I’m Ron Burgundy? Ranked Forbes Top 7,000,000 LinkedIn Connections | Content bruh-fessional | Weird and Sassy | Sometimes I share my guitar skillz | My mom says I’m funny… oh and Smiling is my favorite

After more than a decade in the automotive and fleet world, I’ve learned to expect the unexpected. 

And honestly, I’ve made peace with the fact that vehicles always choose the worst possible moment to breakdown. 

Today, I lead Fleet Maintenance & Safety for a 5,000+ asset fleet at Wrench Group. 

I’m all about smart, fast decision making, controlling costs, navigating accident repairs, and knowing when it’s time to repair, replace, or politely retire a vehicle that’s been around the block one too many times. 

I enjoy turning complex fleet challenges into clear, practical solutions that keep operations moving and drivers supported.

If there’s a chance to streamline a process, improve performance, or save the team a few headaches, I’m on it.

Jacob Schwer

We have cameras in all of our company vehicles, it's a non negotiable. I WISH we didn't need them, but when you're a large organization with thousands of trucks on the road, all people see is a payday. 

Last year, we had a lady try to go after us for 500k or a million dollars I don’t remember, but it was ridiculous. She claimed our vehicle backed into theirs in the parking lot. 

First off, the tab was so light it didn't even trigger an event. 

Second, when I found the clip, we were backing out, our driver noticed them, stopped and honked, then they hit us.

Third, the other party tried offering US money not to report it. 😬 

It was resolved. We protected ourselves and our employee. Without a camera, who knows. 


So, due to the fact that people are literally insane, we will continue to have cameras in our vehicles.


*** hello world, it’s been a minute. Say hi. If you want to hear more about my fleet/automotive/corporate world thoughts, experiences learnings and more insane stories, give me a follow/connect. I really love my org, and It’s my goal to share more and network with fellow fleet/safety pros out there.

#fleetmanagement

If you’re new to fleet management, buckle up.

This job is less “office professional” and more “triage nurse for a rolling circus” 

Every day is a fresh adventure you never asked for. 

You’ll log in Monday morning expecting to review PM schedules, and instead find out one of your trucks is on the side of the highway because “the engine was making a weird sound but I figured it would stop eventually.” It did not stop. It got louder. Then it made other noises.

But that’s just the warm-up.

By Wednesday, someone will file an incident report that reads like a riddle. Something like:
“Vehicle contacted object. Object was stationary. Vehicle was also stationary. Unsure how contact occurred.”

You will also be unsure. Physics will be unsure. No answers will emerge.

And by Thursday, you’ll receive three emails marked “URGENT,” none of which are even remotely urgent, while the actual urgent issue will arrive with the subject line “Quick question,” followed by a photo of a wheel that has completely removed itself from the vehicle and is living its best life 40 feet away.

Friday will bring the real plot twist: a driver insisting their van “always sounded like that,” as if the high-pitched squealing of mechanical agony is part of the original factory specifications.

But here’s the beautiful part: this madness is where new fleet managers become seasoned ones. 

You develop instincts.
You develop patience.
You develop an internal radar that detects chaos before it happens. 

You learn to handle it all with grace, or the closest approximation of grace possible while on your third coffee and your fifteenth ping of the morning.

Here are the skills they don’t list in the job description, but absolutely should:

• The ability to interpret vague driver complaints using only context clues and spiritual intuition.
• The emotional strength to open repair invoices without flinching.
• The composure to say “Tell me exactly what happened” without sounding like you’re bracing for impact.
• The mental resilience to discover brand-new, never-before-seen types of vehicle damage.
• The optimism required to believe—against all evidence—that someday, someone will report damage within 24 hours of it happening.

And somehow, through all this, the fleet moves, the work gets done, and you become the quiet hero keeping an entire operation from collapsing into logistical anarchy.

So to all the new fleet managers out there: welcome. The job is chaos, but it’s the good kind. 

The kind that turns you into a better leader, a sharper problem-solver, and someone who can handle absolutely anything.

If you can survive fleet management, you can survive pretty much anything.

#fleetmanagement #thriving

EVs are being sold as a fleet solution. Yet many of them are still an experiment.

Sure electric vehicles have their benefits. Fuel savings, slightly less maintenance, and environmental benefits that matter.

