Jack Frimston

We Have a Meeting

Co Director

Head Of Sales

Sales Is Therapy

Sales Is Therapy - Out Now: https://amzn.to/4jIaGQH

If you're genuinely looking to get better at sales - this might help.

Author

A Sales Consultancy

At A Sales Consultancy our mission is to empower businesses to unlock their full
sales potential and achieve consistent, predictable, and sustainable growth.

Director

We Have A Meeting Podcast

Co Host

2025 might be the hardest time to generate new business

Inboxes are graveyards.  Everyones got something to sell. Cold calls turn into send me an email.

Meanwhile, pipeline anxiety is at an all-time high.

No sales? No business. No business? Well… you get it.

If you’re a B2B service business with a real solution, not just another “all-in-one AI platform to disrupt synergy,”

I help you get in front of the right people.
Then we turn those conversations into qualified meetings that land directly in your diary.

No growth hacks. No wishful thinking. Just honest, uncomfortable work that works.

What I ACTUALLY do:

- Book qualified meetings (without embarrassing your brand)

- Train sales teams to prospect like it’s 2025, not 2015

- Help people to make sales human again

Want to go deeper?

Book a slot: www.wehaveameeting.com

Buy the book: https://amzn.eu/d/7x9Kzwh

Podcast: https://www.youtube.com/@wehaveameeting


Remember you will die.

Sales Consultant

As a Consultant for AP+, I help businesses in the furniture, homeware, and tech industries find the right 3PL, storage, and fulfilment solutions.

I absolutely hate when employees ask if they can nip out for a few hours for a doctor's appointment 

You know why I detest these questions...


You're a fully grown adult

I'm not your dad

You shouldn't need to ask

The answer is simple



You get 15 holidays a year

Book a half day

Remember you will die

Helping Your Business Generate Qualified Meetings | Author - Sales Is Therapy | Director of the UK's 2nd Best Sales Agency 📞☎️📱

I saw my cousin last week and he asked me what it was like working in sales…

I said “Imagine going up to every girl in a bar and starting a conversation”

“Go on” he said

“And every single one of them tells you you’re annoying, rude and you're invading their personal space”

“Yeah? Story of my life!”

“And then you find one who’s really interested”

“Ok!?!?!” he said with excitement

“ And she makes plans with you to see you next week….”


“And then she doesn’t show up and ignores all your calls for the rest of eternity”


That is what it’s like working in sales

Remember you will die

How did we get Rory Sutherland to come on the podcast?

If you follow me you know I'm phone over email

But

If you're sending an email the first goal is to get them to open the email. 

Your email can be amazing but if they don't open it, it's pointless ...

Think outside the box

Remember you will die

Some employees will shock you....

Last week Ada Nwandu booked 9 meetings 

The maddest part was that this was across 4 different clients 

No cold email
No LinkedIn outreach

All by picking up the phone and having a conversation....

Do they have a problem?
Are they motivated to solve it?

I was lucky enough to catch Ada in action at 4pm on Friday booking her last meeting of the week 

Well done Ada! Incredible scenes

Remember you will die

Ps. One last weird question always helps increase attendance - it's the commitment principle from Dr. Robert Cialdini Influence.

Monday – No replies
Tuesday – No replies
Wednesday – A “maybe”
Thursday – A “let’s talk next week”
Friday – Closed won

Sales is an absolute graft of highs and lows

But it compounds

The more you do
The more people you speak with
The more you improve

Even if it feels like it's not working

Keep showing up and keep doing the bit

Remember you will die

If you're cold calling this week and somebody is rude to you

Remember this

Nothing is gained from snapping back

Never wrestle a pig

You both get dirty

But the pig will enjoy it

Have empathy at all times 

You don't know what's happened in this person's life

A CEO said they don't take sales calls yet have a team making sales calls?

Cool

Move on

Control what you can actually control

Remember you will die

Unprofessional cold calling is ruining sales for the rest of us.

Dialing and vomiting your pitch when someone picks up doesn't work


If you're saying:

"Hi John, It's Jack from WHAM, how are you today?"

Stop

You don't care how they are

So stop asking...


If you want to cold call, seek permission...

Cold Calling becomes a lot easier when you have permission 

Justin Michaels will disagree

Remember you will die

13 phrases to use in an email that get 100% response rate

Morning! ✔
Was just wondering...✔
Sorry to bother you✔
Be great to hear back✔
Gentle reminder ✔
Catch up ✔
Sorry to bother you again✔
Just circling back ✔
Sorry I exist✔
I'm really sorry to do this ✔
So so sorry (I wish my mother had swallowed me)✔
Remember that thing you said you'd do, would it be possible to do it?✔

What's your favourite?

Remember you will die

I'd like to take some time to shout out the main man behind the scenes....

