Scott Jagodzinski

Argent Alpha

Argent Alpha is a community of Men over 50 who focus on becoming Harder To Kill. Men start with our Argent Alpha Upgrade, a program that introduces them to guiding principles that focus on improving body composition, reversing age and creating the Mindset necessary for making the 2nd half of life the best half. Our community is open for application to any Man over 50 with a growth mindset. If you are interested in applying, send me an email at info@argentalpha.com or a direct message in LinkedIn. I look forward to hearing from you!

Founder

Alchemy

* Co-founder, Chairman and lead investor in unique fitness concept with 7 total locations (5 in MN, 2 in CO).
* Inc. 5000 list of fastest-growing companies in 2019 at #629.
* Introduced EOS/Traction upon founding.
* Raising a Series A round in 2020 to accelerate expansion.

Co-Founder and Chairman

Lucrari LLC

* Personal LLC used for delivering consulting services and investing in businesses.
* Owner of two Snap Fitness locations from 2005 to 2008.

Owner

Y Scouts

We advise executive leadership in high-growth companies across the United States including Arizona, Nevada, Colorado, Texas, and Minnesota, looking for a purpose-driven search partner to help them find and align top talent. Retained leadership search experience in SaaS, Technology, Health & Wellness, Cannabis, and High-Growth Companies.
 
Through our Hiring on Purpose process, we help define our client’s success outcomes and connect aligned leaders with meaningful, impactful work. Our expertise in finding and connecting exceptional leaders to mission-driven companies has proven successful through the hundreds of long-standing leadership placements we’ve made over the years. In short, we’ve created a better way, for a better reason, that achieves better results for our clients and the candidates with whom we matched them.
 
We envision a world where everyone finds fulfillment from the work they do and where businesses have the greatest positive impact. We are Y Scouts. Hiring on Purpose.

President

GoKart Labs

* Internal ventures group focusing on startups in healthcare, financial services and education.
* Invested in 2 early-stage companies prior to pivoting to creating startups with large enterprises.  Both early-stage companies have advanced to Series A funding and continue to grow.
* Co-created the Custom Built Company model which invents, builds and integrates companies with and for large enterprises.

Managing Director - Ventures

Adrenaline Health

Adrenaline Health is a firm focused on humanizing the consumer health and wellness experience. Utilizing deep experience and grounded on iconic consumer experiences with great brands in the CPG and Services Industries, Adrenaline seeks to improve both the virtual and in-person experiences individuals have when receiving care, determining choice and direction. Focused primarily on Medical Systems, Payors and Self-insured Employers, we are passionate about making every consumer engagement with the system more bespoke based on specific needs, behaviors and lifestyles while inspiring the consumer to take on more responsibility for initiating steps that will promote improved health, wellness and personal well-being.

Partner

BringMeTheNews

Board Member

Nimble Lifecycle

Advised founder in strategy and business development.

Chief Advisor

Healthgrades

Executive Vice President

Mediaspace Solutions

* Transformed business from <$1M in EBITDA in 2009 to $13M+ from 2010 to 2013 despite industry revenues dropping over 30% during the same period.
* Added digital capabilities and launched a marketing automation practice whose first client became the most profitable client in under 12 months.
* Consolidated two offices into one, resulting in improved efficiencies and 20% overall cost reduction.

Chief Executive Officer

Making Men Over 50 Harder To Kill

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢:
I help men over 50 become Harder to Kill—physically, mentally, and emotionally—so they can make the second half of life the best half.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛:
Argent Alpha is a private community for men over 50 with a growth mindset and the drive to become exceptional. I work with:

C-suite executives

Founders and entrepreneurs

High-producing sales leaders

Investment professionals

Successful retirees

Any man over 50 ready to reject mediocrity and reinvent himself

𝗪𝗛𝗔𝗧 𝗪𝗘 𝗕𝗘𝗟𝗜𝗘𝗩𝗘:

All progress starts by telling the truth

Extreme ownership means owning the problem and the solution

You can live as a victor or a victim—it's a choice

Limiting beliefs can be replaced

Lifelong learning and execution unlock transformation

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:
Most men fail alone. We win together. Argent Alpha delivers a complete system built around five drivers:

𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 – Define your North Star and master five critical areas

𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 – Set non-negotiable standards—and live by them

𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 – Daily, weekly, and monthly check-ins to stay on track

𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 – Regular testing and measurement that proves progress

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 – A brotherhood that sharpens, supports, and demands more of you

→ You stop guessing. You follow a proven roadmap.
→ You stop accepting decline. You build the strongest version of you.
→ You stop drifting. You lock in with a brotherhood that won’t let you slip.

📕 Author of Harder to Kill
Now an Amazon Bestseller, this book is the playbook for men over 50 who want to get leaner, stronger, and more dangerous—not just for their health, but for their legacy.