But for a large, service based fleet, the reality still looks like this:

• Lower resale, fewer configurations, and real unknowns around batteries under load
• Charging that is inconsistent where our techs actually work
• Higher accident repair costs, higher chance of total loss (even minor repairs become major)
• Fewer body shops and vendors equipped to handle EV repairs 
• Range that works on paper and falls apart on long days, not to mention route planning concerns

EVs are not a bad idea. They are just not the right idea for us… yet.

Right now, I care most about trucks starting every morning, techs getting to jobs on time, and everyone getting home safely.

Because when a tech runs out of gas, they are mildly annoyed.

When a tech runs out of charge, suddenly I lose my will to live.

We will get there when the timing is right.

Until then, I am perfectly comfortable letting someone else be the case study.

#fleetmanagement #ev

I am not interested in being a leader that avoids hard conversations.

I am not trying to fit into some stereotypical leadership mold. Cause tbh, the current mold is broken. 

- I'm not trying to make bosses happy
- I'm not in it for the bonuses or promotions
- and I refuse to play corporate politics

I'm not about that life.

I care a lot about what I do, and I care about the people I do it with. I simply refuse to put my success above the needs of others. 

If the corporate ivory tower is making decisions without communicating with those in their charge, mistakes will be made. Trust will be lost. And the whole system fails. 

There's gotta be a consistent, real talk, open feedback loop. You gotta encourage honesty rather than getting a bunch of "yes men" 

That's what I bring to the table

I'm real
I'm kind
I'm unapologetically honest 

We have roughly 35-40 fleet/safety managers in our organization and I try to stay in touch regularly with each of them, and get to know their strengths and struggles. 

I'm not perfect at it, but I do my best. 

I'm confident that if you ask any of our fleet/safety personnel about me, you'll hear positive feedback. 

That's not me being cocky, I just know my people and I've been able to build trust with them. They know their voice matters just as much as mine

These folks in the trenches every day are smarter than me, many have more experience than me in a variety of areas. Why would I NOT lean on their expertise? 

Sure, we can't please everyone. And I get that leadership isn’t about being "liked"

But shouldn't we at least try? 

I'm not perfect, but I do believe I have the potential to elevate Wrench Group because of who I am as a person.

Hey so quick PSA… eating & driving do not mix well 

especially if it involves a fork, spaghetti and/or meatballs, 

oh and definitely not when going around corners. That’s a no no. You will indeed ruin your pasta/hit a tree. 

Thank you. 🙏🏼 

#protip #besafenotstupid

If you’re looking for marketing genius, go follow Morris-Jenkins 

They have a friggin ice cream truck. It’s beautiful and brilliant. And it’s free! 

I find their social media strategy to be one of the more refined ones. 

They’ve got humor, testimonials, videos, memes, educational, and they get their techs involved which is always cool to see. 

It’s beautiful. And I don’t think they get enough attention for their hard work building such an awesome brand. 

I don’t know the marketing people there, but I love them. And I’ve been a fan for years, even before joining Wrench. 

Any other underrating brands you follow? I wanna know about them

No alternative text description for this image

Brake lights don’t tell us the full story… 

Whether you slam em or lightly tap them, the brightness is the same. 

Because they tell us so little, safe driving habits become even more important.

If you wanna avoid collisions, do this

1. Keep a safe following distance.
With only one brightness to work with, space becomes your reaction time. It is the buffer that turns a surprise into a manageable slowdown (Hint - you need way more space than you think)

2. Avoid harsh braking whenever possible.
Smooth braking helps everyone behind you stay in control and reduces unnecessary ripple effects through traffic. (How? See point # 1) 

3. For the love of Moses, put that cell phone down. It’s never that important. Mount it, use bluetooth but don’t touch it. And eyes on the road, not the radio. 

Follow those 3 pieces of advise and you’ll be well on your way to becoming a safer driver. 

Make sense? 

#fleetmanagement #safety

This is how oversimplified math turns into bad business advice 

This is LinkedIn math, not fleet math.

Comparing total rent paid vs purchase price (while ignoring repairs, downtime, insurance, depreciation, financing, and cash flow) is how bad decisions get justified with clean numbers.

Renting isn’t “wasted money.” Especially if it’s only $2500 per month, what a steal! 

It’s paying for flexibility, risk transfer, and guaranteed uptime. Ownership only wins when utilization is high and risk is acceptable.

If your rent‑vs‑buy analysis fits in a post, it’s probably incomplete.

