I build companies & teams that turn BIG, BOLD ideas into actionable plans resulting in profitable businesses. SaaS Enthusiast. Startup Addict.

Hey! I'm Jake Geller, PMM at Agent Opus, helping build and scale the world's 1st social media video agent. Serial entrepreneur and growth strategist by nature, startup scaling expert by trade.

Before diving into the AI world, I've had the privilege of:

- Helping scale Clean Juice from their 1st location to 140+ stores, leading their digital transformation 🥝
- Helping Connected Investors grow from 4 to 60 employees, contributing to their $80M+ exit 💰
- Creating go-to-market strategies for 20+ startups, generating $10M+ in pipeline revenue 📈
- Partnering with 14+ creators to scale their platforms ($4M+ ARR since 2021) 🚀

Now, I'm obsessed with helping democratize the creation of viral media with my team at Opus Clip (Agent Opus). 

When I'm not pushing the boundaries of AI, you'll find me on Wrightsville Beach with my Mini-Bernedoodle, Biggie, or practicing as a Royce Gracie 4-stripe brown belt in BJJ. 🏖️ 🥋

The harder the problem, the more I want to solve it. Currently solving: giving anyone with ideas the power to become a video-first creator.

Jake Geller

Jay Singh

CEO @ Casper Studios | Ex-Linkedin: We help companies adopt AI and build AI-powered products.

I am a co-founder of Casper Studios, a product studio that develops and integrates AI solutions for companies. I previously was a business development and strategic partnership manager at LinkedIn. With over eight years of experience in these fields, I have a track record of creating value for customers, partners, and stakeholders.

At LinkedIn, I have helped lead the global expansion of identity verification capabilities to key markets, such as India, Europe, and LATAM, enabling over 80 million members to access trusted and secure services. I have also driven 20+ partnerships with leading companies and governments, such as Clear, DigiLocker, and Hyperverge, to enhance the user experience and the network effect of the verification project . 

At Casper, I have leveraged my expertise in AI and product development to create a popular chrome extension that assists users in content creation and summarization, attracting over 20,000 users in less than six months. I have also generated $x00,000s of revenue by offering tailored strategy consulting, product development, and design services to other businesses that want to integrate and leverage AI.

I am passionate about making products accessible, efficient, and user-friendly, and empowering people and businesses to unlock their full potential through technology. I have a strong background in trust, verification, and HR tech, and a keen interest in entrepreneurship and innovation. Outside of my work, I invest time in supporting the AAPI community, love meditating, and dancing with my friends.

Co-Founder & CEO

With a team of experts from LinkedIn and Microsoft, we help companies integrate AI into their workflows, from strategy and prototyping to complete product development.

Schedule a call with us to see how we can help.

Excited to welcome Martijn to Casper Studios as our Head of Growth!

Martijn was one of the first people to welcome me to LinkedIn's BD team back in 2020, bright energy, one of the most authentic humans I've met, instant friendship. I've looked up to him ever since.

His track record speaks for itself:
- Google: Led mobile app distribution
- LinkedIn: Built mobile app distribution that drove 500m+ member growth, plus led subscription growth initiatives
- Microsoft: Founding member of the BD team, partnering with AI startups that raised $100m+ in total funding

He's joining at the perfect time. We've been nurturing small experiments and partnerships for a few years that are ready for someone to operationalize into real systems.

Martijn's that person. He's our first GTM hire outside of me, cannot wait to see what we build together :)

Jay Singh 

CEO @ Casper Studios 👻 | Ex-Linkedin: We help companies implement AI

We just signed our first client of 2026. It made me really proud. They're a major firm with >$100m in revenue, but more than that, the deal hit on a lot of the narratives and themes that are important to us at Casper Studios.

1.) LinkedIn's working: Our GTM is ~90% inbound from LinkedIn. Some of those are direct clients, others are partners that intro us to clients. Ryan Kurt at The AI Lab, someone who previously sold his company to Salesforce, had been engaging with our content for a while. One day he just showed up and said, "I know what you guys do. I've seen your work. I need trusted partners." Over time, that led to him connecting us with a potential customer, and that became this project. He's now an advisor and partner of ours, which is amazing. He's been excellent to work with. He's also cut the BS and been so open and honest from the get go which is 100% the Casper vibe and so nice to work with. 

2.) We went head to head against a VC-backed AI services firm: This firm has raised over $100m. The customer had already been working with them but didn't like their commercial terms. They were focused on owning the IP of what they'd build for the client vs making sure the client owned the IP themselves. That opened the door for us, and we ended up winning the initial first phase. We still have a lot more to go and we may even work directly with this firm at some point because they do great work. But I think this is a tell of how their incentives can become misaligned with customers over the long term. To justify the venture money, they need a Palantir-like story: "We're starting with services, but we're building IP to sell to others, don't worry." That can work sometimes, but in other cases it's just not the best outcome for the customer. 

