🎙 Podcast Producer, Coach and Content Specialist | Helping personal brands make impactful podcast content

Top marketing talent doesn’t stay loyal. Freelancers ghost you. 

And most agencies? They just churn out content without a clue.

At Podcast Principles, we do things differently.

I’m Jack Gallagher, General Manager and your go-to for post-production. If you’ve got podcast episodes, raw video, or a backlog of YouTube content, my team turns that into branded, audience-ready assets.

From editing and thumbnails to metadata and uploads, we handle it all with built-in strategy and U.S.-based reliability.

🏆 What I Do:

🎙️ Post-Production Management – You record, we handle the rest.
📹 Custom Video Editing – Tailored, branded edits that feel in-house.
🧠 Workflow Systems – Simplify your pipeline and scale without stress.

💡 Why Work with Me?

Unlike freelancers or bloated agencies, we’re the agency that builds you an asset, not a liability.

No missed deadlines. No overseas mystery editors. No hand-holding. Just done-for-you editing that helps you grow your show.

Jack Gallagher

Most "almost podcasters" struggle with this one particular obstacle

and it isn't strategy.

It's starting.

It's a common feeling to think that all marketing is "big" and precious. It's not.

The simple truth is that algorithms need to be fed

and people care less than you think.

SO much of marketing success is built off of consistency, volume and reps. 

🩵  You learn from releasing episodes that fall on their face
🩵  You learn from posts that bring crickets instead of comments
🩵  You learn from those lonely webinars with two people

Early on, wins are important, but getting fixated on constant wins is what sinks the progress of most people.

Let's not forget that nothing goes to waste. All of this activity..

🩵  Feeds the algo
🩵  Helps you understand your audience more completely
🩵  Gives you opportunities to try new things and get better (at writing, recording, etc.)
🩵  Creates a touchpoint that may book a call, or move a prospect along the buyer journey 

So jump on in! The water is just fine 🤽 

#b2b
#podcast
#podcastcoach
#contentmarketing

Podcast Post-Production That Scales | No Freelancers, Just Results | The 4️⃣ 5️⃣ 1️⃣ Content System

"People watch clips because they have short attention spans!!"

No...

People watch clips because

a) they're busy

and 

b) they cut through the fluff

Let’s be honest:

Your best insight, advice, or story will probably never land if it’s trapped inside a 40-minute video.

Attention is earned by showing up in formats people actually consume.

Sure, the message matters, but the packaging decides if it gets seen.

#podcast
#podcasting
#marketing
#clips

After 100+ launches 

Ryan R. Sullivan and I have seen one constant with podcasting

Nothing is perfect.

There are adjustments to be made.

Expectations often need to be altered.

And this is true even if you're making one-off videos, cutting clips, writing a newsletter, making a post on LinkedIn

I have this tattooed on my 💪 

➡Nobody makes it look easy the first time.
➡Nobody looks good doing it the first time.
➡Everybody feels vulnerable and has moments where they second guess the whole project.

Simple, but all true. 

From podcasting to riding a bike, it's a journey with hills and valleys.

So, take a deep breath. 

Relax.

Whether it's big or small, you got this 👊 

#B2B
#podcastprinciples
#podcastcoach

It's a content cheat code that most people look down on..

and I have no reason why

Gluttons for punishment I say. Work is cooler when I do less of it.

Especially when the result is practically the same if not better.

Do you repurpose old content when you're not "feeling it" or short on new stuff?

Why or why not?

#podcasting
#contentmarketing
#b2b
#repurposing

Brian was searching for a podcast for MSP owners.
Most were too technical. Others didn't actually help.
His solution? 

"I'll build one myself."

Introducing:

🎧 The $10 Million MSP Podcast — live today! 

Brian hired our team at Podcast Principles to lead the strategy and production. 

Why this exists:

Most MSP shows talk tools and tactics. Brian wanted the stuff that actually moves a business past $10m; leadership, ops, margin, valuation, culture. 

Who Brian is:

Former MSP owner who sold to PE. Then helped lead inside a $35M+ MSP. Now a strategic coach to MSP leaders. In short, he’s been around the block. 

What you’ll get:

• Real inflection points that unlocked scale
• The rhythms, scorecards, and habits that drive profit
• One action you can implement this week

How it works:

Biweekly interviews with the occasional solo show.

Who it’s for:

MSP owners at $10M+ and serious founders at $2–$10M who want a business that generates profit and grows valuation.

Why I’m proud:

Brian didn’t see the podcast he wanted, so he built it. That’s the point. You don’t have to wait for “the perfect” show in your niche. You can create it.