Sunny Raja

In sales it's always the salespeople that get the praise

You booked a meeting
You got a renewal
You closed a deal

At We Have a Meeting Sunny is the man that sits by the team day in day out

- Live call listening
- Coaching
- Helping

If every sales team had a leader like this on hand they'd thrive

Sunny joined the business back in June coming from Deliveroo as a sales manager and has been nothing short of incredible 

With Sunny leading the team in Manchester it's allowed us to spend more time growing the business and make sure our clients are consistently getting the results

Thank you Sunny

Remember you will die

The linkedin algorithm has changed....


Every day I read posts from people whinging and moaning that it's not like the good old days 

If you run a business and you're not posting on LinkedIn you're missing out

It's free advertising for your dream clients

Imagine if you could have a billboard with your face on it outside your ICPs office everyday for free

You'd do it

People will charge for LinkedIn advice but just do this....

- Connect with the people you want to work with
- Post regularly 
- Talk every single day about the problem you solve
- Educate, Entertain or Inspire
- Become known for the problem you solve 

If you want to generate more leads for your business - don't sleep on LinkedIn

Remember you will die

9am -  0 meetings
10am -0 meetings
11am -0 meetings
12pm - Lunch
1pm - 0 meetings
2pm - 0 meetings
3pm - 0 meetings
4pm - 0 meetings
5pm - 0 meetings

You can't win every day...

Remain consistent

The rest will follow

Remember you will die

I sat down on a Zoom with the CEO of a huge company 6 months ago

At the end of the call, he told me thanks, but no thanks…

I asked him what he meant?

He said he just didn’t see a fit right now

That’s fine

This is where nurturing comes in

Over those last 6 months

I sent him a bouquet of flowers every 2nd Thursday

I designed a personalised newsletter which featured his life achievements on a weekly basis (Sundays)

I took him to see Elton John in a box and paid for his wine

I took out a small ad in his local newspaper

And sponsored his son's football team

This morning we had 6 month follow up

He still doesn’t see a fit right now

But maybe in another 6 months

We’ll sign the deal

Nurturing is key

Never stop never stopping

Remember you will die

"I sent you a ransom note in the post"....


Your job in sales is to cut through the noise....

Every founders inbox is saturated with the same CHAT GPT message on repeat

That's why we favour the phone

If your goal is to have a conversation with a stranger

Why wouldn't you just call them?

"bUt wHaT aBoUt tHoSe tHat dOnt tAkE sAlEs cAlLs"

This is where the power of direct mail comes in

Disrupt them via the post

Send them something that captures their attention 

Call them the next day

Direct mail without a follow up strategy is a waste of time

Remember you will die

Most salespeople aren't scum
Most salespeople don't use scare tactics
Most salespeople don't lie
Most salespeople don't send spam
Most salespeople aren't manipulative

There’s a stereotype of salespeople that actually isn’t true

A large majority actually want to help

Yet most get tarred with the same brush because of a few pushy arseholes

Good salespeople solve problems
Good salespeople help people in need
Good salespeople are a fountain of knowledge

Even if you don’t think you work in sales

You work in sales

Remember you will die

If you want to hit target
Work out how many deals you need

If you want to get a deal
Work out how many opportunities you need

If you want to get an opportunity
Work out how many meetings you need

If you want to get a meeting
Work out how many conversations you need

If you want to have a conversation
Work out how many dials you need to make

Reverse engineer everything

Know your numbers

Sales shouldn't be left down to feeling
Break it down into easy chunks...

Remember you will die

Salespeople can't read or write

But imagine if they could....


Remember you will die

If you are picking up the phone today.

Hats off to you…

Cold Calling
Prospecting
Outbound
Slamming the phone into your skull

People call the phone intrusive...

But forget that it drives revenue

The same revenue that pays everyone's wage

Don’t doubt the power of the phone

Remember you will die

I made a cold call whilst Christmas shopping the other day

Most people spend their weekends watching Netflix and eating Chinese food

If I'm being dragged around a garden centre I'll use the time wisely

- Build a list of your dream prospects
- Call them on the weekend
- Find out if they have a problem you solve
- Wish them a happy holidays 

Most people think Christmas is a time to wind down

It's the opposite

Merry Christmas - it's dialling time

Remember you will die

Is this out of order?

I'm doing screening calls for interviews the morning and went through to voicemail for a candidate 

Their voicemail just said

"Wagwan"

I won't be calling them back

Do they deserve a second chance? 

Remember you will die

Oh well one more rejection for the list...

Thanks LinkedIn Learning Community 

Remember you will die

Breaking B2B

B2B/SaaS SEO for revenue not vanity.

