Vegas Prime Magazine

Publisher

MassMedia Marketing, Advertising, PR

Managed and oversaw enterprise activities to increase agency revenue while cultivating stronger relationships with MassMedia's hospitality, consumer products, healthcare, retail, and corporate clients. Monitored and analyzed key performance metrics to evaluate the effectiveness of growth initiatives and identify areas for improvement.

Key Accomplishments:
★ Generated new business opportunities through strategic planning and targeted marketing strategies.
★ Created and executed strategic plans that align business objectives with market opportunities.
★ Provided strong leadership and guidance, fostering a results-oriented culture of collaboration and high performance.
★ Improved organizational function by building high-performing teams and driving key performance initiatives.

Chief Growth Officer

Greenspun Media Group

During this job role, I was responsible for developing and implementing strategic plans to fuel growth, boost readership, and optimize advertising revenue for Las Vegas Magazine and Vegas2GO. I led dynamic teams across editorial, sales, marketing, and production departments. By forging strategic partnerships with local businesses, hotels, resorts, and entertainment venues and shows, we established Las Vegas Magazine as the go-to resource for tourists exploring Las Vegas.

Key Accomplishments:

★ Extended circulation footprint for Las Vegas Magazine, securing exclusive distribution rights in 98% of Las Vegas hotel rooms and significantly increasing visibility for publication.
★ Acquired industry recognition and prestigious awards for delivering outstanding journalism, exceptional design, and overall excellence in magazine production.
★ Assured high-quality and engaging content for both print and digital platforms, as well as collaborated with editorial team to develop compelling editorial calendars, review content submissions, and assure timely publication.
★ Recognized and pursued new business opportunities, including partnerships, sponsorships, and collaborations, to expand reach and influence of magazine.

Associate Publisher

While working as General Sales Manager, I actively generated sales leads to expand our customer base, which created more opportunities for revenue growth and business expansion. By prospecting new clients and truly understanding their needs, I enhanced customer engagement and gained deeper insights into their pain points. This enabled me to develop valuable skills in addressing customer challenges and strengthening our relationships with them.

Key Accomplishments:

★ Cultivated and maintained lucrative relationships with key clients using outstanding communication abilities.
★ Increased sales conversion rates, improved customer satisfaction, and oversaw competitive edge in market.
★ Leveraged highly effective strategies to drive advertising sales and revenue growth for magazine, obtaining remarkable financial success.

General Sales Manager

Account Executive

Diamond Cake Magazine

While working efficiently, I always prioritized delivering excellent customer service to ensure client satisfaction and foster long-term relationships that result in repeat business. By developing and implementing effective sales strategies, I aimed to maximize revenue growth, increase our market share, and consistently exceed sales targets for our corporation.

Key Accomplishments:

★ Increased leads, conducted market research, and leveraged industry knowledge to acquire new advertisers and expand client base.
★ Nurtured strong relationships with key advertising partners, nurturing trust and collaboration that led to significant expansion of client base and substantial increase in advertising sales for Diamond Cake Magazine.
★ Negotiated terms and pricing to maximize revenue while ensuring client satisfaction, as well as tracked and analyzed sales performance, revenue forecasts, and market trends.

Director of Sales and Business Development

Le Cochon Noir

Here, I took Le Cochon Noir and transformed it into one of the top Jazz & Blues venues in Philadelphia. Our hard work paid off when Downbeat Magazine recognized us as one of the Top 150 Greatest Jazz Rooms in America.

Key Accomplishments:

★ Attracted renowned musicians but also garnered national recognition, further solidifying venue's reputation and drawing diverse and dedicated audience.
★ Utilized meticulous curation of talent, exceptional customer experiences, and dedication to showcasing best in jazz and blues music.

Owner

Clear Channel Radio

As a General Sales Manager for Clear Channel Radio, my role was centered around driving revenue growth and managing the sales team. 

1. Strategic Planning: I played a crucial role in developing and executing strategic sales plans to meet revenue targets. This involved conducting market research, identifying customer needs and preferences, and collaborating with cross-functional teams to align sales strategies with overall business objectives. This experience equipped me with a deep understanding of market dynamics and the ability to develop comprehensive marketing strategies.

2. Team Leadership: As the General Sales Manager, I managed and mentored a team of sales professionals, fostering a high-performance culture and ensuring sales goals were met. I provided guidance, training, and support to enhance their skills and drive individual and team success. This leadership experience enables me to effectively manage and collaborate with marketing teams, leveraging their expertise to execute marketing campaigns.

3. Customer Relationship Management: I was responsible for building and maintaining strong relationships with clients, understanding their needs, and providing tailored solutions. This involved conducting client meetings, negotiating contracts, and delivering exceptional customer service. Through these interactions, I developed a customer-centric mindset and the ability to create targeted marketing campaigns that resonate with the target audience.

4. Data Analysis and Insights: In my role, I regularly analyzed sales data, market trends, and customer behavior to identify opportunities for growth. I used various analytical tools and metrics to measure the effectiveness of sales strategies and optimize marketing efforts. This analytical mindset and experience with data-driven decision-making can be leveraged in the Head of Marketing role to assess campaign performance and refine marketing strategies.

