Hello there!
I am a CX Designer at Rondesignlab, which specializes in FinTech, B2B, SaaS, Healthcare, and consumer products.

✅ EXPERTISE
I build and promote the working strategy of RDL, unique processes that implement into the work of the company. Having an extensive knowledge in operating businesses, I am helping Rondesignlab stay on top of the charts and continue creating innovative products for the clients. 

✅ INNOVATION
Each product is unique, and so is yours. We guide and are always up for a challenge, creating projects that inspire others and often get replicated. 
We know you care, that is why we care!
"Rondesignlab’s speed and quality of delivery was better than most agencies."
👉More on Clutch: https://clutch.co/go-to-review/a07e9cfc-883e-4d6a-b595-0d23396fb26e/129009

✅COOPERATION
• Fox Sports ($FOXA)
• Ford ($F)
• Samsung (SSNLF)
• Huawei
We’ve polished and launched numerous projects that make users genuinely enjoy their experience. Dedication is what we value the most.

✅ JOIN RDL
Hundreds of satisfied clients already received the project of their dreams - want to be next?
If so, talk to hello@rondesignlab.com

And for those who stayed, here I share insights from the design industry, including tips, tricks, and the nuances of managing a business. If you’re curious - you are in the right place!

💬 Have questions? Drop me a message in my DM!

Jack R.

A designer does more than “make things look good.”

A designer translates the idea of a product into something a user can actually understand, feel, and use. In many cases, the designer becomes the key link between the user and the system.

Rondesignlab saw this clearly on one of our CRM projects. 

On paper, the product was flawless - well-structured architecture, powerful logic, advanced automation. The founders were confident in the system’s intelligence. But during early testing, users were slower than expected. Not because the system lacked features, but because it felt overwhelming. The logic was correct - yet the experience was heavy. 

That gap between correctness and clarity is exactly where design operates.
Founders often see the product as logic, features, architecture. Users see it as experience. Buttons, flows, clarity, speed. The designer stands in the middle and turns complexity into meaning.

We’ve spent more than 20 years working with digital products - from complex CRM and ERP systems to VR experiences. 

And one thing is always true: the more complex the product, the more critical the designer’s role becomes.

In CRM or ERP systems, a small UX decision can affect sales teams, accountants, project managers, and executives at the same time. 

On one ERP platform we worked on, restructuring a single dashboard reduced onboarding time for new managers by weeks - not because we added anything new, but because we removed friction that no one had previously questioned.
In VR, a poorly designed interaction can literally disorient a user. 

In one immersive environment, we observed users instinctively stepping back when spatial feedback didn’t match their expectations. A subtle redesign of motion logic transformed hesitation into confidence. The technology remained the same. The experience changed entirely.

Design is not decoration. It is navigation, trust, and control.

A practical piece of advice from a team with long-term experience.
Involve designers early. Not after the structure is locked. Not when development is halfway done. 

The designer should participate in shaping the product logic, not just polishing the interface.

Because once the product reaches the user, the interface is the product.
And the designer is the one who decides whether the idea survives first contact with reality.

CX Designer at Rondesignlab, Co-Founder at Rondesignlab

Zion & Zion

As a co-founder and CEO, my role is to envision what success looks like for the organization and to design the organization to achieve that success. Key activities include innovation of new products and services and thought leadership development around a CX Strategy-first approach, enabled by Customer Data Platforms, and executed through superior MarTech implementation, creative and content--based on our proprietary CX research model, data, and data visualization-driven insights,

Arizona State University

Adjunct Professor - Marketing Resesrch

Nortel Networks

Responsible for product marketing for $10 billion business unit across EMEA, U.S., and APAC. Areas of oversight included product marketing, business case development, communications, account-based marketing, and acting as executive liaison for accounts including T-Mobile & British Telecom, among others.

Leader - Global Optical Networks Marketing

Director, EMEA Product Marketing

Director, APAC Marketing

Senior Marketing Manager

Account Marketing Manager

Marketing Specialist

Software Engineer

University of Florida

Led development of NetQueues, a distributed processing system for high-energy physics particle collision analysis. NetQueues was employed in the analysis of data from the Fermi National Accelerator Laboratory (Fermilab).

Lead Researcher, High-Energy Physics Analysis

Aric currently serves as Zion & Zion's CEO. Zion & Zion has numerous agency relationships with public and private companies including: American Eagle Outfitters, the Phoenix Suns, IBM, Bally Sports, BD, NASCAR, Sodexo, Closet Factory, and Walmart.

His background includes a Master's in Computer Engineering from the University of Florida, the Executive MBA program at Emory University, and PhD (abd) in marketing at Arizona State University.

His international experience includes positions with Intergraph, where he was based in The Netherlands, and additional assignments with Nortel Networks where he was based in Tokyo for one year and London for two. Aric's experience includes having led product marketing for EMEA and Japan for Nortel Networks’ $10B global optical networks business unit. 

Aric's experience in senior global management, marketing, marketing technology, academia, and analytics, converge to form a unique base from which he has drawn in building the team and culture at top-ranked global agency Zion & Zion.

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