Pink Cow Brand Builder | 🚀 7-fig Branding & Conversion Agency & 8-fig Automation SaaS | 🚀 Make More Money Online with AI

I help founder-led B2B figure out why their CAC keeps climbing.

Usually it's one of four things.

How you're positioned 
How people find you
How leads convert
Why customers leave

Most founders I talk to are stuck on one or two of these. 
Fix the right one and the others get easier.

I spent 10 years behind the scenes for giants and category kings, building the systems that made growth predictable (LTV).

Built and exited my own B2B SaaS company along the way.
(Among other products and companies that I've launched)

If you're leading a B2B company at $1M–$5M ARR and you're tired of guessing, happy to do a free audit.

No pitch.

→ Send me a message "AUDIT" to apply

Jackson Yew

Anthropic (Claude) told the Pentagon no. 
Trump banned them. 
OpenAI signed a deal the same day. 
Both say they have the same values.

Anthropic's CEO Dario Amodei was called to Washington by Defense Secretary Pete Hegseth. The Pentagon wanted "any lawful use" of Anthropic's AI tools. No restrictions. Full access.

Anthropic said they wouldn't agree to two things: mass domestic surveillance and fully autonomous weapons.

Hegseth's response: agree, or we invoke the Defense Production Act and label you a supply chain risk.

Amodei's response: then we'd rather walk away from the Pentagon entirely.

Within hours, Trump posted on Truth Social: "We don't need it, we don't want it, and will not do business with them again!"

Every federal agency has 6 months to stop using Anthropic.

And here's where it gets interesting.

The same day — the same day — OpenAI announced a deal with the Pentagon for classified AI systems.

Sam Altman sent an internal memo saying he shares Anthropic's "red lines." Same concerns about autonomous weapons. Same concerns about surveillance. He then signed the contract.

(I had to read that twice.)

Let me be clear about what's happening here. Two AI companies say they have the same values. One refused to sign. The other said "same values" and signed.

I'm not saying OpenAI is wrong. Maybe their contract has the same restrictions Anthropic wanted. Altman says it does. Maybe it's exactly the same deal Anthropic would have accepted.

But the optics are devastating.

Because here's the thing about positioning: it's not what you say. It's what you do when saying it costs you something.

Anthropic's Pentagon contract was worth $200 million.

Their company is valued at $380 billion.

$200M out of $380B is 0.05% of their valuation. They could afford to say no.

A former Pentagon official told the BBC: "This is great PR for them and they simply do not need the money."

And that's the insight most people will miss.

Anthropic didn't say no because they're braver than OpenAI. They said no because they built themselves into a position where they COULD say no. The revenue didn't matter enough to compromise the stance.

The lesson isn't "be brave."

The lesson is: build your business to the point where your values are affordable.

Most companies can't say no to the Pentagon. Not because they disagree with the restrictions, but because they can't survive without the contract.

Anthropic can.

And this is the part that should matter to anyone building a business right now: your ability to stand for something is directly proportional to how much you need the person you're standing against.

Build the runway first. 
Then take the stand.

Are you part of the "I am cancelling my GPT subscription"?

Building AI machine for founders and myself | Performance Marketing $1Mil → $5Mil

I don't usually share things like this.

My feed used to be all frameworks. 
Case studies. Breakdowns of what works.

Not... this.

But as we are halfway past Q1, I was doing some reflections.

And I figured if I'm feeling it, some of you probably are too.

Swipe through the carousel.

(I almost didn't post it.)

Which slide resonates with you? just curious

Sorry, I Lied.

A carousel summary of Bad Bunny's "loaded" halftime show.

Created by Ashley Yuen for AtheonX

Helping Founder-led B2B reduce CAC & increase LTV | Performance Marketing $1Mil → $5Mil

Bad Bunny Halftime Show Summary

I can't code.

But I've built 18 software projects in the last 45 days that my team uses daily.

2 months ago, I couldn't build software or even describe what I wanted in technical terms.

Now I have 18 projects in my Claude repo.

A financial dashboard tracking $10M+ revenue.
A Chinese astrology calculator. 
An SEO intelligence platform connected to Google Analytics. 
An Instagram automation system that books calls while I sleep.

Not one line of code written by me.

All built with Claude Code.
I describe what I want, AI writes it, I test it.

But the hard part was never the code.

Project 1 took 3 days. 
Not because the coding was complex, but because I couldn't articulate what I actually wanted. I’d say "build a dashboard" and get something that technically worked but missed the point entirely.