Good start to 2026.

Spent the last 3 days onsite with a client in Indianapolis with Kelly and Derek. Super fun and energizing.

I’ll share more about the client later, but the work itself is so interesting. Why?

1.) We’re working with wonderful people. Their Chief Strategy Officer literally picked us up from the hotel and drove us around a few times. They also invited us today to their 100+ person leadership meeting where they introduced us to the team. What a lovely moment. 

2.) The problem they’re tackling supports a population that’s deeply underserved. This is one of the more, if not the most, meaningful projects our team at Casper Studios has worked on.  

3.) The solution they’re building is one of the more innovative things we’ve built. It lives in both the digital and physical worlds. Requires tons of model training. Heavy ML focus. 

I also just love getting onsite. It’s one of my favorite -and most tiring - parts of the job. It’s the best way to spend real time with the team and get to know the clients we’re building with. 

I’m excited to keep spending time in cities outside the coasts and work with businesses there as they start implementing AI.

Over the past year alone, we’ve spent time in Boise, San Antonio, Ardmore (Oklahoma), Cincinnati, Sacramento, and more. I love our NYC and SF clients, but there’s something special about getting out of the bubble, meeting different people, and helping them solve very real problems.

Onwards :)

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My team keeps telling me to stop using Claude Chat and switch to Claude Code. As a non technical person, that still makes me nervous but I need to figure this out. I wanted to learn this in public with you.

I’ve asked my team to reallyy hand-hold me and get me up to speed live over the next few weeks. If you want to follow along, join the meeting, and be on the same journey, comment Claude Code below and I'll send you a link.

Ria bought me the new Meta × Oakley smart glasses. They are kind of amazing. Look at the video quality of Martijn and I biking last week. It got me thinking about a few things re AI & hardware. 

First, I think this creates a new content format. Walking around with a phone feels a bit old. Moving forward I wonder if people will just have smart glasses on, interviewing each other, capturing content, recording day-in-the-life stuff. 

As long as there’s consent (and I like that there’s a visible white light so it’s obvious when you’re recording), the privacy issues feels solvable. When everyone’s opting in, this just feels more authentic. It gets a bit weird of course if people don’t know they’re being recorded. 

Second, I think there are some interesting applications for our client work. We’re already talking with a large marketing agency about using these for an activation. There’s also a more enterprise angle; esp in healthcare. 

We’re working with a firm where the core application will be powered by a computer-vision model. Today we’re using cameras to capture what’s happening in a room. Over time, as these glasses get better and cheaper, I wonder if it becomes more economical to roll out smart glasses instead of installing fixed cameras. I think we’re still a couple of years away from that being common in practice, but the direction feels interesting.

I’d love for this year to be one where we’re building real AI applications and experiences on top of smart glasses! If anyone’s curious or experimenting in this space, would love to chat :)

Should we start a Casper Studios Bike Club? Can talk about AI. Sounds cringe but I’m excited about it nonetheless haha.

There’s that one idea you want to build but never quite get to. Not enough time. Not enough eng capacity. Not worth pulling a team off work. With Claude Code / Cursor I'm finally getting to those ideas.

I’ve had one stuck in my head since last year around Google’s Multimodal Live API. The idea is straightforward. 

You share your screen. The agent can see what you’re doing. You just talk. It’s like someone looking over your shoulder and walking you through a product in real time. Imagine connecting voice and computer vision models into one. 

I used something like this last year to learn Zapier. I opened it up, used the agent, and just walked through it live. Ever since, I kept thinking it would be perfect for learning tools like Cursor and Claude Code.

So I finally built it this weekend. Cursor did what it does best. It researched the Multimodal Live API, scaffolded the project, and wired things together. When it needed something from me, cloud setup, billing, API keys, it told me. I filled in the gaps and kept going.

Agents don’t just do the work for you anymore. They tell you to do the work for them. Weird year ahead.

The first version didn’t worked. Screen sharing was on. Voice was on. The behavior wasn’t great. So I debugged in a loop. Something breaks. Screenshot. Paste it back in. Tried again. Each pass got better.

What exists now is simple. You open it. You share your screen. You can then click to Cursor / Claude Code. The UI stays out of the way. The agent knows how to guide you through Cursor and Claude Code because it’s trained on the same resources I use myself.

I built it in about an hour. There’s a link if you want to try it! This is very much a POC. It might break or burn through API credits. That’s part of building in public :)

We’re finishing the course later this week, and this comes with it. But instead of waiting, you can just share your screen and learn by doing.