Start here:

EP.0 — Why this exists and who it’s for
https://lnkd.in/eCt3B-_i

👇 Tap in

Follow the show and make sure to follow Brian Hoppe, MBA, PCC! 

hashtag

#MSP 
#podcastprinciples

People are booking hundreds of calls from LinkedIn,

and they're using a "fake" podcast.

The secret isn’t high-end equipment or a fancy show, it’s cadence and context.

Here's what it looks like for you:

1️⃣ Once a week you hit record for ~30 minutes and talk through the exact problems your ideal clients are wrestling with. Not theory. Not trends. Just the conversations I’m already having in DMs and sales calls.
2️⃣ From that one recording, curate and share short moments over the next week or two. Same ideas, different angles. 

It's not about making it perfect.

This strategy is about making it good, and consistent.

People don’t hire you because they saw one perfect post; they hire you because they’ve heard you say the right thing five times in a row.

Clips:

1️⃣  show your thinking in motion, not a polished pitch
2️⃣  they create safe touchpoints: easy to consume, easy to ignore, easy to return to, until someone’s ready to talk.
3️⃣  are easy to consume
4️⃣  show the best moments, tips, ideas

You don’t need a podcast. You need a steady signal

Record the real stuff you’d say off-camera, publish the moments that matter, invite replies that become calls.

Umbral AI

Freelancer - AI Agents, Chatbots, & Automations

Calculated Investor

-Invest in passive opportunities as a Limited Partner in Real Estate Syndications.  
-Main focus is large multifamily in emerging markets.

Real Estate Investor

Norfolk Naval Shipyard

- Developed test procedures and processes to be executed by other test engineers on waterfront projects.  
- Adhered to strict technical standards and guidelines in order to generate accurate and adequate test procedures.
- Performed audits on in-progress and completed procedures to ensure technical and administrative accuracy.   
- Utilized mapping and spreadsheet tools to track and update hundreds of procedures and thousands of work instructions.

Test Development/Audit Engineer

- Managed the tasking of 4-6 test engineers per shift 
- Liaison between deck plate activities and project team priorities
- Briefed complex procedures and system status to senior shipboard Navy personnel

Lead Test Engineer

- Performed on site testing of mechanical, electrical, and structural systems onboard US Naval Vessels.   
- Executed complex testing procedures between multiple interdependent systems.  
- Coordinated tasking with several department agencies.  
- Used creative problem solving techniques and troubleshooting methods to determine component failures.

Test Engineer

I invest $50,000 into passive real estate deals | Helping investors feel confident and comfortable investing in real estate

Websites alone aren't going to cut it anymore. 

You need an AI boost. 

Let's extend the functionality of your website and build an AI Assistant Chatbot to give your potential customers exactly what they want. 

We specialize in AI Assistants, Chatbots, and AI Automations through a software platform called Voiceflow. 

Our assistants perform a variety of tasks, including:
- answer FAQs
- increase conversions / lead generation
- improve customer service scores
- set appointments
- give product recommendations

Tools that I use:

-VoiceFlow
-OpenAI Assistants API / ChatGPT
-N8N / Make / Zapier
-WordPress / Webflow / SquareSpace / Wix
-LLMs

Feel free to check out my website & youtube channel for examples of my work:

Website:
https://umbral.ai

Youtube:
https://youtube.com/@Umbral-AI

Conner Burton

You've got a voice agent with hundreds of knowledge base documents. 

Your content team updates them constantly. 

But every change means manually uploading files, 

Clicking through the UI, managing documents one at a time.

That doesn't scale nor is it efficient. 

What if those documents could sync automatically? What if your agent's knowledge base stayed current without any manual intervention?

This is exactly what I built and just documented in a new video. 

The solution combines the ElevenLabs API with n8n to watch a Google Drive folder, detect file changes, and automatically update your voice agent's knowledge base in real time.

Here's how it works:
- Google Drive folder triggers → file changes detected
- New documents get uploaded to 11 Labs knowledge store
- Updated documents delete the old version and upload the new one
- Agent configuration patches automatically to include everything
- Content team edits docs once, agents stay current forever

You can run the workflow as frequent as makes sense for the use case. 

The API documentation makes this possible, but it requires understanding the full flow: 

fetch agent config → extract existing documents → upload new ones → patch the entire agent with the updated array.

Once this is running, you stop living in the UI and start thinking about your knowledge base as a system. Your content lives in one place (Google Drive, Notion, DB, whatever), and your agents pull from it automatically.

This is the difference between building pilots and building products at scale.

Check the video in the comments below for the full walkthrough.

Happy Building!

taplio

The Battle

Jack Gallagher

Conner Burton

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taplio

The Battle

Jack Gallagher

Conner Burton

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Gallagher's LinkedIn Performance

Performance ScoreConner Burton's LinkedIn Performance

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Performance ScoreJack Gallagher's LinkedIn Performance