Funny how everyone on LinkedIn uses the Summary portion as a buzzword garden - you've got the whole experience section for that.

But hey - I've got 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns. As a Director of Creative Strategy, I've lead Social AORs and campaigns for Microsoft, Beats By Dre, Verizon, Spotify, Minecraft, Bethesda, Rock Band, and a slew more - a bunch of details on all of that below.

Besides that? Huge NBA fan who plays ball 4 days a week, vinyl record collector, colossal music fan, and guy who Postmates far too much. Let's make something cool.

Jack Appleby

Honestly? These 10 resolutions could change your career.

1. ASK A DIFFERENT COWORKER TO COFFEE 1X A MONTH
Get to know your team. Bonus points if they're not in your department. You'd be amazed which relationships end up changing your life.

2. APPLY FOR ONE JOB PER MONTH (EVEN IF YOU'RE HAPPY)
Wanna know the best time to get a new job? When you don't need one.

3. COMMIT TO ONE WEEKLY AFTER-WORK ACTIVITY YOU NEVER MISS.
For me, it's kickball. I don't care what work fire comes up, I refuse to miss that time each week. We all need a built in boundary. 

4. WRITE ONE LINKEDIN POST A WEEK
I'm begging you, start showing off how you think online. It's the easiest way to get more eyeballs on your career and resume.

5. TAKE ONE COURSE OR CERTIFCATION
One of the easiest ways to signal to companies you're invested is to keep learning.  And I bet your company will pay for it. 

6. SEND ONE EMAIL THANKING A TEAM MEMBER PER MONTH
CC their boss and say all the things you appreciate about them.

7. BE THE FIRST PERSON TO SHOW UP TO MEETINGS
Don't be the late guy, and enjoy the small talk before everyone shows up. Great place to deepen relationships, too. 

8. FIND A MENTOR (OUTSIDE YOUR COMPANY)
We all need someone with a little wisdom and perspective to guide us.

9. KEEP A RUNNING DOC OF WINS
Easy route: slack screenshots to yourself of praise or results!

10. ASK YOUR BOSS WHAT YOU NEED TO IMPROVE TO GET PROMOTED
Ask for specific feedback, then track that feedback throughout the year

You trying any resolutions? Any of these you think you'll try? Lemme know!

Social Media / Creator Consultant | Work: Microsoft, Beats By Dre, Verizon, Twitch, Morning Brew, Rock Band, Community (six seasons and a movie!) & a slew of video games.

"Follower count doesn't matter anymore!"

Uh... Followers absolutely matter. Here's why:

Now that we're in the For You Page era, a very popular take I see in the Creator + Social Media world is that "followers don't matter anymore!" Anddd that's just silly and dumb.

YES, social media is more of a meritocracy than ever before! Great content can go viral no matter how many followers you have! It's genuinely the best time ever to become a creator or invest in social media marketing for that exact reason—great content can win, whether you have 0 followers or millions.

But uh... it's still better to have followers than to not have followers. OF COURSE IT IS. Who WOULDN'T want to have more followers for their business or personal brand?

(Also I swear if something comments here with "but you want the RIGHT followers" as if that's some enlightened thought, yes, of course you want targeted followers).

But here's a list of reasons why Followers still matter

1. FOLLOWERS ARE STILL THE CLOSEST THING TO OWNED DISTRIBUTION.
They’re the first people who see your post, the first engagement signal the algorithm reads, and the reason you’re not starting from zero every time you hit publish. Discovery is powerful, but distribution compounds.

2. FOLLOWERS RAISE YOUR FLOOR. 
A real follower base means fewer total flops and more consistent performance over time. One big pop feels great. A strong baseline is how brands actually grow. I see everyone talk about the value of community—you can't have community without followers.

3. FOLLOWER COUNT IS STILL SOCIAL PROOF. 
It influences brand deals, partnerships, speaking gigs, hiring conversations, everything. It influences consumers! If you're gonna spend your hard earned money on a brand, you probably are choosing the more popular brand.

4. FOLLOWERS ARE A SIGN OF INFLUENCE AND SUCCESS
If a person or brand has a bunch of followers, it's because a bunch of people thought they were worth following. Now yes, you should make sure their content still gets views and engagement, but followers are a sign of success!