By project 3, I figured it out: the quality of what AI builds is directly proportional to how well you describe what you need. 
Every workflow. 
Every edge case.

Sounds obvious. It's not. 

Try describing your business operations in enough detail for a machine to replicate them. You'll find gaps you didn't know you had.

By project 5, the reframing clicked: "I finally have a way to turn my operational knowledge into tools."

Here's a specific example: 
Before the finance dashboard, my CS tracked renewals in a spreadsheet. Every month, she manually checked who was up for renewal or who had payment issues and so on.

It took half a day, and things still slipped.

I sat with her for 1 hours and mapped every decision. 

I described that to Claude Code. 4

45 minutes later: a working dashboard with filters, alerts, and a pipeline view.
She tested it and found 3 edge cases I'd missed. 

I described those. 
10 minutes each. 
Fixed.

Total build time: <4 hours. 
Replaced a half-day manual process.

The cost of the build wasn't money or code. 
It was the 10 years of running businesses that taught me which metrics actually matter.

Every AI influencer says "AI is the great equalizer." 
Anyone can build anything now.

Technically true. 
Practically wrong.

"Anyone can build" doesn't mean "anyone can build the RIGHT thing." 

You can code a dashboard in an afternoon. 
But knowing which metrics belong on it? 
Which alerts get used? 
Which edge cases cause headaches in month 3?

That comes from domain knowledge. 
From operating. 
From watching what breaks.

AI dropped the cost of building software by 25x. 

But the $0 build only works if you have years of judgment about WHAT to build. 

AI made execution nearly free. 
It did nothing to replace the thinking.

Fast and wrong isn't faster than slow and right.

My prediction for the next 2 years: The gap in business won't be between people who can code and people who can't.

It'll be between people who deeply understand their operations—every workflow, decision point, and edge case—and people who don't.

Understanding what to build is harder than building it.

And that's not a gap AI can close easily.

Building AI machine for CEOs and myself | Performance Marketing $1Mil → $5Mil

Meta's AI safety director gave an AI access to her inbox.

It started deleting everything. 
She typed "STOP" three times. 
Nothing worked.

The person whose literal job is making AI follow instructions... couldn't make her AI follow instructions.

The failure mechanism is something most people aren't thinking about.

↓ ↓ ↓

OpenClaw deleted 200+ emails

Everyone's building AI to replace salespeople.

This guy raised $35M to keep them.

Sam Blond was head of sales at Brex. 
Then he became a VC at Founders Fund, one of the most influential venture firms in tech.

And then he did something VCs rarely do.

He left.

Not to advise. 
Not to angel invest. 
He actually went back to operating.

He co-founded Monaco with his brother Brian Blond. 
$35 million raised ($10M seed, $25M Series A). 
Both led by Founders Fund, his former employer.

The backers list reads like a tech Rolodex: 
- Patrick and John Collison (Stripe founders), 
- Garry Tan (Y Combinator CEO), 
- Neil Mehta (Greenoaks Capital).

That investor lineup alone tells you people are taking this seriously.

Here's what makes Monaco different from every other "AI for sales" pitch:

They're not trying to replace salespeople. 
They're pairing AI agents with experienced human sales reps.

In a world where every startup is racing to remove humans from the loop, Monaco is deliberately putting them back in.

The AI handles prospecting, CRM, email outreach, campaign creation, and follow-ups. But real, experienced salespeople monitor everything the AI does. They guide it. Correct it. Add the judgment that AI still can't replicate.

It's not AI OR humans. 
It's AI AND humans.

And they're targeting something specific: early-stage startups at seed and Series A who can't afford a full sales team yet. Monaco gives them AI-powered sales infrastructure with human expertise built in.

Most AI tool companies pretend the human can be removed. 

That's the pitch: 
"hands-free," 
"full automation,"
"set it and forget it."

Anyone who's actually used AI for more than a demo knows that's not how it works.

The gap between "AI can do this task" and "AI can do this task without supervision" is still massive. 

Sam's move from VC back to operator is interesting too.

Sam saw the opportunity from the investor seat and decided: "I'd rather build this myself than fund someone else doing it."

There's a different kind of credibility you get when you're IN the business, not advising FROM the side.

Scammers can now clone your family's voice.

This isn't a movie plot.

A dad named Dustin Burnham got a panicked call last week from his wife's phone number.

Her voice. Unmistakable.

"Babe, our son got in a bike wreck. I'm at the ER but they won't take our insurance. I need you to send $3,000 right now."

He almost sent it.

But he asked for their family passphrase.

