Jakub Zajicek

Chief Marketing Officer

Back in March 2020, I co-founded Speak On Podcasts with a partner from the UK. We grew it into one of the world’s leading agencies for booking podcast interviews, securing over 2,500 appearances for more than 125 leaders from top B2B brands like Canva, Gong, Paddle, and Toggl.

In December 2022, Chapman Capital acquired the agency (source). I stayed on for over a year to ensure a smooth transition and maintain high service quality for our clients. In April 2025, the business was acquired again — this time by UK company Fame (source), which integrated the agency and team into its portfolio under the name “Fame Connect.”

In 2024, I co-founded Demandi.co with a partner from the US. As COO, I helped over 300 B2B professionals create nearly 2,000 short LinkedIn videos. I built the MVP, ran operations, and drove revenue and pipeline growth. I stepped away voluntarily due to a difference in vision with my co-founder.

LinkedIn has been a key acquisition channel in both businesses. I’ve tested it all — posting daily for 188 days straight, reaching out to 50+ people a day, and most recently, running paid ads. All of it generated deals worth over $1M.

Today, I work independently, helping B2B brands and individuals become more visible and get more clients using LinkedIn.

I live in the Czech Republic with my wife. I have type 1 diabetes. I run and work out. 🙂

Founder

Helping SaaS brands reach new partners with PartnerOutreach.io

How I get leads for $1.40 each on LinkedIn.

Not $50. Not $20. $1.40.

Here's the system:

Step 1: Create genuinely valuable content.

Posts that help my ICP solve real problems.

Not sales pitches. Not "hire me" posts.

Real insights they can use immediately.

Step 2: Add a soft CTA.

At the end: "Want the full system? Free guide here: [link]"

Not pushy. Just an option for people who want more.

Step 3: Promote to my exact ICP.

$20-30/day in Thought Leader Ads.

Custom audience of founders, executives, B2B professionals.

Only showing to people who might actually want what I offer.

Step 4: Track everything.

People click the link → land on guide page → download guide → join my email list.

That's a lead.

The math:

~$600/month ad spend.

~400-500 new leads per month.

$1.20-1.50 per lead.

Compare to:

LinkedIn lead gen ads: $30-50 per lead.

Google ads: $20-100 per lead.

Cold outreach: Hours of time + tools + often zero response.

Why does this work?

Because the "ad" is just my content.

It doesn't feel like marketing.

It feels like value.

People engage because it's genuinely helpful.

Then they want more.

No hard sell. No pressure.

Just good content → right audience → natural next step.

That's the whole system.

$1.40 leads.

Want the step-by-step? Free guide: https://lnkd.in/gK9Au5br

Founder, JZ Consulting | LinkedIn Paid & Organic for B2B Founders | 300+ clients since 2019, incl. Canva, Gong, Alleyoop, and more.

Off to Turkey to visit Tim Cakir! 

On a side note: It’s funny how airports make people justify 7AM booze. 😅🥂

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If I were starting LinkedIn from zero today, here's exactly what I'd do:

Week 1-2: Content foundation.

Write 10 posts about problems my ICP faces.

Not generic advice. Specific situations. Real examples.

Post them organically to test which ones resonate.

Track which get engagement from relevant people (not just friends).

Week 3: Set up paid distribution.

Go to LinkedIn Ads Manager.

Build my exact ICP as a saved audience.

Create a cold campaign at $10/day.

Promote my 3 best-performing posts from weeks 1-2.

Week 4+: Scale what works.

Monitor which posts get the best engagement.

Add more winning posts to the campaign.

Increase budget on what's working.

Start a retargeting campaign for people who engaged.

Why this order matters:

Most people skip straight to posting more.

More content to the wrong audience = more wasted effort.

Or they try paid ads with untested content.

Burning money on posts that don't resonate.

The sequence is:

Test content organically → Identify winners → Amplify with paid.

Not: Post randomly → Hope → Get frustrated → Quit.

