Funny how everyone on LinkedIn uses the Summary portion as a buzzword garden - you've got the whole experience section for that.

But hey - I've got 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns. As a Director of Creative Strategy, I've lead Social AORs and campaigns for Microsoft, Beats By Dre, Verizon, Spotify, Minecraft, Bethesda, Rock Band, and a slew more - a bunch of details on all of that below.

Besides that? Huge NBA fan who plays ball 4 days a week, vinyl record collector, colossal music fan, and guy who Postmates far too much. Let's make something cool.

Jack Appleby

Chubb

• Lead strategy for 18 B2B and B2C business lines
• Oversee content creation, calendar, customer care, community management, reporting and employee advocacy
• Conduct monthly personal branding and content creation trainings
• Led strategy, partnerships and execution of events and sponsorships
   o ‘24 US Open: Impressions +94% & Shares +69% vs. 2023
   o ‘24 Chubb Classic: Impressions +109% & Shares +130% vs. 2023 
   o ‘23 Art Basel: Partnered with New York Academy of Art & Design Leadership Network; Followers +60% vs. 2022

AVP, Social Media, North America

Kendra Scott

• Celebrate special milestones and events with customers
• Build relationships with each customer in order to consult on gifting and jewelry needs
• Tell the Kendra story to build brand awareness and loyalty (#dyk she started w/$500 in her spare bedroom?!)
• Support in-store events, fundraisers, and Color Bar parties
• Have personally hosted more than ten #KendraGivesBack fundraisers for seven nonprofits to raise more than $11,000
• Featured in the 2021 holiday marketing campaign

Stylist

Comcast

• Lead the social media strategy for four Comcast Advertising brands + oversight on international marketing team
• Manage social media calendar, community management, analytics reporting, paid social efforts + consult on talent branding social activations
• Partner with stakeholders to create social-first content, including writing, designing and video production
• Oversee employee advocacy program, personal branding consultations and division-wide trainings on content creation
• Highlights: Led 2022 FreeWheel Cannes Lions social media activations + partnerships
• Reach +32.6% and engagements +187.5% (vs. 2019) / Engagement rates: 37% on LinkedIn and 10.3% on Instagram
• Instagram impressions +830% and accounts reached +905% (vs May ‘22)
• Extracurriculars at Comcast: Young Professionals Network employee resource group leadership team, internal TED Talk speaker (Watch here: https://bit.ly/3YUT6P4)

Digital Marketing Manager

Vanguard

• Oversaw social media strategy for Brand channels, with oversight and consulting on 25 global social channels
• Led high priority campaigns, stakeholder trainings, and social best practices playbook for global marketing teams
• Wrote and produced social-first video content in partnership with media team (and acted as talent in videos when needed)
• Led corporate social media statements and crisis communications strategy, working team, and • • • Oversaw executive, DE&I, community impact, and product social media communications
• Consulted on paid social campaigns and engagement strategies + agency management 
• Led the organic social strategy for the 2019 ‘How Radical’ brand campaign, which was featured in an Ignites article

Social Media Content Strategist

•	Engaged with over 1.5 million fans across six social media channels on a regular basis through creative content and customer interaction
•	Worked to drive new business to Vanguard through organic creative and educational social content (more than $20 million from 2016-2021)
•	Partnered with New York & Missouri state 529 plans to connect clients and prospects with resources to help them achieve their goals to save for higher education

Social Media Manager

•	Coached, developed, and managed a team of 11 Investment Professionals
•	Managed resolution of elevated client situations with portfolios up to $1 million
•	Drove department dashboard metrics from the team perspective
•	Lead Retail Services WILS Planning and Development team
•	RIG Ambassador, One RIG interviewer, Supervisor Mentor for new hires

Supervisor, Retail Services

•	Vanguard Unmatchable Excellence (VUE)/Project Management team
•	Supported department strategic projects: Voice Verification, SoftPhone, NPS/NFS program, VUE advocate program, 2012 and 2013 VUE Business Unit of the Year presentations and celebrations

Project Manager

•	Educated and assisted clients with Vanguard products, news, and website 
•	Assisted with social media efforts and visual environment enhancements
•	Contributed to VUE Business Unit of the Year preparations, presentations, and celebration

Investment Professional

•	Intern with the Vanguard Gives Back initiative with the Office of Culture and Diversity in HR
•	Supported corporate volunteer programs: Project NEXT, T.E.A.M. Vanguard, Fresh for All, My Classroom Economy, Sponsor-A-Child, Junior Achievement

Vanguard Gives Back Intern

Pennsylvania Prison Society

•	Researched and wrote grant proposals; Responsible for $137,000 of grant monies in FY2010
•	Assisted with launch and management of organization’s Facebook and e-mail campaign
•	Aided preparations, proposals, event space arrangements for 2010 statewide conference
•	Managed 2010 two-day statewide conference; 250 attendees

Development Associate

SJ Magazine

Wrote, edited, interviewed, photographed, managed mailing last and e-mails, coordinated events

Editorial Assistant

You can learn more about me here: https://www.tamarascott.co/

I'm a creative professional with more than 10 years of client, consulting and communications experience. I currently specialize in social media content strategy and development. I thrive in autonomous, yet collaborative environments. I work hard to manage projects from concept to creation. From start to finish, I see them all the way through to deployment, learning debriefs, and measurement. I have formal leadership experience, extensive public speaking experience, and experience working in both the B2B and B2C worlds. 

As a creative strategist, I focus on what people want and need, and how to meet them where they are to make life easier -- and more exciting when possible. I'm passionate about connecting others to new information, opportunities, and each other. I do this through strategic and compelling storytelling, creative solutions, and meaningful partnerships.

I'm an outgoing person and love to express my creativity through fashion, home decor, problem-solving -- really anything! I love to try new things and am a forever student seeking to learn. I'm fairly adventurous and a pescatarian. One thing to know about me is that I'm all about community and giving back. I'm a professional volunteer and regularly participate at local nonprofit events, but also through skills-based volunteering. I've served on corporate volunteer leadership teams, as well as the young professionals board and giving committee at the United Way of Greater Philadelphia and Southern New Jersey. Currently I dedicate a lot of my time to Fred's Footsteps. I helped form their young professionals board called Friends of Fred's two years ago. I now serve as Chair, in addition to serving on the Fred's Footsteps board and completing their fellowship program. In two years we've been able to host nine events and raise about $30,000 while garnering more than 500 new supporters.

taplio

The Battle

Jack Appleby

Tamara Scott

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