The caller got evasive. He hung up.

It was a scam. The voice was AI-generated from a few seconds of audio scraped from social media.

This is happening to thousands of families right now.

How to protect yours:

1. Create a family passphrase

Pick a random phrase only your family knows.
"Purple monkey dishwasher." Whatever.
If someone calls in a panic asking for money — ask for the phrase.
No phrase, no money. Period.

2. Discuss it offline

Don't text it. Don't say it near your phone.
AI can scrape anything digital.
Have the conversation in person.

3. Create a trigger question

Instead of asking "what's the passphrase?" directly...
Ask something like "How's Uncle Larry doing?"
The correct response triggers the passphrase.
Scammers won't know the system.

4. Warn your parents

Seniors lost $4.9 billion to these scams last year.
They're the #1 target.
Have this conversation at your next family dinner.

5. Pause before you panic

Scammers use urgency to override your thinking.
"I need cash NOW or he won't get help."
Real emergencies can wait 5 minutes for you to verify.

Share this with someone who needs to see it.

Advice is cheap. Context is valuable.

Two businesses can follow the same strategy
and get opposite results.

Why?

Different stage.
Different resources.
Different constraints.

Execution isn’t copying.
It’s choosing correctly. 🎯

That’s the real skill you’re building.
Follow for daily topics like this. #HBT30

Two people can know the same strategy.
One still struggles, one scales.

The difference isn’t talent.
It’s decision timing.

Right move, wrong time = loss
Okay move, right time = win

Experience builds judgement.
And judgement builds income.
Follow for next lesson tomorrow! #HBT30

Most people sprint → burn out → disappear.
Then repeat.

Professionals remove emotions from execution.
Same actions. Same schedule. Same output.

You don’t need a better mood.
You need a repeatable pace. 🔁

Let’s finish this series strong #HBT30

Hustle looks good online, but it’s a terrible long-term plan.

I started treating family dinners like a non-negotiable life priorities.

And that forced me to:
• simplify decisions
• delegate faster
• stop micromanaging
• build a team that can run without me

Work less. Make more. Live better. 📈 Follow for daily topics like this. #HBT30

You say you want freedom.
But you want control over every small decision yourself.

So the business slows down…
and you call it “being responsible.”

If the company needs you for everything,
you didn’t build support, you built reliance.

Leadership is designing people who can decide without you. Follow for daily topics like this. #HBT30

Mature businesses talk about problems fast.
Avoiding tension feels kind…

but it quietly erodes standards.
Strong cultures are built on direct communication.

Not assumptions.
Clear > comfortable.
Every difficult conversation is actually a maintenance cost of growth. 📈

The best sales always happens before the meeting.

Your videos should answer:
what you do, who it’s for, and why it works.

So when someone books, they’re not exploring.
They’re deciding.

If every call feels different,
your positioning isn’t clear yet.

Clarity shortens the sales cycle. 
Follow for the next lesson #HBT30

Fast growth feels exciting.
But it removes time to notice what’s broken.

A business that only works during expansion
usually collapses during normal months.

Healthy companies work even when things slow down.

That’s the real test. ✅
Follow for the next one #HBT30

Today's people don’t connect with logos.
They connect with a human they can trust. 

Your personal brand is your reputation… 
even when you’re not in the room. 

Start showing up. 🔥 #HBT30

Big Tech is spending insane money on AI in 2026.

Amazon → $200B
Google → $180B
Meta → $125B
Microsoft → $117B+

Everyone says this is bullish.

Maybe...

Or maybe it’s fear?

Here’s how I look at it:
When companies spend this much, it’s not because they’re comfortable.

It’s because they believe not spending could kill them.

This isn’t about AI being cool.

It’s about survival.

If you think AI will change how value is created, you have two choices:

1. Invest aggressively
2. Risk becoming irrelevant

And when the downside is extinction, you overspend.

Now here’s the uncomfortable truth:
Massive spending does NOT guarantee massive returns.

It just guarantees massive exposure.

In gold rushes, most miners don’t win.

The people who sell picks and shovels usually do.

So the real question isn’t:
“Who’s spending the most?”

It’s:
“Who can turn that spending into profit the fastest?”

If AI spending doesn’t translate to durable cash flow, it’s just expensive optimism.

The market will forgive overspending for a while.

But It won’t forgive poor returns forever.

The market rewards people who stay on the same plan longer.

Quick wins are rare.
But consistency is predictable.

A 90-day window keeps you focus:
one goal, one direction, one execution system.

