Funny how everyone on LinkedIn uses the Summary portion as a buzzword garden - you've got the whole experience section for that.

But hey - I've got 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns. As a Director of Creative Strategy, I've lead Social AORs and campaigns for Microsoft, Beats By Dre, Verizon, Spotify, Minecraft, Bethesda, Rock Band, and a slew more - a bunch of details on all of that below.

Besides that? Huge NBA fan who plays ball 4 days a week, vinyl record collector, colossal music fan, and guy who Postmates far too much. Let's make something cool.

Jack Appleby

Honestly? These 10 resolutions could change your career.

1. ASK A DIFFERENT COWORKER TO COFFEE 1X A MONTH
Get to know your team. Bonus points if they're not in your department. You'd be amazed which relationships end up changing your life.

2. APPLY FOR ONE JOB PER MONTH (EVEN IF YOU'RE HAPPY)
Wanna know the best time to get a new job? When you don't need one.

3. COMMIT TO ONE WEEKLY AFTER-WORK ACTIVITY YOU NEVER MISS.
For me, it's kickball. I don't care what work fire comes up, I refuse to miss that time each week. We all need a built in boundary. 

4. WRITE ONE LINKEDIN POST A WEEK
I'm begging you, start showing off how you think online. It's the easiest way to get more eyeballs on your career and resume.

5. TAKE ONE COURSE OR CERTIFCATION
One of the easiest ways to signal to companies you're invested is to keep learning.  And I bet your company will pay for it. 

6. SEND ONE EMAIL THANKING A TEAM MEMBER PER MONTH
CC their boss and say all the things you appreciate about them.

7. BE THE FIRST PERSON TO SHOW UP TO MEETINGS
Don't be the late guy, and enjoy the small talk before everyone shows up. Great place to deepen relationships, too. 

8. FIND A MENTOR (OUTSIDE YOUR COMPANY)
We all need someone with a little wisdom and perspective to guide us.

9. KEEP A RUNNING DOC OF WINS
Easy route: slack screenshots to yourself of praise or results!

10. ASK YOUR BOSS WHAT YOU NEED TO IMPROVE TO GET PROMOTED
Ask for specific feedback, then track that feedback throughout the year

You trying any resolutions? Any of these you think you'll try? Lemme know!

Social Media / Creator Consultant | Work: Microsoft, Beats By Dre, Verizon, Twitch, Morning Brew, Rock Band, Community (six seasons and a movie!) & a slew of video games.

"Follower count doesn't matter anymore!"

Uh... Followers absolutely matter. Here's why:

Now that we're in the For You Page era, a very popular take I see in the Creator + Social Media world is that "followers don't matter anymore!" Anddd that's just silly and dumb.

YES, social media is more of a meritocracy than ever before! Great content can go viral no matter how many followers you have! It's genuinely the best time ever to become a creator or invest in social media marketing for that exact reason—great content can win, whether you have 0 followers or millions.

But uh... it's still better to have followers than to not have followers. OF COURSE IT IS. Who WOULDN'T want to have more followers for their business or personal brand?

(Also I swear if something comments here with "but you want the RIGHT followers" as if that's some enlightened thought, yes, of course you want targeted followers).

But here's a list of reasons why Followers still matter

1. FOLLOWERS ARE STILL THE CLOSEST THING TO OWNED DISTRIBUTION.
They’re the first people who see your post, the first engagement signal the algorithm reads, and the reason you’re not starting from zero every time you hit publish. Discovery is powerful, but distribution compounds.

2. FOLLOWERS RAISE YOUR FLOOR. 
A real follower base means fewer total flops and more consistent performance over time. One big pop feels great. A strong baseline is how brands actually grow. I see everyone talk about the value of community—you can't have community without followers.

3. FOLLOWER COUNT IS STILL SOCIAL PROOF. 
It influences brand deals, partnerships, speaking gigs, hiring conversations, everything. It influences consumers! If you're gonna spend your hard earned money on a brand, you probably are choosing the more popular brand.

4. FOLLOWERS ARE A SIGN OF INFLUENCE AND SUCCESS
If a person or brand has a bunch of followers, it's because a bunch of people thought they were worth following. Now yes, you should make sure their content still gets views and engagement, but followers are a sign of success!

