fat and increase revenue in his business?


He hired me. 

We talked openly about how he views himself currently. 

What were his desired end outcomes. 

What has held him back until this point. 

I listened without judging him. He felt seen and heard in a way he hadn’t felt before. 

We created a blueprint for success. 

He followed it.

Fast forward to today. 

-30lbs lighter and stronger than ever 

-Alcohol and vape free and still has a social life and now has a better way of handling stress. 

-Renewed his wedding vows with his partner.

-Increased revenue in his business and hired more team members. 

-He meditates every day and is more mindful with his thoughts. 

In the best physical, financial, mental and spiritual shape of his life. 

Working with people like Matt Simpson is an absolute privilege and in his words;

“I can confidently say that working with Adam has not only been a delight but has truly transformed my life.”

If you’ve followed me for a while and you’re getting splinters in arse from sitting on that fence, perhaps this is your sign to take that step and book a call with me using this link. 

https://lnkd.in/eKAuQE7t

I was a grown man still acting like a teenager, 


Going out and getting shit faced in your teens and twenties is almost a right of passage. 

I realised that carrying this on into my 40’s and 50’s is embarrassing.

I see a lot men making this mistake. 

I don’t actually think it’s their fault entirely. 

We are exposed to alcohol from an early age. Most of the men I coach are from the UK and in their 40’s. 

They were raised in pubs and allowed to drink under supervision from ages as early as 10. 

They would go to the park with their mates and drink bollock warm lager and Smirnoff from the bottle 🤢 

Then they progress to house parties and local pubs with their mates. 

Brylcreem through their hair, lynx Africa sprayed all over and a squirt of joop for good measure. 

Look out ladies....

From there, they start university or begin a new career. Binge drinking is rife and becomes part of their weekly routine. 

Through their 20’s it’s just the norm and the done thing. 

Life starts to become a bit more serious as they progress towards their 30’s. 

Marriage, kids, mortgages and promotions means that they turn to alcohol to cope. 

What was once fun is now necessary. 

They get to their late 30’s and early 40’s and the stresses of life can become too much. They now can’t function without it. 

They need it to “switch off” or to “be more confident”. 

Knowing full well it doesn’t do either of those things but they don’t know any different.

They want to stop but they’ve so fearful of what their friends will think and they don’t have the first clue how to socialise without it. 

It’s the same feeling they had when they were teenagers. So they act like it. 

Not getting out of bed until midday. Playing on their phone rather than with their children and arguing with their partner as if they are arguing with their mother. 

Sound familiar? 

It might not be your fault as to why you started drinking but it is your responsibility to fix it. 

Your life will improve in every single area when you remove alcohol. While it’s not a free pass to self acceptance and happiness, it will free you from your bullshit and lead to a more fulfilling life. 

Does this mean you can’t have fun or go out with your mates? No. You can still see your mates, enjoy some alcohol free beers and then not ruin your life for 3-4 days. 

If you’re unsure as to how much alcohol is holding you back, take my free quiz. 

https://lnkd.in/eXZWPCYT

What really happens you remove alcohol? 


So many things and 95% of them are positive. 

Yes you'll lose some friends (drinking buddies) and you'll also feel all of your feelings, good and bad. 

Other than that, it's incredible. 

Better sleep, more energy, improved bank balance, fully present at home, weightloss and so much more. 

I do a deep dive into this in my most recent newsletter. 

Let me know your thoughts below

The first few months without alcohol are uncomfortable, then powerful. The first thing that comes back is your mornings. You wake up clear instead of 

Open article: What really happens when you remove alcohol?  by Adam Smith • 5 min read

What really happens when you remove alcohol?

Alcohol destroyed me,



People pleasing due to not feeling good enough. 

Eating more junk food than a teenage stoner. 

Little to no sleep each day and functioning on coffee and jäger. 

About as unproductive as a sloth after its just climaxed. 

Lower testosterone than Louis Walsh. 

Body like a 90’s darts player. 

Miserable as fuck and void of hope. 

So I took a break from alcohol and everything changed. 

I’ve been on that break from 5+years and I have no intention of stopping. 

-Got in the best shape of my life at 36 years old. 

-Started my own business that turns over multi 6 figures each year. 

-Hosted over 135 episodes of our podcast. 

-Coached over 500+people to change their lives. 

-Sold out 5 men’s retreats….


And so much more. 

This isn’t about me, this is about helping someone out today. 

If you want my help, drop me a message with the word “Ready” or take my free quiz. 

Links in featured section.

Most people drink alcohol to escape the life they've created, 

A mentor once told me "you're exactly where you deserve to be in every area of your life". When I felt like shit this was like a Ric Flair Chop to my ego. 

I would blame everything else but myself. The weather, the traffic, the government, my parents, Eastenders. Nothing was off limits. 

Playing the victim is easy as it requires no effort. So you just blame everything and everyone and then hide behind alcohol as a reason to "switch off" 

You're limiting yourself and your own potential when you're pouring poison down your throat. Whether you care or not is a different story. 

I go into this in great detail on today's newsletter. 

Enjoy.

It’s not your fault that you drink alcohol, but it’s your responsibility to change it if you’re sick of feeling like shit. In the UK, we’re raised aro

Open article: It’s Not Your Fault, But It Is Your Responsibility by Adam Smith • 4 min read

It’s Not Your Fault, But It Is Your Responsibility

If you want to stop drinking alcohol, give this a watch.

Our clients live 2 lives, 



Life before and life after A-Game. 

Life before- 

Successful but overworked. 

Perfectionists with low self esteem. 

Doing “everything for the family” while never really being there. 

Holding themselves back from being the best version of themselves and calling it “imposter syndrome”

Leaning on alcohol to “cope with stress”. 

The thing is, most of them are already extremely successful by almost every metric. 

The nice house, the lush car, booming business but something feels off. 

Some of them don’t feel worthy of being happy so they keep working harder than ever in the hope they will be validated. Either by their peers, their family, social media or a bully from school. 

For others, they attach all of their worth to achievement and nothing ever feels enough. 

So they keep grinding away and lose sight of their mindset, health and relationships. 

This is where we come in. 

Life after A-Game. 

-Clear on what you want out of life 
-Overcome the guilt and shame that your success has brought. 
-Able to rewire your negative thoughts and calm your mind. 
-Living a healthy life that no longer requires you to rely on alcohol to cope with stress.
-Fully present with your family and loved ones. 
-Business wins feel great again and not just like a sense of relief. 

Coaching isn’t always around having a problem, sometimes you just want to level up and that’s exactly what we have done for over 500 people in the last 5 years! 

Our help is only a message away.

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The Battle

Jack Frimston

Adam Smith

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The Battle

Jack Frimston

Adam Smith

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Frimston's LinkedIn Performance

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