Orange Juice

We empower the next generation of iconic e-commerce brands to achieve profitable growth by supporting our partners with forecasting, demand planning, financial management, media buying, CRM strategy and creative strategy.

Founding Partner

Gianni Brands

Through Gianni Brands, I advise 8 & 9 figure Ecommerce-focused retail brands to scale profitably.

Owner

Ink Rebel

Ink Rebel creates artist-designed, 100% natural, temporary tattoos that last 1-2 weeks, fading as the top layer of the skin naturally regenerates. Ink rebel tattoos both functions as a way to temporarily express a sense identity in a moment, to test out positioning and style of permanent tattoo ideas before a life-long commitment... or just because it is a lot of fun.

Visit us at https://inkrebel.com/

Owner & Chairman

LAYERED

External Advisor

JUNIPER

Juniper is a Swedish design company of premium home essentials inspired by the unparalleled experience at a secluded luxury boutique hotel. 

Visit us at https://jun-per.com/

Co-Founder & Chairman

Porobic Group

Porobic Group is an eCommerce Growth Agency that scales D2C brands by partnering on growth hacking across all domains relevant to customer acquisition and retention.

Senior Partner

Business Sweden

Business Sweden provides business development services with the unique mandate to help Swedish companies grow global sales and international companies to invest and expand in Sweden. 

My responsibility is to support our consulting organization across the U.S. in offering strategic advisory services to the roughly 2,000 Swedish companies that are already present in the U.S. as well as to those looking to enter the U.S. market. I lead the consumer products practice and head our advisory services across the Americas.

Head of New York

Nordic Innovation House - New York

Chairman

QVARTZ

QVARTZ has been acquired by Bain & Company. QVARTZ was a Nordic alternative in top-tier management consulting and grew to be the third largest strategy consultancy in the Nordics.

I worked on client engagements across the Nordics, the U.S., and Russia within primarily Retail, Life science, and Private Equity.

Engagement topics included:
- Strategy & Growth
- Go-to-market formulation
- Value proposition design & Innovation
- Commercial excellence & Pricing
- Strategic sourcing & Cost optimization

2019: Nominated Manager of the year - For my leadership ability during demanding projects
2016: Culture bearer of the year - For my role in building the company culture
2015: In-house award - For my contribution to building the Stockholm office

Manager

Thomson Reuters

Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. Combining industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.

Correspondent Macro Economics Desk

I have a strong track record of successfully leading teams on complex projects including both strategy formulation and execution. My primary functional areas are strategy development and transaction advisory. Consumer products and online oriented businesses are especially close to heart.

M: +1 312 975 40 54
E: jacob.ww@pm.me

Jacob Wibom Westerberg

Yassine Majidi

DTC Nova

Founder & CEO

Keoch

Digital Marketing Manager

Ecomma

Ecommerce Operations Manager

Growth Manager

Whole Design Studios

PPC Specialist

LastObject

Helping LastObject sustainable company growing their revenue and optimizing their Google Ads account by monitoring and analyzing data and marketing results.

Google Ads Account Manager

Upwork

Digital Marketing Specialist

eCommerce Growth Marketer | $10M Revenue Generated For Clients | Fractional CMO | Consultant | Engineer Turned Marketer

Hi, I'm Yassine Majidi, a growth marketing strategist with over five years of experience specializing in e-commerce growth. I've had the privilege of partnering with 30+ brands, including well-known names like The Pearl Source, Under Your Skin, Last Object, Virgo Boutique, and ThumbPro, helping them achieve an average growth rate of 35% year-over-year.

With a deep understanding of the digital landscape, I’m passionate about driving real results for Direct-to-Consumer (DTC) brands.

My approach to growth marketing is holistic yet strategic. From crafting data-driven marketing strategies to building effective funnels, managing paid media, and boosting retention, I bring a full-spectrum skill set. I’m well-versed in platforms like Facebook Ads, Google Ads, email marketing, SEO, and organic social media. Additionally, I have a strong command of e-commerce platforms like Shopify, as well as analytic tools like Google Analytics, Triple Whale, and Klaviyo. Through this experience, I've helped DTC brands generate more than $10M in attributed revenue, managing ad spends exceeding $5M.

Beyond my technical skills, I bring leadership to the table, having led teams of over 40 people with tools like Asana, Slack, and Notion to keep projects running smoothly. My goal is always to find innovative ways to optimize workflow, increase revenue, and drive sustainable brand growth.

If you're looking for someone with a results-driven mindset who’s committed to transforming your e-commerce strategy, let's connect.

taplio

The Battle

Jacob Wibom Westerberg

Yassine Majidi

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