Jack Frimston

2025 might be the hardest time to generate new business

Inboxes are graveyards.  Everyones got something to sell. Cold calls turn into send me an email.

Meanwhile, pipeline anxiety is at an all-time high.

No sales? No business. No business? Well… you get it.

If you’re a B2B service business with a real solution, not just another “all-in-one AI platform to disrupt synergy,”

I help you get in front of the right people.
Then we turn those conversations into qualified meetings that land directly in your diary.

No growth hacks. No wishful thinking. Just honest, uncomfortable work that works.

What I ACTUALLY do:

- Book qualified meetings (without embarrassing your brand)

- Train sales teams to prospect like it’s 2025, not 2015

- Help people to make sales human again

Want to go deeper?

Book a slot: www.wehaveameeting.com

Buy the book: https://amzn.eu/d/7x9Kzwh

Podcast: https://www.youtube.com/@wehaveameeting


Remember you will die.

Sales Consultant

As a Consultant for AP+, I help businesses in the furniture, homeware, and tech industries find the right 3PL, storage, and fulfilment solutions.

The news breaking rift between the Beckham family has got me thinking about the way most people approach enterprise selling......





No it hasn't

Not everything has to be turned into a business lesson on LinkedIn 

Remember you will die

Helping Your Business Generate Qualified Meetings | Author - Sales Is Therapy | Director of the UK's 2nd Best Sales Agency 📞☎️📱

Netflix got rejected by Blockbuster

Google got rejected by Yahoo

I got rejected by a girl every time I went clubbing at 18 because I looked like a depressed wedding magician. 

Rejection happens

Get over it

Remember you will die


-------------------------------------------------------------------

Sick of getting rejected and want to generate more meetings?

www.wehaveameeting.com

Everybody asks why sales leaders don't take cold calls...


They never ask why I'm speaking to the wrong John Smith

I got rejected by Steven Bartlett 

Rejection happens

Get over it

Remember you will die

Took my partner out for dinner last night

She asked why I'm so calm about losing deals

I said "Because I'm going to die one day and none of this actually matters"

She said "That's dark"

When you remember you're mortal

Rejection stops feeling personal

It's just part of the process

What she actually said was...

"Can you stop talking about sales for five fucking minutes"

Fair point

Remember you will die

I got rejected by Keir Starmer 

Rejection happens - Get over it

Shy kids don't get any sweets

Shoot your shot
Slide in the DMs
Make the phonecall 
Send the letter

Nothing happens from sitting still

On average a podcast guest says no 3 times before joining us

2 more to go Mr.Prime Minister

Remember you will die

Want to 100% guarantee you hit all your 2026 goals?

Get someone pregnant.

Preferably someone you know, like and trust.

The prefrontal cortex is not fully developed until:

Men: 24–27 years old
Women: 21–24 years old

Which means most decisions are driven by validation and pleasure.

You can feel successful but empty.

Once the brain is fully formed, the things that used to excite you stop working.

So people spiral into nihilism, numb themselves for 40 years, and call it a life.

When you have a child, your brain rewires itself around responsibility.

Your brain starts asking one question:

“What must I become so they are okay?”

It stops being about you.

The human brain evolved to prioritise responsibility, protection, and legacy.

This is not the only way.

But having children activates that system instantly.

So if you want to make £10k per month, have a baby.

Comment PREGNANT for my fertilisation flowchart

Remember you will die

Just remember that someone's sales strategy is wishing me happy birthday every year

And this year, they made a pigs ear of it...

I got rejected trying to sell a pen

Rejection happens

Remember you will die

Last year our podcast grew by 668% 

Which either means 2024 was bad or 2025 was huge

- Bigger numbers
- Bigger guests
- Bigger setup

So this year we've gone all in and we're happy to announce our new sponsor - Prospeo.io 

Everybody always asks us where we get our data from?

We use a variety but....

the results we've seen on recent campaigns from Prospeo have been incredible so we're very excited to announce this partnership.

To celebrate you can get you dream customers mobile number free - https://prospeo.io/wham

( They also have 98% more accuracy which is about 15% more than most data providers)

Remember you will die

No alternative text description for this image

Today I turn 34, so here's 34 lessons about generating marketing qualified leads...




Yeah right

I'm still in bed

This is automated

You don't have to give lessons just cause it's your birthday

Remember you will die

Claude Cowork just KILLED manual prospecting

And I'm never picking up the phone again......




