Orange Juice

We empower the next generation of iconic e-commerce brands to achieve profitable growth by supporting our partners with forecasting, demand planning, financial management, media buying, CRM strategy and creative strategy.

Founding Partner

Gianni Brands

Through Gianni Brands, I advise 8 & 9 figure Ecommerce-focused retail brands to scale profitably.

Owner

Ink Rebel

Ink Rebel creates artist-designed, 100% natural, temporary tattoos that last 1-2 weeks, fading as the top layer of the skin naturally regenerates. Ink rebel tattoos both functions as a way to temporarily express a sense identity in a moment, to test out positioning and style of permanent tattoo ideas before a life-long commitment... or just because it is a lot of fun.

Visit us at https://inkrebel.com/

Owner & Chairman

LAYERED

External Advisor

JUNIPER

Juniper is a Swedish design company of premium home essentials inspired by the unparalleled experience at a secluded luxury boutique hotel. 

Visit us at https://jun-per.com/

Co-Founder & Chairman

Porobic Group

Porobic Group is an eCommerce Growth Agency that scales D2C brands by partnering on growth hacking across all domains relevant to customer acquisition and retention.

Senior Partner

Business Sweden

Business Sweden provides business development services with the unique mandate to help Swedish companies grow global sales and international companies to invest and expand in Sweden. 

My responsibility is to support our consulting organization across the U.S. in offering strategic advisory services to the roughly 2,000 Swedish companies that are already present in the U.S. as well as to those looking to enter the U.S. market. I lead the consumer products practice and head our advisory services across the Americas.

Head of New York

Nordic Innovation House - New York

Chairman

QVARTZ

QVARTZ has been acquired by Bain & Company. QVARTZ was a Nordic alternative in top-tier management consulting and grew to be the third largest strategy consultancy in the Nordics.

I worked on client engagements across the Nordics, the U.S., and Russia within primarily Retail, Life science, and Private Equity.

Engagement topics included:
- Strategy & Growth
- Go-to-market formulation
- Value proposition design & Innovation
- Commercial excellence & Pricing
- Strategic sourcing & Cost optimization

2019: Nominated Manager of the year - For my leadership ability during demanding projects
2016: Culture bearer of the year - For my role in building the company culture
2015: In-house award - For my contribution to building the Stockholm office

Manager

Thomson Reuters

Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. Combining industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.

Correspondent Macro Economics Desk

I have a strong track record of successfully leading teams on complex projects including both strategy formulation and execution. My primary functional areas are strategy development and transaction advisory. Consumer products and online oriented businesses are especially close to heart.

M: +1 312 975 40 54
E: jacob.ww@pm.me

Jacob Wibom Westerberg

Comfydence

Bringing comfort and confidence to every woman every day 💪❤. Panties with purpose. Sustainable protection for periods & other intimate leaks.

Owner & Founder 

Business & Dreams

Member

Moment Psykologi - från tanke till handling

Moment Hälsa is a modern heathcare provider with a vision to increase mental wellbeing among children and young adults. Moment Hälsa challenge the traditional healthcare industry by major efforts in providing qualitative and evidense based treatment. Moment Hälsa is growing quickly and has been selected DI Gasellföretag for four consecutive years (2020)

Board Member

Organix Brands Ltd

Head of Organix babyfood brand in out of home markets (Nordics, NL, CH etc)
*Full brand vision, portfolio and growth plan (expansion in 6+ European markets)
*Leading international marketing/sales team + go-to-market strategy and commercial planning
*Marketing strategy and innovation pipeline including new sustainable packaging

Head of Business Organix Europe

Hero Group

Hero Group is a 1,2 billion CHF global food-company with the mission to delight consumers with the goodness of nature. Hero Group is present in five continents and 19 countries within the categories babyfood, jams & snacks with brands inc. Semper, Beechnut, Schwartau, Organix & Hero Baby. 

As  head of the babyfood category I was responsible to develop, align and implement a global commercial strategy and innovation pipeline.  Hero was a highly decentralised organization and my job was to identify synergies and secure both local and global results in co-op with local GMs. Together with a large crossfunctional team we rolled out the first ever multimarket launch within Hero. 
* Leader in international FMCG matrix organization 
* Global babyfood vision, strategy & growth plan including 6 core brands, >10 markets, 1300 SKUs 
* Global 3Y innovation pipeline

Global VP Marketing

Semper AB

Leading transformation and growth as part of Semper management team  
*Lead a Nordic marketing- team with commercial focus, efficiency and can-do mentality
*Portfolio and innovation pipeline reflecting brand vision and ensuring growth (+8%CAGR)
*Digitalization & CSR

Marketing Director at Semper Nordics

*Leadership of the babyfood category and team

Marketing Manager Babyfoods at Semper Sverige

*Full ownership of Semper Organic strategy, brand and commercialization

Group Brand Manager 

Cloetta

*Leading innovation projects & pipeline development for brands Center & Plopp

Innovation lead at Cloetta AB

Fazer

Nordic head of sugar confectionary category 
* Team leader
* Brand vision and equity of major brands
* Innovation, commercialization & communication plan inc TV and digital

Nordic Marketing Manager at Cloetta Fazer

* New product development for MumsMums, pick&mix, kids products 
* Re-launch & re-design MumsMums
* Instore activation of new launches 
* Design development new launches

Brand Manager in Cloetta Fazer Sweden

Internship in Helsinki 4 months
Co-ordination of innovation projects

Marketing Trainee Cloetta Fazer Nordic

Comfydence - feminine care that all women deserve 🍀💚

Passionate about creating commercial success with sustainable results. 
I have long experience from various global and local marketing roles within leadership and consumer marketing. My marketing experiences include development of internationally leading brands, digitalization, innovation and multi market commercial strategy.
I am a hands on, inclusive, leader with "can do"-mentality, team spirit and empathy.

taplio

The Battle

Jacob Wibom Westerberg

Anna Hellström

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