I’m a publisher, entrepreneur and community builder passionate about creating meaningful experiences across media, hospitality, and lifestyle.

As Publisher of IS Luxury Magazine, I lead one of the region’s premier platforms for luxury real estate and lifestyle storytelling, connecting discerning audiences with the people, properties, and brands shaping modern luxury living in Las Vegas and the Southern California coast.

Beyond publishing, I’ve built ventures that reflect my belief in design, wellness, and discovery:

* Owner of LASHiX Med Spa — where beauty and self-care meet precision and artistry, specializing in lash extensions, brow lamination and skincare.

* Co-owner of Discover IT Yourself — a bespoke outdoor adventure brand in Las Vegas offering curated experiences that reconnect people with nature and exploration.

* Partnering with Chef Brian Howard on an upcoming restaurant concept blending culinary innovation with Las Vegas’s creative pulse.

* President of the Philadelphia Nonprofit Advertising Agency (Vegas Chapter) — supporting causes that uplift communities through storytelling and outreach.

At the heart of everything I do is a simple philosophy: elevate every experience — whether it’s a brand campaign, a hospitality venture, or a community initiative.

Jamal Parker

Greater Good Charities

•	Lead retention, cultivation, and acquisition partnerships, managing a team of 1 direct report and 10+ cross-functional partners to drive revenue through fundraising initiatives
•	Manage and grow a portfolio of relationships with 30+ organizations, raising $700K since 2024 and on track for $1M+
•	Prospect for new partners and manage outreach for both cash and in-kind donations, working with major corporate brands and corporate foundations
•	Create bespoke proposals around the pillars of Greater Good (People, Pets, Planet), combining grant applications with strategic corporate partnerships
•	Achieved a 100% success rate in grant applications, securing $300K to date in 2024, with additional grants totaling $150K+ in progress

Executive Vice President of Partnerships

KE Consulting LLC

Direct partnership marketing management, devise brand activation strategies, lead campaign development, and execute special projects across sports, entertainment, and live events, collaborating with select high-profile clients  

•	Allied Esports – Partnership Account Director; Managed all partnerships and activations for Allied properties, including the HyperX Esports Arena at Luxor and the Simon Cup Fortnite competition, in collaboration with Simon Property Group
•	Freebird Rides – Sponsorship Marketing Advisor: Developed and implemented sponsorship and event activation strategies for a rewards-based ride-sharing app
•	Hub Culture – Event Manager: Led on-site management of Hub Culture Pavilions at prominent events such as SXSW and the World Economic Forum in Davos, Switzerland

Senior Partnership Marketing & Brand Activation Consultant

DoorDash

•	Spearheaded the sponsorship activation strategy for NASCAR, 23XI Racing, and driver Bubba Wallace partnerships
•	Led the creative development and execution of fan activations, promotions, and collaborations with agency, team, and league partners
•	Managed integration of venue concession sales with the DoorDash app leading the launch of mobile ordering across ASM Global, NBA, and NASCAR venues
•	Cultivated a base of 500K new customers, surpassing targets with 600K+ additional orders for the 2022 season
•	Generated $15M+ in value from 3 major partnerships (NASCAR, 23XI Racing, Bubba Wallace)

Senior Manager, Partnership Marketing – Sports

Crayola

•	Formulated and implemented comprehensive marketing strategies for the brand’s retail and attraction business across 5 U.S. locations, managing 2 direct reports and overseeing 7 local marketing managers
•	Secured 100% added value on all media buys, optimizing multi-million dollar traditional and digital media campaigns through strategic negotiations with advertising agencies
•	Enhanced brand visibility and drove ticket sales by crafting national promotions and forming partnerships with major and minor league sports teams, attractions, quick-service restaurants (QSRs), and media outlets
•	Sustained guest engagement during COVID-19 by spearheading communication efforts across public relations, social media, and email campaigns, including the innovative "Crayola Experience at Home" content