Let's be honest—the "followers don't matter" narrative mostly comes from... well... people and brands without followers. And there is SOME truth to it, because great content can succeed no matter your follower count! But I've seen wayyy too many people mutate this take into demonizing follower counts, as if having followers is a bad thing. It's not. You should try to get more followers. It matters.

Alec Sills-Trausch Photography

Alec is a landscape photographer and outdoors storyteller with a zeal for pushing boundaries in the wild. He enjoys all types of activities, but Type 2 is his preferred style, allowing him to photograph locations the rest of the world shies away from. In addition, Alec loves to write about his travels and craft articles that help educate and inspire others to find their joy in nature. By showing off the beauty of planet earth, he hopes to bring more people into the environmental movement to protect our greatest treasures. 
He's also a cancer survivor, showing the world that there can be a great future after treatment from this terrible disease. He currently resides in Santa Barbara with plans to move to Seattle in 2022.

Clients: 
-Mazda
-Visit Bend
-Explore Lincoln City
-Santa Barara Adventure Co.
-Adorama
-SunnySports
-Counter Assault
-Wrangel Mountain Air
-Last Frontier Westys
-Visit California
-Gregory
-Salomon
-Survive Outdoors Longer
-AeroPress
-HydraPak

Trail Highlights: 
Summiting Mt. Whitney in a single day
Completing R2R of the Grand Canyon in 10.5 hours
Backpacking 40 miles into the Wind River Range
Summiting six 14er's
Backpacking the Enchantments




Interested in collaborating, please email: alecoutsidephoto@gmail.com

Adventure and Landscape Photographer

AST Media

Website management and content creation. 
Blog Strategy and Creative Writing. 
Social media content creation and management.
Newsletter and email marketing creation and management. 
Photography, Editing, some video editing.

Founder

United Properties 

Property Manager

Evolve Public Relations and Marketing

Evolve Public Relations and Marketing offers a unique perspective for businesses looking to evolve their brand/image both locally and nationally. With over 20 years of combined experience, the team at Evolve continually looks to build lasting relationships with both their clients and the community.

•	Developed and communicated the brand message by creating individual content calendars and paid social advertising campaigns each month. Collaborated bi-weekly on Zoom and in person with client marketing teams to define and execute storytelling and marketing strategies through graphics, video, and newsletters. Provided monthly analytics report to show growth and recommend future tactics.
•	Completed the client’s daily and weekly creative projects ensuring client satisfaction. Worked closely with PR Account Executive to drive a concise and coordinated message. Brainstormed ideas as a team to promote clients through influencers and traditional media.
•	Researched and audited prospective clients to identify new business opportunities for Evolve. Used internal and external resources to stay on top of industry news and emerging social media platforms to keep clients on the cutting edge of social media.

Social Media Manager

Arizona Stands for Fair Elections

Advocating for free and fair elections throughout the state by educating Arizona voters on how to vote safely in a pandemic election. ASFE is a coalition of non-profit organizations which came together to get out the vote.

Social Media Consultant

U-Haul International, Inc

•	Defined and executed day-to-day marketing strategy
•	Created, managed, and published original and high-quality content to U-Haul Facebook, Twitter, LinkedIn, Instagram, Youtube, and Pinterest channels through the Hootsuite content management system.
•	Managed the marketing and communications efforts for 7 U-Haul campaigns including Trailers, Truck Share 24/7, Hitches, Propane, U-Box, and Dealers
•	Oversaw and helped guide two junior specialists for 6 campaigns
•	Acted as a mentor and advisor to junior specialists for social media content, blog posts, and other marketing efforts
•	Discussed and enacted marketing strategy with Project Managers and support staff for Trailers, Truck Share 24/7, Hitches, Propane, U-Box, Dealers, PR, and CollegeBoxes
•	Wrote blogs and marketing content for customer-facing U-Haul campaigns
•	Maintained current knowledge of emerging social media trends and platforms
•	Evaluated potential influencers based on brand compatibility and expected ROI for U-Haul
•	Worked with Digital Marketing, Digital Production, and Public Relations to create a centralized and concise marketing message
•	Evaluated monthly data analytics for each campaign to shape future marketing content. Advised project managers on how campaigns were fairing.
•	Created, defined, executed, and measured social media ads for specific campaigns to boost customer awareness and purchasing habits
•	Monitored social media keywords that would impact U-Haul's perception

Senior Social Media Strategist

Multivista

Worked in a team to promote international marketing and brand awareness during an expansion into European, Middle Eastern, and South American markets which saw a revenue increase of 20%.