Real world operational math > social media math

#fleetmanagement #hottake

The #1 Work Truck Upfit Creator | Helping 6,000+ fleet managers & upfit pros avoid costly truck mistakes and build smarter, safer, more profitable fleets.

𝗛𝗲 𝗿𝗲𝗻𝘁𝗲𝗱 𝗳𝗼𝗿 𝟭𝟴 𝗺𝗼𝗻𝘁𝗵𝘀. 𝗖𝗼𝘂𝗹𝗱'𝘃𝗲 𝗼𝘄𝗻𝗲𝗱 𝗶𝘁 𝗼𝘂𝘁𝗿𝗶𝗴𝗵𝘁.

Contractor renting a dump truck at $2,500/month for a "temp" gig.

18 months later: still renting.

Let's do the math:

→ 18 × $2,500 = $45,000 down the drain
→ Comparable used dump truck = $35K–$45K
→ Equity after renting = zip

Paid premium to own nothing.

Now look, renting makes sense sometimes:

→ One-shot specialty hauls
→ Trialing a new service line without full commit
→ Peak season overflow

But "temporary" has a way of becoming permanent. And every month you rent, you're funding someone else's asset.

The rule I tell fleet managers:

If you're renting the same gear for more than 6 months, crunch the buy vs. rent numbers. You might already be bleeding cash.

Renting = flexibility. Owning = equity.

What gear are you renting that screams "buy me"?

Great interview Meghann McNally 👏🏼 

It’s a fantastic group to be a part of. Talent is everywhere.

From national expansion to local execution, scaling home services requires alignment across brand, performance, and customer experience.

Our CMO, Meghann McNally, shares how Wrench Group is navigating that balance in this interview at ICR Conference 2026 with Exec Edge.

Watch here: https://bit.ly/4ag2GE1
#WrenchGroup #WrenchLife #HomeServices

Open article: Wrench Group CMO Meghann McNally on Scaling Home Services: ICR Conference 2026 – ExecEdge by executives-edge.com

Wrench Group CMO Meghann McNally on Scaling Home Services: ICR Conference 2026 – ExecEdge

Geraldine Spurway

Head of Sales & Marketing

Building Top Tier Leaders & Accelerating Business Growth | Certified Breathwork & Executive Coach | 1:1 & Corporate Workshops

Scaling today isn’t about doing more.
It’s about having the capacity to hold more.

I partner with CEOs, founders, and leadership teams, to crystallise their vision, accelerate sales, and position them into brands people can’t stop buying from.

Most growth doesn’t stall because of a lack of strategy.
It stalls when leaders and teams haven’t expanded enough to hold their next level.

That’s where my work lives, at the intersection of brand, leadership, and performance.

How I help:

✘ Brand & Go-To-Market Strategy
Positioning, messaging, and narrative clarity that turns vision into commercial traction.

✘ Executive Communication & Influence
From LinkedIn to the stage: storytelling, presence, and visibility that builds trust and authority.

✘ Events Production & Retreats
Identity-level work through corporate wellness events and team building retreats that strengthens leadership, growth, and performance.

🏆 Workshops & events programmes are CPD Accredited.

What I believe:

Strategy builds businesses.
Personal Brands create movements.
When you master both, growth becomes inevitable.

Whether it’s a keynote, a corporate event, a strategic mandate, or 1:1 advisory, I help leaders rise sustainably.

📩 Message me when you’re ready.

geraldine@thespurway.com

See you on the feed 🥐




Founder | Brand Director

Stories that sell: copywriting, photoshoots and videos production for CEOs, Entrepreneurs & Busy Executives.

In English 🇬🇧 & French 🇫🇷

>>> Let's position you as the expert that you are.

The world doesn’t need another AI tool helping you post more content, faster.

It doesn’t need more output.
It doesn’t need more optimisation.

What it needs is women who are willing to say what they actually think.

To sit down.
Press record.
And have a real conversation.

(And if you’ve been telling yourself you can’t press record because you don’t have the perfect setup, the podcast studio, the right microphone… you’re missing the point.)

What you really need to leverage in 2026:

Content + Personality.

2026 content won’t be over-fabricated, over-curated, or AI-generated.

It will show personality.

Video will matter more than ever.
But video without a point of view is just noise.

→ What makes you different?
→ What is the backbone of your brand?

Show what you stand for!

The brands being seen ( and hired ) aren’t the most polished ones.

