Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we've grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to 45,000+ followers. 15,000 of those followers have been kind enough to subscribe to my newsletter, Social Studies.

Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.

Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Buuuuuuuuuuut it does work quicker when you've got the right tools.

https://lnkd.in/g3QKqjHf

Brand partnership • Marketing @ Benzinga

Cultivating an online community for your brand, building anticipation for your content, and fostering brand loyalty! 🚀

👋🏻 Hi, I’m Aastha, 

🥇Senior Social Media Manager
 → 7+ years of experience 
→ Grown 0 to 150K+ brand & personal accounts 📲 Platforms I specialize in: Instagram, Facebook, YouTube, LinkedIn, X (Twitter)

→ 30+ niches, Including B2B, B2C, D2C
🌐 SaaS, Real Estate, AI, Education, Fintech, STEM, Science | Fashion & Beauty, Sports, Retail & Restaurants | Rescues & Charity, Products & E-commerce, Travel



🔗 Portfolio: https://aastha-duggal-smm-z5h9uqi.gamma.site/ 
→ Case studies, numbers, screenshots, data-backed results, graphics & video samples.



👩🏻‍💻 Why work with me? 
✔️ Personally involved in every step ✔️ Always on time — never needing to chase ✔️ Focused on real, lasting growth & engagement



🎯 How I Help Brands Grow:
1. Strategy + Ideation 2. Content Creation (Content calendars — Copywriting, Graphic designing, Video editing) 3. Social Media Management 4. Community Engagement & Hyper-Growth 5. Organic Ads



🔥 Ready for hyper-growth & a loyal, engaged community?  📩 DM me or email → duggalaastha99@gmail.com 🗣️ If you’re ready to scale, be recognized, and create a loyal audience, let’s talk.

Aastha Duggal • Freelance Social Media Manager

People think social media is “just posting online.”

Honestly? That’s one of the biggest misconceptions I hear.

A typical day for me usually kicks off after noon, 
international clients don’t exactly run on my timezone. 
From there, it’s a mix of chaos and creativity. 

Some days I’m scrolling through what’s actually working right now.

Other days, I’m scribbling down ideas for content that feels real and connects with people.

And a lot of my time is spent in the trenches, 
Checking which posts are performing, 
Replying to comments, answering DMs, and building relationships that actually matter.

It’s messy. It’s unpredictable. It’s exhausting at times.

But here’s the thing, this mess is also what drives growth, leads, and results that matter.

Social media isn’t about showing up just to post something.
It’s about showing up with purpose, day in and day out.

PS: What’s one thing you think people completely underestimate about social media management?👇

🥇 Senior Social Media Manager. 7 years experience | Grown 0 → 150k+ accounts | 30+ niches | Strategy, content, growth expert

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Most people think LinkedIn growth comes from posting every day.
Not true.
I’ve grown 150k+ accounts by posting three strong posts a week.

It will almost always beat seven days of filler content.

One thoughtful post with real insight builds authority.
Filler posts just keep the feed busy.

When content actually helps people:
→ they save it
→ share it
→ and remember you through it.

That’s what drives real reach.

People don’t follow you because you post daily.
They follow you because what you share is worth reading.

Focus on value, not volume.

PS: Do you think posting every day matters, or is quality content enough?

People keep asking me, “Can AI really run social media for you?”

Here’s what I’ve learned after 7 years of scaling 150k+ accounts- AI is brilliant, but it can’t do the part that actually matters.

AI can handle the boring stuff like scheduling posts, 
crunching numbers, suggesting hashtags, and even drafting captions.
It’s fast, efficient, and saves you hours.

But humans?

Humans bring the soul. 
We notice the tiny things:
→ what makes someone stop scrolling, 
→ what sparks a conversation, 
→ what actually builds trust.

Humans pivot when something lands, 
we make real connections, 
and we put personality into every piece of content.

I feel the trick is this- 
let AI take care of the repetitive stuff so you can focus on the human side, the magic that actually turns scrollers into followers, and followers into leads.

It’s not about choosing AI or humans. 
It’s about combining them, and when you do, that’s when social media starts building for real.

PS: What's one thing AI has freed you from to actually focus on lately?

Me: Spent 3 hours on a strategy

Client: "Can we make it go viral by tomorrow?’'

Me:

Hiring for 2 positions! 🫶🏻

1. LinkedIn Growth Marketer
[HIRED ✅ -- in less than 12 hours, it's a new record!]

Especially someone who has experience + 
time to be in comments all day!

Experience with growing personal brands is a plus.

Ideally, hybrid [Gurgaon, India]
Open to remote for the right person!
→ Open to freelance/ contract/ full-time.

2. Video editors [hiring 2-4]
[urgently] 
Level: Need both, juniors and mid-seniors

Open to remote and hybrid 
Open to freelance/ contract/ full-time.
Meeting deadlines is non-negotiable!! 
→ Short-form social-first editors fluent with rotoscoping, VFX, some animations, etc. 


🙌🏻 For both positions, DM/ email me your portfolios and rates - duggalaastha99@gmail.com
Start date - Immediately. 

PS. I always hire within the first 3-4 days. 
Please reach out soon 💃🏻

#Hiring #SocialMedia

If you believe organic social media doesn't bring in money,
you've been lied to. 


Before we jump into the [proven] controversial statement above,
here's something I want you to hear.


You will only see growth, 
WHEN [not if] you stop listening to all the advice out there.


🗣️ Social media doesn't work when it's salesy.
✅ For us, every time we offer programs -- 
we get THOUSANDS of leads.

🗣️ Company pages shouldn't post too often.
✅ The more we posted, the more leads came pouring in.


🗣️ There should be ONE face of the brand.
✅ We have the whole team showing up and having fun.




Yes, organic social media CAN and SHOULD make you a lot of money.
You get the leads, the sales team converts!


Every piece plays a part in the game.
And we proved it in less than 3 months,
and we're on the upward trajectory!


If you’re building your brand in 2026, 
take this as your sign to:
→ Trust your data
→ Get more creative than comfortable
→ Test more than you theorize
👀 And double down HARD on what’s working!


Because more often than not…
The things you were told NOT to do
are exactly what unlock growth.


And none of this works long-term
without a team that actually trusts the process. 🤍


If organic dominance is on your 2026 roadmap —
you know where to find me!

taplio

The Battle

Jacob Shipley

Aastha Duggal • Freelance Social Media Manager

Followers

Posts

Engagements

Likes

Performance ScoreJacob Shipley's LinkedIn Performance

Performance ScoreAastha Duggal • Freelance Social Media Manager's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jacob Shipley

Aastha Duggal • Freelance Social Media Manager

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jacob Shipley's LinkedIn Performance

Performance ScoreAastha Duggal • Freelance Social Media Manager's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJacob Shipley's LinkedIn Performance