🤝 I'm Jada, specializing in custom promotional apparel and products for Houston corporations, driving brand visibility and engagement through tailored solutions.
 
With over a decade at Sysco, I earned multiple awards as a District Sales Manager and served as Director of Category Management. I led a team managing $𝟮𝟮𝟰𝗠 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 and oversaw 𝟭,𝟬𝟬𝟬 𝗯𝗿𝗼𝗸𝗲𝗿𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗕𝗿𝗼𝗸𝗲𝗿 𝗡𝗲𝘁𝘄𝗼𝗿k, including the six largest national food brokerages.

Now, as a mompreneur, I combine my corporate acumen with a passion for creativity, offering bespoke solutions that meet the unique needs of my corporate clients.

👉 We specialize in custom-designed apparel, embroidery, brand design, and promotional products, all tailored to help Houston corporations stand out in today's competitive market. 

My commitment to excellence and attention to detail ensures that our clients receive high-quality products and exceptional service, every time.

👫In addition to my startup, I'm a dedicated cheer mom, sports mom, and dog mama to two lovely doggies. 

Balancing these roles has taught me the importance of organization, perseverance, and dedication—qualities I bring to every client project. 

𝗛𝗢𝗪 𝗜 𝗖𝗔𝗡 𝗛𝗘𝗟𝗣 𝗬𝗢𝗨

I work with companies in the 𝗢𝗶𝗹, 𝗚𝗮𝘀, 𝗘𝗻𝗲𝗿𝗴𝘆, 𝗮𝗻𝗱 𝗖𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻 sectors to enhance their brands through premium promotional apparel and products. 

We understand the demanding environments and specific branding needs of these industries. 

Whether it's outfitting your team with durable, branded workwear or creating memorable promotional items for industry events, my solutions help reinforce your brand's strength and professionalism.

𝗪𝗛𝗔𝗧 𝗪𝗘 𝗖𝗔𝗡 𝗗𝗢 𝗙𝗢𝗥 𝗬𝗢𝗨

My journey from corporate sales to mompreneurship has been driven by a desire to combine professional expertise with personal passion. 

We believe in the power of strong branding to make a lasting impact.

Our team is dedicated to helping your business stand out with high-quality, custom solutions tailored to your unique needs.

Join me in transforming your brand vision into reality with 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 that truly make an impact. 

Your success is our priority, and we're committed to exceeding your expectations with every project.

Together, we can create a brand experience that not only captures attention but also builds lasting connections.

📩 Contact us today to discover how our custom promotional products and apparel solutions can enhance your brand.

Jada Powell

Do you want to be seen as more than just another vendor? 

🌎Try this: always know what's really moving in your client's world.

Too many sales reps and consultants fall into the trap of showing up with the same pitch, the same materials, and the same assumptions. 

The reality is the leaders making decisions in Oil & Gas, Energy and Construction are dealing with new questions every day. 

They're watching commodity prices, supply chains, geopolitics, and safety all at once.

If you're not speaking to what's keeping them up at night this quarter, you're just another name in their inbox.

Yesterday, I had the privilege of joining the Joint Meeting AADE Houston and American Petroleum Institute (API) Houston Chapter where Jeff Krimmel from KSG - Krimmel Strategy Group was the keynote speaker. 

♻️He didn't show up with recycled slides or recycled wisdom. 

He broke down his latest research on what upstream (E&P) and oilfield service companies are actually prioritizing now, not just what made headlines last year.

One thing that stood out: he dove deep into the latest developments around Venezuela. 

That sparked real debate in the room. 

The risks, the future potential, the uncertainty for U.S. energy. 

It made me realize truly valuable partners aren't repeating what's already in the Wall Street Journal. 

They're connecting the dots, making sense of the noise, and helping clients see around corners.

So, why does this matter for anyone in the business of branded workwear, custom apparel, or promotional products? 

Because being relevant goes beyond the fabric and the logo. 

📉It's about knowing how those details fit into your client's strategy. 

When you walk into a meeting or send out a proposal, your clients will remember the person who referenced the latest merger in their sector, 

or who understood how new regulations might impact site safety standards and, in turn, uniform requirements.

Clients want someone who can speak their language. 

The stakes are often bigger than the apparel order form. 

It's about brand reputation, safety compliance, team morale, and sometimes, even community perception. 

If you're up to date and curious about what's happening in their world, you're immediately in a different league.

The takeaway here is simple: never stop learning. 

Carve out time each week to scan the latest news in your target sectors, 

ask clients about their biggest challenges, 

and don't be afraid to bring up tough topics. 

Even if you don't have all the answers, showing that you care enough to ask the right questions sets you apart.

I'm interested to hear how others are staying ahead of the curve. 

Are you finding creative ways to keep your industry knowledge sharp? 

How do you make sure your suggestions are timely, not just "good enough"?

What's your go-to method for staying relevant in a changing market?

📸@ginger-r-391ba632 Mari Salcido and camera man extraordinaire Rick Cannon

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Hi [name]

Do you think custom socks are a great gifting idea?

Who in your career has shown up for you when it counted? 

houston-apparel-co

OSHA Construction Industry Course Certificate

Houston Apparel Co. specializes in elevating business brands through premium quality products and exceptional service. 

Our commitment to superior craftsmanship and client-focused solutions sets us apart in a competitive market.

At Houston Apparel Co., we believe that every brand deserves to shine. 

Our mission is to help businesses achieve this by providing top-tier products that not only meet but exceed expectations. From the moment you engage with us, you'll experience our dedication to excellence in every aspect of our service.

Our team works tirelessly to ensure that each product we deliver is crafted to perfection. 

We understand the importance of attention to detail, and this is reflected in the high standards we maintain throughout our production process. 

Whether it's selecting the finest materials or employing the latest techniques, we leave no stone unturned in our pursuit of quality.

But it's not just about the products. At Houston Apparel Co., we pride ourselves on our client-focused approach. 

We take the time to understand your brand, your vision, and your unique needs. This enables us to create solutions that are tailored specifically to you, ensuring that the end result is not just satisfactory but truly exceptional.

Our exceptional service extends beyond the initial sale. 

We're committed to building long-term relationships with our clients, providing ongoing support and guidance to help your brand continue to grow and thrive. 

We believe that our success is intrinsically linked to yours, and we are dedicated to helping you achieve your goals.

What sets Houston Apparel Co. apart is our unwavering commitment to our core values: quality, integrity, and customer satisfaction. These values drive everything we do and are the foundation upon which we have built our reputation.

If you are looking to elevate your business brand with products that reflect the highest standards of quality and service, look no further than Houston Apparel Co. 

Thrilled to announce the launch of Houston Apparel Co., a venture co-founded with my business partner and fellow mompreneur, Venessa Homewood. 

Drawing from the success and lessons from our corporate roles we're poised to propel Houston Apparel Co. to new heights.

Houston Apparel Co. was born out of our shared vision to enhance business brands through premium quality products and exceptional service. 

Venessa and I, both driven by our entrepreneurial spirit and commitment to excellence, have created a company that specializes in solving custom apparel sourcing for corporations and SMBs alike.

We've established two distinct divisions to cater to the unique needs of our clients. 

Our Corporate Division focuses on providing large-scale, custom apparel solutions for businesses looking to enhance their brand identity. 

Meanwhile, our SMB Division offers personalized, flexible solutions for small and medium-sized businesses, ensuring that every company, regardless of size, can access premium quality products and services.

At Houston Apparel Co., we're dedicated to offering top-notch products that reflect the quality and professionalism of our clients’ brands. 

Our client-focused approach ensures that every interaction is tailored to meet the specific needs of our customers, providing a seamless and satisfying experience. 

We offer a wide range of customization options, allowing businesses to create unique apparel that truly represents their brand. Staying ahead of industry trends, we deliver innovative designs that make our clients stand out.

Starting Houston Apparel Co. has been an inspiring journey of collaboration and innovation. Our commitment to excellence drives us to continually push boundaries and exceed expectations.

Venessa and I are excited to embark on this new venture, knowing that our dedication and hard-earned expertise will propel Houston Apparel Co. to become a leader in the custom apparel industry.

Co-Founder

The journey to founding Dottie's Designs began during the challenging times of COVID-19. After being laid off from a major corporation, I faced uncertainty about the future. My dog, Dottie, was a beacon of light, providing comfort and joy when I needed it most. Inspired by her unwavering support, I named my business after her, symbolizing resilience and hope.

As a mompreneur, balancing home life and starting a new business was no easy feat. With a family to support, I knew I could do more with my life and decided to jump in feet first into the world of custom apparel. I took on multiple roles—salesperson, marketer, logistics manager, and accountant—learning and adapting as I went along. Each day presented new challenges, but also new opportunities to grow and innovate.

Starting from scratch, I immersed myself in learning about custom apparel, driven by a passion for creativity and a desire to make a meaningful impact. Overcoming initial doubts, I embraced each challenge, gradually building confidence and expertise. Dottie's Designs quickly grew from a small venture into a thriving business, known for its unique designs and personalized service.

Balancing the demands of entrepreneurship with my responsibilities at home required a great deal of perseverance and dedication. Late nights and early mornings became routine as I worked tirelessly to build a brand that resonated with customers. The support from my family and the joy of seeing my business grow kept me motivated.

Through dedication and perseverance, I transformed a difficult period into an opportunity for growth and innovation. 

Little did I know, this was setting me up for my next opportunity. My journey with Dottie's Designs not only allowed me to create a successful business but also reinforced the importance of resilience, passion, and believing in oneself. This experience showed me that even in the face of adversity, we have the power to redefine our paths and achieve remarkable success.

Founder, Principal

In my tenure, I gained valuable skills and insights that have uniquely prepared me for entrepreneurship.

I oversaw product categories and managed strategic broker relationships, driving impressive sales growth through innovative initiatives. My responsibilities included developing and executing category management plans, focusing on optimizing product assortment, competitive pricing, and effective promotion strategies.

By analyzing market trends and consumer behavior, I ensured our product lines exceeded customer expectations, resulting in substantial revenue growth. Working with strategic brokers, I forged and nurtured strong, performance-driven partnerships, implementing strategies that enhanced broker productivity and collaboration—skills invaluable for any aspiring entrepreneur.

I played a crucial role in crafting and executing sales and marketing strategies aligned with the company's goals. This involved identifying growth opportunities and launching innovative products. Leading a diverse team of category managers and brokers, I refined my leadership and mentorship abilities, fostering a culture of innovation, teamwork, and excellence.

My tenure was marked by significant achievements, including driving remarkable revenue growth and expanding our market footprint through successful new product launches and strategic market entry initiatives. My contributions were recognized through accolades for exceptional performance and dedication to the company's success.

These experiences have honed my strategic thinking, problem-solving abilities, and results-oriented approach—essential qualities for a successful entrepreneur. The skills I gained in strategic planning, relationship management, and performance optimization have equipped me to build and lead a thriving business.

As I embark on my entrepreneurial journey, I'm eager to leverage these experiences to create innovative solutions and drive meaningful impact. Director of Category Management and Strategic Broker Network

Director of Category Management and Strategic Broker Network

Serving as a District Sales Manager at Sysco has been an invaluable experience that has equipped me with the skills and knowledge necessary for a successful future as an entrepreneur. 

This role has provided me with a comprehensive understanding of sales, leadership, and strategic planning, all of which are essential for running a successful business.

Managing a diverse team of Marketing Associates has honed my leadership abilities. I learned how to motivate, mentor, and guide a team towards achieving common goals. These skills are crucial for any entrepreneur who must inspire and lead a team to success.