Try the weekly podcast, newsletter or apply to work with us: https://www.breakingb2b.com/

Founder & Host

WEB CHOICE

Co-Owner (Exited) 

Digital Marketing Specialist

Mighty Marketing Group

Head of Digital

Digital Solutions Manager

Business Development Manager

Web Choice UK Ltd

Head of New Business Development / Sales for Web Choice UK. 
Key job roles include: 

- New Business Development (Inbound Marketing, Email Marketing, Social Media Marketing, Networking, Researched Cold Calling, Canvassing, Working incoming Leads)
- Nurturing leads from initial point of contact right through to successful conversion
- Building High-End Proposal Documents 
- Pitching to and winning contracts for Blue Chip Companies
- Personally Responsible for Winning Substantial Contracts
- Account Management for Key Clients
- Helping clients to add real value to their business with a Tailored, Fresh and Innovative approach
- Tailoring Long-Term and Effective Web and Marketing Strategies 
- Working closely with the Sales, Design and Development team and continuing to deliver World Class Web Development, eCommerce, App Development and Digital Marketing Solutions.

Sales & Marketing Manager

Part of the leading Sales Team at Web Choice UK.
This role involved working with clients on an International Level to provide Highly Professional Responsive Website Design, Website Development and Online Marketing Solutions.

Job roles included:

- Generating Leads and Sales
- Client Account Management
- Working with a range of Microsoft products (Excel, Word, PowerPoint etc.) 
- Preparing proposals and pitches
- Working closely with the design and development team

Business Development Executive

B2B SEO & Web Design For Revenue Not Vanity | DM To Discuss | Host @ Business Growth Show (Top 10 B2B Marketing Podcast, Cognism)

Your website struggling to drive a steady flow of qualified demos/leads?
Tired of losing leads to competitors ranking higher on Google/AI?
Frustrated your current agency isn't delivering results?

WE CAN FIX THAT.

OUR GROWTH STRATEGIES:

→ SEO to get top of Google & LLMs, bringing revenue-focused traffic and leads
→ Start driving pipeline from AI and Google organic as fast as 90 days
→ Web design that builds trust and drives leads and sales

BREAKING B2B - B2B MARKETING & DEMAND GENERATION PODCAST

Grow your b2b/SaaS company without the BS. Weekly top 2.5% podcast with actionable marketing tips to grow your revenue: www.breakingb2b.com

STILL NOT CONVINCED?

→ See our work, client results & starting rates here: www.breakingb2b.com

BOOK A CALL:

💻: www.breakingb2b.com
📧: Connect & DM Me
✉️: sam@samdunning.org

CORE SERVICES:

→ B2B SEO strategy and execution
→ Content marketing
→ Digital marketing for SaaS

WHY BREAKING B2B?

→ We focus on revenue, not vanity metrics
→ Our strategies are data-driven and results-oriented
→ We have a proven track record with B2B and SaaS companies
→ Our podcast (Breaking B2B) gives you free, valuable insights into B2B marketing

About time your website became your best (24/7) salesperson?
Get in touch today, and let's start growing your business.

P.S.
Agencies: We offer white-label SEO to help you deliver results on time and within budget.

Sam Dunning

Breaking B2B hit $138k MRR in 21 months. Here’s my 7 bets to break $200k ASAP in 2026:

1. Improve time to value.

One thing I hate about the SEO industry is pointless month long technical audits to collect cash.

We’ve just shrunk our onboarding flow to start executing on a game-plan one week from sign up.

Then we work on audits / reviews if needed whilst making progress to drive pipeline.

I still wanna speed this up.

2. SEO/AEO.

Gotta keep practising what we preach.

Showing top when high intent prospects search on Google and LLMs looking for a SaaS SEO agency.

3. Niche influencer partnerships.

Working with founders who have our ICP (SaaS marketing leaders and founders) to run their SEO engine.

Right now working with Adam Robinson @ RB2B and Adam Holmgren @ Fibbler.

We all share the full roadmap ups and downs here in public.

The trust this builds is unbeaten.

Looking to bring another founder with a strong following in our ICP onboard.

4. YouTube and podcast. 

Hardly any b2b companies are nailing YT.

We share our full playbooks weekly on SaaS SEO & AI search.

With top notch production from Samu and team.

Not only are this vids evergreen and searchable but we cut them up to publish here.

More and more prospects now mention they’ve seen our videos on sales calls.

Also interviewing SaaS mktg leaders on the Breaking B2B podcast to share how they drive growth today.

5. Founder brand.

I try to do the opposite of most SEO agencies. 

Memes.
Music videos.
SEO man skits.
Ask the public series.
Share our full SEO playbooks.

And a tonne more.

Get attention first then link back to our offer.

6. LinkedIn ads.

Making top organic posts thought leader ads and serving them to site traffic from all above activity.

Also targeting cold ICP.

Shout-out to George for running this engine for us. 

7. Deliver 5% extra.

We’re working to systematise an at least weekly value-add on top of our usual monthly works for every client.

Could be a loom video with CRO ideas, some free web dev, blog reccos or anything else to help drive growth.

My theory is this keep churn down and increases word of mouth recommendations.

Recently been blessed with folks mentioning we are recommended in Exit Five and other communities and wanna keep that building.

Cheers to an epic 2026!