They’re the ones that feel real, show transformation, not performance.

People are craving human connection.

No one is investing $10k–$50k to fly around the world for in-person experiences, if your content doesn’t sound like you and doesn’t show who you are.

The future isn’t louder, it’s clearer.

And the brands that will last are the ones brave enough to let themselves be seen.

P.S: I could have made a video about this…thank you London GreenCity for having me.

Geraldine  Spurway

Personal Brand Strategist | Growth Partner to CEOs & Industry Leading Executives Teams | Corporate Wellbeing Consultant | Speaker

2019: No one knew me
2026: Invited to do the front cover of one of my favourite magazine.

(still pinching myself)

What changed? Me.

→ From diluting my message to owning my gift

→ From people-pleasing to to not giving a sh*t what anyone thinks

→ From shrinking to leading with presence

New opportunities that came my way:

→ Speaking at conferences 
→ Building businesses that scale
→ Running events for tech companies
→ Mentoring Top Tiers Leaders in corporate

Blending strategy with energy, 
When everyone told me not to.

Every. Single. Day.

This is what happens when you stop hiding.

REAL difference.

P.S: Did you know that I am a Reiki master, Yin yoga teacher, sound healer and breathwork facilitator?

Geraldine  Spurway 

Hey Visionaries & Game Changers.

🌟 You: At the helm of innovation, craving to amplify your impact and sky-rocket your performance. Ready to be the go-to authority in your sphere.

🌈 Me: Your secret weapon. Think of me as your performance coach, energy alchemist, and catalyst for transformation. I empower CEOs, athletes, introverted entrepreneurs, and high-performing teams to transcend the ordinary and achieve extraordinary success through wellbeing.

🚀 Together, we will:

>Implement strategic, synergistic and well-being processes that supercharge sales and performance.
>Develop a thriving, resilient mindset that nurtures both success and mental health.
>Harness your online presence with confidence, transforming engagement into lasting connections.
>Carve out a personal brand that's not just heard but felt.
>Cultivate deep, meaningful connections with your audience, team, and clients.

✨ Our Transformative Toolkit:

> Team Performance Coaching
> Breathwork & Energy Activation Workshops
> Re:Sense Retreats
> Innovative Brand Building
> Content Strategy 
> Intuitive Creative Direction
> Empowering Storytelling
> Strategic Business Development
> Go to Market Strategies 
> Holistic Corporate Training (virtual & in-person)

🥐 Beyond Work: Catch me salsa dancing like I'm chasing sunsets, sprinting with my pup Lola like we're in a feel-good movie, or philosophizing in a café with a croissant in hand.

📩 Let’s Chat:  Excited to brainstorm, collaborate, and create some enchantment together! geraldine@thespurway.com

You can also follow me there sharing stories and celebrating my clients:

🔗https://www.instagram.com/geraldinespurway

🔗https://www.tiktok.com/@geraldinespurway

Personal Brand Strategist | Growth Partner to CEOs & Industry Leading Executives Teams | Wellbeing Consultant | Speaker

Trust me when I say this↓

The move that you're so afraid to make 
is the one that’s going to change your life.


My greatest breakthroughs happened:

→ In times of chaos.

→ When nothing made sense.

→ When I doubted myself the most.

The one thing to do if you are wondering where to go next: 

SURRENDER.

→ Close your eyes.

→ Take a deep breathe in.

→ Visualise your dream future.

(This is what I have ALL my clients do.)

Neuroscience hack: your thoughts create your reality.

True Expansion requires for you to be on the edge. 

And to take aligned action. Duh 🙄 

P.S: Not everyone has their sh*t together…and that’s ok.

When I stopped crafting content for the algorithm and started being unavoidable, everything shifted.

I used to post daily.

Show up everywhere.

Optimize every caption.

And I still felt invisible to the clients I actually wanted.

Turns out, I was performing visibility instead of embodying it.

Here’s what I started doing instead (and yes, it felt unhinged at first):

✨ I stopped scrolling other “experts” content and gave myself 60 days of digital silence, so my voice could finally sound like me.

✨ I started treating my morning like a boardroom: no phone, just movement, breathwork, and visualisations. My energy shifted, and premium clients felt it.

✨ I stopped saying yes to misaligned opportunities, even when they looked “smart.” No more “let me save you” discounts.