Developing and implementing sales strategies to meet district targets has given me a strong foundation in strategic planning. I learned how to analyze market trends, identify opportunities, and create actionable plans. This experience is directly transferable to the strategic thinking required to launch and grow a business.

Building and maintaining strong relationships with clients was at the core of my role at Sysco. 

Understanding client needs and providing tailored solutions taught me the importance of customer-centricity in business. As an entrepreneur, this ability to connect with and satisfy customers will be vital to building a loyal customer base.

Monitoring and analyzing sales performance has given me a keen eye for identifying strengths and areas for improvement. This analytical skill is essential for any entrepreneur, as it allows for continuous improvement and adaptation in a competitive business environment.

In conclusion, my role as a District Sales Manager at Sysco has prepared me to take on the challenges of entrepreneurship with confidence. 

The skills and experiences I gained in leadership, strategic planning, client relationship management, and performance analysis have equipped me with the tools necessary to build and lead a successful business.

I am excited to leverage this experience as I embark on my entrepreneurial journey. District Sales Manager

District Sales Manager

Enhancing Brand Visibility for Houston's Oil & Gas, Energy, and Construction Sectors with Premium Branded Workwear | Achieving Measurable Results | Ex-Sysco Corporate Now Entrepreneur | OGGN BD & Podcast Host

AADE Houston

American Petroleum Institute (API) Houston Chapter

Energy Strategy | PhD | Former CSO | Follow for frameworks to think like an energy executive

KSG - Krimmel Strategy Group

Director Business Development Corporate

Vice President Filtration at Clearflow Solutions

AI just crashed the Oil and Gas party.

It's changing the industry from the inside out.

Recently, I had the opportunity to guest host at the Cognite User Forum for the OGGN Digital Doers podcast. 

My guests were two standouts from Cosmo Oil Co., Ltd. , Noriko Rzonca and kiyohide yoshii

Noriko tackled the biggest challenge right out of the gate: data quality. 

She didn't sugarcoat it. 

Cosmo Oil's journey with AI-powered operations begins and ends with data, and it hasn't been easy. 

Investing in data quality isn't glamorous.

But it's where digital transformation actually starts. 

Kiyohide got practical. 

He's been leading the shift from reactive to proactive maintenance, 

and AI is turning that vision into a necessity, not just a goal. 

Cosmo Oil is moving from waiting for breakdowns to predicting and preventing them. 

But it's not just about the tech. 

The human side? 

It's huge. 

Both Noriko and Kiyohide made it clear.

AI is rewriting job descriptions almost overnight. 

I've experienced this myself in my work, 

and it's the difference between real transformation and just running on a treadmill.

What did I take away from this conversation?

Start with your data, even if you feel miles behind. 

AI is only as good as what you feed it.

Proactive maintenance isn't just a best practice.

It's the new standard in a competitive market.

Good governance is important,

but chasing perfection will freeze progress. 

Quick wins matter.

Don't underestimate how much people will need to adapt. 

Invest in their growth as much as the technology.

If you're a leader in oil and gas or the industrial sector and planning for AI, 

these voices offer a real-world roadmap. 

The disruption isn't hype, it's here, and it's found in both the work and the people.

How about you?

Are you tackling data gaps, team buy-in, or finding that first AI project?

Or maybe you've started and learned lessons the hard way?

Link to the full episode is in the comments.

Cognite

Cosmo Oil Co., Ltd.

CDO 常務執行役員 at Cosmo Energy Holdings. Board of Director 社外取締役 at Unicharm

cosmo oil

I walked into my first Oilfield Helping Hands Lunch today not really knowing what to expect. 

I've been to a lot of industry events. 

Most of them follow the same script. 

Quick handshakes. 

Business cards traded over lukewarm coffee. 

But this one felt different before I even found a seat.

There's something about a room full of people who are there for more than just a sale or a deal. 

You can feel it. 

The air is charged with a different kind of energy. 

It's not about contracts or company swag. 

It's about people.

I realized I'd spent years in the business but somehow missed the heart beating at its center. 

The numbers, the deadlines, the deals, they matter. 

But what matters more is what happens when nobody's watching. 

When somebody is struggling. 

When someone can't pay the bills. 

Or needs a shoulder. 

Or just isn't sure they can make it through another day. 

That's when we have a choice.

It's easy to talk about "community" when things are going well. 

It's harder to live it when things get messy. 

This group does. 

Quietly, with no spotlight. 

They show up for each other, every time.

The speakers didn't just talk about profits or projections. 

They talked about impact. 

About dignity. 

About what it means to be human in a business that can feel anything but personal. 

I looked around and saw the faces of people who've weathered a storm or two. 

People who know that giving back isn't a line item. 

It's a way of life.

I left the event with more than a stack of business cards. 

I left with new perspective. 

In our drive to hit targets, gain market share, and grow brands, it's easy to forget who we're really working for. 

The faces behind the hard hats and coveralls. 

The families waiting at home. 

The friends who stand by you when the dust settles. 

That's the real story.

If you've never been to an Oilfield Helping Hands event, I hope you'll consider it. 

There's no better reminder that real success isn't measured in contracts closed or deals signed. 

It's measured in how we show up for each other, especially on the hard days.

Who in your career has shown up for you when it counted? 

Let's make sure these stories are part of our industry's legacy, not just a footnote.

Sometimes, the smallest gesture changes everything.

Thanks Nohemi McRae and @rick-cannon for the invitation!! I can't wait to get more involved.

Oilfield Helping Hands

Partnering with companies to secure the right professional talent to drive change and deliver transformational initiatives across Accounting, Audit, Finance, FP&A, Tax, Supply Chain, Technology, and more.

I’m happy to share that I’ve been involved as a Volunteer with redM Join The Movement. It's a great organization - please comment below or message me if you would like to learn more or get involved.

linkedin.com

redM Join The Movement | LinkedIn

redM Join The Movement

Charity golf tournaments do the same thing every year. ⛳

Show up. 

Swing the club. 

Maybe shake a few hands, grab a donut, write a check, feel good for a few hours, and go home. 

It's a nice gesture, but let's be honest, 𝗶𝘁'𝘀 𝗻𝗼𝘁 𝗺𝗼𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱𝗹𝗲.

Redeemed Golf for Good doesn't play by those rules.

I'm not interested in events that check the box or offer a photo op. 

When you step onto the course at Golf for Good, you're not just there for your company's logo on a banner. 

𝗬𝗼𝘂'𝗿𝗲 𝘁𝗵𝗲𝗿𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘁𝗵𝗲 𝗳𝗶𝗴𝗵𝘁 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗵𝘂𝗺𝗮𝗻 𝘁𝗿𝗮𝗳𝗳𝗶𝗰𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗴𝗶𝘃𝗲 𝘀𝘂𝗿𝘃𝗶𝘃𝗼𝗿𝘀 𝗮 𝗿𝗲𝗮𝗹 𝘀𝗲𝗰𝗼𝗻𝗱 𝗰𝗵𝗮𝗻𝗰𝗲.

Here's what people miss: Purpose scales when leaders act with intention. 

I've watched competitors become collaborators on these greens. 

I've seen sponsors double their donations because of a single conversation by the putting green. 

𝘛𝘩𝘦𝘳𝘦'𝘴 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘢 𝘨𝘰𝘭𝘧 𝘤𝘰𝘶𝘳𝘴𝘦, 𝘰𝘶𝘵𝘴𝘪𝘥𝘦 𝘵𝘩𝘦 𝘰𝘧𝘧𝘪𝘤𝘦, 𝘦𝘨𝘰 𝘰𝘧𝘧 𝘵𝘩𝘦 𝘵𝘢𝘣𝘭𝘦, 𝘵𝘩𝘢𝘵 𝘭𝘦𝘵𝘴 𝘱𝘦𝘰𝘱𝘭𝘦 𝘥𝘳𝘰𝘱 𝘵𝘩𝘦𝘪𝘳 𝘨𝘶𝘢𝘳𝘥 𝘢𝘯𝘥 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘭𝘪𝘴𝘵𝘦𝘯.

Every single interaction matters. 

That first handshake at the registration table? 🤝

Might turn into a partnership that changes a nonprofit's trajectory. 

The business cards exchanged over lunch? 

Could be the missing piece a support organization needs to reach more survivors. 

The sponsorship dollars? 

They buy more than signage.

They pay for safe housing, trauma counseling, legal support, even basic dignity for people who had it taken from them.

Golf for Good is more than a fundraiser. 🏌️♂️🏌️♀️

It's a reminder that the best leaders don't separate business and giving back. 

They leverage every asset, every connection, every bit of influence to move the mission forward.

Over the years, I've seen relationships formed on the fairway turn into action off the course. 

New initiatives, new revenue streams, new allies in the fight. 

This isn't about who takes home the trophy. Or last place like I did last year 😆

It's about which teams show up ready to do real work.

If you're an executive, a business owner, or even just someone in Houston who wants to see our community do better, this is your invitation. 

Not to play golf, but to step up and use what you've built to make a dent.

Charity isn't a side project. 

It's a use of power. 

That's what Golf for Good gets right.

I've witnessed firsthand the change that comes from leaders who don't just open their wallets, they open their networks, their time, and their minds. 

𝘛𝘩𝘢𝘵'𝘴 𝘩𝘰𝘸 𝘸𝘦 𝘤𝘳𝘶𝘴𝘩 𝘣𝘪𝘨 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴.

Thanks to everyone who shows up not for the cameras, but for a cause.

Will you join us?

redM Join The Movement @davidred Tim Sensenig Leticia Neves, MS India Starnes, MBA

Redeemed

CEO TMSFIRST two time Gartner Magic Quadrant Global Leader Driving Global TMS Agentic AI Logistics Procurement Audit Pay & Visibility Mission Critical Data Farm B2B D2C for Max AI ROI Advocate 4 ending Human Trafficking

Sourcing I Procurement I Supply Chain Management and Engagement I Customer Success I Responsible Supply Chain I Contract Negotiation I Data Analytics I Process Improvement I Sustainability I Bilingual

Enterprise Categorization & Reporting Lead | ESG Systems & Data Strategy | Enterprise Standardization • AI-Driven Change • Executive Collaboration | Speaker | Transformation Leader

If you're a founder still ignoring personal branding, you're leaving money on the table. 💰

No sugarcoating.

Content is not a side hustle. 

𝗜𝘁'𝘀 𝘁𝗵𝗲 𝗺𝗮𝗶𝗻 𝗲𝘃𝗲𝗻𝘁.

Here are the straight facts:

Most business owners talk about "word of mouth" like it's magic. 

But in 2026, your digital voice is louder than any handshake. 🎙️

If you aren't showing up, you're invisible. 

𝙋𝙚𝙧𝙞𝙤𝙙.

Here's reality:

𝘐'𝘷𝘦 𝘤𝘭𝘰𝘴𝘦𝘥 𝘥𝘦𝘢𝘭𝘴 𝘸𝘪𝘵𝘩 𝘱𝘦𝘰𝘱𝘭𝘦 𝘐 𝘯𝘦𝘷𝘦𝘳 𝘮𝘦𝘵 𝘪𝘯 𝘱𝘦𝘳𝘴𝘰𝘯.

I've recruited top talent, no headhunter required. 

People come to me because they know my values before we ever talk.

I've tested new offers before launch, my audience tells me in real time if it's a winner or a dud. ☑️

I've been invited on podcasts and panels, just because my name kept coming up online.

𝙰𝚕𝚕 𝚘𝚏 𝚝𝚑𝚒𝚜 𝚋𝚎𝚌𝚊𝚞𝚜𝚎 𝙸 𝚝𝚛𝚎𝚊𝚝 𝚖𝚢 𝚌𝚘𝚗𝚝𝚎𝚗𝚝 𝚕𝚒𝚔𝚎 𝚒𝚝'𝚜 𝚊𝚜 𝚌𝚛𝚒𝚝𝚒𝚌𝚊𝚕 𝚊𝚜 𝚙𝚊𝚢𝚛𝚘𝚕𝚕.