Founder @ Breaking B2B | B2B SEO For Revenue Not Vanity | SaaS & B2B Teams Hire Us To Scale Organic Pipeline From Google & AI Search | DM To Discuss | Host @ Breaking B2B (Top 2.5% B2B Marketing Podcast)

Last weekend I blew $6.5k on 33hrs in Budapest and failed to hit our goal.

We aimed for 8 long-form videos.

Ended up recording 7:

- How a 19 yr old hit $50k MRR
- SaaS SEO explained in 5 minutes
- The b2budapest adventure (vlog)
- 5 yrs of SaaS SEO knowledge for free
- YouTube marketing strategy for SaaS
- I interviewed 466 SaaS marketing leaders…here’s what I learnt
- Crafting a SaaS SEO strategy live for a founder

All dropping on the Breaking B2B youtube and podcast over the next 2 months.

Saw some epic sights of the city.

Walked a tonne.

Great to meet our YT producer Samu

and cheers to Ben for filming everything.

Look forward to the next one!

No alternative text description for this image

RB2B and dozens more SaaS orgs drive signups & demos fast as 30 days with this simple SEO/AEO play: 

List out every competitor you have.

Make a dedicated page for each variation of:

competitor 1 vs competitor 2 vs you
competitor alternatives
competitor pricing
competitor reviews
 
Leverage customer research to share:

Why you
Where you’re a good fit
Where you’re not
Show product in action
Leverage customer results
A fair comparison of others

Why?

These pages are super low difficulty.

They rank FAST.

Plus the listicle articles get cited on AI overviews and ChatGPT.

Helping you control the narrative for your org.

Just like this example for Leadfeeder alternatives for Adam Robinson of RB2B.

Nobody searches this for fun.

They do it because they’re annoyed with their current vendors pricing, support, lack of features or they are comparing software to invest in.

Often low traffic keywords…

But super high sales intent to get those all important organic demos and signups flowing.

Watch and copy our full 34-minute SEO strategy for RB2B: https://lnkd.in/eiZfaXXq

Apply to work with us: https://lnkd.in/e7XuM6au

graphical user interface, text, application, email

Flew 1000+ miles to Budapest
(8 solid videos is the goal)

Met our YT producer Samu today.

Recorded some solid SaaS SEO video breakdowns at cool landmarks.

Went to a rooftop spa.

Had some great food.

Saw some great sights.

Now onto some podcast eps.

Blessed to be able to grow Breaking B2B and enjoy the process and partnerships. 

Great weekend!

If I was a CMO needing more demos by Q1 2026…I’d ignore all AI search tool hype and run this exact SEO & AEO play to scale inbound in 90 days:

1. Define your money keywords.

Map out every way a dream client could search for your solution when ready to speak to sales now.

At a high level in SaaS that’s:

“best X software/tools/platform”
“X for industry”
“competitor alternatives/pricing/reviews”
“competitor a vs competitor b”

And a variety of others.

We use Ahrefs to help here.

Ignore the top funnel traffic trap.

Prioritise lower search volume and low difficulty at the bottom of the sales funnel.

This is gonna rank and drive leads fast when done right.

2. Build & upgrade your money pages. 

Search your dream keywords on Google & LLMs and see what kind of content shows up or gets cited.

Is it a listicle article, landing page, jobs to be done article, or something else.

See if you have pages ranking page 1 but not top for a quick win with a refresh.

3. Blow ‘em out the water. 

Once you’ve researched what top-ranking pages are doing, figure out how to blow them out of the water. 

Leverage unique research, sales call Qs, plenty of social proof and feature ypur product as the painkiller and solution.

4. Most technical is a waste of time.

(Until you get to having 1000s of pages).

Sort any massive technical issues, but don’t obsess over technical SEO. Get your focus keyword in URL, meta data, H1 and sort some internal links. Not a tonne more needed. 

And you of course want quick loading times.

5. Earn that rep.

Build quality backlinks & brand mentions for $0. 

Get featured in podcasts and articles, and make sure they link back to your website. 

Earn top 3 placements & brand mentions from “Best X software” listicles for your category.

This gives you an insane boost in LLMs and the backlink helps classic organic search.

6. Speed is your advantage.

Quality matters, but speed is a competitive advantage. This is your superpower over the slow moving giants in your niche. 

7. Craft pages to convert. 

Design and UX backed by customer researched copy to resonate with ICPs makes a big difference. 

8. Great SEO is knowing good b2b marketing.

Leverage sales calls, CS calls, and customer research to make your content as relevant as possible to dream clients jobs to be done.

9. Keep improving. 

Publish fast, and revisit your content 3 months later to make improvements. 

10. It's part of the b2b ecosystem. 

Keep improving all your marketing efforts: YouTube, LinkedIn, Reddit etc. all improvements in brand awareness will lead to more successful SEO. Ecosystem thinking is the b2b winner. 

___

This takes learnings from running SEO for RB2B's Adam Robinson and dozens more B2B SaaS orgs.