✨ I deleted my content calendar and stopped forcing ideas. Now I write when I feel deeply connected, and it lands with the people it’s meant for.

✨ I softened my environment, repainted the walls, decluttered, swapped harsh lights for warm ones. The calmer the space, the clearer the message.

✨ And I decided my energy was a business asset…you attract who you are, not what you do. Let that sink…

The result? My visibility became magnetic because my energy became unshakeable. 

Premium clients don't want someone hustling for attention, they want someone so grounded in their authority that working together feels inevitable.

Your energy isn't separate from your business. It is your business strategy.

If your presence hasn’t been landing lately,
this is your sign to recalibrate. 

The version of you who attracts premium clients isn't louder, she's more embodied.

Comment the one you're working on first in 2026👇🏻

Brand Consultant | Growth Partner to CEOs & Leadership Teams | Business Development & Market Positioning | Public Speaker

I haven’t been ghosting… I’ve just been deeply immersed in my clients’ stories.

Running workshops.

Leading strategy sessions.

Launching something new that’s almost sold out, in under a week. Quietly. Intentionally.

I haven’t been showing up here… guilty.

But I’ve been showing up where it counts.

Mostly in Stories on Instagram.

They disappear in 24 hours. 

It’s messy. Valuable. REAL.

(I think we need a bit more real on LinkedIn…)

That’s where I share all the behind-the-scenes.

If you want to catch it, now’s the time.

How’s your week been? 🥂

If you’re afraid to sell it, don’t expect me to be excited to buy it.

A Tuesday morning.
Third call with a new client.
An ex-senior exec, sharp mind.
We’ve just launched her new business.

“I sent 60 emails,” she says. “No response.”

I smile.
I’m not surprised.

We look at her deck.
25 slides. 4 fonts.
Multiple colors.
Overwhelming. Soulless.

She asks me,
“How do you sell then?”

So I ask:
“Why do you WANT to do what you do?”

Her face hardens.

“I want to shift AI perception. But I hate selling…And messaging people feels like a waste of time.”

I pause. That’s the hick.

“Selling is caring”, I said.

“It’s solving a REAL problem for someone who don’t even know they need your help.”

🥁🥁🥁

If you’re not excited to talk about what you do…don’t expect your audience to care.

The energy shifts.
Something clicks.
She smiles.

“You don’t have to love selling.
But you do need to love HELPING.”

When your message is clear,
You don’t need a 25 slides deck.

Every piece of content you share
Should be an invitation to join your party 🥂

Do that - and thank me after 😎


P.S: Picture from my last workshop for 80+ sales leader in London. It’s all on Instagram. Even made a carroussel about it. Follow me there too or join my newsletter below.

📌 Join: https://lnkd.in/e-tTtUkh

Most content gets views.
Very little content creates buyers.🙄

And it’s rarely a visibility problem.

It’s because one of these three is missing.

1. They don’t feel seen.
If you can’t describe their pain better than they can…
they scroll.

2. You don’t show proof.
Testimonials are nice.
But real demonstration converts.

3. You don’t handle the objection inside the content.
The one I hear all the time?

“Breathwork is interesting… but we need performance.”

I used to believe performance came from pressure.
Push harder. Think more. Do more.

Then I watched the leaders who scaled fastest do the opposite:
regulate first → execute better.

That’s why I’m sharing this video.

Not to show an event.
To show you I can do what I say I do:

→ hold a room of leaders
→ shift the energy fast
→ perform on big stages

I don’t say: “Breathwork improves performance.”

→ I show what it takes to show up, even when your heart is racing.

That’s where trust is built.
And where buyers are made.✌🏻

P.S: Obsessed with this track. How good is it?

Here’s how to rebrand yourself so this happens…

🥂You feel at home in your leadership

🥂The room shifts when you walk in

🥂Your success finally feels like yours

You’ve scaled.
You’ve led.
You’ve won.

But deep down? You know…

You’ve outgrown how you’ve been showing up. And you are so tired of building from a version of you that no longer fits.

It just doesn’t feel right anymore.

It’s time to rebrand my friend…not the business, but YOU.

✨ Rebrand your identity

→ Anchor into who you’re becoming, not who built the last chapter

✨ Rebrand your confidence

→ No more negotiating with self-doubt before you hit “post”

✨ Rebrand your relationship with money

→ The real flex is knowing your worth before the number hits

✨ Rebrand your positioning

→ You’re not pitching. You’re holding a room.
Make it clear you’re the best to bet on.