Personal branding is the difference between waiting for business and creating it.

Here's what most founders get wrong:

They post once a quarter and expect results.
They hide behind their company logo.
They wait for "the right time."

There is no perfect time. 

Your competitors are already telling their stories, building trust, locking in market share that should be yours.

Here are my recommendations:

Audit your feed. 

𝘞𝘰𝘶𝘭𝘥 𝘠𝘖𝘜 𝘣𝘶𝘺 𝘧𝘳𝘰𝘮 𝘺𝘰𝘶? 
𝘞𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘸𝘰𝘳𝘬 𝘧𝘰𝘳 𝘺𝘰𝘶? 
𝘞𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘧𝘰𝘭𝘭𝘰𝘸 𝘺𝘰𝘶?
𝘐𝘧 𝘯𝘰𝘵, 𝘺𝘰𝘶'𝘷𝘦 𝘨𝘰𝘵 𝘸𝘰𝘳𝘬 𝘵𝘰 𝘥𝘰.

Start with these three moves:

1. Share what you know. Don't gatekeep. Industry tips, lessons learned, wins and mistakes, 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗿𝗮𝘃𝗲 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆.
2. Show your face and your voice. Your story is your leverage. 𝗨𝘀𝗲 𝗶𝘁.
3. Engage,don't just broadcast. Respond, comment, ask questions. 𝗕𝘂𝗶𝗹𝗱 𝗿𝗲𝗮𝗹 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀.

None of this costs you a dime. But ignoring it WILL cost you opportunities.

Still skeptical? 

Keep doing what you've always done. 

See where it gets you. 

But if you want to actually grow in 2026, use your personal brand like the growth engine it is.

What's stopping you?

Our super supportive network: Douglas Burns Venessa Homewood Regina M. Sydney Duran Christy Nguyen

Enhancing Your Brand’s Visual Storytelling with Stunning Corporate Headshots | Award-Winning Houston Corporate Photographer | 20+ Years that Elevates Brand Identity for 800+ Professionals including CNN, Fox News, ESPN

Empowering Houston SMBs and Startups with Custom Promotional Products that Drive Engagement & Growth | Former Marketing Communications Director Turned Mompreneur | Dedicated to Community Impact |

I help CEOs and executives build authority; the real growth lever most leaders neglect

Member Experience and Operations Manager at The Cannon

We are your accounting department | CEO | 3X Founder | Host of the Clean Slate Podcast

𝗛𝗲'𝘀 𝟰𝟱 𝘁𝗼𝗱𝗮𝘆.

We've been together for what feels like at least three lifetimes. 

If marriage had frequent flyer miles, we'd have enough for a trip to space.

𝘍𝘦𝘣𝘳𝘶𝘢𝘳𝘺 𝘮𝘢𝘳𝘬𝘴 20 𝘺𝘦𝘢𝘳𝘴 𝘮𝘢𝘳𝘳𝘪𝘦𝘥, 25 𝘺𝘦𝘢𝘳𝘴 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳. 

If you need advice on "how to survive close-quarters cohabitation," 

I'm probably overqualified.

Some actual, factual time-tested marriage lessons, 

learned the hard (𝙖𝙣𝙙 𝙝𝙞𝙡𝙖𝙧𝙞𝙤𝙪𝙨) way:

1. You will never finish picking up socks, shoes and hats. 

𝗛𝗲 𝘄𝗼𝗻𝗱𝗲𝗿𝘀 𝘄𝗵𝗲𝗿𝗲 𝗼𝘂𝗿 𝗱𝗮𝘂𝗴𝗵𝘁𝗲𝗿 𝗴𝗲𝘁𝘀 𝗶𝘁 𝗳𝗿𝗼𝗺. 

He will never find the laundry basket. 

Give up. 

Accept these items are now part of the home's natural ecosystem or pick them up myself. (the path of least resistance by the way)

2. Your spouse will develop entire communication languages made up of sighs, eyebrow raises, and muttered phrases. 

𝘋𝘦𝘤𝘰𝘥𝘪𝘯𝘨 𝘵𝘢𝘬𝘦𝘴 𝘢𝘵 𝘭𝘦𝘢𝘴𝘵 𝘢 𝘥𝘦𝘤𝘢𝘥𝘦, 𝘮𝘢𝘺𝘣𝘦 2.

And I will never stop mumbling, BTW.

3. Saying "I'm fine" never means "I'm fine." 

Just skip to apology 𝗼𝗿 𝗰𝗮𝗿𝗿𝘆 𝘁𝗵𝗲 𝗟𝗮𝗯𝗿𝗮𝗱𝗼𝗿 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗿𝗼𝗼𝗺, whichever applies.

4. You will have arguments over the dumbest things imaginable. 

Did you really just debate the correct way to load a dishwasher? 

Yes. 

Yes, you did. 

𝘈𝘯𝘥 𝘺𝘰𝘶 𝘭𝘰𝘴𝘵.

5. There is no such thing as "just one more episode." 

It's 1am, you both have work in the morning, 𝗮𝗻𝗱 𝘆𝗼𝘂'𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝗻𝗴𝗲𝗿 𝗧𝗵𝗶𝗻𝗴𝘀'𝘀 𝗳𝗶𝗻𝗮𝗹 𝘀𝗲𝗮𝘀𝗼𝗻. 

We will finish it this week! HA!

6. Your partner's quirks will either drive you crazy or make you laugh. 

Sometimes both, simultaneously.

Let me be clear, he feels the same way about me. 

𝘼𝙛𝙩𝙚𝙧 25 𝙮𝙚𝙖𝙧𝙨, 𝙄 𝙨𝙩𝙞𝙡𝙡 𝙙𝙤𝙣'𝙩 𝙝𝙖𝙫𝙚 𝙞𝙩 𝙖𝙡𝙡 𝙛𝙞𝙜𝙪𝙧𝙚𝙙 𝙤𝙪𝙩. 

Some days are smooth, others are loud. 

But there's laughter, there's stubbornness, 

𝘢𝘯𝘥 𝘵𝘩𝘦𝘳𝘦'𝘴 𝘢 𝘸𝘪𝘭𝘭𝘪𝘯𝘨𝘯𝘦𝘴𝘴 𝘵𝘰 𝘴𝘩𝘰𝘸 𝘶𝘱 𝘢𝘨𝘢𝘪𝘯 𝘵𝘰𝘮𝘰𝘳𝘳𝘰𝘸.

If marriage is teamwork, sometimes we're the Dream Team. 

Other days, we forget which sport we're playing. 

𝗕𝗼𝘁𝗵 𝗮𝗿𝗲 𝗳𝗶𝗻𝗲.

What's the strangest thing you've learned from a long-term partnership? 

Here's to every couple still figuring it out.

And Happy Birthday to my ride or die Adam Powell!!!

📸Our casino night themed wedding shower!

Project Manager

Most networking events are a waste of makeup for women executives. 💄

You show up. 

You get a name tag. 

You circle the room making forced small talk with people who barely listen. 

You leave with a pile of business cards and no real connections.

That's not good enough.

Women executives deserve real allies and real community. 

We need warm, strategic relationships that actually matter. 

We need a space where the conversation is honest, the energy is high, and every introduction counts.

That's why we're doing this differently.

Tee Up! Presented by Oil and Gas Global Network A Stronger Tomorrow Wellness LLC

Monday, February 23, 2026. The Woodlands Country Club.

This event is exclusively for women in the C-suite, founders, VPs, and senior leaders who want to connect with other high-impact women in business. 

Not just for the game, but for the game changers.

No random assignments. 

Every guest is hand selected. 🤝

Foursomes are curated. 

Pre-event introductions are made so you walk in knowing who matters to your business and why you're there. 

You're paired with real peers, women who know exactly what it means to lead, risk, and deliver.

You'll spend a day on the course with people who don't need your resume recited. 

People who get your pressure, your wins, your struggles. 

Conversation is encouraged. 

Honesty is welcome. 

Ambition is expected. 

After the game, we drop the formality. 

The cocktail hour is about real talk, not just business pitches. 

Share what's worked, what's failed, and what you're building next. 

Listen, learn, and tap into the unspoken lessons you won't hear at panels or on podcasts.

You're not here to collect contacts. 

You're here to find partners, confidants, maybe even lifelong friends. 

People who pick up the phone when you call because you've actually spent quality time together.

And there's purpose behind it all. 

Every dollar raised will go to redM Join The Movement , an organization bringing awareness to human trafficking. 

Our goal? 

Raise $10,000 in one day and equip more women and children with the chance for a future. 

Real women lifting up real women, with measurable impact.

You can sponsor, play, or simply show up and support. 

Bring someone who needs this. 

Show the next generation that this is how business gets done. 

No elevator pitches. 

No "networking hacks." 

No empty handshakes. 

Just driven women building a new standard for what executive community looks like.

If you're an executive woman tired of transactional events, this is the table you want to sit at. 

If you're serious about opening doors and not just being seen, this is your spot.

Ready to show up? 

Ready to bring your authentic self, and meet others doing the same?

Tag a woman leader who needs to be there. 

Register, sponsor, or just reach out if you want to know more.

Stop settling for less. 

This is your room.🏌️♀️

Dr. Christine W. Thorpe Mark LaCour

Oil and Gas Global Network

Stronger Tomorrow Wellness LLC

Golf and Wellness for Women in Leadership | Health Educator | Wellness Coach | CEO of Stronger Tomorrow | Board Chair-YWCA Northern NJ | Membership Cmte. Member-Executive Women of NJ | Communications Chair-JLOSH

Oil and Gas Expert, Professional Speaker and Podcaster

Everyone claims AI will change everything.

Most of the industry talk is just that, talk. 

Slide decks. 

Buzzwords. 

Abstract ideas that never make it from the boardroom to the rig floor.

That's why today felt different.

I sat in on Timbergrove session about Real Time Monitoring and AI for Offshore Safety Operations. 

I didn't walk in expecting anything groundbreaking. 

I've heard it all before.

But about ten minutes in, that changed.

Instead of theory, we got a conversation stacked with real data and actual use cases. 

They described live feeds from an offshore site. 

Not archived screenshots. 

Not canned footage. 

AI wasn't a magic black box. 

It was a tool, tracking gas levels, machinery status, and worker locations, second by second. 

Alerts popped up within seconds of simulated incidents, no delays, no missed signals. 

Not a consultant's dream, but something built to handle the chaos of a real site.

They answered every tough question without dodging. 

What happens when the network goes down? 

How do you handle false alarms? 

What does this look like on a muddy, noisy, hazardous rig, not some pristine demo room?

They had answers. 

Not perfect, but honest and grounded.

And here's where it really landed: I walked out with a plan. 

Not a theory or another buzzword, an honest-to-goodness action item for my team.

Our clients are mapping out how to pilot real-time monitoring on two of our job sites.

We're going to see what breaks, what works, and what needs tweaking.

It's not about chasing AI for the sake of being trendy. 

It's about making people safer, faster, better.

This is where the conversation finally gets interesting for me. 

Less about questions like "Will AI take my job?" and more about "How can I use these tools to get everyone home safe and on time?"

There's no shortage of opinions or predictions out there. 

But fewer companies are putting real-world, dirt-under-the-fingernails solutions on the table.

Today showed me what that looks like.

Here's my take: If you're bored of the AI hype, stop listening to the noise.

Find the people actually solving problems on the ground.

They're not always the loudest. 

But they're the ones bringing the future a little closer, one real-world use case at a time.

