Funny how everyone on LinkedIn uses the Summary portion as a buzzword garden - you've got the whole experience section for that.

But hey - I've got 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns. As a Director of Creative Strategy, I've lead Social AORs and campaigns for Microsoft, Beats By Dre, Verizon, Spotify, Minecraft, Bethesda, Rock Band, and a slew more - a bunch of details on all of that below.

Besides that? Huge NBA fan who plays ball 4 days a week, vinyl record collector, colossal music fan, and guy who Postmates far too much. Let's make something cool.

Jack Appleby

People Leader | COO | CRO | CEO | Creating Efficiency | Accelerating Growth & Revenue | Satisfying Customers | Change Management | GTM Strategy | Fintech | Capital One | ING | AutoNation | Founder

Strategic FinTech and enterprise software executive with 15+ years of experience leading revenue, operations, and transformation initiatives across global markets. Currently serving as Global Head of Alliances & Partnerships for the Banking, Financial Services & Insurance (BFSI) vertical at one of the world’s largest software firms, where I lead global GTM strategy, scale high-performing partner ecosystems, and accelerate partner-led revenue growth.

With deep general management experience and a doctorate in Organizational Change & Leadership, I bring a systems-level mindset to operational scale, cross-functional execution, and change leadership. I’ve led global teams through digital transformation, operating model redesigns, and go-to-market alignment initiatives that have delivered meaningful gains in market share, cost efficiency, and customer success.

My leadership is grounded in data-driven decision making, collaborative execution, and a relentless focus on building resilient, scalable, and customer-aligned operating models. I work best where strategy meets execution, partnering with product, sales, and customer teams to unlock sustained growth and value creation.

✶ Key Focus Areas:

COO & CRO Readiness | GTM Strategy | Partner-Led Revenue Growth

FinTech & BFSI Market Strategy | RevOps | Strategic Alliances

Organizational Design | Operating Model Transformation | Scalable Systems

Cross-Functional Leadership | Global Team Enablement | Execution Excellence

Executive & Board Stakeholder Alignment | Inclusive Culture Building

Ed.D. in Organizational Change & Leadership (USC) | MBA (WSU) | B.B.A in Management & Marketing (UK)

Let’s connect if you’re scaling revenue engines, modernizing operating models, or shaping the future of financial services.

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The Battle

Jack Appleby

Robert Younger

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