Jakub Zajicek

Chief Marketing Officer

Back in March 2020, I co-founded Speak On Podcasts with a partner from the UK. We grew it into one of the world’s leading agencies for booking podcast interviews, securing over 2,500 appearances for more than 125 leaders from top B2B brands like Canva, Gong, Paddle, and Toggl.

In December 2022, Chapman Capital acquired the agency (source). I stayed on for over a year to ensure a smooth transition and maintain high service quality for our clients. In April 2025, the business was acquired again — this time by UK company Fame (source), which integrated the agency and team into its portfolio under the name “Fame Connect.”

In 2024, I co-founded Demandi.co with a partner from the US. As COO, I helped over 300 B2B professionals create nearly 2,000 short LinkedIn videos. I built the MVP, ran operations, and drove revenue and pipeline growth. I stepped away voluntarily due to a difference in vision with my co-founder.

LinkedIn has been a key acquisition channel in both businesses. I’ve tested it all — posting daily for 188 days straight, reaching out to 50+ people a day, and most recently, running paid ads. All of it generated deals worth over $1M.

Today, I work independently, helping B2B brands and individuals become more visible and get more clients using LinkedIn.

I live in the Czech Republic with my wife. I have type 1 diabetes. I run and work out. 🙂

Founder

Helping SaaS brands reach new partners with PartnerOutreach.io

How I get leads for $1.40 each on LinkedIn.

Not $50. Not $20. $1.40.

Here's the system:

Step 1: Create genuinely valuable content.

Posts that help my ICP solve real problems.

Not sales pitches. Not "hire me" posts.

Real insights they can use immediately.

Step 2: Add a soft CTA.

At the end: "Want the full system? Free guide here: [link]"

Not pushy. Just an option for people who want more.

Step 3: Promote to my exact ICP.

$20-30/day in Thought Leader Ads.

Custom audience of founders, executives, B2B professionals.

Only showing to people who might actually want what I offer.

Step 4: Track everything.

People click the link → land on guide page → download guide → join my email list.

That's a lead.

The math:

~$600/month ad spend.

~400-500 new leads per month.

$1.20-1.50 per lead.

Compare to:

LinkedIn lead gen ads: $30-50 per lead.

Google ads: $20-100 per lead.

Cold outreach: Hours of time + tools + often zero response.

Why does this work?

Because the "ad" is just my content.

It doesn't feel like marketing.

It feels like value.

People engage because it's genuinely helpful.

Then they want more.

No hard sell. No pressure.

Just good content → right audience → natural next step.

That's the whole system.

$1.40 leads.

Want the step-by-step? Free guide: https://lnkd.in/gK9Au5br

Founder, JZ Consulting | LinkedIn Paid & Organic for B2B Founders | 300+ clients since 2019, incl. Canva, Gong, Alleyoop, and more.

Off to Turkey to visit Tim Cakir! 

On a side note: It’s funny how airports make people justify 7AM booze. 😅🥂

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If I were starting LinkedIn from zero today, here's exactly what I'd do:

Week 1-2: Content foundation.

Write 10 posts about problems my ICP faces.

Not generic advice. Specific situations. Real examples.

Post them organically to test which ones resonate.

Track which get engagement from relevant people (not just friends).

Week 3: Set up paid distribution.

Go to LinkedIn Ads Manager.

Build my exact ICP as a saved audience.

Create a cold campaign at $10/day.

Promote my 3 best-performing posts from weeks 1-2.

Week 4+: Scale what works.

Monitor which posts get the best engagement.

Add more winning posts to the campaign.

Increase budget on what's working.

Start a retargeting campaign for people who engaged.

Why this order matters:

Most people skip straight to posting more.

More content to the wrong audience = more wasted effort.

Or they try paid ads with untested content.

Burning money on posts that don't resonate.

The sequence is:

Test content organically → Identify winners → Amplify with paid.

Not: Post randomly → Hope → Get frustrated → Quit.

Timeline to results:

With this approach, you can have:

- Your ICP defined (Week 1)
- Content tested (Week 2)
- Paid distribution running (Week 3)
- First inbound conversations (Week 4-6)

6 weeks from zero to visible.

Not 6 months of hoping the algorithm notices you.

This is the playbook.

The question is whether you'll run it.

Hopwood Story & Speaker Coaching

I help people share stronger stories. Globally, coaching speakers, corporate teams, founders & TEDx speakers to share powerful stories, building acute speaking & presence skills, creating the right impact when it matters. 

Sharing dynamic speaking, pitching & storytelling techniques, I guide personal clients & corporate groups to construct strong storylines, deliver beautiful pitches & speeches, that inspire, evoke emotion & encourage action.

Dubai to Brussels, Shanghai to Amsterdam, as an engaging in-demand British international MC / Presenter, I shape LIVE stage experienced at events across Europe, Asia & The Middle East.