This post went a little crazy. ~50 people commented wanting to be part of the journey of me learning how to use Claude Code. We were going to do live sessions, but because of the demand, we're going to host a pre-recorded mini-course instead.

It's probably going to take another week or two to build out. Once the course is done we'll invite you to a Slack group to keep the learning journey going. This will all be free DW!

If you want us to keep you in the loop, just fill out this form in the comments. 

If you need something immediately - especially if you're a business looking for Claude Code implementation services - just DM me in the meantime.

YAY.

I think robots caring for the elderly will be one of the more meaningful uses of the technology in the next 20-30 years. 

My grandma in India has three caregivers and still needs a lot of support from my uncle. I’ve seen how much my parents have poured into supporting their parents. It’s noble but exhausting.

Was just talking with my mom about this. As she and my dad get older, I want to be there for them the way they’ve been there for their parents. But I also know how much it takes.

Robots handling the burdensome stuff means I can actually enjoy my time with them. It also means you don’t have to hopefully consider nursing homes / home care, etc. 

Part of me feels weird about it though. There’s something in me that says I should be the one doing everything, that’s what love looks like, especially in our Indian culture. A robot helping my mom feels cold if I think about it too long.

Then I remember watching my family stress out and be worried about the new caregivers they’ve brought on . The hard truth is that exhausted children aren’t fully present.

I’d rather have a robot handle the late night check-ins and the physical labor so that when I’m with my parents, I’m actually with them. Not stressed, just there.

I think that’s a net positive. What do you think?

The evolution of the "Blank Page" for knowledge workers:
-2020: Open a Google Doc.
-2023: Open ChatGPT or Claude.
-2026: Open an IDE (Cursor, Claude Code).

It sounds wild, but my workday no longer starts in a chat interface. Whether I’m working on sales, marketing, or recruiting, I’m starting in a code editor. That habit has changed of Tuesday this week haha. 

I think we’ll eventually come full circle: a simple, doc-like interface with the raw power of an IDE hidden underneath. For now, the "dev tools" are simply better at getting the job done.

Excited to keep sharing these learnings over time. 

Claude Code implementation / education will become a key service area for Casper Studios. I.e., I think there's a lot of value in simply implementing Claude Code + Cursor into companies. 

If you're one of those people interested DM and lets chat.

Trying to write a newsletter again! Been doing it on and off since I was a freshman in college haha. This time I'm sharing my journey learning coding agents like Claude Code. This post is on I got set up, what surprised me, what's next.

Over time I think this will become more about general insights from our work in AI with Casper Studios. 

There's a lot of noise out there. My goal, as it always has been, will be to make the complex concepts feel more attainable and simple. It'll be fun to do that through a longer form forum again where I can expand on the quick hits I'm sharing here on LinkedIn.

For those interested in following along with the course our team is building for learning Claude Code, signing up here would be the best way to stay in touch (unless you've already filled out the form, then dw!).

I'll put the post in the comments for you :)

Simple and powerful use of Claude: connect it with your notetaker and your file storage. When someone asks a question, just drop it into Claude and say "hey based on everything you know, what do you think I should reply with - include specific mentions of the client work we've been doing."

At our scale of 10+ active clients running, I'm not in the weeds on the day-to-day learnings per project. Most times I kind of know the answer but I forget the details because I'm tired from the day. I'm not in every internal meeting either. But Fireflies is.

So when a prospect asks about a specific financial services use case, I can query Claude and say "how would you reply to this?" - and now more often than not, it gives me an 80% done draft with a super specific example of something we've actually delivered before. From there I do guide it and massage it based on my own knowledge / taste.

Honestly the prompting isn't that magical. The magic is just using Claude Opus and connecting Fireflies + Google Drive; or whatever your systems are too.

"How can I use Claude Code to contribute to our product without breaking anything?" I'm on a Slack chat with a client right now working through a similar question.

He's getting up to speed on Claude Code / Cursor fast. He wants to move faster and be a developer himself alongside us. They are closest to the client. Closest to the problem. Let them ship and de-risk aspects of the project. I'm feeling the exact same way as a non technical founder. 

I'm poking around the team's code bases and trying to push code myself. There's projects that I've been wanting to ship that over the weekend I've been pushing out with Claude Code. 

There's a real tension though, most of us don't have deep foundations in the codebase. We don't want to blow something up in production.

So first thing on our team meeting agenda tomorrow: how do we get clients (and our non technical teammates) up to speed safely?

We're figuring this out because I want it, and our clients already want it too. Especially the forward-thinking founders who see what's possible. More soon on what we're learning

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