That's the side of AI I'm betting on.

Thanks Ian Uriarte for an engaging discussion. Looking forward to the next event!

Timbergrove

Founder & CEO @ Spindletop AI | Building the future of autonomous oilfields with AI-driven well optimization.

I once tried to win over a Houston construction company with a creative approach.

We'd been reaching out for weeks, 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗻𝗼𝘄𝗵𝗲𝗿𝗲. 

Calls, emails, you name it, nothing stuck.

So, I decided to send a box of custom-branded cupcakes to their office. 🧁

Each cupcake had their logo on it, along with our company colors. 

I figured, at least it would stand out from another email.

But Houston's summer had other plans. 🔥

By the time the cupcakes arrived, the icing had half-melted. 

𝙄𝙣𝙨𝙩𝙚𝙖𝙙 𝙤𝙛 𝙘𝙧𝙞𝙨𝙥, 𝙘𝙤𝙡𝙤𝙧𝙛𝙪𝙡 𝙡𝙤𝙜𝙤𝙨, 𝙞𝙩 𝙡𝙤𝙤𝙠𝙚𝙙 𝙢𝙤𝙧𝙚 𝙡𝙞𝙠𝙚 𝙖𝙣 𝙖𝙗𝙨𝙩𝙧𝙖𝙘𝙩 𝙥𝙖𝙞𝙣𝙩𝙞𝙣𝙜. 

I debated whether to follow up at all, convinced I'd just embarrassed our team.

But then the office manager called me directly.

She laughed and said, "We had a good laugh in the break room. It was a nice surprise, even if the cupcakes turned out...unique."

𝘈 𝘸𝘦𝘦𝘬 𝘭𝘢𝘵𝘦𝘳, 𝘸𝘦 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘨𝘰𝘵 𝘵𝘩𝘢𝘵 𝘮𝘦𝘦𝘵𝘪𝘯𝘨. 

No hard sell needed, the ice (or icing) was already broken. 🧊

Being memorable doesn't always mean being perfect. 

Sometimes, the things that go a little sideways actually get you noticed.

𝗠𝗼𝘀𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗿𝗲 𝗽𝗶𝘁𝗰𝗵𝗲𝗱 𝗻𝗼𝗻𝘀𝘁𝗼𝗽. 

What cuts through isn't the slickest presentation. 

It's the human moments, the attempts to do something genuine, 

𝘦𝘷𝘦𝘯 𝘪𝘧 𝘺𝘰𝘶 𝘮𝘦𝘴𝘴 𝘪𝘵 𝘶𝘱.

And in the Houston business scene, people remember effort and authenticity more than anything. 

We still joke about those cupcakes years later. 😅

Since then, I've taken the same approach with branded workwear and promo products. 

Custom, thoughtful, a little bold, and sure, sometimes a little risky.

The story sticks. 

The gesture stands out. 

And the next conversation isn't so stiff.

𝗗𝗼𝗻'𝘁 𝘄𝗮𝗶𝘁 𝗳𝗼𝗿 𝗽𝗲𝗿𝗳𝗲𝗰𝘁. 

Real beats perfect every time.

Lean into humor if things go wrong. 

People appreciate authenticity.

Creativity shows you care enough to try something different, 

and that gets remembered.

If you want to make an impression, on clients, prospects, even your own team, don't be afraid to show some personality. ✨

𝙀𝙫𝙚𝙣 𝙞𝙛 𝙩𝙝𝙞𝙣𝙜𝙨 𝙢𝙚𝙡𝙩 𝙖 𝙗𝙞𝙩 𝙖𝙡𝙤𝙣𝙜 𝙩𝙝𝙚 𝙬𝙖𝙮.

Do you have a story where things didn't go as planned, but it somehow worked out for the better?

📹 Life is all about balance. Me winning at the AAPL - American Association of Professional Landmen Women in Energy Conference. We were enjoying playing and learning about Poker Power

AAPL - American Association of Professional Landmen

Poker Power

People in sales fool themselves.

They move fast. 

They blast out messages. 

They flood LinkedIn. 

They act like it's a numbers game.

Spray and pray. 

Hope something lands. 

If you hustle enough, someone will bite, right?

Wrong.

I learned early there are two types of salespeople.

First, the shotgun crowd. 

They try to hit everything at once. 

Cold emails by the dozen. 

Calls all day. 

Generic pitches with zero personality. 

Their activity numbers look good. 

But deals? 

They vanish as fast as they came.

The shotgun feels safe. 

It hides you from rejection. 

It lets you blame the process instead of yourself. 

But it never builds real relationships.

Then there's the rifle approach. 

This is rare.

You pick your target. 

You slow down. 

You focus.

I had a mentor who was the best I've ever seen. 

He'd walk into a meeting and barely say a word at first. 

Instead, he listened. 

He asked real questions, the kind that make people stop and really think. 

Not "What's your budget?" or "When do you need this?" 

He'd ask, "What keeps you up at night?" 

Or "What's the biggest risk if this fails?" 

He wanted to understand their world as well as they did. 

He ignored the shiny opportunities. 

He chased the ones that actually mattered.

Here's what happened. 

He built solutions around real needs. 

The clients stuck with him. 

They didn't want just a vendor. 

They wanted him in the room when things got tough.

He never chased quick wins. 

He aimed for real partnership.

That changed how I work.

Anyone can sell once. 

That's easy. 

The real test is this: When the stakes are high and trust is on the line, do they call you first? 

Or do they scroll past your number?

Most pick the shotgun. 

It's busy. 

It's loud. 

But busy doesn't build loyalty.

The rifle is quieter. 

Requires patience. 

But when you finally pull the trigger, it hits. 

And more often than not, you're the only one clients want to hear from.

I get why the shotgun feels tempting. 

We all have quotas. 

We all want activity. 

But nobody remembers you for the hundredth email you sent them with "Just checking in" as the subject line.

They remember the person who got it right the first time. 

Or the one who showed up when nobody else did.

You can keep playing the volume game. 

But if you want to stand out, slow down. 

Pick your spot. 

Listen harder. 

Get curious.

Stop pitching. 

Start solving.

Stop chasing. 

Start building.

Next time you think about firing off another round of generic messages, ask yourself: 

Do you want a client, or do you want trust? 

Do you want a transaction, or do you want to be the first call when it really matters?

I know my answer.

Which one are you?

#livideo

📹Filming Oil and Gas Global Network Special Feature Ox Ranch in Uvalde, Texas. Check out the full episode link in the comments.

Ox Ranch

LinkedIn likes to remind us it's a "professional platform."

Translation: Please, only post things that make you sound like a management textbook with a pulse.

You know the type. "𝗧𝗵𝗿𝗶𝗹𝗹𝗲𝗱 𝘁𝗼 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝘀𝘆𝗻𝗲𝗿𝗴𝗶𝗲𝘀 𝗮𝘀 𝘄𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗼𝘂𝗿 𝗰𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗲𝗮𝗺𝘀 𝗮𝗻𝗱 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗾𝘂𝗮𝗿𝘁𝗲𝗿𝗹𝘆 𝗶𝗺𝗽𝗮𝗰𝘁."

Meanwhile, I'm over here sharing stories about my kids, my first epic fail as a rookie entrepreneur, or that time I got stuck at a conference in a branded polo two sizes too small.

Doesn't fit the executive mold? 𝘎𝘰𝘰𝘥.

Because here's what years in corporate sales, boardrooms, and Houston BBQ lines have taught me, 𝙥𝙚𝙤𝙥𝙡𝙚 𝙗𝙪𝙮 𝙛𝙧𝙤𝙢 𝙥𝙚𝙤𝙥𝙡𝙚 𝙩𝙝𝙚𝙮 𝙠𝙣𝙤𝙬, 𝙡𝙞𝙠𝙚 𝙖𝙣𝙙 𝙩𝙧𝙪𝙨𝙩!!!

They remember the person who helped them fix a last-minute apparel order, not the one who attached a PDF of "corporate solutions." 

They remember the handshake, the joke, the small talk about Astros baseball, the human moments.

I've lost count of how many deals started with someone saying, "𝘚𝘢𝘸 𝘺𝘰𝘶𝘳 𝘱𝘰𝘴𝘵 𝘢𝘣𝘰𝘶𝘵 𝘺𝘰𝘶𝘳 𝘥𝘢𝘶𝘨𝘩𝘵𝘦𝘳'𝘴 𝘴𝘤𝘪𝘦𝘯𝘤𝘦 𝘱𝘳𝘰𝘫𝘦𝘤𝘵. 𝘐'𝘷𝘦 𝘣𝘦𝘦𝘯 𝘵𝘩𝘦𝘳𝘦!" Or, "𝘏𝘦𝘺, 𝘭𝘰𝘷𝘦𝘥 𝘺𝘰𝘶𝘳 𝘴𝘵𝘰𝘳𝘺 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘢𝘵 𝘳𝘰𝘢𝘥 𝘵𝘳𝘪𝘱 𝘥𝘪𝘴𝘢𝘴𝘵𝘦𝘳. 𝘓𝘦𝘵'𝘴 𝘤𝘩𝘢𝘵 𝘢𝘣𝘰𝘶𝘵 𝘰𝘶𝘳 𝘮𝘦𝘳𝘤𝘩 𝘯𝘦𝘦𝘥𝘴."

Not once has a deal started with, "𝙒𝙤𝙬, 𝙮𝙤𝙪𝙧 𝙪𝙨𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙩𝙚𝙧𝙢 𝙥𝙖𝙧𝙖𝙙𝙞𝙜𝙢 𝙨𝙝𝙞𝙛𝙩 𝙢𝙤𝙫𝙚𝙙 𝙢𝙚 𝙩𝙤 𝙩𝙚𝙖𝙧𝙨."

I get it. 

LinkedIn wants us to be polished. 

But honestly, the most memorable people aren't the ones quoting leadership gurus or posting humblebrags with inspirational stock photos.

They're the ones who show up as themselves. 

Messy, genuine, sometimes funny, 𝘢𝘭𝘸𝘢𝘺𝘴 𝘳𝘦𝘢𝘭.

So when you see me sharing about spilled coffee in the showroom or why our branded jackets double as toddler-proof shields, understand: that's not me straying from "professionalism." 

𝗧𝗵𝗮𝘁 𝗜𝗦 𝗺𝘆 𝗯𝗿𝗮𝗻𝗱.

Want to stand out in Oil & Gas, Energy, or Construction? 

Want people to remember your business when it's time for custom workwear or swag? 

Give them a person to connect with, not just a logo.

𝘞𝘦 𝘳𝘦𝘮𝘦𝘮𝘣𝘦𝘳 𝘵𝘩𝘦 𝘴𝘵𝘰𝘳𝘺, 𝘯𝘰𝘵 𝘵𝘩𝘦 𝘴𝘢𝘭𝘦𝘴 𝘱𝘪𝘵𝘤𝘩.

If you're tired of reading posts that sound like they were written by a bot stuck in 2009, you're not alone. 

There's room for more humor, honesty, and humanity here.

Let's make LinkedIn less about buzzwords, and more about people we actually want to do business with. 

If you think this is just a glorified business card exchange... let's agree to disagree and 𝙢𝙖𝙮𝙗𝙚 𝙧𝙖𝙘𝙚 𝙞𝙣 𝙗𝙧𝙖𝙣𝙙𝙚𝙙 𝙝𝙤𝙤𝙙𝙞𝙚𝙨 𝙖𝙩 𝙩𝙝𝙚 𝙣𝙚𝙭𝙩 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙥𝙞𝙘𝙣𝙞𝙘.

Here's to the real ones. 

The people behind the profiles. 

The reason business gets done.