Let's be honest—the "followers don't matter" narrative mostly comes from... well... people and brands without followers. And there is SOME truth to it, because great content can succeed no matter your follower count! But I've seen wayyy too many people mutate this take into demonizing follower counts, as if having followers is a bad thing. It's not. You should try to get more followers. It matters.

MPS Micro Precision Systems AG

🤳Social media (LinkedIn, Facebook, Instagram, TikTok, Youtube): content strategy, content planning, copywriting, creation of visuals+photos+videos, publishing, performance reporting, community management, campaign creation and management 
🌐 Website: content writing in three languages (FR-DE-EN), SEO strategy, creation of visuals, complete redesign of some pages, creation of landing pages
🧩 Content creation: images, videos and visuals in line with Brand Identity
📇 Implementation of a new CRM: requirements analysis, comparison of solutions, installation and configuration of the tool, onboarding of users, improved tracking of the customer journey, implementation of automations, writing of a detailed user guide, help and support for users
✉️ Newsletters: creation of various templates, copywriting of texts and articles, sending, analytics, follow-up
🤝 Trade shows: booth and equipment reservations, dispatch of exhibits, booth design, organization of trade show team, logistics, debriefings
📰 Company magazine: project leadership, copywriting, layout, distribution
📸 Various other digital marketing tasks

Digital Marketing Specialist (Full-Stack Marketer)

YouTube

🙋🏻‍♂️ I’ve successfully monetized and developed my personal channel, Joël Edelmann, to 2500+ subscribers. 
🍻 I’ve made 50 videos on another channel (Just Another Beer Review) that I launched in 2017.
🌿 At the moment, I’m in the process of launching and growing a new channel, Your Best Self.

Part-time YouTuber

LANDI Schweiz AG

✅ Bearbeitung von Kundenanfragen in Deutsch und Französisch
✅ Erstellen, Bearbeiten und Kontrollieren von Kostenvoranschlägen
✅ Bereitstellen von Reparaturen für den Versand an den Kunden
✅ Administrative und systemtechnische Unterstützung der Mechaniker
✅ Allgemeine Büroarbeiten
✅ Vereinzelte Einsätze als Kommissionierer

Temporärmitarbeiter Support Service Center

I believe in you AG

✅ Zuständig für die Social Media-Kanäle von I Believe In You sowie externer Partner
✅ Planung, Gestaltung, Veröffentlichung und Bewerben von Text-, Bild- und Videobeiträgen
✅ Community Management (24/7)
✅ Diverse Photoshootings, Videodrehs und Interviews
✅ Wöchentliche und monatliche Reportings

Communication Intern - Social Media

Administration communale d'Orvin

✅ Diverses tâches administratives: rédaction de courriers, archivage, contact avec les habitants, ...
✅ Responsable de la migration du téléphone analogique au téléphone IP
✅ Tenue du site web de la commune
✅ Contrôle des habitants et du registre des chiens
✅ Autres

Employé d'administration

Hoppy Hour

Tâches administratives:
✅ Annonces auprès du laboratoire cantonal, de l'administration fédérale des douanes et de la police du commerce
✅ Création d'un site internet
✅ Tenue d'une comptabilité simplifiée
✅ Création d'une identité visuelle: logo, étiquettes, cartes de visite
✅ Vente de bière

Tâches brassicoles: 
✅ Création de nouvelles recettes
✅ Achat et entretien du matériel de brassage
✅ Brassage de bière

Fondateur et brasseur

Conforama Suisse SA

14 mois en tant que vendeur dans le rayon électronique et multimédia: TV, ordinateurs, smartphones, tablettes, ...

8 mois en tant que vendeur dans le rayon salon: Canapés, tables & chaises, literie, ...

Vendeur

Content creation + social media + video.

This is how people would describe me:
💡 an effective, confident, and empathic communicator. 
🚀 a social media strategist with a proven record of launching and leading various social channels, and 
📹 a content creator who loves bringing stories to life through video.
 ... the guy from marketing who handles the CMS, SEO, the newsletter and Google Ads.

I’m all about pushing boundaries and standing out. You're never going to be great if you're not different.

taplio

The Battle

Jack Appleby

Joël Edelmann

Followers

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taplio

The Battle

Jack Appleby

Joël Edelmann

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Appleby's LinkedIn Performance

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