Jakub Zajicek

Chief Marketing Officer

JZ Consulting

Helping B2B brands and individuals become more visible and get more clients using LinkedIn. 70% of my clients hire me to help them with content (mostly video), 20% with ads, and 10% with outreach.

Founder

Demandi.co

At Demandi, I helped over 300 B2B founders, execs, and teams create nearly 2,000 videos — from individuals just starting out to people inside publicly traded companies.

I built the MVP, led operations, and was responsible for revenue and pipeline generation. I designed and ran our entire content production system — from idea capture to final delivery — working closely with video editors, automations, and AI tools.

I developed complex AI prompting workflows to turn raw voice notes and videos into high-converting LinkedIn content, and continuously refined our go-to-market strategy through direct experimentation — mostly on LinkedIn.

From product to pipeline, I helped turn Demandi into a repeatable system for scaling thought leadership with speed and clarity.

Co-Founder & COO

Speak On Podcasts

ACQUIRED IN DECEMBER 2022 BY CHAPMAN CAPITAL: Over 3,500 podcast interviews booked with top B2B brands like Gong, Paddle, Genesys, and more. Speak On Podcasts quickly became one of the leading podcast booking agencies in the game.

I stayed on for 12 months post-acquisition, working directly with our clients to ensure everything ran smoothly and our systems kept delivering results.

ACQUIRED AGAIN IN APRIL 2025 BY FAME: After the second acquisition, Speak On Podcasts was fully integrated into Fame as a "Fame Connect".

Co-Founder

PitchGround

Pitchground is a community-first platform for launching and growing Saas companies. We believe in growing sustainable businesses through practical education and providing a ton of value. 

I'm responsible for the overall marketing strategy, lead generation, content marketing (including weekly video shootings), leading team of juniors, and more fun stuff!

Wanna network with entrepreneurs, founders, and marketers? Join our official FB group!
https://www.facebook.com/groups/pitchground/

Back in March 2020, I co-founded Speak On Podcasts with a partner from the UK. We grew it into one of the world’s leading agencies for booking podcast interviews, securing over 2,500 appearances for more than 125 leaders from top B2B brands like Canva, Gong, Paddle, and Toggl.

In December 2022, Chapman Capital acquired the agency (source). I stayed on for over a year to ensure a smooth transition and maintain high service quality for our clients. In April 2025, the business was acquired again — this time by UK company Fame (source), which integrated the agency and team into its portfolio under the name “Fame Connect.”

In 2024, I co-founded Demandi.co with a partner from the US. As COO, I helped over 300 B2B professionals create nearly 2,000 short LinkedIn videos. I built the MVP, ran operations, and drove revenue and pipeline growth. I stepped away voluntarily due to a difference in vision with my co-founder.

LinkedIn has been a key acquisition channel in both businesses. I’ve tested it all — posting daily for 188 days straight, reaching out to 50+ people a day, and most recently, running paid ads. All of it generated deals worth over $1M.

Today, I work independently, helping B2B brands and individuals become more visible and get more clients using LinkedIn. 70% of my clients hire me to help them with content (mostly video), 20% with ads, and 10% with outreach.

I live in the Czech Republic with my wife. I have type 1 diabetes. I run and work out. 🙂

Helping SaaS brands reach new partners with PartnerOutreach.io

I haven't posted for over a month. Yet, yesterday alone, I got 16 new leads at $1.4 each. All through LinkedIn WITHOUT sending a single DM. Here's the exact 5-step strategy I used:

✅ Step 1: Build a free lead magnet others would charge for

The issue with most lead magnets is that they are not valuable enough. So people give you their email, get the thing, open it (maybe), and close it because it's sh*t. To make this strategy work, you have to build something that is REALLY valuable and useful

✅ Step 2: Package it the right way

My lead magnet is a step-by-step breakdown of how I get reach without relying on the algorithm. I intentionally positioned it as a "Guaranteed Reach System" vs. "LinkedIn Ads" because people already have a lot of inaccurate assumptions about running ads on LinkedIn.

✅ Step 3: Build a simple landing page

Don't overcomplicate it... Add a simple headline "How to/I [good thing] without [bad thing]", 3 things they'll learn, and opt-in form. Don't forget to set up tracking.

✅ Step 4: Post about your lead magnet and include your landing page URL

Either package the lead magnet into a story post (like I'm doing right now) or promote it directly using a direct-response marketing style ad. It can be literally something as simple as: "If you are X, then this is relevant because of Y. Get it here: URL"

✅ Step 5: Set up cheap Thought Leader ads to drive traffic to this post

The minimum you have to spend is $10/day. Make sure you dial in the audience targeting. You can either use the built-in audience builder in LinkedIn Ads Manager OR pull the list from Apollo/Sales Nav and upload it as a custom audience.