Most sales demos fall flat for one reason.

They're about the product, not the person.

I've seen it too often. 

The salesperson rushes through slides. 

They show every feature. 

The prospect tunes out. 

Then comes the dreaded "Let me think about it."

I used to make the same mistake. 

I thought more was better. 

More features. 

More data. 

More talking. 

But more isn't better. 

It's just... more.

So, I changed everything about how I run demos. 

Here's what actually moves the needle:

Pause more than you think you should. 

Silence feels awkward at first. 

But in those quiet moments, people open up. 

They share their real concerns.

Listen for debate. 

If your prospects start talking to each other, stop talking. 

Let them work it out. 

This is where the gold is. 

They're telling you what matters most.

Before you end the call, recommend the next action. 

Put it on the calendar. If you don't, momentum dies. 

Deals fade away.

Leave out the features that don't help. 

More info doesn't persuade. 

It overwhelms. 

Stick to what solves their pain.

Read the room. 

Know when to stop selling. 

Too much talk kills trust. 

Sometimes, less is more.

Repeat what they told you. 

Say: "Earlier, you mentioned..." 

This shows you're listening. 

People want to feel heard.

Talk in their words, not yours. 

Drop the jargon. 

Speak plain and clear. 

The simpler, the better.

Share a quick story of a similar customer. 

Show how they got results. 

People picture themselves in the win.

Ask for feedback during the demo. 

Not at the end. 

"Is this on track?" or "Am I hitting on what matters to you?" 

Adjust in real time.

If you get off track, admit it. 

Say, "Let me get back to what matters." 

Honesty builds trust. 

Prospects can tell when you're authentic.

After the demo, follow up with a recap. 

Summarize their goals and the steps you discussed. 

This keeps everyone aligned.

Invite questions. 

The uncomfortable ones are the best. 

That's where objections hide. 

Handle them with confidence, not fear.

If you don't know the answer, say so. 

Promise to follow up. 

Then deliver. 

Reliability beats a perfect pitch.

Sales demos aren't about being perfect. 

They're about being real. 

Show you care more about their problem than your product.

I've closed more deals doing less talking and more listening. 

I've built better relationships by making the customer the hero.

Want stronger demos? 

Flip the script. 

Stop selling features. 

Start selling outcomes.

What demo mistake do you see most? 

What tactic actually works in your world? 

Let's swap stories below.

What's it really like to watch a whole industry transform, one algorithm at a time?

I sat down with Jacob Vizinat at the Cognite User Forum for the Oil and Gas Global Network

If you haven't met Jacob, he's the founder of Iron Stag Advisory.

And someone who knows digital transformation in oil and gas from the inside out.

Jacob's career has taken him from hands-on roles in tech to high-level advising. 

That blend makes his perspective a rare find.

So, what did we talk about?

First, the elephant in every oil and gas boardroom: AI.

Jacob broke down exactly what's changing. 

AI isn't some shiny tool on a shelf anymore. 

It's showing up on rigs and in control rooms. 

Operations teams aren't just experimenting. 

They're seeing measurable impacts. 

Downtime is dropping. 

Predictive maintenance is gaining ground. 

There are fewer "Hail Mary" guesses and more data-driven decisions.

I asked Jacob a simple question:

"What's the most surprising human reaction you've seen to AI?"

He didn't hesitate. 

Some folks fear the unknown. 

Others are skeptical. 

Many, though, are starting to trust the data when they see it deliver results. 

It's a shift, but it's happening.

And that shift doesn't come easy. 

It takes more than good tech.

Jacob hammered home one foundational truth: 

None of it works without quality data. 

You can have the flashiest AI tools, but if your data is a mess, your results will be, too. 

Data integrity isn't the "fun" part of digital transformation. 

It's the heavy lifting that makes success possible. 

He compared it to building on solid ground versus quicksand.

Then, we looked forward. 

What's next for AI in oil and gas? 

Jacob thinks physics-informed neural networks are a big piece of the puzzle.

Sounds complex, but here's the gist: 

These networks combine the precision of data with deep knowledge of the real-world systems they manage. 

It's not just about crunching numbers. 

It's about understanding the forces at play underground, on the rig, across the supply chain.

Why does this matter, right now, in 2024?

Because the rules are changing fast. 

Competitive advantage is shifting. 

Real-time insight, delivered by AI, puts new players on the map and keeps legacy operators nimble. 

As we wrapped up, I could see how much opportunity and challenge sits in that gap between technology hype and operational reality. 

Some leaders are straddling it well. 

Some aren't. 

It comes down to this:

The winners in oil and gas tech aren't the ones loudest about AI. 

They're the ones quietly building the right foundation. 

Step by step. 

Data set by data set.

One conversation with Jacob, and it's clear: 

Success is less about flashy innovation, more about disciplined execution.

Because in this industry, it's not the talkers who win. It's the doers.

Link in the comments for the full episode.

Founder & Principal | Iron Stag Advisory | Energy Sector Technology

#redmonday

Let's clear up a dangerous myth about human trafficking.

Most people think trafficking victims are always moved across borders. 

They picture secret vans, fake passports, and long-distance travel. 

Movies and TV shows get this wrong, too.

But here's the truth.

Human trafficking does not require moving anyone anywhere. 

You don't have to cross a border or even leave your own town. 

Exploiters can commit this crime without anyone ever leaving home.

Victims can be trafficked in their own neighborhoods. 

In their schools, workplaces, or even at home. 

Sometimes, it's someone they know. 

A family member. 

A neighbor. 

A friend. 

Or even a romantic partner.

The heart of this crime is exploitation, not transportation.

Traffickers use force, fraud, or coercion to control victims. 

They make people do things against their will. 

Victims may be forced to work without pay. 

Or pressured into commercial acts. 

They may have their documents taken. 

Or be threatened with violence to keep them silent.

And all of this can happen right next door. 

It's not just a big city problem. 

It's not just an "overseas" problem. 

It's happening in small towns, suburbs, and cities in the U.S.

You might ask, 

Why is this myth so dangerous?

Because it blinds us to reality. 

If we only look for trafficking victims who have crossed borders, 

We miss the warning signs happening in our own communities. 

We tune out when friends need help. 

We overlook cries for support because we're looking for some "movie version" of this crime.

Awareness starts with knowing the facts.

Human trafficking is about exploitation, not movement.

Anyone can be a victim.

Anyone can be an exploiter.

It happens everywhere, in every state, in every neighborhood.

What can you do?

First, drop the old myths. 

Second, learn the signs of exploitation. 

Isolation. 

Sudden behavior changes. 

Unexplained absences. 

Signs of fear or control from someone else.

And speak up if something doesn't feel right. 

You don't need all the answers to help someone. 

You just need to care enough to act.

Share this message. 

The more people know the facts, the closer we get to ending human trafficking, everywhere. 

Not just at the borders.

redM Join The Movement

𝗛𝗼𝘄 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗹𝗹𝘆 𝗲𝗮𝘀𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗬𝗲𝗮𝗿?

Every January, we hear about transformation. 

New routines. Big goals. Fresh starts. 

But once the momentum of the holiday's fades, reality usually feels a lot more... familiar.

If I'm being honest, my transition back into work mode isn't packed with magic or dramatic resolutions. 

𝘐𝘵'𝘴 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘣𝘶𝘪𝘭𝘵 𝘢𝘳𝘰𝘶𝘯𝘥 𝘵𝘩𝘦 𝘴𝘮𝘢𝘭𝘭 𝘤𝘰𝘮𝘧𝘰𝘳𝘵𝘴 𝘵𝘩𝘢𝘵 𝘬𝘦𝘦𝘱 𝘮𝘦 𝘴𝘵𝘦𝘢𝘥𝘺 𝘥𝘢𝘺 𝘢𝘧𝘵𝘦𝘳 𝘥𝘢𝘺.

For example, my loyal "footwarmer." 

No matter how ambitious my task list becomes, my dog takes up her usual spot under my desk. 

There's nothing quite like the quiet confidence of a four-legged coworker claiming your feet as a pillow, reminding you that not everything has to change just because the year has.

Coffee helps too. ☕

So does a quick walk in the cool Houston air, even if it's just to stretch my legs and reset my head between back-to-back calls. 

These tiny habits aren't glamorous, but they keep me grounded and ready for whatever the week throws my way.

If you're in the Oil & Gas, Energy or Construction world, you know routines matter. 

Whether it's starting the day with a safety huddle or slipping into branded workwear that signals "game on," those rituals make all the difference. 

I've learned that consistency, at home and at work, is what really fuels progress, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲 𝘁𝗼 𝗿𝗲𝗶𝗻𝘃𝗲𝗻𝘁 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆 𝗝𝗮𝗻𝘂𝗮𝗿𝘆.

Here's my take, don't underestimate the power of your favorite mug, a loyal dog at your feet, or that first phone call to a client you genuinely enjoy working with. 🐕

If you've found comfort (and productivity) in small routines or furry coworkers, I'd love to hear about it. 

𝘏𝘰𝘸 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘴𝘦𝘵𝘵𝘭𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘵𝘩𝘪𝘴 𝘺𝘦𝘢𝘳?

Is it all fresh starts, or are you leaning on those tried-and-true rituals that get you through?

Drop your favorite New Year "secret weapon" below. 

I guarantee someone else will relate, and maybe even steal your idea for their own routine.

It's easy to think that helping your team means doing things for them.

Jumping in. 

𝙎𝙤𝙡𝙫𝙞𝙣𝙜 𝙥𝙧𝙤𝙗𝙡𝙚𝙢𝙨. 

Moving fast.

Feels productive?

𝗕𝘂𝘁 𝗶𝘁 𝗶𝘀𝗻'𝘁.

Every time you handle it for them, they learn to wait for you. 

Even when they could figure it out. 

Even when they had ideas of their own.

𝗦𝗼𝘂𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿?

I've lived it. 

Especially in corporate sales. 

The pressure to deliver is real. 

𝙏𝙝𝙚 𝙩𝙚𝙢𝙥𝙩𝙖𝙩𝙞𝙤𝙣 𝙩𝙤 𝙩𝙖𝙠𝙚 𝙩𝙝𝙚 𝙬𝙝𝙚𝙚𝙡 𝙞𝙨 𝙨𝙩𝙧𝙤𝙣𝙜.

But if you want a team that grows, you have to step back.

Let them wrestle with challenges. 

Let them try, fail, and try again.

𝗜𝘁'𝘀 𝘂𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲. 

Takes patience. 

𝘚𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘪𝘵 𝘦𝘷𝘦𝘯 𝘴𝘭𝘰𝘸𝘴 𝘺𝘰𝘶 𝘥𝘰𝘸𝘯 𝘢𝘵 𝘧𝘪𝘳𝘴𝘵.

But in the long run? 

That's where real efficiency starts.

I started swapping answers for questions.

What do you think we should do? 

𝚆𝚑𝚊𝚝 𝚑𝚊𝚟𝚎 𝚢𝚘𝚞 𝚝𝚛𝚒𝚎𝚍 𝚊𝚕𝚛𝚎𝚊𝚍𝚢? 

Where are you getting stuck? 

What support do you need from me?

Simple questions. 

Big impact.

Suddenly, my team wasn't waiting for directions. 

They started moving on their own. 

They owned their decisions.

Guess what happened next?

Momentum picked up. 

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗶𝗱𝗲𝗮𝘀 𝘀𝘂𝗿𝗳𝗮𝗰𝗲𝗱. 

People felt proud of their wins.

And I had time to focus on bigger problems.

Too many leaders chase speed by grabbing the steering wheel. 

But growth happens when you let go, just enough for your team to find their own way.

Try it this week.

Next time someone comes to you with a problem, pause. 

