Benzinga

I lead the best social media team in the world. 

In the first 5 months, we've added, over 300,000 collective followers and we're just getting started.

Head of Social Media

Social Studies

I write for 10,000+ social media wizards/ninjas/gurus/rockstars.

We compile databases, case studies, and deep dives that help you do your job better.

Creator

Tyson Foods

Social Media

Life.Church

As a member of the YouVersion team, I was an employee at Life.Church, an innovative multi-site church based in Edmond, Oklahoma. Life.Church has over 40 physical locations across the country and reaches millions of people every week online. Life.Church also developed the YouVersion Bible App (over 500 million downloads), the Bible App for Kids and the Church Online Platform.

YouVersion

Managed organic social media strategy and content creation for all of YouVersion’s brands. (Global account, niche accounts, and international foreign language accounts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and TikTok.)

Increased the following of our global Instagram account from 500,000 to 2.6 million followers in two years. Launched multiple niche accounts and grew them from zero to over 100,000. Grew our TikTok from zero to over 300,000 in under six months. 

Led a team of volunteer community managers and designers to execute overall brand vision as well as respond to the needs of a community of over 7.5 million followers.

Developed a comprehensive YouTube strategy to provide relevant content to the target audience. During COVID, led production and creative on a series of felt-need videos that have now amassed over 21 million views.

University of Missouri-Columbia

Filmmaker

Marketing Intern

Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 800+ million downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. In the first 5 months, we've added, over 300,000 collective followers and we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 3 years. The account has grown from 0 to 40,000 followers.

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

If you think social media management is just posting on social media... you probably don't work in social media.

Ghostwriter for people who hate sounding like everyone else.

You’re not just busy.
You’re buried.

Clients, calls, launches, growth… and somewhere in between, you’re supposed to “just post on LinkedIn” and wait for the leads to roll in.

Here’s the truth nobody tells you:
Inbound works - but it’s not instant.
It takes time, testing, and the right content to attract the right people.

That’s why my clients don’t rely on hope alone.
We run inbound and outbound in parallel.

Inbound: Content + comments that build authority and trust so leads find you.

Outbound: Strategic, non-spammy outreach that starts conversations with your ideal buyers now.

It’s a two-lane system:

Inbound creates long-term demand.
Outbound brings short-term opportunities.
Together, they keep your pipeline moving - now and later.

What this looks like in action:

“Five months ago, I was stuck at 20K. Now we’re almost at 70.
It didn’t happen by magic. It happened in the shadows — your ghost comments, your fingerprints on DMs I didn’t know how to answer.
Somewhere in the middle of all that, my work got sharper. Less about me, more about them.
You don’t say much. But when you do, it’s clean, fast, and brutal in the best way. I trust your eye because you don’t flinch.”

Proof:

11k+ organic followers grown

Clients booking calls within weeks

Leads that multiply with consistent, strategic posting

If you want LinkedIn to bring you leads without becoming a guessing game,
DM me “GROW” and I’ll share the exact strategy I use for my clients.

Nadia Bajwa

You’re not too late to build your brand.
But you are losing ground every week you stay quiet.

People are watching.
Clients are researching.
Opportunities are opening and closing.

And every time you don’t show up, someone else does.

This isn’t pressure.

This is permission.

You don’t have to be perfect.
You just have to start.

“I just don’t have time for content.”

What you really mean is:
“I’m not sure it will work, so I keep deprioritizing it.”

And that’s fair.

You’re running the business.
You’re serving clients.
You’re making it work without posting.

But here’s the truth:

If you’re doing all of that without being visible 
Imagine what happens when people actually know what you do.

You're great at what you do but no one online knows it.

Offline? You’re booked.
Online? You’re quiet. And maybe… a little invisible.

You don’t post much.
And when you do, it doesn’t sound like you.

Here’s what changes when we work together:

→ Your content reflects your real voice
→ Your profile speaks for you
→ You become visible without being loud

No more second-guessing.
Just quiet authority, done for you.

What if you're not invisible because you're bad at content…
but because you're saying the right things to the wrong people?

You’re not lacking value.
You’re lacking alignment.

→ Your content sounds smart, but it’s not speaking to buyers
→ Your comments are thoughtful, but not seen by decision-makers
→ Your voice is there but the room is wrong

That’s fixable.

Change the room.
Keep the voice.

You’re not too late.
You’re just too quiet.

The window to build authority didn’t close.

You’ve just been stuck in:

→ Overthinking every post
→ Judging the trends
→ Telling yourself you’re not “built for content”

You don’t need to post daily.
You don’t need to perform.

You need a voice that matches your expertise and a system to share it.

That’s not loud.
That’s smart.

Fear shows up a lot more than I admit.

Not the loud kind - not panic.
The quiet kind.
The kind that whispers:
What if this doesn’t work?
What if you’re not good enough?
What if you’re wasting your time?

It usually shows up right before I’m about to do something that matters.
Send the pitch. Raise my rates. Share something honest.

And I used to take fear as a sign to slow down.

Now I see it for what it is:
Proof that I care.
Proof that I’m stretching.
Proof that I’m not hiding.

Here’s the truth:
Fear doesn’t mean stop.
It means pay attention and go anyway.

So today, I did the thing.
Scared. But steady.

That’s how you build self-trust 
One brave moment at a time.

What if all your content for the month was done in under an hour?
For real.

Here’s how I make that happen for clients:

45-minute voice note dump (no prep)
I extract ideas, structure themes, and write posts
You review - I post
I comment under the right people, daily

They stay top of mind in their niche 
without touching the keyboard.

You don’t need to “be a creator.”
You just need someone who builds your brand behind the scenes.

Content isn’t about being creative.
It’s about being clear.

Creativity is a bonus.
Clarity is the baseline.

The people I ghostwrite for aren’t trying to go viral.
They’re trying to:

→ Be trusted
→ Be remembered
→ Be top of mind when someone needs what they offer

And that’s what clarity does.

It doesn’t just attract attention.
It builds preference.

There’s a version of me I haven’t met yet.
But I feel her, every day.

She works with more clarity.
She earns more.
She creates with less hesitation.
She doesn’t explain herself so much.

I don’t chase her out of desperation 
I grow toward her. Slowly. On purpose.

That’s what ambition looks like right now.
Not hustle.
Not loud declarations.
Just a quiet hunger to become her.

To build a life that feels like mine - not borrowed, not tolerated, not “almost right.”

Every task, every decision, every boundary I hold 
It’s not just about today.
It’s about becoming.

And I’m not in a rush.
But I’m not stopping, either.

taplio

The Battle

Jacob Shipley

Nadia Bajwa

Followers

Posts

Engagements

Likes

Performance ScoreJacob Shipley's LinkedIn Performance

Performance ScoreNadia Bajwa's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jacob Shipley

Nadia Bajwa

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jacob Shipley's LinkedIn Performance

Performance ScoreNadia Bajwa's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJacob Shipley's LinkedIn Performance