If you want a full, step-by-step guide with examples, get it here: https://lnkd.in/gK9Au5br

(See what I did there?:)

===

DISCLAIMER: The results for your industry and offer will vary. The reason why it works so well for me is because I offer a painful LinkedIn-related problem that almost everyone on LinkedIn struggles with: LOW REACH. But even if replicating my CPL isn’t realistic for your industry/offer, you can still drive leads or calls at a very efficient cost if you dedicate enough time to creating a strong lead magnet.

Founder @ JZ Consulting | LinkedIn Content & Ads for B2B Founders | 300+ clients since 2019, incl. Canva, Gong, Alleyoop, and more.

My hand almost froze off… but it needed to be said! 🥶😅

Here’s what I do when I need to book calls FAST

1. Open my first degree connections
2. Find all people I can potentially work with
3. Send them a short video note without the fluff
4. Follow up in 3 days with “Did you watch the video?”
5. Repeat until I run out of people to reach out to (or my time)

Things to be aware of:

💡 If you’re not used to recording videos, prepare to do multiple takes. A 1-min video can easily take you 5–8 minutes. Good news - it gets better over time. Better news - imperfections make you real.

💡 Sales Navigator is the best because it allows you to filter out the first degree connections + much more stuff than free/premium versions of LinkedIn.

💡 If you don’t have Sales Nav, get a free trial. If you already used a trial, buy it. If you can’t afford it, at least use some basic boolean search in your free version.

💡 The desktop version of LinkedIn doesn’t allow native video recording. So to record videos, use Quibbly or record everything using the Linkedin app on your phone.

💡 Keep the videos relevant. If you need meetings fast, don’t waste time with niceties. This format works: “Hi, here’s what I do, here’s specifically why it’s relevant for you, here’s how I know, here’s what to do now.”

💡 If you don’t track your outreach, set up some simple system in Google Sheet. Columns: Prospect, Status, LinkedIn URL, Last Contact, Notes. Don’t overcomplicate it.

Yes, it’s a lot of work.

But it’s better to do the work than run out of work.

Ask me anything in the comments.

Scania Group

Coached and mentored managers, leaders, Scrum Masters, Product Owners, and team leaders on SAFe implementation and Agile ways of working. Designed and delivered educational materials and workshops to enhance team collaboration and support Agile adoption. Supported organizational transformation by fostering Agile leadership and promoting continuous improvement.

- Led the rollout of Scrum and SAFe frameworks, increasing team productivity by 25%.
- Empowered managers and leaders with Agile leadership skills, enhancing organizational agility.
- Developed tailored training programs and workshops to support sustainable Agile transformation.

Business Transformation  / Agile Coach

IT Management & Consulting

As CEO of IT Management & Consulting, I have been responsible for successfully leading and implementing an Agile way of working. My services focused on introducing value-driven approaches in product development while helping businesses craft strong and meaningful values. Through my leadership, I increased scalability by up to 65% with Scrum and other software management techniques. Moreover, my skills also included responsibility taking, which eventually cemented the trust among clients who were more than satisfied with the result that followed each successful project completion. Further experiences include driving innovation through critical analysis.

IT-Universitetet i København

Coaching and guiding Scrum Masters ( Master Students) and Product Owners, focusing on the practical implementation of Scrum.

- Focused on enhancing team dynamics, Scrum Framework, and continuous improvement

Agile Coach

H&M Group

Lead daily stand-ups and Scrum ceremonies for Scrum Team. Work with the Product Owner to groom and refinement the backlog and plan sprints. Track, escalate and remove impediments. Track burn-down chart, issues and progress in improving delivery. 

- Removed team impediments daily to allow the team to deliver the Sprint goals and deliverables.
- Coached/Mentored a cross-functional team working with 6 Applications, increased delivery by 35 %.
- Determined the team capacity (velocity) from historical data. Created Work Breakdown structure (user stories) and related activities (tasks)

Senior Scrum Master

Goldman Sachs

Lead Scrum ceremonies for two scrum teams. Work with product owners to groom the backlog and plan sprints. Track, escalate and remove impediments. 

- Reduced tickets for related issues to down 30% and led migration to a new office, including expansions.
- Removed impediments to success by coordinating team members' commitments with other projects and managers and ensuring set goals were realistic and achievable and physical resources were available.
-	Work directly with Scrum team members and the solution architect for project-related items, such as providing system status.