I've seen this ridiculous bro framework about 40 times now

You comment CLAUDE

A teenager in Bali DMs you and starts talking about making 10k a month and asking if you've listened to Modern Wisdom

Just remember

The people that made the most money during the gold rush were those selling the shovels 

People are scared about missing out with AI

But I promise you

If you could genuinely automate all your outreach, it be good and actually work

It wouldn't be teenagers selling it

It'd be Elon Musk

Everything will come full circle

AI will change the world

But don't be afraid to be human in a world full of automation

Pick up the phone

Remember you will die


Ps. Please comment CLAUDE so I go viral

Four years ago I sat in this booth cold calling every single day 

I'd arrive at 8.30am
Start dialling at 9am
Mobile phone
Office numbers 
Gatekeepers

The goal?

To book 2 appointments a day

I had to find clients for We Have a Meeting 

No LinkedIn presence
No automation
No data sets
No dialler 

Just picking up the phone and trying to find someone who had the problems I solved


After 4 years we're no longer sat in phone booths but the fundamentals remain the same

Pick Up The Phone
Ring People You Might Be Able To Help
Start A Conversation 

2026 is the year where proactive salespeople will win

Remember you will die

34 People tagged me in Sara Blakely post with this image

As much as I tried to remind people every day that they'll die

Most people walk around like Non Playable Characters

Like they have forever

Like there's no urgency

They hold grudges, they put things off and next thing you know they're in their fifties and their commitments stack up so high they convince themselves it's too late 

THE INTERNET HAS EVERYTHING YOU EVER WANTED TO LEARN

- Want to open a coffee shop at 19? 
- Become a YouTuber at 42? 
- Become a professional skateboarder 59?

There are no rules you can literally just do things

Big deal you get in debt

You could be 86 sat in 100k worth of debt and die the next day but at least you'd say

"Woah my life was sick"

Please please please remember

Remember you will die

And just like that I have a two year old...

There were points many years ago I thought I'd never have a family

I spent so much time and energy worrying and thinking about it 

And before you know it you've got a 2 year old running around the kitchen trying to kick you

Like most worries - they never actually happen...

So it's cool doing 10k months like all your favourite linkedin gurus

But being a parent tops it all

Happy birthday to the ginger toddler 

Remember you will die

I sat the worst call of my career last year

I didn't know anything about the prospect before I jumped on the call

It'd been a ridiculous morning and I'd jumped in unprepared 

I thought I could wing it but when they asked

"What do we do?"

I had no answer. I didn't try and blag it. I just admitted I hadn't had a chance to look.

The prospect was angry. 

They actually bollocked me and then hung up in anger.

I felt like an idiot 

I think Linkedin can sometimes be a showreel of excellence yet everyone that works in sales has to eat glass

Bad calls
Rejection
No's

It happens

Obviously there are many lessons you can take from this...

Prepare
Do research
Look at their website for at least a minute

But actually it's how you bounce back

I didn't spiral

I made a mistake

I felt silly for a minute and then remembered life goes on

One day I'll be dead and I won't be thinking about this guy on my deathbed

Ps. Always know what kind of business your prospect has

Remember you will die

I received a cold call last month that started like this...

This is 100% true

"I'm calling from Three about your phone upgrade"

I was currently driving to the hospital as my partner was in labour

I told the caller

"My partners in labour - I'm about to have a baby I can't talk right now"

The seller paused

"Your baby is going to love these cheap deals"

And guess what - he did

Remember you will die

4 Years Ago I stood at Bridgewater hall in Manchester and was told I couldn't come in because I didn't have a ticket

10 minutes later I was watching my partner graduate

How?

Your life depends on one skill...

Remember you will die

The Skill That Changes Everything By Jack Frimston It was the winter of 2021 and I was one month into dating my now partner, Zoe. She was graduating f

Open article: Why your life depends on this skill... by Jack Frimston • 4 min read

SDR: “Can I get a dialler system to make more cold calls?”

Boss: “We don’t have the budget”

SDR: “Can I invest in Prospeo.io and Nooks to get better contact rates"

Boss: “We don’t have the budget”

SDR: "One of our current clients is coming up to renewal and we don't think they'll continue..."

Boss: “Here’s £10,000, organise a box to see Harry Styles at Wembley and send his wife a fruit bowl”

Remember you will die

THIS IS THE PROBLEM WITH MASS AI PERSONALITION 

Of course it can scan my profile and fill in the company name

The issue is... There's four companies

So you choose the most recent... which is a book

Now let's be honest, even a day 1 SDR would have done better research 

So of course it will save you time

My genuine thought on mass AI personalisations outreach is this

It can damage your brand more than it can help you generate leads

Be human
Pick up the phone

Remember you will die

Getting consistent, predictable meetings in the calendar is hard.