Watch the full 34-minute video: https://lnkd.in/eev-8S3r

Tag a marketer who should peek this.

Fibbler just broke $500k ARR. Next stop $1.5M+ ARR in 2026. Adam engaged Breaking B2B to fire-up their SEO/AEO inbound engine. Here's our exact strategy for December:

THE GAME-PLAN.

Drive sign-ups quick as humanly possible from dream clients searching for linkedin revenue attribution tools, comparing vendors, frustrated with their current vendor or struggling with a problem Fibbler solve.
 
We are focusing on bottom funnel articles and high-DR link building. The pages we’re recommending target high-value competitors or category terms where Fibbler should be mentioned.

NET NEW CONTENT.

We'll craft net new listicle based articles for:

- dreamdata alternatives (70 searches/mo)
- factorsai alternatives (10 searches/mo)
- linkedin marketing tools (600 searches/mo)
- linkedin ads [analytics] tools (10 searches/mo)

All long form 2-2.5k+ words.

Listicles are SUPER powerful to show up in AI overviews, ChatGPT and google organic.

Most are low difficulty and can drive pipeline within 90 days.

Plus they help you control the narrative and are solid assets for your website (and AI search results).

We position Fibbler as #1 backed by why customers choose them, where they are a good fit, where they aren't,  show the product in action, leverage social proof + clear CTA. Then a fair comparison on other vendors.

LINK BUILDING.

DA50+ links earnt from niche relevant sites and external listicles going back to our homepage and our own listicle articles.

linkedin ads attribution tools x1
linkedin revenue attribution tools x2
linkedin ads attribution x1
fibbler x3

WANNA SCALE ORGANIC PIPELINE FOR YOUR B2B/SAAS?

Check our results, pricing and book a call: https://lnkd.in/e7XuM6au

I’m spending $6.5k on 48hrs in Budapest this Sunday…all in to fuel the media engine for Breaking B2B. Here’s why: 

THE THINKING.

I am all in on attention first from ICPs then linking back to our offer.

Most b2b and SaaS marketing is boring. 

Especially SEO.

After 21 months building this company in my home office…

It’s time to get out, meet more partners and customers and ramp up our mktg engine.

This will give us a tonne of footage plus we get to experience good sights and times in Hungary.

Originally planned around $3k 

But:

Flights
Hotels 
Transport 
Videographer (Ben) 
YouTube production (Samu)

And food, drinks & sights add up.

I’d much rather invest in these evergreen assets than chuck more in ads.

THE PLAN.

Fuel our media engine for the next 2 months.

AKA Breaking B2B YouTube and podcast.

Record 8 different videos in different spots.

4x solo episodes around what works today in SaaS SEO/AEO to drive pipeline.

3x live interviews with b2b marketers and founders. 

1X vlog of the whole journey and to see if we can fit it all in plus have fun at the same time and see Budapest.

All of which are sales assets to build awareness and proof we can deliver. 

Plus we can chop up for posts here.

WANNA FOLLOW ALONG?

Follow Breaking B2B YouTube and podcast over the next couple months too see the good, bad and ugly!

Where should we go next? 👇

Proud founder moment: Breaking B2B is actively getting recommended in Exit Five as a solid SaaS SEO/AEO agency 🙂

Check our results, pricing or book a call: https://lnkd.in/eT_F8zZB

graphical user interface, text, application

RIP LinkedIn organic 2026....This DEADLY TRIO feels unfair for driving highly qualified pipeline. SEO, YouTube and TL ads. Copy our exact playbook driving MRR growth at Breaking B2B:

The trust you build when these 3 work together feels unmatched. All before prospects jump on a call with your team.

1. SEO/AEO.

Work out what dream clients search when:

- needing your solution now
- frustrated with incumbent
- wanting to solve problems
- evaluating vendors

Prioritise high sales-intent and low difficulty.

Craft best in class articles, landing pages and product listicles depending on what ranks well for the search term.

Leverage customer research and social proof to make each a sales page for your solution.

Secure rankings in google and LLM visibility by earning backlinks and brand mentions on other sites talking about your niche/products.

e.g. we rank well for 'saas seo agency' 'b2b saas seo agency' 'best saas seo agencies' etc

This gets you mindshare and help you collect demand from high-sales intent buyers across Google organic and LLMs. 

2. YouTube.

Massively mis-used and neglected by B2B/SaaS orgs.

Work out your money keywords then craft solid videos for each that share the full strategy and show real proof of results of your product as the painkiller.

We share our full playbooks weekly on SaaS SEO & AI search.

As well as interviewing marketing leaders.

All with a YT first approach.

Vids are evergreen and searchable and we cut them up to cross-promote on here.

You can embed relevant vids onto landing pages, articles etc (can give an SEO boost).

Many folks we have come inbound mention seeing us on YT.

3. LINKEDIN TL ADS.

This needs someone from your org who's posting organically with a following of your ICP.

This piece of the puzzle links all the above together.