Ask a question instead of giving a solution.

𝙎𝙚𝙚 𝙬𝙝𝙖𝙩 𝙝𝙖𝙥𝙥𝙚𝙣𝙨.

If you want a high-performing team, coach them. 

Don't carry them.

That's how you build trust, ownership, and real results.

𝘏𝘰𝘸 𝘥𝘰 𝘺𝘰𝘶 𝘦𝘯𝘤𝘰𝘶𝘳𝘢𝘨𝘦 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 𝘵𝘰 𝘴𝘵𝘦𝘱 𝘶𝘱? 

Drop your best coaching question below. 

I'm always looking for new ideas.

📸Team Graham-Powell riding snow machines in the majestic Blackcomb Mountains in Whistler, British Columbia.

Most people introduce themselves on LinkedIn with a list of titles, certifications, and a humble brag about "𝘱𝘢𝘴𝘴𝘪𝘰𝘯 𝘧𝘰𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘥𝘪𝘴𝘳𝘶𝘱𝘵𝘪𝘰𝘯."

𝗧𝗵𝗮𝘁'𝘀 𝗻𝗼𝘁 𝗺𝗲.

I'm co-founder of Houston Apparel Co. , which means I basically live on the front lines where fabric, sweat, and last-minute client requests collide. 

🦟I'm a mom of two kids who are more active than a Houston mosquito in July. 

One's a future NBA baller (if you ask him), the other runs around the house blasting her competitive cheer music at awkwardly loud volumes doing her cheer routine 24/7. IYKYK.

𝗖𝗵𝗶𝗹𝗱𝗿𝗲𝗻 𝗮𝗿𝗲 𝗮 𝗯𝗹𝗲𝘀𝘀𝗶𝗻𝗴.

My house is part sports arena, with a lovesick Labrador following everyone around and taking up space right where you want to be.

Typical day? 

By 7:30am, I've already solved a wardrobe emergency ("Mom! Where's my jersey?"), played short order cook, and fielded three "urgent" emails about pantone colors for a client's safety vests. 

All before my third cup.

While other parents zone out at football practice, 𝗜'𝗺 𝘁𝗵𝗲 𝗼𝗻𝗲 𝗺𝗲𝗻𝘁𝗮𝗹𝗹𝘆 𝗱𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗯𝗲𝘁𝘁𝗲𝗿 𝘂𝗻𝗶𝗳𝗼𝗿𝗺𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝘁𝗲𝗮𝗺. (If you've ever tried to get sweaty eight-year-olds into stiff polyester, you know why this matters.)

🅿️Balancing work, kids, and Houston traffic means I've mastered the art of conference calls from parking lots.

I consider rush hour an opportunity for podcast research (or, let's be honest, 𝒶 𝒻ℯ𝓌 𝓂𝒾𝓃𝓊𝓉ℯ𝓈 ℴ𝒻 𝓈𝒾𝓁ℯ𝓃𝒸ℯ).

Work-life balance? 

Nope.

It's more like work-life wrestling, and some days I tap out. 

But the overlap between being a business owner and a parent is hilarious. 

Both jobs involve cleaning up messes you didn't make, celebrating tiny wins, 𝗮𝗻𝗱 𝘄𝗲𝗮𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗧-𝘀𝗵𝗶𝗿𝘁 𝗳𝗼𝗿 𝘁𝘄𝗼 𝗱𝗮𝘆𝘀 𝘀𝘁𝗿𝗮𝗶𝗴𝗵𝘁.

When I'm not dodging flying basketballs or fighting with the printer (again), 

I'm working with clients in Oil & Gas, Energy and Construction who need branded workwear that doesn't make their teams look like extras from a 90s action movie.

📓Whether I'm coaching a team of cheerleaders or helping Houston's biggest brands upgrade their image, the playbook is the same.

Show up. 

Suit up. 

𝙎𝙢𝙞𝙡𝙚 𝙬𝙝𝙚𝙣 𝙩𝙝𝙞𝙣𝙜𝙨 𝙜𝙤 𝙨𝙞𝙙𝙚𝙬𝙖𝙮𝙨.

I've learned that the best gear isn't just about logos or colors, it's about creating something people actually want to wear.

That's true on the field, at the jobsite, and yes, even at the PTO meeting I accidentally volunteered for (don't ask).

If you're looking for someone who can turn chaos into creative solutions or just want to swap funny stories about ink stains, client curveballs, or travel sports parent drama, 𝘐'𝘮 𝘺𝘰𝘶𝘳 𝘣𝘦𝘴𝘵𝘪𝘦.

😆Because if you can't laugh at yourself, trust me, someone else's kid will do it for you.

Houston Apparel Co.

A couple of days ago, someone I met in person for the first time said, 

"Wait, you have almost 7,000 followers on LinkedIn ?" 

I laughed. 

To be clear, seven thousand is not exactly TikTok influencer status. 

I don't have teenagers lining up for selfies at the Jordan Ranch H-E-B. 

But for a business platform? 

That's a crowd. 

A real, authentic crowd. 

I started posting awkward thoughts about branded workwear and the weird things that happen when your life goes from corporate to full-on entrepreneur. 

Lots of personal things. About my kids and family life too.

Why?

Because even though this is a professional platform, we are all humans after all.

That's it. No secret formulas.

Eighteen months ago, I opened LinkedIn, stared at that blank box, and wondered if a post about safety vests would send me straight to digital purgatory. 🦺

Some of my first posts got three likes. 

One of those was my brother-in-law. Thanks Calvin Powell !!! Fam foreva!!!

I kept showing up, even when my stuff felt about as compelling as a list of OSHA regulations. (𝗡𝗼 𝗼𝗳𝗳𝗲𝗻𝘀𝗲 𝘁𝗼 𝗺𝘆 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 𝗶𝗻 𝘀𝗮𝗳𝗲𝘁𝘆. 𝗬𝗼𝘂'𝗿𝗲 𝗹𝗲𝗴𝗲𝗻𝗱𝘀. 𝗜 𝗷𝘂𝘀𝘁 𝗱𝗼𝗻'𝘁 𝘀𝗲𝗲 "𝗵𝗮𝗿𝗱 𝗵𝗮𝘁 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲" 𝘁𝗿𝗲𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝘆 𝘁𝗶𝗺𝗲 𝘀𝗼𝗼𝗻.)

Fast forward 📽️: 

750 qualified leads. That's not a typo. Real people. Real projects. All from the services tab that most people ignore. 

Thirty-five podcast episodes. Did I know how to host a podcast? 

Absolutely not. Did I just put myself out there and run with it?

Yup. And I encourage you to do the same.

Invites to speak at conferences where people actually stayed in their seats. 

A weekly branding column for the OGGN newsletter with over 50,000 subscribers.

Two board seats, which sounds way fancier than it is. I still eat lunch at my desk. 🥪

You know what matters more than all of that? 

Last week, three different people told me they keep coming back to my posts because I don't try to sound impressive. 

They said, "You're honest, and you actually sound like a human." 

Not "super professional." Not "influencer material." 

Just... real.

Most LinkedIn feeds look like a highlight parade. 

Everyone's winning awards, closing deals, running marathons, volunteering, and solving world hunger, before breakfast. 

If that's the standard, I'm underqualified for my own posts.

Real brand building isn't about highlight reels. 

It's sharing what happens when your branded polos show up two sizes too small, or the time you realized your supplier printed your company logo upside down (again). 

It's about the pivots, the panic, and the punchlines. ☠️

This is what still gets me.....everytime. 

By the time I walk into a first meeting, half the room already knows me, funny faces, bad coffee habits, and all. 

That's the ROI.

If you want trust, try being yourself.

I want to hear your real, messy, behind-the-scenes story.

Promise I won't call your brother-in-law for a pity like.

Chief, Office of Defense Cooperation | U.S. Embassy, London

If I had a dollar for every generic sales demo I sat through, I'd have enough to buy out the entire PowerPoint stock.

Most demos are a parade of bad jokes, fake excitement, and screensharing anxiety. 

It's the only time grown adults pretend to care about how a button changes color when you click it.

You know the type:

"Let me just share my screen... wait, can everyone see this?" 

"Oops, not that tab. Ignore the 27 Chrome windows. I swear I'm organized."

Then comes the slide deck. 

Fifty slides. 

Forty-nine are full of buzzwords like "synergy" and "leverage." 

Nobody knows what any of it means, including the person presenting.

The chat is silent. 

The prospects are probably checking emails, texting their dog, or mentally escaping to a beach in Cancun. 

When the demo finally starts, here's the routine:
𝘊𝘭𝘪𝘤𝘬 𝘢 𝘣𝘶𝘵𝘵𝘰𝘯. "𝘐𝘴𝘯'𝘵 𝘵𝘩𝘢𝘵 𝘤𝘰𝘰𝘭?"
𝘗𝘢𝘶𝘴𝘦 𝘧𝘰𝘳 𝘧𝘰𝘳𝘤𝘦𝘥 𝘦𝘯𝘵𝘩𝘶𝘴𝘪𝘢𝘴𝘮. 
𝘙𝘦𝘱𝘦𝘢𝘵 𝘶𝘯𝘵𝘪𝘭 𝘴𝘰𝘮𝘦𝘰𝘯𝘦'𝘴 𝘴𝘰𝘶𝘭 𝘭𝘦𝘢𝘷𝘦𝘴 𝘵𝘩𝘦𝘪𝘳 𝘣𝘰𝘥𝘺.

The questions are legendary:
"Does it integrate with our 17 other platforms?"
"Can it also make coffee?"

The unspoken dynamic: 
𝘗𝘳𝘦𝘴𝘦𝘯𝘵𝘦𝘳 𝘵𝘳𝘪𝘦𝘴 𝘵𝘰 𝘪𝘮𝘱𝘳𝘦𝘴𝘴. 
𝘈𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘵𝘳𝘪𝘦𝘴 𝘵𝘰 𝘴𝘶𝘳𝘷𝘪𝘷𝘦.

My favorite move is when the rep's WiFi dies right before the ONE feature they bragged about. 

Nothing says "trust us" like frozen video and a spinning wheel.

Here's what nobody tells you about sales demos:
𝘐𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘴𝘩𝘰𝘸𝘪𝘯𝘨 𝘦𝘷𝘦𝘳𝘺 𝘧𝘦𝘢𝘵𝘶𝘳𝘦, 𝘺𝘰𝘶'𝘳𝘦 𝘴𝘩𝘰𝘸𝘪𝘯𝘨 𝘯𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦𝘮.
𝘐𝘧 𝘺𝘰𝘶 𝘯𝘦𝘷𝘦𝘳 𝘮𝘢𝘬𝘦 𝘵𝘩𝘦𝘮 𝘭𝘢𝘶𝘨𝘩, 𝘵𝘩𝘦𝘺 𝘸𝘰𝘯'𝘵 𝘳𝘦𝘮𝘦𝘮𝘣𝘦𝘳 𝘺𝘰𝘶.
𝘐𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 𝘰𝘧𝘧 𝘢 𝘴𝘤𝘳𝘪𝘱𝘵, 𝘺𝘰𝘶 𝘮𝘪𝘨𝘩𝘵 𝘢𝘴 𝘸𝘦𝘭𝘭 𝘣𝘦 𝘳𝘦𝘱𝘭𝘢𝘤𝘦𝘥 𝘣𝘺 𝘈𝘐.

I stopped pitching and started roasting my own product. 

I'll admit when a feature is weird. 

Prospects laugh. 

Suddenly, people unmute. 

They ask real questions. 

Someone cracks a bad joke back. 

The deal is already halfway done.

