The CRM Strategy Co ltd

CRM is under appreciated, under utilised and misunderstood in almost every business.

It's not just for your sales team and it's not just sending emails.

We work with agencies, start-ups, scale-ups and globally recognised brands to acquire more customers, grow through retention, close more deals and forge unstoppable growth ✨

Co-Founder

In Growth We Trust

We started In Growth We Trust due to the lack of entertaining UK based marketing podcasts. 

In our first six months we’ve broken into the UK charts multiple times and built a listener base in the thousands. 

Join us on our journey to become one of the world’s best growth marketing podcasts.

Host

JHM Consulting

Consulting, advising and hands-on growth marketing for startups.

Growth Marketing Advisor & Consultant

Temple

Advisor (Growth & Marketing)

Hex Digital

Running the growth division of the product and growth agency Hex Digital. 

Working with recognised businesses as well as pre-product founders to strategise, execute and optimise their growth engines.

Head of Growth

Acquire

FROW

Thumbstoppers

Overseeing the paid media delivery and analytics of Thumbstopper's portfolio of globally recognised marquee brands including Champion, Beefeater Gin, Wonderbra and Juiceburst

Paid Media Director

Sessions

Hibana®

Head of Growth @ Hex Digital 🌱 | Host @ In Growth We Trust Podcast 🎛️ | Startup Advisor 🗣️

We founded the CRM Strategy Co. to help businesses supercharge their CRM, acquire quality users and grow through retention. 

Almost two decades spent in growth and marketing roles including leadership positions at multiple Y Combinator startups. 

🎙️ I speak to growth pioneers weekly in my top 10 podcast In Growth We Trust 🔮 

🌱 I consult and freelance for startups and businesses looking to improve their growth rate. 

🔭 I work with companies of all sizes to build and scale CRM systems and processes.

Jake Mayell

Social Chameleon

Head of Creative & Strategy

Lime Creative

Consult and Advise on content strategy for end-to-end activations, global content and team structures. 

Help elevate content that speaks to UHNWI and HNWI within the luxury brand space through new and existing mediums.

Content Strategy

Lime the boutique creative agency. Re-define, transform and amplify brands by fusing our creativity and marketing strategy with powerful storytelling. 

- Social Media Strategy
- Paid Media
- Digital Landscape and content
- Social & PR activations

Social Media and Content

Content Cure UK

- Short to medium-term projects across digital content and social, covering content strategy, branding, community management and reporting & analytics.

- Recent work includes strategy and reporting for Blue-chip companies and global brands within the Automotive, Cooking Appliances, and Entertainment sectors. 

- Tools Include GA, Crimson Hexagon, Brandwatch, Social Bakers, Sprout, and Falcon.

Strategy & Content Director

D&AD

D&AD New Blood Awards 2020, 2021 and 2023 - Portfolio Surgeries 

Help ambitious and talented creatives deep-dive into their portfolios showcasing their work. Developing how to best present ideas and focus on a digital approach to stand out from the crowd.

D&AD 2023 Portfolio reviews focused on disability, partnering up with Creative Equals.

Mentor - D&AD New Blood

We Are Social

Working within the sister brand at Hello! Helping the team with editorial and content strategy for global clients, aligning with creative teams and account director to present a future content plan.

Clients: Kinder

Editorial Strategist

Koia

• First employee during Pre Seed Round of $1.2million - Crypto/ NFT Alternative Assets Start-Up

• Oversee all of the marketing for the brand, working across global markets on both digital and traditional marketing within the Web2 and Web3 space. 

• Lead on brand development, strategy & positioning, and creation of organic and paid content simultaneously through local and global markets. I was managing and liaising with partners on Paid Advertising (Influencers, affiliate networks, paid media) and managing end-to-end content for SEM, SEO, Video, Display, and PR. 

6 months performance (Dec – Present):
- 328% increase in organic referral backlinks
- 78% increase in total # organic keywords ranked on Google
- 96% increase of # keywords in Top 1-10 Goggle search results

• Support the co-founders with thought leadership and develop personal branding to help leverage their expertise.