Organic posts sharing:

- how to's
- your pov
- why your org
- edutainement
- playbooks and guides
- proof you can deliver 

Adding a CTA l*nk into the post then running them as thought leader ads to ICPs from the traffic you get from the above channels.

AND.

Running these to other clients/customers/partners posting about your org.

This keeps you top of mind and drives trust with existing pipeline and colder prospects.

___

I've just finished recording my best SaaS marketing strategies for 2026 (there's some weird ones in there we're seeing work).

Backed by working with RB2B, Adam Robinson and dozens more fast growth tech companies to fuel organic pipeline.

Wanna watch it?

Comment "SaaS" below 

and I'll send over as soon as its ready.

No gates, you'll get the video to watch right away.

Marketing leader: "Should we start with technical SEO or content?"
Me: "Neither. Forget SEO for a second."

Start with customer research. 

So many SEOs are optimizing before they know why.

Most of us in B2B SaaS are selling high ACV products/services.
Meaning you need to resonate with your ICP before anything else.
Nobody is waking up searching and spending $50,100,150k+

Start with:

- who is the dream client
- what are their expensive problems + JTBD
- how do they describe your solution
- what competitors do they normally evaluate
- why do they choose you over others
- what are your main differentiators
- a bunch more around the who/what/why/FAQs
- grab as much subject matter expertise as you can

Then once you have the research we typically jump into:

- Start where there's money AKA updates/refreshes with existing BOFU pages already on the site (article/landing page updates to rank fast)

- Pipeline focused new new content calendar (starting with fast ranking BOFU pages with lower difficulty e.g. competitor content or niche landing pages and BEST X SOFTWARE listicles etc)

- Light tech review (or heavy if its a 1000+ page site)

- Month 1 page + content creations/linkbuilding/external brand mention execution

___

Grab my 90 days to revenue SEO playbook and video: https://lnkd.in/et7yce7s

CMO: “I ain't waiting 12 months. How long til SEO/AEO drives pipeline”
Me: “It depends. Just kidding…most clients see demos in 90 days. Here’s how…”

Drive revenue from EXISTING bottom funnel content.

Start with the highest commercial value pages most likely to drive leads that are closest to top 3 organic spots (ahrefs > keyword opportunities > filter to commercial intent)

Look at competitor pages ranking top 3 organic right now for your money keywords, note down gaps on the page topic you can double down on that will make your page more helpful, trustworthy, useful and convincing to dream clients.

Update meta title w/ hook. Here’s one we use: SaaS SEO Agency [Crush 2026 MRR Goals]

Embed a YouTube video breakdown on the topic.

Add POV insights from expert on your team.

Weave in product screenshots/demo/GIFs examples.

Add relevant customer quotes, testimonials, reviews.

Add FAQs that address real harsh customer Qs and objections from sales & CS calls.

Add internal links from other relevant pages on the topic to and from the page.

Many of these pages updates can rank top of google organic and get AI visibility as quick as 1-2 months with the right approach.

Then once that's nailed...

Craft a net new MONEY keyword matrix.

Get with your sales and CS team.

Fire up a google sheet with 4 columns

- Our core offers
- Industries we serve best
- Competitors
- ICPs jobs to be done

Then you can build out long-tail niche keywords with solid buying intent behind them.

"best X software"
"X for [industry]"
"[competitor] alternatives/pricing/reviews"
"[competitor ] vs [competitor] vs [you]
"how to [crisp and expensive problem for ICP]"

Prioritise the low difficulty, high sales-intent ones to craft best in class pages for:

"[competitor] alternatives/pricing/reviews"
"[competitor ] vs [competitor] vs [you]

These can start driving demos and sign-ups 90 days from being published on both google organic and LLMs.

___

I just recorded an ultimate guide to drive pipeline in 90 days w/ SEO & AEO.

Grab the 34-minute video course & playbook below 👇

I started Breaking B2B because I’m selfish as f**k.

Rewind a few years.

At my last agency.

Monthly cash flow was up and down

We’d sell a few projects and be on an up.

And the next month have low sales and be struggling.

A stressful life.

Then it clicked.

We had a steady flow of daily leads from our organic #1 money keywords on Google.

Why not offer the same for our clients 

Do something we can deliver well on.

Get organic search working to drive solid leads for them.

And secure us some monthly recurring revenue.

After some time…

I learnt B2B SaaS companies were the ones we got best results for 

They had the problems we solve around:

- lacking SEO resource in house
- competitors outranking them on Google & AI search
- relying too much on paid ads or outbound
- last agency delivering traffic but not pipeline 

So in Feb 2024 Breaking B2B began with one focus. 

B2B SaaS SEO for revenue NOT vanity.

https://lnkd.in/e7XuM6au

In 139 seconds you'll learn the fastest way to scale your AEO/SEO authority. This strategy took Breaking B2B from 0 DR to driving pipeline in 90 days from launch on a new domain:

Step 1. 