Keep stacking results.
Discipline beats hype every time. 🔥
Share with us #HBT30

The most expensive thing in business isn’t failing. It’s restarting.

Most people don’t waste money.
They waste months.

Every time you jump to a new strategy, you kill momentum.
Your brain feels productive… but your business stays the same.

Commit for 90 days.
Let results catch up to your effort.
Follow for daily topics like this #HBT30

If your results are visible,
your price becomes easier to accept.

You don’t need to convince people with words.
You let your story do the selling.

Tag along, we’re just getting started. #HBT30

Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

I help brands make more money with email marketing.

I’m a Co-Founder of Structured, an ecommerce email marketing agency. Since launching in 2018, our team has helped brands send billions of emails and generate over $200M in email-attributable revenue.

We’re a top agency partner for platforms like Omnisend and Klaviyo.

Shopify featured me as a top email marketing influencer. I’ve also received LinkedIn’s Top Voice Award for Email Marketing, and Favikon has ranked me as the top email marketer across social media.

Some of the brands we’ve worked with include:

Poo~Pourri
Eight Sleep
Health-Ade
Mixtiles
Vessi

If you’re looking to hire an experienced email marketing agency, you can reach me here:

chase@chasedimond.com

——

Outside my agency, I run a number of other fast-growing businesses. I’m fortunate to have over 750,000+ followers and subscribers across my social channels and email newsletter.

I’ve worked with companies including:

LinkedIn
Amazon
TikTok
Gamma
Alibaba
Zapier
ClickUp

I work with a small number of paid sponsors and partners each year.

If you’re interested in exploring a potential fit, please email me with details:

chase@chasedimond.com

Founder

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

Take the risk.

Because here’s the math:

If it works → Happiness.
If it fails → Wisdom.

If you do nothing → Stagnation.

Why smart founders take bets:

• Action produces data
• Data reduces fear
• Experience builds judgment
• Judgment compounds

Example:

Apply for the stretch role.
Pitch the bigger client.
Ship the imperfect version.

Worst case?
You gain feedback most people never see.

Best case?
You change your trajectory.

Risk is a teacher.

Silence is not.

Next time you hesitate, ask:

What do I gain if I try?

Credit: TheArtidote on Twitter/X

Top Ecommerce Email Marketer | $200M+ Generated via Email

Most people quit right before it works.

Because effort and reward do not move at the same speed.

Years 1 to 2:

You are bad.
You know it.
Everyone else knows it.

Good.

You are building muscle.

Year 3:

You are decent.
Still invisible.
Doubt gets louder.

This is the danger zone.
Most people exit here.

Year 4:

Your skill is real.
Your voice is clear.
Your network trusts you.

Now one catalyst matters.

A post.
A partnership.
A product launch.

And it looks sudden.

But here’s what really happened:

You compressed 4 years of learning into 30 days of output.

Example:

Builder ships 50 small tools over 4 years.
None break 1k users.

Tool #51 solves the right pain at the right time.
Hits 100k users in 2 months.

People call it overnight.

They did not see the first 50.

The playbook:

1. Treat early years as paid training.
2. Ship in public.
3. Build assets, not moments.
4. Stay until the math flips.

The lag is the price.

Pay it.

If you are in year 2 or 3, this is your sign to keep going.

Great leaders don’t need fans. 
They need challengers.
Fans protect ego. Challengers protect future.

(Credit: Mike Leber)
(Image credit: Eric Partaker)

Early in my leadership journey,
I mistook quiet rooms for strong alignment.

No pushback.
No friction.
Nodding heads.

I thought I was leading well.
I wasn’t.

People weren’t aligned.
They were careful.

And careful teams don’t build bold companies.

If no one challenges you,
you might not be respected.
You might be avoided.

That’s not leadership.
That’s authority on paper.

The higher you rise,
the less truth you automatically hear.

People filter.
They soften.
They protect ego instead of mission.

And slowly ...
you start believing your own narrative.

That’s how smart leaders become stagnant.
And confident leaders become fragile.

Strong leaders design for challenge 👇

1. Seek truth, not comfort
→ Surround yourself with thinkers, not echo chambers.

2. Ask open questions
→ “What am I missing?” is a power move.

3. Stay curious, not defensive
→ Curiosity signals strength. Ego signals fear.

4. Reward dissent
→ Publicly thank the person who challenges you.

5. Model vulnerability
→ Admit mistakes. It opens the door for honesty.

6. Celebrate better ideas
→ Especially when they replace yours.

7. Promote the brave, not the agreeable
→ Advance the voice that risks friction for progress.

8. Hire for courage
→ Skills matter. So does backbone.

9. Put data above hierarchy
→ Let evidence outrank seniority.

Policies shape culture.
But your reaction reveals it.

