Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we've grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to 45,000+ followers. 15,000 of those followers have been kind enough to subscribe to my newsletter, Social Studies.

Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.

Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

Hi, I’m Aachal, the voice behind Outloud.


If you have come here, it is likely that you are sick of being ignored and are ready to be recognized, heard, and remembered.

I work with bold D2C founders and AI leaders who are ready to step out of the noise and build personal brands that command attention on LinkedIn and Twitter.

With over 15+ high-impact client transformations, I’ve turned quiet founders into industry authorities organically.

No growth hacks, no paid ads, just strategic storytelling + ghostwriting that sparks influence, credibility, and inbound opportunities.

Here’s what we do at OutLoud:

✅ Optimize profiles that position you as an industry leader
✅ Build viral content strategies tailored for founders & AI experts
✅ Ghostwrite thought leadership posts that spark meaningful conversations
✅ Manage your end-to-end social presence so you can focus on scaling your company

If you’re building the next big thing in AI or D2C, your voice deserves to be as powerful as your vision.

📩 DM me to build your brand Out Loud not in silence.

taplio

The Battle

Jacob Shipley

Aachal Agrawal

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