Grab an SME from your team does a lot of press, podcast interviews, media coverages etc.

Step 2.

Longin to ahrefs or similar tool. Cut and paste their linkedin profile url. Hit backlinks tab. Filter to higher DR sites and find the niche relevant ones.

Step 3.

Make a list of the sites that only linked to your SMEs linkedin page.

Step 4.

Find out who wrote the article/page then connect on LinkedIn and send them a tailored loom video asking to add a backlink to one of your money keyword pages and mention your brand and category.

Step 5. 

Get an SEO win (solid backlink) and AI search win (brand mention)

Step 6. 

Repeat for all past media and future ones.

___

I recorded a 34 minute breakdown of the SEO/AEO strategy we're running for Adam Robinson & RB2B to scale sign-ups and revenue so you can copy it.

Watch or listen below 👇

CMO: We can’t share pricing. Board won’t approve.
Me: ChatGPT shares it regardless. Wanna control the narrative or risk 3rd parties sharing false info?

LLMs have put an end to hiding information on your website to force leads at all costs.

It’s long overdue in B2B/SaaS.

Share information buyers care about seeing on your website.

Or when your dream clients search for your company pricing or compare you against a bunch of competitors...

Your pricing could be shared by a disgruntled Reddit user along with a write-up to follow or from an out of date source.

The better way?

Share:

- Pricing
- Use cases
- Integrations
- Case studies 
- Industries you serve 

And beyond.

Leverage customer research to dive deep + share what your prospects could be searching for pain points, goals, jobs to get done and much more around the topic.

The more niche and specific the better.

Trust.
Visibility.
Qualified inbounds.

___

PS. grab my 90 days to revenue SEO/AEO video & playbook (1,811 b2b marketing legends did already) 👇

The new way to do SEO.
(AI and classic organic)

Work out your money keyword.

Example here for B2B SaaS "best [category] software"

Understand what type of page you need to craft.

Usually a listicle based article for this type of keyword.

Leverage customer research in your content:

Why you.
Where you exceed.
Where you aren't a fit.
Plenty of social proof.
Show the product.
Clear CTAs.

Simple technical SEO:

Money keyword in URL, H1, meta data.
Internal links to and from relevant pages.
Clean UX, fixed CTA side bar for articles.

Earn brand mentions and placements:

Get featured top 3 placements in articles comparing your software:

This is huge for AI overviews mentions.
Mentions in ChatGPT.
Plus backlinks for classic Google organic.

Rinse and repeat for every way a dream client can search when:

Needing your solution today.
Wanting to solve a problem.
Frustrated with incumbent.
Comparing vendors.

This drives mindshare, demos and sign-ups for B2B SaaS.

___

Recent win here for RB2B and Adam Robinson.

Grab 90 days to revenue SEO playbook: https://lnkd.in/et7yce7s

Book a call with us: https://lnkd.in/eCqF7VCP

Organic demos in 6 weeks.
(SaaS SEO shouldn't take 12 months)

- We doubled down on what their ICP cared about
- Focused on high sales intent keywords/prompts
- Crafted articles and listicles using our research
- Showed how their product was the solution
- Built authority w/ mentions and backlinks

And as a results started driving inbounds in 6 weeks from ChatGPT and Google organic.

Watch dozens more client review videos and apply to work with us: https://lnkd.in/e7XuM6au

RB2B is $6.6M ARR and 3 FTEs. 168 days ago we started SEO/AEO for Adam Robinsons SaaS. Before: most customers from founder brand. Now: 201% growth in organic sign-up page hits and consistent LLM & Google mentions for MONEY keywords. Full results and November plan breakdown below:

THE PLAYBOOK.

Scale organic sign-ups fast as humanly possible.

Nail every way ICPs search on google and LLMs when needing visitor identification software, comparing vendors, looking to move away from incumbent or struggling with a problem RB2B fix.

Craft best in class pages positioning RB2B as the painkiller + solution showing their time to value with plenty of proof.

Scale authority with  backlinks and external listicle placements for ChatGPT/LLM mentions.

REVENUE-DRIVING KEYWORDS NOW RANKING TOP.

- website visitor identification
- website visitor tracking
- identify b2b website visitors
- b2b website visitor tracking
- b2b website visitor tracking software
- leadfeeder alternatives
- clearbit alternatives
- many more

Traffic from these up 50%.

Non branded, high-intent traffic up 43%.

201% growth in organic sign-up page hits.

Naturally, this is all direct attribution.

There will be plenty more who convert on a later visit after first seeing RB2B mentioned on ChatGPT and google organic.

NOVEMBER GAME-PLAN.

Focusing on high-intent, pricing-related keywords. 

An untapped area with low-competition opportunities to drive qualified leads.

Targeting another BOFU keyword, “automated lead generation software.” 

Only two competitors nail the automation angle while ranking for this term. 

Positioning it as the core focus of a comprehensive article listicle, we'll capture unserved search intent and outperform existing competitors.