Head Of Marketing

TBWA\Raad

- Managed a team of four social media managers, which covered three accounts highlighting national events, corporate news and promoting Visit Qatar to the International market.

- Headed up a new social media strategy, aligning content creation, purpose and communication for the re-branding of Visit Qatar. Envisioning how we approach our users and determine curated storytelling within the global travel industry.

- This was in conjunction with organic, paid and Influencer campaigns on delivery with Qatar Airways, FIFA World Cup and Supreme Committee for Delivery & Legacy. Researching consumer behaviours, traits and location insights to brief digital paid campaigns to target international travellers. 

- Reporting weekly on projects and campaigns to the board of directors to make sure we were in line with PR, Digital and Marketing campaigns across the government entity.

Senior Social Media Manager

SMRS

- Advised on organic and paid content for various clients including Deloitte, EasyJet, Balfour Beatty, Angelia Ruskin University, Queen Mary University, TeachFirst.

- Experience with managing the entire lifecycle of a content strategy project, from understanding client details to performing content audits and gap analyses.

- Daily lead on the overall management of Deloitte's UK careers social media, content strategy, ideation, delivery, optimisation and performance.

- Content strategy approach reviewed every quarter, analysing performance and engagement through reporting and analytic tools. Combination of ROI and touchpoints to accredit various digital platforms and drivers against goal completions or deliverables. 

- Aligning with global brand guidelines to ensure consistency on national/global campaigns. Such as ideation and communication on PRIDE and diversity campaigns.

Social Media & Content Manager

Not Going To Uni

- Responsible for overseeing all UK marketing for the brand, ensuring brand guidelines are met across all channels of distribution. Created brand identity by consulting on a new logo design, new website design, content strategy, blog and case study guidelines. 

- Responsible for website traffic and oversee all SEO, Google AdWords & social media campaigns: 
•	Website traffic: Avg 150,000 sessions per month
•	Total Keywords organically ranked: 61,000
•	Increased the organic ranked keywords by 11,000 (Page 1 Google - Position #1-3 by 60 keywords). 
•	Total organic social media reach: 1.9 Million – Increased by 114.1% (since 2017)
•	Total number of engagements increased by 101.1% across all social media platforms (since 2017)

- Worked closely with the Managing Director to create quarterly reports to the board of directors while communicating strategy and plans for the campaign & sales departments. Established an In-house social media agency creating a new source of income and diversifying the product portfolio for the business. Successful campaigns for clients such as Lloyds Banking Group, Historic England, NUS and Morrisons.

Digital Marketing Manager

Time Inc. UK

TRESemme - Consulted on the transition between advertising agencies for the client on best practise social media policies, community documentation, and all necessary training to educate future social media managers. 

Through the transition, I overlooked the content and community guidelines helping to bring the client up to speed and pivot to any necessary ongoing changes. Adjusting the content plan around consumers becoming promotors and positive customers. 

We saw an 80% increase in total social media page engagements and 63.5% positive sentiment from consumers within a 6 month period.

Social Media Community Manager - Consultant

Strategy & Content Consultant | Connecting the dots for brands

With a decade of marketing experience, I've pioneered strategies that elevate content into impactful conversations. By seamlessly merging innovation with analytics, my approach is to redefine how brands engage in the digital space.

My journey has led me to spearhead projects for leading companies, such as Deloitte, VisitQatar, Neff, Gaggenau, Volkswagon, Aviva, Kinder, easyJet, Lloyds Banking Group, TRESemme and many more.

Perfecting my skills in content strategy, branding, and social media management. Within all my roles, I seamlessly merge data-driven insights with compelling storytelling, with a focus on delivering results that deeply connect with the desired target audience.

As a visionary leader who excels in crafting innovative solutions that establish profound connections between brands and their audiences, I turn digital challenges into opportunities for brand growth and engagement. My ultimate goal is to be an invaluable partner to businesses seeking to enhance their digital presence in today's rapidly evolving digital landscape.

taplio

The Battle

Jake Mayell

Kris Hunt

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