Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we've grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to 45,000+ followers. 15,000 of those followers have been kind enough to subscribe to my newsletter, Social Studies.

Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.

Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

Uphold

Leading social and content strategy for a new upcoming project.

Director of Social Media and Content

Leading OKX global social campaigns in partnership with a world-class social team. 

Collaborating with stakeholders from global editorial, partnerships, brand, public relations, cefi product marketing, brand design, institutional, local teams, and Web3 products. 

- Content Creation
- Follower Growth Campaigns
- Brand Campaigns 
- Reporting

Senior Social Media Manager, Lead

Uphold Inc.

👷‍♀️ Develop organic social media program, with emphasis on community building, brand recognition, engagement and growth.

⚖️ Scale social media content output with calendaring, repeatable processes, campaign frameworks and creative templates.

📊 Set social KPIs, build social tracking and reporting structure.

🔨 Build ‘Go to Market’ campaign templates for product and brand.

🤝 Collaborate with partners to build co-marketing initiatives.

🗂 Create social voice and copywriting standards, launch social rebrand.

Director, Social Media & Crypto Communities

Kraken Digital Asset Exchange

🧭 Leading the organic social media marketing team of six at a major global cryptocurrency exchange with a social audience over 1.6 million strong. Bringing financial freedom to the masses 🙌 

🚂 Engaging advanced crypto users and OGs, while onboarding the mainstream and new users into Bitcoin and cryptocurrency.

🌱 Owned organic social media and growth, increasing follower count 850K (1,850% YoY), 79M social engagements (730% YoY) and total impressions to 234M (440%YoY) across multiple social channels. 

🏗 Led organic social strategy, roadmapping, processes, campaign frameworks across multiple product lines.

💼 Hired and built a world class social media team and training programs for social media and community managers.

📚 Developed content playbooks, production guidelines, social voice, copywriting standards, brand and product messaging. 

🎨 Content creation, copywriting, project management, analytics, processes, training, organic growth strategy, meme queen, engagement boss, Twitter, Instagram, IGTV, LinkedIn, Facebook.

ShapeShift

💬 Created messaging for a global audience that aligns with brand voice and tone and managed across all marketing channels. Designed processes to ensure consistency of messaging for social, blog, email, website, design, and support collateral.

📊 Increased social growth and engagement, while acquiring users from top-performing social channels. Built industry-specific communities and created content to engage with community and partners. Developed training and processes to oversee social communities.

📆 Developed quarterly SEO-focused content strategy and additional agile content strategies for campaign and product launches. Management of editorial calendar and key content series within pillars, planning and executing content, managing in-house and freelance writers.

💻 Managed launches of integrated marketing campaigns from start to finish. Collaborated on launches of successful high-tech blockchain tech products. Created processes to optimize marketing campaign project management, improve QA and editing processes, and training programs for cross-team collaboration.

Social Media & Content Manager, Lead

Eyemax - Marketing, Staff Coaching & Consulting

📓 Created social media marketing packages for B2C clients and increased social clients organically by 60%, managing 15 social media channels for five clients.

📝 Social media strategy, management, and listening for B2B agency channels and B2B client channels. Copywriting and editing for web, social, blog, and print. Created SEO focused blog strategy and managed content on WordPress.

🎨 Designed graphics and other content creation to enhance social strategy and drive engagement for B2B and client B2C social media audiences.

Social Media & Content Manager

Mentoring Minds, LP

Digital Production Artist for digital & print educational publications. 
-Creating, editing & reformatting graphics using Adobe InDesign, Photoshop & Illustrator. 
-Uploading & placing graphics into the Content Management System.

Digital Production Artist

PersonalWeb

🗂 Social media strategy, management, and listening for cloud-based technology across multiple channels. Designed, wrote, and, created content for ads, social, blog, and infographics. Managed WordPress blog, content strategy, and distribution.

🤝 Raised brand awareness through engagement and building targeted communities. Managed user-generated content submissions, curating for social media and blog.

Secondwind Coaching

Marketing - Social Media and Public Relations  

📓 Social Media Management: Create strategy, implement and monitor social media channels 

🎨 Branding: design brochures, social graphics newsletters and logos

📝 Copywriting: writing and editing for social media, newsletters, email, brochures, workshop materials and editorial articles

📤 Booking/Coordination: Manage client emails, client appointment booking, guest booking for podcast

📣 Publish and distribute weekly podcast

📆 Manage/ coordinate events and workshops

Marketing Coordinator

Director, Social Media @ Uphold 💚 Ex - Kraken 🐙 Bitcoin, Crypto, Web3 🦸🏻‍♀️🌟

🦸🏻‍♀️ I have eleven years of experience in social media and content marketing, with a focus on fintech, crypto, blockchain, and web3 for 7+ years. 

My mission is to build and grow brand recognition, community engagement, user acquisition, and conversions through innovative and authentic social media and content programs. I collaborate with partners, product teams, and stakeholders to create and execute social media strategies, campaigns, and processes. I also oversee the social voice, copywriting, content creation, and creative standards.

In my past experience I have led social teams - hiring, training and mentoring talented teams of social media marketers and community managers. 

taplio

The Battle

Jacob Shipley

Brittnee Coomer ✨

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