Benzinga

I lead the best social media team in the world. 

In the first 5 months, we've added, over 300,000 collective followers and we're just getting started.

Head of Social Media

Social Studies

I write for 10,000+ social media wizards/ninjas/gurus/rockstars.

We compile databases, case studies, and deep dives that help you do your job better.

Creator

Tyson Foods

Social Media

Life.Church

As a member of the YouVersion team, I was an employee at Life.Church, an innovative multi-site church based in Edmond, Oklahoma. Life.Church has over 40 physical locations across the country and reaches millions of people every week online. Life.Church also developed the YouVersion Bible App (over 500 million downloads), the Bible App for Kids and the Church Online Platform.

YouVersion

Managed organic social media strategy and content creation for all of YouVersion’s brands. (Global account, niche accounts, and international foreign language accounts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and TikTok.)

Increased the following of our global Instagram account from 500,000 to 2.6 million followers in two years. Launched multiple niche accounts and grew them from zero to over 100,000. Grew our TikTok from zero to over 300,000 in under six months. 

Led a team of volunteer community managers and designers to execute overall brand vision as well as respond to the needs of a community of over 7.5 million followers.

Developed a comprehensive YouTube strategy to provide relevant content to the target audience. During COVID, led production and creative on a series of felt-need videos that have now amassed over 21 million views.

University of Missouri-Columbia

Filmmaker

Marketing Intern

Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 800+ million downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. In the first 5 months, we've added, over 300,000 collective followers and we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 3 years. The account has grown from 0 to 40,000 followers.

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

If you think social media management is just posting on social media... you probably don't work in social media.

VSSU Graphics

- Client Servicing 
- Online Marketing & Strategy
- Content and Idea Generation 
- Management of Social Media accounts: Facebook, Instagram, Twitter (X), LinkedIn, and YouTube
- Campaign Ideation and Visualization 
- Visual Photography/Video shoots on location
- Copywriting and Proofreading
- Email/WhatsApp/SMS Marketing Ideas and Content Management 
- Developing Client Presentations and Pitch Decks 
- Maintaining Monthly Client Insights and Analytics 
- Other developing online requirements for Creative Ideation on platforms.

Social Media Manager

The Hooman

Social Media Marketing Manager

Doriame Design

- Managed a diverse client portfolio, including an Indian classical musician, a Bollywood celebrity stylist, a dermatologist clinic, an eye clinic, an NGO for youth, an Indian activewear brand, a beauty and nail salon, an interior architecture design studio, and a catering company, as the Social Media Manager.
- Developed and implemented curated content strategies tailored to each client's unique identity and target audience.
- Directly involved in producing video content (Reels), including shooting and editing, to deliver engaging material tailored to diverse client profiles.
- Extensive copywriting work for social media posts, ensuring compelling and consistent messaging across all platforms.
- Occasional creation of static graphic posts to complement overall content strategy and enhance visual appeal.
- Crafting marketing strategies aligned with client goals, leveraging insights to drive engagement and growth across social media channels.
- Utilization of research and proofreading skills to ensure accuracy and credibility of content across client profiles and marketing materials.
- Conducted research to identify relevant influencers and initiated outreach efforts to collaborate with them, leveraging their networks to amplify client brand visibility and engagement.

AGP World

- Developed a consistent personal brand image for the Founder & MD of AGP World across LinkedIn, Instagram, and Facebook, resulting in enhanced online presence and increased profile visits.
- Executed effective social media plans for productions such as Tape Face & Devdas - The Musical, leading to improved online visibility and audience engagement.
- Tailored a social media plan for Veterans of War in collaboration with the Navy Foundation - Mumbai Chapter, amplifying brand visibility for AGP World and the foundation.
- Coordinated marketing efforts in the absence of the Associate Director, and maintained brand image and media relations, including creative contributions such as shooting and editing event videos into engaging reels for online presence enhancement.

Digital Marketer

- Extensive research on the entertainment industry and global theatres.
- Leadership in marketing strategy development and implementation.
- Creation of compelling images and several copy for paid LinkedIn and Meta ads to boost brand awareness.
- Collaboration with Marketing Associate Director and Creative Manager to devise and execute comprehensive marketing campaigns for Tape Face & Devdas - The Musical.
- Crafting engaging post copy and creative content to captivate audiences and generate anticipation.
- Ensuring brand consistency through collaboration with Creative Manager & Graphic Designer Intern.
- Multitasking in a fast-paced environment and leveraging analytics tools for data-driven optimization of social media performance.

Digital Marketing Intern

My Fitness Health Club

- Conceptualized, created, produced, and edited reels to showcase the gym's facilities and workouts.
- Crafted engaging captions for Instagram posts to captivate the audience.
- Designed and created static posts to complement the overall aesthetic of their profile.
- Assisted with website SEO to improve the gym's online visibility.

While some people might get all tangled up in spreadsheets and data, I prefer to keep things spicy and creative.

taplio

The Battle

Jacob Shipley

Dharana Makwana

Followers

Posts

Engagements

Likes

Performance ScoreJacob Shipley's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jacob Shipley

Dharana Makwana

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jacob Shipley's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJacob Shipley's LinkedIn Performance