Jakub Zajicek

Chief Marketing Officer

Back in March 2020, I co-founded Speak On Podcasts with a partner from the UK. We grew it into one of the world’s leading agencies for booking podcast interviews, securing over 2,500 appearances for more than 125 leaders from top B2B brands like Canva, Gong, Paddle, and Toggl.

In December 2022, Chapman Capital acquired the agency (source). I stayed on for over a year to ensure a smooth transition and maintain high service quality for our clients. In April 2025, the business was acquired again — this time by UK company Fame (source), which integrated the agency and team into its portfolio under the name “Fame Connect.”

In 2024, I co-founded Demandi.co with a partner from the US. As COO, I helped over 300 B2B professionals create nearly 2,000 short LinkedIn videos. I built the MVP, ran operations, and drove revenue and pipeline growth. I stepped away voluntarily due to a difference in vision with my co-founder.

LinkedIn has been a key acquisition channel in both businesses. I’ve tested it all — posting daily for 188 days straight, reaching out to 50+ people a day, and most recently, running paid ads. All of it generated deals worth over $1M.

Today, I work independently, helping B2B brands and individuals become more visible and get more clients using LinkedIn.

I live in the Czech Republic with my wife. I have type 1 diabetes. I run and work out. 🙂

Founder

Helping SaaS brands reach new partners with PartnerOutreach.io

How I get leads for $1.40 each on LinkedIn.

Not $50. Not $20. $1.40.

Here's the system:

Step 1: Create genuinely valuable content.

Posts that help my ICP solve real problems.

Not sales pitches. Not "hire me" posts.

Real insights they can use immediately.

Step 2: Add a soft CTA.

At the end: "Want the full system? Free guide here: [link]"

Not pushy. Just an option for people who want more.

Step 3: Promote to my exact ICP.

$20-30/day in Thought Leader Ads.

Custom audience of founders, executives, B2B professionals.

Only showing to people who might actually want what I offer.

Step 4: Track everything.

People click the link → land on guide page → download guide → join my email list.

That's a lead.

The math:

~$600/month ad spend.

~400-500 new leads per month.

$1.20-1.50 per lead.

Compare to:

LinkedIn lead gen ads: $30-50 per lead.

Google ads: $20-100 per lead.

Cold outreach: Hours of time + tools + often zero response.

Why does this work?

Because the "ad" is just my content.

It doesn't feel like marketing.

It feels like value.

People engage because it's genuinely helpful.

Then they want more.

No hard sell. No pressure.

Just good content → right audience → natural next step.

That's the whole system.

$1.40 leads.

Want the step-by-step? Free guide: https://lnkd.in/gK9Au5br

Founder, JZ Consulting | LinkedIn Paid & Organic for B2B Founders | 300+ clients since 2019, incl. Canva, Gong, Alleyoop, and more.

Off to Turkey to visit Tim Cakir! 

On a side note: It’s funny how airports make people justify 7AM booze. 😅🥂

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If I were starting LinkedIn from zero today, here's exactly what I'd do:

Week 1-2: Content foundation.

Write 10 posts about problems my ICP faces.

Not generic advice. Specific situations. Real examples.

Post them organically to test which ones resonate.

Track which get engagement from relevant people (not just friends).

Week 3: Set up paid distribution.

Go to LinkedIn Ads Manager.

Build my exact ICP as a saved audience.

Create a cold campaign at $10/day.

Promote my 3 best-performing posts from weeks 1-2.

Week 4+: Scale what works.

Monitor which posts get the best engagement.

Add more winning posts to the campaign.

Increase budget on what's working.

Start a retargeting campaign for people who engaged.

Why this order matters:

Most people skip straight to posting more.

More content to the wrong audience = more wasted effort.

Or they try paid ads with untested content.

Burning money on posts that don't resonate.

The sequence is:

Test content organically → Identify winners → Amplify with paid.

Not: Post randomly → Hope → Get frustrated → Quit.

Timeline to results:

With this approach, you can have:

- Your ICP defined (Week 1)
- Content tested (Week 2)
- Paid distribution running (Week 3)
- First inbound conversations (Week 4-6)

6 weeks from zero to visible.

Not 6 months of hoping the algorithm notices you.

This is the playbook.

The question is whether you'll run it.

Eric Dickmann

Chief Marketing Officer▪️Helping B2B Companies Build Cost-Effective Marketing Strategies for Revenue Growth

I help B2B technology, SaaS, and professional-services firms turn “random acts of marketing” into predictable growth engines.

As a fractional Chief Marketing Officer and founder of The Five Echelon Group, I partner with CEOs and leadership teams who are frustrated by marketing that feels disconnected from business goals. Whether they’re scaling after funding, preparing for an exit, or simply tired of agency churn, I help them build clarity, structure, and measurable outcomes.

My approach bridges strategy, sales alignment, and modern marketing systems, including the smart use of AI, to create sustainable growth.

Through The Virtual CMO Podcast, I share insights from top marketing leaders on how to thrive in an era where automation is everywhere but strategic leadership is rare.

Let’s connect if your company has hit a growth plateau, lacks marketing direction, or needs a trusted partner to turn marketing into a true revenue engine.

Founder and Chief Marketing Officer

- Develop and execute tailored marketing strategies as a Fractional CMO.
- Deliver Marketing as a Service (MaaS) to simplify strategic planning and execution.
- Implement cost-effective solutions to increase brand awareness and lead generation.
- Specialize in Financial Services, FinTech, SaaS, Technology, and Professional Services

It was great attending this year's Podfest Multimedia Expo in Orlando, FL. The podcasting space is booming, as evidenced by the number of podcasters in attendance and the diversity of shows being produced.

After a hiatus, I'm excited to share that The Virtual CMO podcast is recording new episodes, and we're launching a new podcast for AdParlor focused on influencer marketing! 

It's going to be a busy year for podcasting, and I look forward to sharing more details soon!

Strategic Fractional CMO | Helping B2B Leaders Build Visibility & Growth Systems in the AI Era | Host of The Virtual CMO Podcast

AI is transforming influencer marketing, but it’s making authenticity more valuable, not less.

Four takeaways from the National Retail Federation's 2026 conference:

1. Authenticity > brand scripts  

The highest-performing creator content feels like the creator, not the brand. Overly prescriptive briefs handcuff creators and erode trust and performance.

2. Different creators for different jobs  

Mega-talent is driving reach and awareness, while micro/mid-tier creators are winning on credibility and conversion. Smart brands are mapping talent tiers to specific funnel roles.

3. Creators as the content engine  

Creators are now the primary content engine, with AI helping scale, repurpose, and personalize their content across owned and paid channels.

4. Measurement is maturing  

Brands are moving beyond vanity metrics and last-click sales to frameworks that balance reach, resonance, and reaction, plus sentiment and conversation quality.

If you’re leading creator or partner programs in 2026, the direction is clear:  
- Loosen the script
- Clarify the role of each creator
- Plug AI into your workflow
- Upgrade your measurement

#influencermarketing #marketingstrategy

taplio

The Battle

Jakub Zajicek

Eric Dickmann

Followers

Posts

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Performance ScoreJakub Zajicek's LinkedIn Performance

Performance ScoreEric Dickmann's LinkedIn Performance

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taplio

The Battle

Jakub Zajicek

Eric Dickmann

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jakub Zajicek's LinkedIn Performance

Performance ScoreEric Dickmann's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJakub Zajicek's LinkedIn Performance