Maintained strong marketing support for 75 global franchises by writing material for new product releases, created 50 Google My Business listings to boost customer awareness, and researched client engagement history for franchises.

Managed and enhanced Multivista’s global social media presence by writing company and industry related content. Grew the digital community by 158% and increased engagements by 130%. 

Wrote a monthly article for corporate newsletter; a case study highlighting the benefits of construction documentation; and training material to promote Social Selling best practices distributed during annual franchisee conference. 




Launched company wide Instagram account. 

Trusted with an annual digital marketing budget.

Maintained monthly, quarterly, and yearly social analytics to support executive team decision making.
Coordinate and communicate with global franchise teams to assist with marketing, sales opportunities, and tradeshow support. 

Developed and helped launch Multivista’s testimonial acquisition program.

Awarded quarterly ‘We Are Engaged’ award for ‘exceptional energy, engagement, and commitment to his work.”

Social Media Manager and Marketing Specialist

Multivista is a visionary documentation technology firm. We pioneer advanced solutions in order to deliver the most relevant, accurate and comprehensive project information to all industries that demand well-constructed, well-managed facilities. We elevate standards and promote quality. Our many views connect people with their project.

Marketing Copywriter and Social Media Coordinator

SB Nation

Cover Arizona Athletics in an assortment of ways including as Head of Arizona Basketball Recruiting and Basketball and Football Columnist/Analyst.

Conducts interview with coaches, players, and industry sources.   

Articles are consistently ranked in the top ten each month for most viewers. 

First stint was from 2011 to 2013 and then returned in 2015.

Arizona Wildcats and Pac-12 Analyst

ChildHelp, Inc.

Childhelp® exists to meet the physical, emotional, educational and spiritual needs of abused, neglected and at-risk children. We focus our efforts on advocacy, prevention, treatment and community outreach.

Work in the national office of one of the nation’s leading child abuse prevention organizations with revenues of $34 million, operations in four states, and service reach throughout the United States and Canada.

Create and manage the social media content calendar with the Sprout Social platform to enhance Childhelp’s profile and develop and encourage community interaction. Contribute to the organization’s national marketing strategy. Copy-writer for graphics used throughout social media. Grew followers of Facebook, Twitter, and Instagram by 12.6%, 35.6%, and 109.2% respectively. 

Collaborate with marketing team and communication directors in multiple states to support and promote local initiatives to raise community awareness. Assisted in marketing and promoting two high-profile fundraising events attended by high-ranking Arizona elected officials, national celebrities, and spokespeople which raised over $3.7M in revenue. 

Analyze social media trends, best practices, and statistics to ensure Childhelp continues to be an industry leader. 

Assisted in marketing and fundraising for the 2nd Annual Superhero September through social media and GoFundMe which raised over $1,500. I also founded the campaign's hashtag: #MyPowerIs. 

Generate and develop marketing and promotional material for events, social media, and fundraising opportunities. 

Design graphics using Adobe Creative Suite for social media.

Quickly and diligently respond to customer questions and complaints on both social media and email.

Social Media Specialist

FanRag Sports

Evaluated player and team performance throughout college and professional sports.

Summarized and quickly communicated game results in a readable and engaging manner following AP writing style.

Monitored social media for breaking news. Researched, analyzed, and reported an average of seven player personnel developments daily.

News Desk Writer

Authentic storyteller and content developer, with over eight years of writing and marketing experience. Proven success as the brand voice where I increased awareness and community engagement, resulting in more web traffic, conversions, and revenue. Worked cross-functionally across teams and geographies to lead marketing efforts at the local and international levels.

taplio

The Battle

Jack Appleby

Alec Sills-Trausch

Followers

Posts

Engagements

Likes

Performance ScoreJack Appleby's LinkedIn Performance

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taplio

The Battle

Jack Appleby

Alec Sills-Trausch

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Appleby's LinkedIn Performance

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Performance ScoreJack Appleby's LinkedIn Performance