Here's my best advice for sales demos that don't suck:
1. Lose the script. Talk like a human. 
2. Find the weirdest thing your tool does. Show it first. 
3. Tell a story about the WORST use case. Everyone's seen perfect,they remember disaster. 
4. If you crash the software, own it. Nothing builds trust faster than blatant honesty. 
5. Always ask, "What's the worst demo you've ever seen?" You'll get the room laughing and the real pain points.

At the end, forget the "next steps" slide. 

Just say, "Was this the least painful demo you've seen all week?" If you get a laugh, you're already ahead of 99 percent of salespeople.

If your demo feels like a hostage situation, it probably is.

How bad are your demo stories? 

Drop your funniest or most painful one below.

Because if we can't laugh at the process, we should at least get hazard pay.

If you’re reading this, you’re likely trying to grow your business.
But your website or AI SEO just isn’t pulling its weight.

It looks fine. But it’s not ranking.
Not converting.
And definitely not bringing in leads.

Do any of these sound familiar?

-  Not showing up on Google, ChatGPT, Gemini, or Perplexity
- Getting traffic but no conversions
- Tired of agencies overpromising and underdelivering

That’s where we come in.

At Nightowl, we help brands scale using two core offers:

* AI SEO that gets you found on Google and AI engines like ChatGPT and Gemini
* Website design and development that actually converts visitors into customers

We build on Shopify, WordPress, Wix, and Custom code for MVP.

Some results we’ve delivered:

• 120+ leads in 12 weeks for a dental clinic
• 3x ROAS for eCommerce brands using AI SEO and UX redesign
• 1,000+ orders for a Shopify store after a full revamp
• Top 10 keyword ranking and 28% bounce rate for a medical brand

We’ve helped 126+ brands upgrade their websites, rank on page one, and generate consistent leads.

If your site isn't performing or your SEO is outdated, you're not alone, but you can fix it.

Still skeptical?
Check out my reviews and recommendations. The results speak for themselves.

Let’s turn your website into your best-performing asset.

DM me or visit(https://nightowltechsolutions.com) to get started.

Ankit Sharma

If you think marketing is just a “cost”...
You’re already slowing down your growth.

I learned this the hard way.
We stopped getting new leads.
Our sales slowed down.
And for a while, it felt like we were stuck with no way to grow Nightowl Tech Solutions Pvt. Ltd..

Why?
Because I treated marketing like something extra.
Something to cut when money felt tight.

But I was wrong.
Marketing isn’t a cost.
It’s fuel.
It’s the thing that keeps your business moving even when nothing else is.

Marketing helps:
→ People know who you are.
→ Builds trust before the sales call.
→ Keeps your revenue steady.

Cutting marketing during slow times is like turning off Google Maps and hoping you still get where you're going.

Yes, marketing takes time.
Yes, it needs a plan.
But it always gives back more than you spend if you do it right.

Some results are fast.
Others grow over time.
But they all matter.

So, here’s the real question:
Can you afford to stop marketing?
Or…
Is that what’s been holding you back all along?

If you really want to grow,
Stop treating marketing like a “nice to have.”
It’s your growth engine.

Where are you underinvesting in your marketing 2026 right now? 👇

I help brands grow with AI SEO & high-converting website design/dev - UX/UI that ranks & communicates without wasting dev cycles or traffic. | CEO @ Nightowl

Most clients think SEO is simple. 
Keywords. Backlinks. Rankings. Done. 

But the truth? 
That’s just the beginning...

Real SEO is much deeper.

It’s about making sure your content matches what people are really looking for.
It’s about organizing your pages in a way that search engines and now AI tools like ChatGPT and Gemini can read and trust.

It’s things like:
→ Linking your pages the right way
→ Making sure your site can be crawled and indexed
→ Keeping your content clear, fresh, and well-structured
→ Showing that your site is trustworthy and useful
→ Using the right format for AI tools (AEO, GEO)

Most clients expect fast traffic.
But real SEO works like a system.
It takes time, testing, and smart decisions to grow.

This is where the confusion starts.
Not because SEO doesn’t work.
But because people don’t see what’s really happening behind the scenes.

That’s why I made this graphic: 👇
How clients see SEO vs how SEO really works in 2026

If you’ve ever had to explain SEO to someone…
Or felt like your work wasn’t fully understood…

This post will help make it clear.

♻️ Repost if you’ve had this conversation before.
👉 Follow Ankit Sharma for simple, smart SEO that actually works.

Ranking #1 on Google doesn’t mean what it used to.

Because in 2026…
The real battle is happening before the click.

AI Overviews. ChatGPT answers. Gemini citations.
These tools are now your new gatekeepers to visibility.

And yet most teams are still stuck in the beginner zone.
Chasing keywords and backlinks like it’s 2018.

If you want SEO that drives growth today,
You need to evolve with how search actually works.

Here’s the journey to do that:
From outdated tactics → to scalable, AI-ready SEO systems 👇

Beginner:

1. SEO Foundations
→ Learn how SEO moved beyond keywords and backlinks.
→ Visibility now depends on trust, structure, and clarity.

2. Search Intent Basics
→ It’s not just what people search, but why.
→ Differentiate between intent types to match content properly.

3. On-Page & Technical SEO
→ Fix your site’s structure, speed, and mobile UX.
→ Clean pages = easier indexing by bots and AI.

Intermediate:

4. Content Clusters
→ Stop writing isolated blogs. Start building topic authority.
→ Grouped content + smart interlinking = niche dominance.

5. AEO (Answer Engine Optimisation)
→ Write for featured snippets and AI Overviews.
→ Short, credible answers are what AI surfaces first.

6. GEO (Generative Engine Optimisation)
→ Get cited by ChatGPT, Gemini, and Perplexity.
→ Think structured data, quotes, and expert-level clarity.

Advanced:

7. AIO (AI Optimisation)
→ Format your content for tools, APIs, and workflows.
→ Use schema, structured data, and AI-friendly layouts.

8. SXO (Search Experience Optimisation)
→ UX, trust signals, and clarity drive conversions not rankings.
→ SEO without experience design is just noise.

9. SEO as a Growth Engine
→ SEO isn’t traffic it’s trust at scale.
→ Your new funnel: Retrieval → Citation → Trust → Conversion.

3 SEO Learning Tips:

1. Write for humans. Validate with AI.
→ If AI tools don’t cite your work, your audience won’t find it.

2. Build authority before you scale.
→ Depth beats volume. Always.

3. Track citations, not just clicks.
→ Traffic follows trust especially when AI is the middleman.

Still relying on outdated SEO tactics?
You’re not invisible…but you're not winning either.

If you want to lead in 2026,
You need to evolve with how search actually works.

So, where are you in this journey?
Beginner, building, or scaling?

Drop it in the comments let’s talk real strategy.

♻️ Repost to help more founders level up their SEO game.
📩 Follow Ankit Sharma for no-fluff, AI-ready SEO that drives results.

If you think SEO is a “quick fix”…
You’re setting yourself up for disappointment.

We’ve all been there: you spend hours optimizing pages, adding the right keywords, fixing technical issues, and finally hit "publish."
Then, the client asks:

“Traffic aaya kya?” 

Sound familiar? 😅
This is a common misunderstanding, and I want to make it clear SEO doesn’t work like that.

Why?
Because I once thought SEO was a one-time thing.
Tweak a few pages, add some keywords, and boom instant traffic.
But I quickly learned… that’s not how SEO works.

SEO isn’t a quick fix.
It’s a long-term game.
It’s about building and growing over time.
Patience is key. 

Here’s how SEO really works:

→ First, you optimize your pages to make them easier for people to find.
→ Then, you build a content strategy and keep improving it over time.
→ Finally, you track your results, see what works, and make adjustments as needed.

Think of SEO like building a house. You start with a solid foundation, and while it takes time, once it's built, it lasts.

Here’s the truth:

SEO is not about instant results.
It’s about consistency.
You won’t see traffic overnight it’s a journey of trial and error. 

But the more you work at it, the stronger your strategy becomes, and you’ll begin to see long-term, sustainable growth.

Yes, SEO takes time, but the payoff is worth it. When done right, it can be a game-changer for your business.

So, here’s the real question:
Can you expect instant traffic from SEO?
Or…
Is that unrealistic expectation what’s actually holding your strategy back?

If you want real SEO results, stop treating it like a quick fix. 
Treat it as a long-term investment that will pay off as time goes on.

Are you giving SEO the time and effort it needs?
Let me know below! 👇

If AI can’t trust your site… neither will your next customer.

That’s the reality in 2026.

You can write the best content in the world.
But if your technical SEO is broken,

Google won’t rank you.
ChatGPT won’t cite you.
Gemini won’t even look your way.

Your site gets skipped.
Your visibility dies before it begins.

That’s why I created this Technical SEO Checklist for 2026 👇
So you can fix what’s holding you back before you create another piece of content.

1. Make sure your site is mobile‑friendly
→ Test on phones and voice-enabled devices
→ Use Google’s Mobile-Friendly Test + AI search simulations

2. Speed up your site
→ Slow pages = skipped by users and AI
→ Use PageSpeed Insights, Core Web Vitals, or GTmetrix

3. Fix broken links (404 errors)
→ Broken pages destroy trust and confuse AI crawlers
→ Use Ahrefs, Screaming Frog, or JetOctopus

4. Secure your site with HTTPS
→ No SSL = no trust
→ Get a valid SSL certificate (padlock icon)

5. Submit a sitemap to Google & AI tools
→ Helps search engines and AI understand your site
→ Use Google Search Console + AI-focused sitemap APIs

6. Clean up your URL structure
→ Short, semantic URLs = better AI understanding
→ /services/seo > /page?id=83xyz

7. Fix duplicate content & meta tags
→ AI gets confused about what to rank
→ Use Siteline, Semrush, or AI Retrieval Audit tools

Great content doesn’t fix a broken foundation.
This checklist will.

Fix these 7 things,
and your site becomes faster, cleaner, and AI-visible.

♻️ Repost to help someone stop guessing why their SEO is stuck.
👉 Follow Ankit Sharma for no-fluff, AI-first SEO that scales with systems.

Still doing SEO the old way?
Then chances are, you're missing results and don’t know why.

Here’s the simple truth:
If your website isn’t getting traffic, leads, or sales...
Something’s wrong in one of these 4 areas:

1. AEO – How You Get Seen in AI
→ Show up in voice search, Google snippets, and AI results
→ Write answers that sound like your customer’s questions
→ Skip this? You won’t appear in AI tools at all

2. GEO – How You Get Cited by AI
→ Be mentioned in tools like ChatGPT, Perplexity, Gemini
→ Write content that compares, explains, and answers fully
→ Ignore this? AI will talk about your competitors instead

3. AIO – How You Work Smarter, Not Harder
→ Use tools to plan, write, and update content faster
→ Repurpose old blogs, build smart systems
→ No AIO? You’ll burn out trying to do it all by hand

4. SXO – How You Turn Visitors Into Customers
→ Make your website fast, easy to use, and mobile-friendly
→ Guide visitors step-by-step toward action
→ Bad UX? People will leave before they buy

Let me show you two real examples:

Ecom Brand:
AEO: No product FAQs or snippets
GEO: Content too short for AI to use
AIO: All manual, slow work
SXO: Poor mobile checkout, high drop-off

SaaS Startup:
AEO: No strong FAQs
GEO: Blog not built for prompts
AIO: No repurposing system
SXO: Forms too long, bad mobile UX

Here’s the thing:
Most teams treat SEO like just writing blogs.

But when you break it into these 4 parts and fix them?
That’s when SEO really works.

