Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we've grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to 45,000+ followers. 15,000 of those followers have been kind enough to subscribe to my newsletter, Social Studies.

Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.

Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

Project A&R

A Sydney based Music Marketing Company, founded in August of 2024.

We offer a range of Digital Presence, Viral Marketing, Audience Development & Brand Building Services. Powering The Clipping Project alongside 8 Til Faint.

Current and past clients include: Teddy Swims, Davido, Jessie Reyez, ONEFOUR, Emotional Oranges, Chillinit, Glass Animals, Sam Tompkins & many more.

Founder/Owner

Working with Creators, Artists & Media Companies.

Through my work I have:
• Generated a total of 1B+ organic views
• Managed artists in a day-to-day role and provided industry opportunities
• Constructed successful organic content strategies across niches in music, sports & entertainment
• Optimised paid advertising strategies
• Built & developed audiences into loyal communities

Clients included Overtime, HypeandHipHop, D Matthews, Arxhie Low, + many more

Digital Marketing & Talent Consultant

Wicked Driving School

Paid Ads Management @ Wicked Driving School
Main roles include:
• Managing Paid Advertising Channels
• Increasing brand awareness
• Generating SDC sales
• Tracking and Maximising ROI

Marketing Manager

HypeandHiphop

Managed the following accounts (all organic growth): 
• Youtube - 100k subscribers (100M+ shorts views)
• Facebook - 20k+ followers (4M+ engagements/week)
• Tiktok - 1mil+ followers 
Plus created content for all social channels

Social Media Manager

Social Media Marketing | Artist Management

20 Year Old Founder. Specialising in Social Media, Digital Presence and Audience Development for Artists and Entertainers.

1B+ Organic Views Generated. 

Based in Sydney, Australia 🇦🇺 

Currently:
Founder @ Project A&R + The Clipping Project
Owner @bensonsbangers + @blaketunes 
A&R Consultant
Music Curator @ Groover

Previously:
SMM @ HypeandHipHop
GM + SMM @ ImmersiveOCE
Marketing Manager @ Wicked Driving School
A&R Consultant @ Teamwrk Records
Artist Manager @ Arxhie Low
+ Freelance work in the music, media and esports industries

taplio

The Battle

Jacob Shipley

Blake Benson

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