Savanta

Account Director

QuestionPro

SailGP

Responsible for data, research and Insight. 
Working in the centralised strategy and insight function delivering the 5 year strategy. Key areas of work include all significant research, running and expanding the Insight function, summarising insight for colleagues and management team.

Insight Manager

YouGov

Working across industries: FMCG, financial services, consumer, ESG, PR & comms + others

Associate Director

Agency side through to research tech [various roles]

Working across industries including: Technology, financial Services, FMCG, Government and sport.

Working with clients such as: Formula 1, London Marathon, MLB, European Tour, Lloyds, AirBnB, Nike, Barclays, Chase Bank + others

Research Executive to Associate Director

Market Researcher: Sharing my daily learnings | 🎤 Speaker | ☕️ Coffee and 🍪 fan

Hi there! I'm Jake 👋

"The ResearchGeek - On a Mission to Untangle Customer opinions for Businesses"

If you're looking for someone who can help you understand and connect with customers, you've come to the right place. With a passion for listening to people's stories, I found my calling in research during university. Since then, I've been fortunate to work with amazing clients, helping them to untangle the most complex parts of their businesses.

I'm also a blogger and content creator with my thoughts shared at Forbes, Advertising Week, Greenbook, MRS + many others. What started out as a way to get my foot in the door has turned into a platform for sharing my thoughts and opinions on the industry. 

When I'm not researching or creating content, you can find me on the global stage at events like Advertising Week New York and IBTM Barcelona, sharing my insights and ideas with industry professionals.

If you're interested in connecting over coffee and cake, that's a bonus in my book! 

And be sure to check out my personal brand website at https://www.jakepryszlak.com.

⚡️Jake Pryszlak

Supporting businesses evolve their brands, build closer customer relationships & make informed decisions / Quantitative & qualitative market research / Maximising insights from existing data / Working across B2C & B2B

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗺𝗮𝗸𝗶𝗻𝗴 𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝐜𝐫𝐞𝐚𝐭𝐞 𝐝𝐞𝐞𝐩𝐞𝐫 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀?

Business owners, SMTs and Board Members are under constant pressure to drive growth, enhance customer loyalty and stay ahead of the competition. But with an overwhelming amount of data, ever shifting consumer expectations and internal debates about strategy, how do you confidently move forward?

I help businesses evolve their brands, build closer customer relationships and ultimately make informed decisions.

As a market researcher, I work with B2C and B2B businesses to uncover what truly matters to their customers to transform uncertainty into clarity and provide direction.

𝗜 𝗯𝗲𝗹𝗶𝗲𝘃𝗲…
✔ Data without interpretation is meaningless – I turn insights into action.
✔ Customers (be they current, lapsed, potential) can hold the key to unlocking growth – I help you listen objectively and agree actions to grow your business
✔ Brands need to ask the hard questions to ensure they clearly understand the challenges and what is required to drive growth
✔ Market research must drive decision-making and stimulate action, not just sit in a report.

𝐊𝐞𝐲 𝐂𝐫𝐞𝐝𝐞𝐧𝐭𝐢𝐚𝐥𝐬
📈 30 years of client and agency-side research experience helping businesses refine their brands, launch new products and ultimately increase revenue
🔍 Expertise in all types of primary quantitative and qualitative market research
📊 Ensuring businesses have maximised value from all existing data and research
📢 Proven track record of guiding leadership teams to confident, insight-driven decisions

𝐖𝐡𝐚𝐭'𝐬 𝐍𝐞𝐱𝐭?
If you're looking to make informed, confident decisions about your brand and customer strategy, let’s connect and discuss further

📩 Message me on LinkedIn
📆 Let’s set up a call – I'm interested to hear more about your business challenges and to assess if I can help or introduce you to someone you can
👉 Follow me for insights on market research, customer behaviour, brand strategy and random statistics

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The Battle

⚡️Jake Pryszlak

Andrew Smith

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