Timeline to results:

With this approach, you can have:

- Your ICP defined (Week 1)
- Content tested (Week 2)
- Paid distribution running (Week 3)
- First inbound conversations (Week 4-6)

6 weeks from zero to visible.

Not 6 months of hoping the algorithm notices you.

This is the playbook.

The question is whether you'll run it.

JRR Marketing

Josiah is a multi-award-winning digital marketing consultant and former journalist for the Australia Times. He now writes for JRR Marketing, helping startups and Fortune 500s use Google Ads to market their businesses online and generate sustainable, predictable growth.

Learn more at https://www.josiahroche.co/

Fractional CMO

INVNT®

Digital Marketing Consultant

BCM Group

Fintel

Forest Super Foods

Pinot & Picasso

Lever - Debt Negotiation & Management

Hyposys

First Aid Pro

Social Fox

• Lead the creative team to develop briefs and meet objectives
• Leverage internal support and driving collaboration
• Analyse customer insights and trends to build successful strategies
• Lead the architectural design of squeeze pages, and websites
• Interview clients, industry experts and internal teams for fulfilment
• Present ideas and final deliverables to internal and external teams
• Partner with web teams to design, test and evolve lead nurturing tactics
• Participate in C-level meetings to drive change across the company 
• Work with content owners to revise and measure marketing goals
• Build strategic relationships with key players, agencies and vendors
• Formulate standard operating procedures to increase team efficiency
• Conduct hiring, training, and support programs for employees
• Oversee and approve marketing material, from websites to brochures

🥇Fractional CMO — $73+ million in client revenue. I help 7-figure brands manage their digital marketing.

Let's face it; you're not here for my life story.

You're here to grow your business.

But if you want the short version, here it is.

Let’s wind the clocks back a bit.

Right now, I'm sitting in my rented bedroom.

With one week of rent saved up.

I sell nearly everything I have.

And decide to go all in.

To start a digital marketing agency.

Because I'm juggling two jobs.

And I'm sick of the 9 to 5.

Wasting my life away.

I know I'm destined for more than this.

Deep down, I want more. 

I need financial freedom. 

A life where I'm not lying awake, wondering how to pay the next bill.

In the past, I explored a lot of business ideas. 

But they left me drained and in debt.

Fast forward two years, and it feels like I made it.

My agency is finally growing.

More leads.

More sales.

Better locations.

Higher reputation.

But this success brings new problems.

Hours turn into days, days into weeks. 

The relentless pressure of managing the agency is testing every fiber of my being. 

Seeing the views from our fancy new office in Melbourne CBD, reminds me that it's worth it.

But they also remind me of my sh*tty personal life.

It's clear that something's got to give. 

With 80-hour work weeks, it's not just the business at stake, but my health and relationships.

Then the universe drops a bomb on me.

It forces me to re-evaluate everything.

So I made one of the most difficult decisions of my life. 

I left. 

I had to.

Sold my shares. Got out.

For better or worse, it happened.

But it gave me the push I needed.

Then after 9 months of a "break"... I found consulting to be my calling.

An old client reached out. Needed some advice.

From that, we 2x'd their business in 4 months of consulting.

It breathed fresh life back into me again. 

It got better...

Call it the universe.

Or whatever you want.

But I start attracting more clients.

A lot of clients.

Not from sheer luck, I admit, but it had something to do with it.

Years in, I'm blessed to win a bunch of awards.

Released a book on Amazon (yay, published author).

And have helped 400+ businesses make $73 million in revenue.

It's insane.

Now, my life is sooooo different.

But I still remember those long nights.

Stressed out.

Had no money.

Relationship difficulties.

And really not sure where my next paycheck would come from.

I've come a long way.

And I want to help others too.

To fulfil their dreams. To make that difficult decision.

That's why I'm here. That's what gives me purpose in life.

Anyway, enough about me.

I want to hear about you.

taplio

The Battle

Jakub Zajicek

Josiah Roche

Followers

Posts

Engagements

Likes

Performance ScoreJakub Zajicek's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jakub Zajicek

Josiah Roche

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jakub Zajicek's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJakub Zajicek's LinkedIn Performance