Funny how everyone on LinkedIn uses the Summary portion as a buzzword garden - you've got the whole experience section for that.

But hey - I've got 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns. As a Director of Creative Strategy, I've lead Social AORs and campaigns for Microsoft, Beats By Dre, Verizon, Spotify, Minecraft, Bethesda, Rock Band, and a slew more - a bunch of details on all of that below.

Besides that? Huge NBA fan who plays ball 4 days a week, vinyl record collector, colossal music fan, and guy who Postmates far too much. Let's make something cool.

Jack Appleby

VP, Marketing at Teal | Using brand strategy, social media, and content marketing to empower others in their careers

Hi, there. 👋 

I'm Lia—a marketing leader with 15+ years of experience driving brand awareness, content strategy, social media, and community engagement at hyper-growth, early-stage startups like WeWork and Teal. 

With proven success in leveraging organic social media, influencer marketing, and executive thought leadership to scale audience reach and revenue, I'm passionate about storytelling and human-first team management while driving brand affinity, engagement, and growth across the education, entertainment, and future of work verticals.

Throughout my career, I've grown social audiences by over 1MM+, increased ARR from $0 to $3MM in two years, and built high-impact brand strategies that resulted in a 500%+ engagement increase across platforms. 

I'm also a writer—a title I'm just learning to embrace in 2025, though it's always been who I am at my core. I'm currently working on a young adult (YA) novel about theater camp and building out a Substack called "the recharge." (Link in my bio to learn more.) 

Thanks for stopping by my little corner of LinkedIn. Looking forward to connecting!

Lia Zneimer

Sometimes I'm more focused when other people are watching. 

There. I said it. 

These monthly writing sessions have been a much-needed forcing function for me—and I love knowing we're kicking off the month with collective creativity in a time that feels increasingly flooded with AI. 

If you're looking to carve out two dedicated hours to focus on your writing, come hang with us this weekend! (Bring whatever project you want: a novel, short story, Substack essay, YouTube strategy. We see a little bit of everything!)

RSVP 👉 https://luma.com/113wf0lv

Writer | Author | Marketer | Using brand strategy, social media, and content marketing to empower others in their careers

taplio

The Battle

Jack Appleby

Lia Zneimer

Followers

Posts

Engagements

Likes

Performance ScoreLia Zneimer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jack Appleby

Lia Zneimer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lia Zneimer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLia Zneimer's LinkedIn Performance