Get your copy here:
👉 https://www.hardertokillbook.com/bookhome

𝗛𝗢𝗪 𝗧𝗢 𝗘𝗡𝗚𝗔𝗚𝗘:
Send me a direct message here or apply at https://argentalpha.com

𝗠𝗲𝗻 𝗶𝗻 𝗔𝗿𝗴𝗲𝗻𝘁 𝗔𝗹𝗽𝗵𝗮 𝘀𝘁𝗮𝗿𝘁 𝘁𝗵𝗲𝗶𝗿 𝗱𝗮𝘆 𝘁𝗵𝗲 𝗻𝗶𝗴𝗵𝘁 𝗯𝗲𝗳𝗼𝗿𝗲.

8 PM. Pen and paper. Three minutes.

They write down their wins from the day. Big ones. Small ones. The ones they have to dig for when the day went sideways.

Then they dump every priority floating around their head onto paper. Get them out. Stop the mental loops. Move from sympathetic to parasympathetic.

Finally, gratitude. Not just what they're grateful for. They think about when someone was grateful for what they did. Try it. You'll end with a smile you didn't expect.

That's the Victory Lap. Ending the day on your terms.

𝗧𝗵𝗲𝗻 𝘁𝗵𝗲 𝗺𝗼𝗿𝗻𝗶𝗻𝗴 𝗵𝗶𝘁𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁.

Large glass of water waiting from the night before. Quality salt. Fresh lemon. Your body's been without water for 7-8 hours. This isn't optional.

Same journal. Coffee brewing. You review last night's notes.

The priorities you dumped? Now you sort them. The gratitude notes? The smile returns. You're already winning in the mindset department.

You review your Alpha 5 standards. Set your eating intentions. Protein-centric. Real food. Maybe you decide each meal right now. Either way, you're not winging it.

Training time gets blocked. Sacred. No calls. No clients. No negotiations.

Four fills of your 25-ounce Argent Alpha bottle. 100 ounces minimum. You know the number. You own the number.

𝗧𝗵𝗲𝗻 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸 𝗮𝘁 𝘆𝗼𝘂𝗿 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿.

What doesn't need to be there? Delete it.

The outside world doesn't get a seat at your table until you decide to open the door.

You own your calendar. Your calendar doesn't own you.

We call it bookending. Victory Lap at night. Pre-game planning in the morning.

Two simple processes that put you back in control.

Most men let their days happen to them. The men in Argent Alpha? They happen to their days.

𝗬𝗼𝘂𝗿 𝗺𝗼𝘃𝗲:

Tonight at 8 PM, grab a notebook. Take your first Victory Lap.

Tomorrow morning, run your pre-game.

Own your calendar. Run your life with intention.

𝗪𝗵𝗮𝘁 𝘁𝗶𝗺𝗲 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗩𝗶𝗰𝘁𝗼𝗿𝘆 𝗟𝗮𝗽 𝘀𝘁𝗮𝗿𝘁 𝘁𝗼𝗻𝗶𝗴𝗵𝘁? 👇

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Go Primal Lifestyle 

I know what it feels like to be stuck in a cycle of anxiety, self-doubt, and unhealthy habits. I was a 300lb depressed alcoholic, battling severe daily anxiety attacks—until I made the decision to take control of my life. Now, 100lbs lighter and years into sobriety, I’ve turned my struggle into my mission: to help men refuse to settle so they can be the best for the ones who need them most.  

As the founder of **Go Primal Lifestyle**, I lead men through **free outdoor workouts and mental resilience challenges**, providing a space for them to push their limits and take back control of their lives. My message is simple: **your mindset, nutrition, and fitness determine the man you become**—and it’s never too late to start the fight.  

Through **The Primal Mindset**, I speak to audiences—including blue-collar workers, law enforcement, and business leaders—about overcoming anxiety, building unshakable discipline, and taking ownership of their lives. My keynotes and workshops inspire men to break free from excuses and step into their full potential.  

When you wear **Go Primal**, you're not just wearing apparel—you’re wearing the mindset. It’s a symbol of the fight, the discipline, and the refusal to settle for anything less than your best. **It’s not just clothing. It’s a statement.**  

If you're a father, a leader, or a man who refuses to settle, let’s connect. Whether through a keynote, a workshop, or a conversation, I’m here to help you break free from anxiety and become the man your family and community need.  

🔹 **Speaking & Workshops:** Overcoming anxiety, building resilience, and mental toughness  
🔹 **Men’s Mental Health Initiatives:** Free outdoor workouts & personal growth challenges  
🔹 **Go Primal Apparel:** Wear the mindset. Represent the mission.  

Let’s talk. Message me here or email me at chrisfontana@goprimalusa.com

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The Battle

Scott Jagodzinski

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