Here’s the real test:

When someone challenges you,
does your body tense ...
or does your curiosity rise?

Great leadership isn’t about agreement.

It’s about being brave enough to be wrong.
And smart enough to grow from it.

If no one challenges you, 
you’re not leading. 
you’re just managing an echo.

Be the leader who can handle the truth.
And build teams brave enough to offer it.

Perfection is just fear in a nice outfit.

Make it exist first.
Make it better later.

Image credit: itsme_urstruly on Twitter/X

Most of what you fear will never happen.

And what does happen is survivable.

Break fear down:

Fear of death
Out of your control.

Fear of shame
People forget fast. They move on to their own lives.

Fear of losing everything
You rebuild. Humans are wired to adapt.

Here is the 3 Step Fear Audit:

1. Define the worst case clearly
Not vaguely. Specifically.

2. Ask, can I recover?
In most business and career decisions, yes.

3. Calculate the cost of inaction
Regret compounds. Avoidance compounds.

Example:

Launch the idea.

Worst case
Low traction. Public flop.

Reality
You gain feedback. Improve. Try again.

Fear says permanent damage.

Reality says temporary discomfort.

Keep climbing.

Most ceilings are mental.

Image credit: iamfearlesssoul on Twitter/X

A fake caring culture is worse than a toxic one.
At least with toxicity, you know where you stand.

Fake caring hides behind smiles.
It says "we care", but means "please don’t make this uncomfortable".
It praises your work in meetings...then ignores your feedback after.

It’s leadership with empathy in words,
and apathy in action.

Here’s how fake caring shows up at work:

1️⃣ "We hear you" → but nothing changes.
2️⃣ "We’re like a family" → until KPIs drop.
3️⃣ "We value feedback" → unless it’s critical.

The result?
Distrust. Burnout. Quiet quitting.

Because pretending to care kills trust faster than open conflict ever could.

Real care isn’t a slogan.
It’s honesty, follow-through, and doing the right thing even when it’s inconvenient.

What’s one small action leaders can take this week to show they genuinely care? 👇


Image credit: Lorenzo D.

Can I share something uncomfortable?

Doubt is louder than effort.

I’ve seen talented people stall
because they kept second-guessing every move.

And I’ve seen average ideas succeed
because the person behind them believed hard enough to execute fully.

Belief doesn’t guarantee results.

But hesitation guarantees small ones.

Here’s the shift:

Stop asking, “What if it fails?”
Start asking, “How would I move if it succeeds?”

Because you make different choices from belief:

• You follow up.
• You raise your rates.
• You apply anyway.
• You speak up in the room.

Momentum favors the committed.

Not the cautious.

You don’t need blind faith.

You need aligned action.

Are you building from belief…
or protecting yourself from disappointment?

Quote Credit: Leadersonlyco

Marketing is the most difficult profession that looks “easy”

Which is dangerous. Why?

Credit: Authority

Because bad marketing can make great products fail.

👀 Marketing is easy to have an opinion on

❌ But difficult to execute the details well

Marketing sits at the intersection of art, science, and emotion.

Marketers spend years studying:

Conversion Rate Optimization
Value Proposition Design
Positioning & Messaging
Persona Development
Behavioral Analytics
Demand Generation
Campaign Strategy
Creative Direction
Journey Mapping
Content Strategy
User Psychology
Visual Systems
Copywriting
Storytelling
Branding

👆That’s why it looks “easy.”

The same way you wouldn’t tell an engineer how to build a car,
Let marketers do their thing.

The most influential leaders aren’t the loudest in the room.

They’re the ones who make others feel seen and respected.

Your communication style, empathy, and respect for others don't just shape your reputation.

They build bridges, foster collaboration, and create a positive work environment for everyone.

Active listening makes others feel valued.
Constructive feedback shows you care about growth.
Kindness and respect build trust and rapport.

It’s in the words you choose and the way you treat people.

That’s where real influence starts.

The best headline ever written wasn't written.

In 1958, David Ogilvy won the Rolls-Royce account. Tiny budget. Two ad placements. It had to work.

He spent three weeks doing nothing but research. Engineering reports. Technical reviews. Factory specs.

Then he found it. Buried in a British car magazine, a quote from the technical editor:

"At 60 miles an hour, the loudest noise comes from the electric clock."