✨ Rebrand your leadership team

→ If they can’t carry the next chapter, train them. Loyalty doesn’t scale. Alignment does.

✨ Rebrand your mentorship

→ $10M moves need $10M mirrors.
Invest like the version you’re becoming.

And when that shift lands?
Everything else compounds.

So if you’re in that moment…the quiet, uncomfortable edge between what’s working and what’s next…

DM me “ALPHA.”
You don’t need to explain. I’ll know.

Personal Brand Strategist | Growth Partner to CEOs & Leadership Teams | Corporate Consultant | Speaker

Some people can afford not to build a personal brand.

Most people can’t.

There’s a whole category of people who say:

“I don’t need a personal brand. My reputation speaks for itself.”

Often, it’s legacy talking.

The world is brutal right now.
AI flattened the playing field.
Anyone can launch a business in minutes.

So if you don’t have a clear personal brand, 
a felt edge…

no one knows why they should buy you.

And yes, this includes people who are “very established.”

This year, I stopped showing the real work I do.

The celebrities, politicians, big influencers I work with behind closed doors.
The impact that doesn’t always make it online.

I confused sharing with bragging. 
Got scared of being judged. Rejected.

(I just did a subconscious reprogramming and the lid is off now. ✨)

A client (big name) recently told me to delete half my LinkedIn and Instagram.

→ The retreats.
→ The breathwork.
→ The yoga pants.

The parts of me that don’t look “corporate enough.”

“Blend in,” he said.
“Don’t show your healing on LinkedIn.”

I refused. Why?

Anyone can build a brand now.

What’s rare, is helping someone walk into a room and feel different before they say a word.

THIS 👆🏻 is the core of my work.  
And that’s what makes me unforgettable.

So to the client who wanted beige:

“Thank you, but NO thank you “. 😉

If you didn’t know me yet?

Hey. I’m Géraldine.

I heal the sh*t out of your mind and body.
I’ll help you become so energetically clear that people trust you without knowing why.

If that makes me too much? Good.
I was never born to blend in.

—

PS: Not needing a personal brand is a privilege.

Everyone wants the spotlight, and yet…
No one wants to perform in the dark.

Most people think they need a big audience before they start showing up.

They say:

“I’ll be confident once people start paying attention.”

But it doesn’t work like that.

You don’t get on stage because you’re a rock star.

You become a rock star because you keep showing up before anyone cares.

→ I started writing when no one was reading.

→ I started speaking when no one was listening.

→ I started selling when no one was buying.

That’s how I went from invisible… to undeniable.

Confidence isn’t something you wait for.
It’s something you develop as you grow.

My advice to you:

Keep showing up before anyone cares, 
Because one day, everyone will. ✌🏻

P.S: Been told I don’t share enough “educational” content. Truth? I’d rather show than tell.

The 1 mistake that keeps people stuck at ‘Almost’.

Most people don’t fail because they’re bad.

They fail because they’re almost good enough.

In some industries, almost doesn’t cut it.

Fourth place at the Olympics?

→ No medal.

The startup that’s almost great?

→ No funding.

The business that’s almost working?

→ No revenue.

And that hurts.

But the difference between almost successful and wildly successful is often just a tiny edge.

That one shift in messaging.

That one tweak in delivery.

That one degree higher of excellence.

If you have been thinking of starting over?

Don’t. You just need to level up.

P.S: Ever tried to do an airport selfie without anyone in the background?

You want to be a highly successful speaker?

Here’s what not to do.

You’ve all seen those speakers.
The ones who walk on stage and it’s… 
death by PowerPoint.

Step one. Step two. Step three.

And a few hours later? 
Nothing stayed.
Not even their name.

But when someone comes up with no slides, no safety net, just presence, and speaks authentically, tells a story that touches your heart, makes you feel seen.

You don’t walk away with notes.

You walk away carrying something.

And you never forget.

People don’t remember steps.

They remember how you made them feel.

They remember the moment they recognised themselves in the story.

If you double down on being you,  
your story, your experience, 
you cannot compete with anyone.

So how do you become a great speaker?

You become an incredible storyteller.

Those who master storytelling and public speaking in 2026, hold the ultimate edge.

P.S: I coach TEDx Speakers, trust me on this 😎

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The Battle

Jacob Schwer

Geraldine Spurway

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