General Sales Manager - KSNE-FM, WIOQ-FM, WUSL-FM, WRFF-FM

Account Executive - KSNE-FM

American Advertising Federation - Las Vegas

The Las Vegas chapter of the American Advertising Federation (AAF) is part of the oldest national advertising trade association in the US. Founded in 1978, the Las Vegas Advertising Federation has served for more than 30 years as the community's premier advertising, marketing and communications association that recognizes excellence in advertising creativity. AAFLV is the best local advocate for the advertising and communications industries through public education, public service and networking. They are fervently committed to reinforcing and upholding this reputation by planning programs that continue to excite and engage the advertising community.

Vice President

Marathon Media

Media Consultant - KOAS-FM & KVGS-FM

Paris Las Vegas

Labor Relations Manager/Executive Manager of Pre-Opening Team

Ballys Las Vegas

Labor Relations Manager

Director of Restaurants

I am an award-winning executive with over 20 years of leadership experience in sales, marketing and media. Skilled in leveraging data-driven insights and market research to make informed decisions and optimize performance. I have expertise in customer segmentation, digital marketing, content marketing, brand management and integrated communications. I have consistently delivered effective campaigns that resonate with target audiences and elevate brand presence. By utilizing cutting-edge technologies and analytics, I have successfully driven sales, customer acquisition, retention, and revenue growth. Additionally, I have a strong understanding of marketing automation, social media marketing, and advertising campaign management.

Throughout my career, I have been instrumental in building and managing high-performing sales and marketing teams, fostering collaboration and cross-functional alignment. I have achieved remarkable results, such as establishing Las Vegas Magazine's award-winning annual Hall of Fame awards and expanding the distribution footprint of Las Vegas Magazine and Vegas2GO. These accomplishments have solidified the publications' positions as industry leaders and contributed to their ongoing success. As a collaborative leader and team player, I have effectively partnered with finance, revenue and executive teams to align messaging, programmatic offerings, and business models. I have consistently achieved exceptional outcomes by prioritizing core reach and impact goals.

Beyond my professional accomplishments, I embody a portfolio of qualities that are essential for success. I am a strategic thinker who values collaboration, empathy, honesty, transparency and open communication. I am passionate about creating value for our clients, stakeholders and community. I am motivated by challenges and opportunities to learn and grow. I am committed to excellence and innovation in everything I do.

Jamal Parker

IS Luxury Magazine's Winter 2025 issue is now available. 😃 

Inside this issue, we... 
· Explore five standout SoCal boutiques that showcase upscale style through original designs.
· Dive into the viral Salmon DNA Facials and PRF EzGel skincare craze.
· Check out Vegas' new wave of luxury shopping destinations featuring Cult Gaia, Cartier, Graff, Gucci, Rick Owens, and Zara's three-story flagship.
· Highlight holidays in Paris, from the Four Seasons George V and the Hôtel Plaza Athénée to the famous Dior 30 Avenue Montaigne, Château de Vaux-le-Vicomte, and the bustling Tuileries Garden Christmas Market.
· Visit the reimagined, upscale opening of Tamba at its new Town Square Las Vegas location and sit down with Managing Partner/Director of Fine Dining Olivier Morowati to discuss his 27-year journey through F&B, his passion for the industry, and his quest to make Tamba a contender for a James Beard award.
· Take a peek at Las Vegas' newest seafood spots, José Andrés' Bazaar Mar, sushi speakeasy Nomikai, and Pisces Bar & Seafare overlooking the Wynn Lake of Dreams.

All this, plus IS Luxury's breathtaking portfolio of The Most Stunning Properties on the Market and much, much more!

I hope you enjoy the read and wish each and every one of you a wonderful Holiday Season and a safe and prosperous New Year! 🥂

Publisher • Entrepreneur • Innovator | Shaping the future of luxury media, lifestyle, and wellness — elevating brands, experiences, and communities across Las Vegas and beyond.

Open article: ISLX_Magazine - WINTER2025 by joom.ag

Artisans on Fire

Chief Operating Officer

Golden Entertainment, Inc.

Vice President of Digital Strategy and Creative Services 

Director of Advertising and Creative Marketing

Palace Station Hotel & Casino, Inc.

Advertising Coordinator

**Multi-Talented Marketing Leader in Hospitality and Tavern Industry**

With over 25 years of experience in creative, branding, digital, web, and social media marketing, I am a seasoned marketing leader specializing in the hospitality and tavern industry. My career is marked by a proven track record of driving success across diverse environments by establishing solid foundations and defining and implementing effective processes.

I excel in leading marketing initiatives and cultivating high-performing teams, always striving to bring out the best in individuals through passion and dedication. Currently, I oversee marketing operations for 8 casino properties and more than 70 taverns, consistently delivering impactful results.

In-House Agency Leader • Team Builder • Campaign Strategy Digital & Creative • Client Services • Brand Positioning

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Jamal Parker

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