Head of Marketing, Crayola Experience

Apple

•	Directed 1200+ global retail events to enhance product campaigns, showcasing high-profile talent and fostering creative collaborations with third-party and Apple partners, enhancing visibility across Apple Music, iTunes, Buzz Marketing, and the App Store
•	Led a team of 2 direct reports, 5 global partners, and 18 store team members, developing in-store event programming and customer experiences to amplify engagement and loyalty
•	Launched pioneering experiential retail marketing activations like Apple Watch Fun Runs and the Photo Walk program, which promoted local community involvement and demonstrated the capabilities of iPhone, iPad, and accessories
•	Founded and expanded the now-iconic Today at Apple consumer program, which incorporated learning initiatives, facilitated direct product interactions, and broadened the scope of events across all global retail stores

Senior Manager, Global Events - Apple Retail 

Caesars Entertainment Corporation

•	Spearheaded marketing and promotional strategies for Caesars Entertainment, successfully elevating top-grossing artist residencies including "Britney: Piece of Me" and "Olivia Newton-John: Summer Nights," as well as major headline and touring shows in collaboration with Live Nation Entertainment and AEG Presents
•	Boosted awareness, drove ticket sales, and increased profitability through comprehensive national and local marketing strategies, including on-property collateral, targeted promotions, and Total Rewards email campaigns
•	Led media planning and public relations efforts, effectively managed trade relationships, and orchestrated ticket promotions for all live entertainment offerings, optimizing reach and engagement

Director, Entertainment Marketing

The Venetian® I The Palazzo®, Resort Hotel & Casino I Las Vegas Sands Corp.

Activated co-marketing programs for the Grazie customer loyalty platform, including IHG Rewards Club and Princess Cruise Lines partnerships. Secured sponsorship and promotion opportunities for Venetian entertainment and events, including Hyundai’s six-figure Lili Claire Foundation benefit and poker tournament and a CMT national sweepstakes promotion for Soul2Soul with Tim McGraw & Faith Hill.

Associate Director, Partnership Marketing

GreenLight Media & Marketing

•	Managed and executed Hyundai Automotive’s music and culture marketing programs, including the official GRAMMY Awards partnership and leading the promotional marketing campaign for the Re:Generation Music Project documentary in conjunction with the launch of the Hyundai Veloster
•	Coordinated a comprehensive suite of GRAMMY events including Music Cares and the Clive Davis Gala, and effectively managed the sold-out red carpet premiere along with multi-market influencer and screening events for the Re:Generation Music Project

Experiential Marketing & Partnerships 

Viacom

•	Developed and implemented the event marketing strategy for MTV Games’ Rock Band franchise, meticulously evaluating promotional partners for strategic alignment; successfully negotiated and executed global sponsorships and activations for high-profile events
•	Notable events: SXSW, Sundance Film Festival, Bonnaroo, Austin City Limits, and MTV’s European Music Awards
•	Delivered extensive media coverage, talent integrations, and enhanced fan experiences through customized consumer experiential programs, notably the Rock Band Live Tour and the Rock Band Lounge initiatives
•	Generated significant outcomes from retail and consumer engagements, achieving 5M impressions, 250,000 direct engagements, and a 70% email capture rate through a national mobile marketing tour over a 6-month period
•	Crafted innovative promotional programs that significantly contributed to the franchise’s $2B in worldwide sales

Senior Director, Promotions, MTV Games

Myspace

Promoted from Director. Created and launched the promotional and event marketing strategy for one of the first social media platforms. Managed a team of three direct reports and multiple agencies.

Executive Director, Promotions & Events

I am a dedicated leader in marketing partnerships and brand activations, with a passion for creating memorable and impactful campaigns. My extensive experience spans sports, entertainment, and live events, where I've successfully orchestrated partnership marketing strategies, brand activation initiatives, and high-profile promotions. I thrive on enhancing brand visibility and driving customer engagement through creative and strategic efforts.

I excel in managing cross-functional teams and collaborating with industry leaders to surpass business goals. Known for my ability to foster strong relationships and deliver exceptional results, I am committed to pushing the boundaries of brand marketing and consumer engagement. My approach is rooted in creativity, strategic planning, and a relentless drive to achieve excellence in every project.

EXPERTISE

🟦 Partnership Development
🟦 Brand Awareness
🟦 Campaign Development
🟦 Sponsorship Activation
🟦 Client Relationship Management
🟦 Consumer Engagement
🟦 Experiential Marketing
🟦 Cross-Functional Leadership
🟦 Strategic Marketing

taplio

The Battle

Jamal Parker

Kelley Electa

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?