Apple

This role allowed me to mitigate various key risks to the business and
cross-functional second line of defense programmes in Apple Reseller Stores
by conducting audits.

- Adhered to established internal control procedures, whilst conducting
quality control and compliance audit for Apple Reseller stores.
- Identify and assess fraud and service-related risks.

Auditor

Cabonline Technologies

Technical Scope: Windows 7 & 10, Windows Server 2012/2016, Mac OS X, Linux,
VMWare, Hyper-V, Active Directory, Office 365, Amazon AWS, Agile, Jira,
Confluence.

In this role, I formulated IT strategies, managed planning/upgrading latest
technology trends, and maintained a positive business relationship with
technology vendors and customers. Eliminated vulnerabilities through
management of server and desktop OS security.I have been instrumental in overseeing and managing the software development lifecycle to improve resource management and cost-effectiveness.

• Supported 40+ offices in Nordic in making smarter IT decisions and
reducing the risk of IT-related issues through management of internal IT
infrastructure.
• Implemented Service Desk together with Kanban board (this is part of the
agile tools).
• Introduced agile process for re-platform, re-hosting data projects by
training team to use Jira.

Configuration Manager

Colt Technology Services

Technical Scope: Active Directory, SCCM, Cisco AnyConnect, BMC Remedy, ITSR,
ITIL, ITSM, Windows OS 7-10, Windows Server 2012-2016, Office 365.

This role allowed me to perform configuration of AD, Exchange, DHCP, WDS,
Anti-virus software, and back-up servers in network. Provided technical
support, which involved deployment and configuration of Windows OS Notebooks
and PCs.

A small selection of the key achievements for this role have been:
• Reduced the number of technical incidents by 80% through meticulous cable
management, preventive security measures, and scheduled preventive
maintenance.
• Led the installation of Network cabling, OSP phone cables, and OSP and
indoor rated phone and fiber cables.

Infrastructure Manager

Clebag

I am tasked with devising strategic business plans and budgets, analysing
market and current trends, and developing long-term roadmaps by leveraging
unique business acumen.

A small selection of the key achievements for this role have been:
• Provided the framework for continual feedback and exposure to ensure
quality by co-ordinating agile and scrum meetings, including sprint
planning, daily scrums or standups, sprint check-in, sprint review, and
retrospective.
• Streamlined processes by assisting product owners, product managers, and
business stakeholders.
• Improved module reusability and increased productivity by 80% through
optimisation of software development processes and implementation of a
third-party software management system.
• Gained expertise and experience working with CI, CD, Lean, Kanban Flow,
and KPI.
• Optimised production efficiency of multiple product lines by overseeing
all aspects, including product development, testing and validation, R&D, and
risk assessment.

Scrum Master/ IT Project Manager

Ondrej Papanek

Technical Scope: Windows OS 8.1, Mac OS X

Performed all phases of testing and pricing for electronic products in order to create descriptions and list products on eBay and Amazon. 

- Served in a key customer-facing role, directly providing all support and resolving any issues to achieve Top Rated Seller status. 


Roles and responsibilities included:
•	Maintaining and increasing products 
•	Reaching the targets and goals set 
•	Establishing, maintaining and expanding customer base 
•	Servicing the needs of your existing customers 
•	Increasing business opportunities through various routes to market 
•	Developing sales strategies and setting targets 
•	Compiling and analyzing sales figures 
•	Collecting customer feedback and market research 
•	Keeping up to date with products and competitors

Sales Manager

I help small and medium-sized businesses grow by streamlining their processes, removing obstacles, and focusing on their customers. Many companies struggle with issues such as silo thinking, lack of transparency, and poor collaboration, which hinder their growth. I solve these challenges so teams can collaborate better and deliver greater value to their customers.

With experience in agile methodologies and business transformation, I break down complex issues into simple steps and focus on what truly creates results. I always begin by working closely with leaders to ensure a shared strategy before moving into action. I collaborate closely with leadership teams and managers to enhance communication, break down barriers, and create a culture characterized by collaboration and growth.

I've worked with companies such as Goldman Sachs, H&M Group, Volvo Group, Apple, and Scania, helping them manage change and drive transformation. If you want to increase revenue, improve collaboration, and make your company more customer-focused—please get in touch!

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The Battle

Jakub Zajicek

Ondrej Papanek

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taplio

The Battle

Jakub Zajicek

Ondrej Papanek

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jakub Zajicek's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJakub Zajicek's LinkedIn Performance