We'll craft new pages for:

- warmly pricing
- 6sense pricing
- demandbase pricing
- leadfeeder pricing
- lead forensics pricing
- dealfront pricing

Pages reviewing pricing + highlighting any user feedback on pricing, limitations + where RB2B wins and why customers choose them backed by research.

And a product listicle article for:

- automated lead generation software 

Comparison table with spotlight on RB2B backed by why ICPs choose them. Short reviews of 20+ automated lead generation software. FAQs. Conclusion (+CTA).

We'll earn niche relevant DA50+ backlinks.

And arrange external website placements for listicle articles talking about our platform category (huge for AI visibility and classic SEO).

EXPERIMENT.

Embed an "ChatGPT summary" button in the hero area for blog articles. 

When someone clicks it, the page URL opens inside the LLM window with a prompt to summarize the article + save RB2B in the memory for future references. This way, brand shows up more in the users’ relevant search sessions, boosting visibility and lead gen potential.

___

Looking to scale pipeline in 2026 with AEO/SEO?

Visit the Breaking B2B site to see pricing, results and apply for a call.

Or watch our full RB2B playbook video below 👇

ChatGPT made tracking SEO hard as f**k.

Marketers, here’s what we recommend tracking:

LEADING INDICATORS.

- Organic rankings up for money keywords (buying intent keywords) on Google 
- Click throughs upping for money keywords
- Organic qualified traffic up
- Session times up
- Visits to high intent pages (product pages/pricing/demo/results)
- Traffic from ChatGPT and other LLMs
- Citations in LLMs 
- Money prompts brand mentions in LLMs (bottom funnel searches around your software, problems you solve, competitor reviews etc)
- Share of search against competitors 
- Branded traffic (now many folks will find brands in AI search then go direct to search for your brand or even your homepage) or AI search > Google > your site.

LAGGING INDICATORS.

- Top funnel: asset downloads, email sign-ups, checking your podcast
- Bottom funnel: booked demos, product sign-up, booked calls
- Organic leads moving forward in deal stages
- Leads turning into revenue

___

Report on all these wins (screenshots FTW) as soon as you see them to leadership in slack or internal comms to show progress at it flows. 

___

Make sure you get data from a mix of sources...

Adding “how did you hear about us?” on booking calendar/forms.

Asking "what was your full journey to booking time with us today?" again on sales calls.

Getting these notifications to flag up into slack.

Checking website analytics tools info.

Put all the pieces of the puzzle together.

And remember SEO/AEO works best as part of the b2b marketing ecosystem to build mindshare, brand and capture demand.

___

I just recorded an ultimate guide to drive pipeline in 90 days w/ SEO & AEO.

Grab the 34-minute video course & playbook below 👇

b2b marketing jargon explained:

Lead: someone who looked at sales
MQL: put down gmail for playbook 
SQL: put work email for playbook
Hot lead: turned up to zoom call
CAC: good if under ads spend
Pipeline: 3+ MQLs this month 
Founder brand: ceo pls post
Brand: lets redesign the site
CPC: some bots hit our ads 
PR: post the funding round
Paid media: 99% of budget
Outbound: buy ai SDRs 
Inbound: need please
ACV: whale paid once 
ICP: buyer with pulse 
Quota: pipe dream 
SEO: dead innit?
AEO: alive? 

Any to add? 👇

RB2B is $6.6M ARR and 3 FTEs. 168 days ago Adam told Breaking B2B to arm the cannons on SEO/AEO...Here's the full results so far 👇 

THE PLAYBOOK.

Scale organic sign-ups fast as humanly possible.

Nail every way ICPs search on google and LLMs when needing visitor identification software, comparing vendors, looking to move away from incumbent or struggling with a problem RB2B fix.

Craft best in class pages positioning RB2B as the painkiller + solution showing their time to value with plenty of proof.

Scale authority with backlinks and external listicle placements for ChatGPT/LLM mentions.

REVENUE-DRIVING KEYWORDS NOW RANKING TOP.

- website visitor identification
- website visitor tracking
- identify b2b website visitors
- b2b website visitor tracking
- b2b website visitor tracking software
- leadfeeder alternatives
- clearbit alternatives
- many more

Traffic from these up 50%.

Non branded, high-intent traffic up 43%.

201% growth in organic sign-up page hits.

Naturally, this is all direct attribution.

There will be plenty more who convert on a later visit after first seeing RB2B mentioned on ChatGPT and google organic.

WANT THE STRATEGY FOR YOUR B2B/SAAS?

I recorded a 34-minute breakdown video covering everything you need to craft a pipeline focused SEO/AEO strategy and execute.

Watch it here: https://lnkd.in/eiZfaXXq

taplio

The Battle

Jack Frimston

Sam Dunning

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taplio

The Battle

Jack Frimston

Sam Dunning

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Frimston's LinkedIn Performance

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Performance ScoreJack Frimston's LinkedIn Performance