6 ways we can work together:

1/  EXECUTIVE SPEAKER COACHING
2/  TEDx SPEAKER COACHING
3/  PITCHING / STORYTELLING FOR SALES 
4/  VIRTUAL & HYBRID EVENTS MC
5/  MEDIA SKILLS TRAINING
6/  VOICEOVER SERVICES 

Recent MC engagements:

// Channel Summit MENA / Abu Dhabi
// Cityscape Global / Riyadh
// AEROSPACE 2050 Leaders Conf. / Dubai
// World Travel Market / London
// Dubai Airshow / Dubai
// LEAP / Riyadh
// London EV Show 
// Blockchain World / Abu Dhabi
// EV Innovation Summit / Abu Dhabi
// Black Hat MEA / Riyadh
// Digital Procurement World / Ams
// JEC World / JEC Asia / Paris / Seoul
// EU Next Round Summit / Ljubljana
// FIWARE Global Summit / Porto
// BEA World Festival / Coimbra
// IRU World Congress / Muscat
// Paris Motor Show / Paris
// MENA ICT Forum / Amman
// EU Prize Women Innovators / Brussels
// TNW / Amsterdam
// Mobile World Congress / BCN / Shanghai
// European Fintech Awards / Brussels
// VIVATECH / Paris
// Dubai Lynx Festival of Creativity
// HR Summit & Expo / Dubai

Global TEDx Storytelling & Speaker Coach // Worldwide LIVE Events MC // Presenter // Pitch Coach

TED Conferences

TEDx Story & Speaker Coach (Worldwide)

Microsoft for Startups

Story & Pitch Strategist

The Garage | الكــراج

Pitch & Storytelling Coach // Google for Startups X The Garage Plus

Viva Technology

Pitch Studio TV Host // Startup Pitch Coach

Dubai Airshow

Host VISTA Startup Hub // AEROSPACE 2050 Next Gen Leadership Summit 

European Commission

LIVE Events Host // Moderator // Conference MC

JEC Group

JEC World Paris // JEC Asia // Conference Host // Innovation Awards Host // Startup Pitch Coach 

QSP SUMMIT

Conference Host // Presenter

innogy Innovation Hub

Story Pitch & Delivery Expert 

Global Executive Speaker Coach / Pitch & TEDx Coach / Storytelling for Startups / Persuasion & Behavioural Speaking for Sales / Global LIVE Events MC & Consultant / Presenter & Voice-Over Artist / Let's talk ⬇️

It's all about SHARING STRONGER STORIES that spark CURIOSITY, stir EMOTION & drive CHANGE.

As a Speaker & Storytelling Coach, I help executives, speakers, founders & global teams to define, craft & deliver stronger stories to connect, take control of their storyline, creating stronger impact. 

As a global LIVE events MC, I shape high-profile global stage experiences - 500+ international events, bringing events to life, inline with your objectives.

I've lived in 7 countries (at least 12 months) worked in 54 & based in Split, Croatia, managing global stage experiences, coaching globally in-person & virtually! 

6 ways we can work together:

1️⃣ SPEAKER & STORYTELLING COACHING 
Helping leaders & teams to speak with impact, using storytelling to their advantage, becoming confident speakers & deliver fabulous, strong presentations.  

2️⃣ TEDx SPEAKER COACHING
Taking global independent TEDx speakers on the process of defining, crafting & delivering their stories. Making TEDx moments count. 

3️⃣ PITCH / STORYTELLING FOR SALES
Working with accelerators & startup hubs to define & develop startup stories & deliver powerful messages to persuade, evoke curiosity & gain investment.

4️⃣ GLOBAL EVENTS MC / PRESENTER
Shaping the stage experience for 700 major global events in 20 countries for some high-profile LIVE events in the Middle East/Europe.

5️⃣ LEADERSHIP MEDIA TRAINING
Supporting leaders to become media-ready & shine in the spotlight. Media interview techniques to ultimately create the right impact & reputation.

6️⃣ VOICEOVER SERVICES 
Professional high-quality production, providing English voiceover services from simple to complex digital projects globally.

Recent MC engagements:

// Channel Summit MENA / Abu Dhabi
// Cityscape Global / Riyadh
// Aerospace 2050 Leaders Summit / Dubai
// World Travel Market / London
// Dubai Airshow / Dubai
// LEAP / Riyadh
// London EV Show 
// QSP Marketing & Leadership Summit / Porto 
// JEC World / JEC Asia / Paris / Seoul
// Autonomy Mobility World Expo / Paris
// Blockchain World / Abu Dhabi
// London Climate Technology Show
// EV Innovation Summit / Abu Dhabi
// Black Hat MEA / Riyadh
// Digital Procurement World / Amsterdam
// IRU World Congress / Muscat
// SIAL Paris
// Paris Motor Show / Paris
// MENA ICT Forum / Amman
// Dubai Lynx Festival of Creativity 
// The Next Web / Amsterdam
// Mobile World Congress / Barcelona / Shanghai
// HR Summit & Expo / Dubai

Curious about collaboration?

Send a DM & let's talk.

Twitter: @HopwoodMedia
Instagram: @peterhopwood

www.peter-hopwood.com
hello(at)peter-hopwood.com

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The Battle

Jakub Zajicek

Peter Hopwood, Presenter, Story, Pitch and Speaker Coach

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The Battle

Jakub Zajicek

Peter Hopwood, Presenter, Story, Pitch and Speaker Coach

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jakub Zajicek's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJakub Zajicek's LinkedIn Performance