Usually, companies struggle because

• They've noticed they don't have enough meetings in the calendar and as a result, the pipeline is looking a bit bleak. 

• Or maybe they are meeting people but they just don't seem to convert because they're not the right types of people. 

I'm guessing this doesn't sound like you but if it does.

Website: www.wehaveameeting.com
Email: zac@wehaveameeting.com
or you can call me: 07712177411

Zac Thompson

'No one picks up the phone anymore.'

I've worked in sales for a long time and regardless of the weather, tech or industry people will do anything they can to not pick up the phone.

This week more than ever your team are hiding behind emails and linkedin and you're hoping that next week they'll start properly.

But 

You've said that before.

The opportunities you want are in the dials you're avoiding.

Pick up the phone.

Your Team Struggles to Book Meetings, We Fix That. | Founder, UK’s #2 Sales Agency | Sales Is Therapy Author (#1) | Co-Host, We Have A Meeting

An employee of mine recently went through a messy divorce.

He did nothing wrong but his wife had enough and left him.

Then he realised everything was in his name 

House 
Cars
Holiday Home

You name it.

By the time the divorce was finalised he ended up paying his wife 10k a month indefinitely. 

Crazy!

But the craziest part?

I started dating his wife and now my net worth is 10k more. 

Don't hate the player, hate the game.

At parents’ evening the teacher said, “Your son struggles to focus.”

I asked for the data.

She didn’t have any.

So I set up weekly stand-ups with the class.

Put some simple KPIs around reading.

Benched handwriting.

By half term, attention was up 31 percent.

The headteacher now reports to me.

If your child isn’t learning, it’s a management problem. 
Do more.

“YOU CAN’T HAVE WORK-LIFE BALANCE.” 

I don’t believe that statement holds true anymore. Much of the “extra” work people engage in, particularly in B2B businesses, can be categorised into three buckets: optional, non-needle moving, or simply a convenient way to avoid going home.

I've seen many individuals still glued to their spreadsheets at 8 PM. Today, that's largely a choice. While AI has its limitations, it excels at handling well...

After-hours work calls are often presented as a sign of commitment. More frequently, they reflect poor time management during the day. 

When it comes to thinking time like brainstorming, strategising, generating ideas your best insights rarely emerge while hunched over a laptop. They often come while walking the dog, at the gym, or even staring at the ceiling at 6 AM.

Certainly, there are times when you need to roll up your sleeves, during crunch weeks, approaching deadlines, or short sprints where balance may tip temporarily. That’s a normal part of work life.

However, if working late becomes the default rather than the exception, then by 2026, it’s a habit. With the technology and tools available today, it is typically a choice. 

And it's important to be honest about those choices. 

No one is permanent, including you, make sure you're not the person who 'could have' but  didn't.

I was at a business lunch yesterday when the worst thing happened.

My wife rang me from hospital.

“It’s awful, you’re going to have to come quickly…”

I stopped her.

“Can you check if the hospital has Wi-Fi?”

“What do you mean?” she said.

“Just check…”

“They do, but we’re in the countryside so it’s not great. Zac, can you…”

“Please hold,” I said.

I turned to the guest at the business lunch.

“Do you cover SP4 postcodes?”

Two days later, the hospital had ultra-fibre Wi-Fi.

Opportunity is everywhere, but only if your eyes are open to it.

Last week in Bournemouth, we accomplished more than just getting back into the swing of things. 

We secured 12 meetings and built a six-figure pipeline in just five days.

To clarify:
- 70% of those meetings occurred within the same week.
- 100% were qualified using the PEEMEES framework.

This success came while much of the industry was still easing back in. The reality is that most outbound efforts fail in the first week of January not due to closing issues, but because of an Opening Problem.

While others were merely checking in or circling back, we focused on diagnosing needs. In the "Sales Is Therapy" approach, we prioritise uncovering the emotional cost of remaining stagnant over simply pitching for meetings.

AND I can take no credit 

This comes from our exceptional leadership from Freya Bailey and a team who cannot miss in Fletcher Woodrow, Alfie Turner, Louie Patterson, Jack Heavingham

AND OUR NEWEST STARTER 

Joshua Flaye getting on the board in his first days dialling! 

With a first week like that, I can't wait for 2026!

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The Battle

Jack Frimston

Zac Thompson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Frimston's LinkedIn Performance

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