✓ AEO = You get found
✓ GEO = You get mentioned
✓ AIO = You save time
✓ SXO = You get sales

Where most go wrong:
→ Writing blog posts with no structure
→ Content is too basic for AI to care
→ No system to scale
→ Website is slow or confusing

The truth?
Your competitors showing up in AI search aren’t lucky.
They’re intentional.
They’ve figured out how to win across all 4 layers.

Now it’s your turn.

Start fixing the layer that’s holding you back.
That’s how you grow in 2026 and stay ahead.

📌 Save this for your team
♻️ Repost if it helped
👉 Follow Ankit Sharma for SEO built for 2026.

If I had to stay ahead in SEO this year, these are the 10 moves I wouldn’t ignore in 2026.

Because AI has changed the rules.
Google now ranks more like a reader than a robot.
But the truth is foundations still win, if you know how to adapt them.

Here’s what I’d double down on this year:

1. Keyword Intent
→ Don’t just guess what people are searching understand what they want to find.
→ If your page doesn’t match their goal, it won’t rank or convert.

2. Title Tags
→ Your title is the first thing people and AI see make it count.
→ Put your main keyword early, and write like a human, not a robot.

3. Backlinks (Quality > Quantity)
→ One great link from a trusted site is better than 100 random ones.
→ Google and AI both trust what reputable sources say about you.

4. UX That Converts
→ A slow, confusing website pushes visitors away no matter how good your content is.
→ Clean layout, fast speed, and mobile-first design are must-haves in 2026.

5. External Anchor Text
→ The words others use to link to your site help AI understand your content.
→ Natural, relevant anchors = more clarity, better trust, higher rankings.

6. JavaScript SEO
→ If important content hides behind complex code, it might not get crawled.
→ Keep core info easy to see and fast to load especially for AI bots.

7. Headers (H1-H3)
→ Headers organize your content for both people and machines.
→ Clear H1s, helpful H2s, and structured H3s show depth and improve scannability.

8. Internal Links
→ Help Google and users find your most important pages through smart linking.
→ Internal links boost crawlability, authority, and keep users engaged longer.

9. Mentions (AI SEO)
→ AI doesn’t just track links it watches for brand mentions everywhere.
→ The more your name appears in trusted spaces, the more visibility you earn.

10. Crawl Depth
→ If your key pages are buried 6 clicks deep, Google might not find them.
→ Keep high-value pages no more than 3–4 clicks from your homepage.

2026 SEO = Simpler, Smarter, AI-Friendly

Forget shortcuts.
Focus on clarity.
Build trust one optimized page at a time.

Which one of these will you fix first this year?

This is where 99% of businesses mess up SEO.

They skip the strategy.
Jump into content.
Spray backlinks everywhere.
And then wonder why traffic isn’t converting.

Here’s the truth:
Strategy > Tactics.

If your SEO plan doesn’t start with a clear roadmap, you’re flying blind.

Here’s the 5-step system I use with clients at Nightowl Tech Solutions Pvt. Ltd.:
✓ 2-hour audit
✓ Real keyword research
✓ 90-day sprint calendar
✓ Proven framework
✓ Metrics that actually matter

This takes 5–10 hours to do right.
No shortcuts. Just focused execution.

Good SEO doesn’t guess. It executes.
In 2026, clarity wins. Guesswork doesn’t.

♻️ Repost this if you know someone building blindly.
💬 What’s one part of your SEO you know needs a reset right now?

I recently went to the BharatRenewableExpo in Rajasthan with Akash Tripathi .

It was a very good experience for me.

The conference helped me learn more about the renewable energy industry in India. It was also nice to meet our partners face to face. Talking in person helped us understand each other better.

I was happy to meet and interact with well known solar brands like GautamSolar Pvt. Ltd. ,Adani Solar , Saatvik Solar , and other companies working to grow clean energy in India.

This visit reminded me how important it is to attend such events. We learn new things, build trust, and see how the industry is growing.

I am thankful for the time, learning, and connections from this conference. I look forward to growing in the solar journey ahead.

If you are from the solar industry or working in the renewable energy space, let us connect and learn from each other.

#BharatRenewableExpo #RenewableEnergy #SolarIndustry

No alternative text description for this image

Your #1 SEO goal in 2026?
Make your site so useful, LLMs have to cite it.

Because here’s the truth:
LLMs don’t care about rankings.
They care about clarity, structure, and trust.

If your content isn’t built for reuse,
It’s not built for today’s search.

This carousel gives you the full roadmap:

→ Start with fast, indexable, mobile-friendly pages
→ Align every page to clear search intent
→ Share lived experience, not generic advice
→ Structure content the way AI reads it
→ Use schema to add clarity
→ Link content like a knowledge graph
→ Keep your presence alive beyond your site
→ Refresh key pages to stay relevant

SEO has evolved.
LLMs aren’t scanning for keywords they’re scanning for answers.

Start here. Build what AI can’t ignore. ↴

How to Make Your Website Irresistible to LLMs in 2026.

My father wears a uniform.
Today is India’s 77th Republic Day.
And I feel proud.

Not just because I love my country.
But because I saw what real duty looks like-at home.

My father is a police officer (SI).
He goes to work even on festivals.
He helps people, keeps them safe, and never asks for praise.

When I was a kid, I used to ask:
“Papa, why can’t you stay with us on Diwali?”

He would smile and say,
“Because someone has to protect the celebration.”

Now I understand.

Today, I run my own company.
And I try to live like him:

→ Work hard
→ Be honest
→ Help others

That’s what Republic Day means to me.

Proud to be Indian.
Proud to be his son.

🇮🇳

You're not losing traffic. 
AI is rerouting it before it gets to you.

That’s the shift no one’s preparing for.

Search doesn’t start on Google anymore.
It starts on ChatGPT, Gemini, or Perplexity.
And ends with quick answers before anyone clicks a link.

If your content doesn’t show up in those answers…
People won’t even know you exist.

SEO isn’t dead.
But it’s not enough anymore.

Now it’s about:
SEO + AEO + GEO
(Search + Answer + Generative Engine Optimization)

Here’s the good news:
You don’t need to start over.
You just need a smarter way to write.

Use these 9 simple prompts to make your content ready for AI in 2026:
(See the graphic below for full breakdown 👇)

Meta Description
→ Write short, clear summaries that show up in AI search.
→ Helps people click on your content first.

FAQ Engine
→ Make 5 short questions and answers people are searching for.
→ Great for voice search and featured answers.

Smart Subheadings
→ Add clear subheadings to help people (and AI) read easier.
→ Makes your content more organized and scannable.

AEO Optimiser
→ Rewrite parts of your content so AI can find and quote it.
→ Helps you show up in answers from tools like ChatGPT.

Newsletter Summary
→ Turn long articles into short summaries.
→ Great for emails, quick reads, and AI recaps.

Title Generator
→ Create 10 short, catchy titles under 55 characters.
→ Makes your content easier to find and click.

Article Optimiser
→ Look at your top 3 competitors and find what they miss.
→ Use that to write better and rank higher.

Internal Link Scout
→ Suggest smart links between your own pages.
→ Helps visitors (and AI) move through your site smoothly.

Gap Finder
→ Find topics people are searching for that you don’t have yet.
→ Helps you stay ahead with the right content.

In 2026, the winners aren’t chasing clicks.
They’re showing up in the answers people trust.

If you’re still only trying to rank on Google…
You’re already behind.

What’s one thing you’ll change to show up in AI search?

♻️ Repost to help other founders stay ahead.
👉 Follow Ankit Sharma for simple tips that actually work.

15 ways to get featured by ChatGPT, Perplexity, & Gemini
(Because great content is useless if AI can’t find it.)

In 2026, AI search tools don’t just scan websites.
They prioritize structured, trusted, and visible content.

At Nightowl Tech Solutions Pvt. Ltd., we’ve helped brands rank not just on Google but directly inside AI-generated answers.

These 15 strategies are the reason why:

1.⁠ ⁠Update content quarterly
→ AI boosts fresh pages. Stale content gets ignored.

2.⁠ ⁠Implement advanced schema markup
→ Structured data helps models understand your content faster.

3.⁠ ⁠Use logical heading structures (H2–H4)
→ AI reads hierarchy. Messy headers = missed context.

4.⁠ ⁠Design for AI scannability
→ Chunk text. Use bullets. Make it easy to extract.

5.⁠ ⁠Get referenced by authority domains
→ External mentions signal trust across AI systems.

6.⁠ ⁠Be present on Reddit & Quora
→ Perplexity and Gemini love user-driven platforms.

7.⁠ ⁠Leverage community-driven platforms
→ Show up consistently where your audience lives (LinkedIn, YouTube, etc.).

8.⁠ ⁠Publish proprietary data
→ Original stats make you citation-worthy instantly.

9.⁠ ⁠Create short-form video answers
→ Video snippets are now featured in AI-generated responses.

10.⁠ ⁠Manage off-site reviews strategically
→ Updated reviews on G2, Trustpilot, etc. feed LLM trust loops.

11.⁠ ⁠Build internal topic clusters
→ Link related content to boost authority and semantic depth.

12.⁠ ⁠Write AI-friendly titles
→ “How to”, “Best of”, “What is…” instant snippet triggers.

13.⁠ ⁠Balance mentions and backlinks
→ Mentions without links still influence AI ranking models.

14.⁠ ⁠Show up on diverse platforms
→ Gemini ≠ ChatGPT ≠ Perplexity. Spread your content footprint.

15.⁠ ⁠Keep your brand language consistent
→ Consistency builds recognition. Mixed messaging kills credibility.

Here’s the truth:
AI isn’t guessing it’s selecting.
And if you’re not doing these 15 things, your content won’t make the cut.

📌 How many of these are already in your 2026 SEO strategy?
♻ Repost this so more creators can stay ahead of AI search.

Your website might be saying a lot.
But is it helping buyers decide?

Most B2B websites fall into one of three traps:

1. They give endless info (but no clarity).
2. They tell how great they are (without proof).
3. Or worse, they sell without helping people think.

Here’s what that sounds like:

→ “We work with everyone.”
→ “Award-winning results.”
→ “Our proprietary framework.”
→ “Contact us / Book now / Subscribe.”

It feels like marketing.
But to your buyer? It’s just noise.

At Nightowl Tech Solutions Pvt. Ltd., we looked at this differently.

We stopped flooding visitors with features and started designing websites that guide real decisions.

Here’s what we shifted:

→ “Who we usually work with” instead of “everyone we serve”
→ Testimonials matched to buyer concerns
→ “This is for you if…” clarity over jargon
→ Pricing with context, not vague promises
→ Next steps that meet buyers where they are

The result?

→ Less confusion
→ More confidence
→ And buyers who know exactly what to do next

We didn’t remove information.
We just made it make sense.

Because in 2026, clarity is the conversion strategy.

Not louder headlines.
Not fancier words.
Just smart structure and honest direction.

So, here’s the real question:

Is your website helping buyers choose you,
or just making them work harder to decide?

♻️ Repost if you’ve ever looked at a website and thought: “Wait, what do they actually do?”

We’re looking for a Senior Content Writer to join our Nightowl Tech Solutions Pvt. Ltd. team who understands what content can be ranked on AI searches along with Google in 2026.
 
Not fluff. Not filler.

But content that ranks on AI, resonates, and actually drives results.

Here’s who we’re looking for:
 ✅ 3-5 years of solid writing experience
 ✅ Deep understanding of SEO + E-E-A-T principles
 ✅ Can craft content for humans AND LLMs
 ✅ Knows the difference between writing words and writing strategy
 ✅ Based in Noida and can join within 7-15 days

We’re moving fast. If you’re ready to grow with a sharp, creative team, this is your shot.

DM me directly or apply here 
Tag someone who needs to see this.

#hiringcontentwriter #hiringalert

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The Battle

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