He used it word-for-word.

Sales rose 50% that year. Ogilvy later called it the best headline he ever wrote.

But he didn't write it. He found it.

The best copy is already out there - in reviews, in specs, in customer language. Your job isn't to invent. It's to notice.

Quick thought:

The dream isn’t the hard part.

The discipline is.

Anyone can imagine the outcome.

Few commit to the inputs.

Big results are built quietly.

Early mornings.
Tight standards.
Consistent reps.

And humility?

That’s the anchor.

It keeps you learning.
It keeps you improving.
It keeps you coachable.

Ego stalls growth.

Humility accelerates it.

Dream big.

But work in silence.

Image credit: Daily__wisdom_ on Twitter/X

Most marketing copy doesn’t fail because of bad writing.
It fails because it skips structure.

Here’s a high-converting copy framework I use for emails, landing pages, and posts: 

1️⃣ Headline - earn the click
 • Use numbers or data
 • Make a bold promise
 • Focus on the outcome, not the feature
 • Tease just enough to create curiosity

2️⃣ Lead - keep them reading
 • Open with a short story
 • Call out a painful problem
 • Ask a question you immediately answer
 • Share an insight they didn’t expect

3️⃣ Body - remove friction
 • Address objections before they appear
 • Reframe doubts as benefits
 • Guide the reader smoothly, step by step

4️⃣ Proof - build trust
 • Testimonials
 • Case studies
 • Social proof
 • Real, specific results

5️⃣ Guarantee - reduce risk
 • Money-back
 • Free trial
 • Best-price assurance
 Less risk = more conversions.

6️⃣ CTA - make action obvious
 • Short
 • Clear
 • Benefit-driven
 • Action-oriented

7️⃣ P.S. - don’t waste it
 • Restate the core benefit
 • Add urgency
 • Repeat the CTA

Copy isn’t about being clever.
It’s about guiding decisions.

Which part do you think most people skip? 👇

Most people treat Claude like a writing partner.

I’ve started treating it like a proposal team.

Once Gamma is connected, you can build full presentations without leaving the conversation.

Here’s the flow I’m running:
• connect Gamma
• connect Gmail
• connect Notion

Then prompt:

“Pull the discovery call. Grab the project brief. Create a campaign proposal.”

Claude finds the context.

Gamma outputs the deck.

Budget, milestones, deliverables. All there.

If I refine the strategy in chat, the slides will evolve as well.

No copy-pasting.
No version chaos.
No losing momentum between idea and output.

One more thing that makes a big difference:

Set up your brand style in Gamma and tell Claude to use it.

Now, everything generated is already client-ready.

This is what AI should feel like.
You think, it builds.

Give Gamma a spin inside Claude. 

https://lnkd.in/eUJ-Skh3

Brand partnership • Top Ecommerce Email Marketer | $200M+ Generated via Email

How to turn emails into client decks

Most ads fail for one simple reason:

They focus on the product instead of the person.

Great copywriting flips that.

It’s not about sounding clever.
It’s about making people feel understood.

Here are a few timeless copywriting principles that still drive results today:

1️⃣ Sell what people want. Deliver what they need.
People buy the promise first.
But they stay for the real value.

2️⃣ Features tell. Stories sell. Emotion closes.
Listing features informs people.
Stories help them see themselves using it.

3️⃣ Every word should connect to the customer’s problem.
Your product isn’t the hero.
Your customer is.

4️⃣ Good copy pulls, it doesn’t push.
Curiosity is one of the most powerful marketing tools.
Make people want to keep reading.

5️⃣ Your CTA should feel like a reward.
Instead of: “Submit form.”
Try: “Get your free strategy.”

6️⃣ People don’t read ads.
They read what interests them.
Your job is to make the message about them.

There are also proven frameworks that simplify writing:

• AIDA – Attention → Interest → Desire → Action
• PAS – Problem → Agitate → Solution
• FAB – Features → Advantages → Benefits
• 4Cs – Clear, Concise, Compelling, Credible

You don’t need to reinvent marketing.

You just need to understand how people think and decide.

Because the best copy doesn’t feel like marketing.

It feels like someone finally understood your problem.

👉 Which copywriting framework do you use most often?

taplio

The Battle

Jackson Yew

Chase Dimond

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Performance ScoreChase Dimond's LinkedIn Performance

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The Battle

Jackson Yew

Chase Dimond

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jackson Yew's LinkedIn Performance

Performance ScoreChase Dimond's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJackson Yew's LinkedIn Performance