Ericom

Founding national Solutions Executive for 'Signs of Life' - Australia's first contactless 24/7 vital sign monitoring solution.

Signs of Life aims to radically improve the quality of care of aged care & health providers by tracking vital signs and more without wearables or cameras, enabling: 

 - real-time insights that help care teams detect & predict deterioration 
 - rapid response to acute events & minimising prolonged harm
 - greater quality of care, augmented capability and less stress for clinical & nursing staff

My role is to become the trusted technology partner of Aged Care, Health & Corrections service providers, working with executives & clinical leaders to modernise their digital health practices and deliver Signs of Life to ageing and vulnerable Australians who need it most.

Future Technologies Solutions Executive - Health

Tech Sales Academy

Tech Sales Academy is my elite Technology Sales Community & Courses custom-built to transform non-Technical sellers into Trusted Technology Advisors.

I'm on a mission to empower the next generation of tech seller with the elite skills, knowledge & guidance I wish I had when I started my career in Tech Sales 10 years ago.

I do so by:
 - Leading a free Tech Sales community where you can connect with me and other ambitious sellers
 - Providing over 40 free fundamental tech sales lessons in my 'Tech Sales Mentorship' in the community
 - Giving you everything you need to succeed as a Tech AE with my courses 'The Account Executive's Toolkit' & 'Tech Sales OS'
 - Providing personalised support & mentoring through 1:1 coaching
 - Setting the standard for Tech Sales excellence through my Sales team group coaching

Founder & Mentor

PreSales Collective

Guest Lecturer & Presenter to PreSales APAC region for sales & soft skills for technology sellers.

Guest Lecturer

Cisco

- Data Centre Infrastructure & Software Account Executive servicing Australia & New Zealand 
- Portfolio of over 500 Mid-Market and Enterprise customers, main verticals: Local Government, Private Education, Manufacturing, Legal & Financial Services
- Consulted and designed Hybrid Cloud infrastructure strategies & solutions
- Developed channel enablement programs, product sales initiatives & drive sales to close

Highlights: 
 → Cisco's #1 Mid-Market Seller Worldwide 2023 with 3 Global Top Sales Performance Awards
 → Club Cisco 2023 - Top 1% Seller Globally out of 20,000 sellers
 → 133% Hardware & SaaS quota achieved FY22, 182% Hardware & 167% SaaS quota achieved FY23
 → 2 x Mentor in Cisco's 'MentorMe' program mentoring emerging Women in IT
 → Contributor to internal cultural programs in Asian diversity, LGBT+ and more

Cloud Infrastructure & Software Account Executive

Aussie Comedy Network

Aussie Comedy Network is a start-up organisation whose purpose is to empower the next generation of Australian comedians, digital creators and entertainers.

It seeks to unite and strengthen the Australian comedy community by providing a central platform that is easily accessible to the Australian public and sharing our creators' best work with the largest digital audience possible.

It will be a central resource for the comedy industry, allowing for opportunities to collaborate and grow like never seen before.

Most importantly, Aussie Comedy Network will entertain and create joy for as much of the community as possible.

Founder, Producer & Comedian

Telstra

• Portfolio of Mid-Market and Enterprise customers worth 18m, main verticals: NFP, Health, Financial & Legal Services, Wholesale & Construction
• Selling data networks & connectivity, cloud infrastructure, collaboration and UC, cybersecurity, professional & managed services + more
• KPIs in Sales, NPS and Behaviours & Contribution
• Relationship management, technology strategy development and consultative selling

Highlights:
• Telstra Enterprise 'Accelerate Lead' - national senior sales rep coaching colleagues on Miller-Heiman sales methodology supporting +$100m new business sales above growth target
• Published Telstra Enterprise Case Study for Hybrid Networks, Microsoft Teams Calling & COVID support for Save the Children Australia
• Member of Telstra Cloud Guild and Cyber Security Evangelist program
• Over $15m sold and 130% Sales achieved in FY2021 despite Victoria COVID lockdown
• Created and delivered the technology strategy for LinkedIn Australia's #1 Startup of the Year - Sayers

Senior Business Solutions Lead

• Portfolio of Mid-Market and Government customers worth 20m, main verticals Water Utilities, Local Government, NFP and Health 
• KPIs in Revenue, Sales, NPS and Behaviours & Contribution
• Relationship management, technology strategy development and consultative selling
• Coordinator of ‘Technology Advisory Board’ for Water Utility industry, focusing on Industrial IoT capability with market value of $200m+
• Telstra Enterprise ‘Culture Champion’ and ‘TPAMS’ Government Telecommunications Procurement Subject Matter Expert
• 140% Achieved in Sales, 105% Revenue, 130% for Behaviours & Contribution

Client Executive

Account Manager responsible for 45 mid-market Enterprise customer portfolio worth 8m across various verticals with KPIs in Sales, Revenue and NPS
• Relationship development, strategic selling, pipeline planning and execution
• Specialising in managing complex customer relationships and customer experience
• 182.4% Incremental Sales and 106.3% Revenue achieved FY19
• 135.4% Sales and 100.75% Revenue achieved FY18
• Enterprise Top Achievers Club award FY19 for sales and revenue
• Published Nutanix case study for hybrid cloud solution in Health industry

Account Executive

•	Complex billing, account support and NPS lead for Managed Accounts team
•	Engaged internal and external resources to deliver customer-centric outcomes
•	Taken on extra responsibility in reactively managing vacant portfolios, developing and closing strategic sales opportunities

Account Specialist

Sales: 
 - Customer-facing role, single and multiple sales cycles for Personal and Business customers, specialising in Solution Selling
 - Providing technological advice as well as problem-solving complex billing and system issues
 - Brand development through customer experience and expectations management, measured through NPS system
 - Known for repeat and referred business, as well as achieving top sales awards multiple times over 2013-15

Training and Development:
 - Regularly train new team members in sales technique and CRM systems.
 - Provide coaching and feedback for overall skill development, as well as provide classes and guides
 - Given additional responsibility in daily operational management and EFM
 - Collaborating with management to refine and coordinate sales promotions and incentives for staff and customers
 - Content Manager for official Social Media pages

All facets of Training and Development are above and beyond the role requirements and were taken upon my own initiative.

Senior Customer Advisor

Vita Group Limited

B2B Telecommunication Sales
Mobility Account Manager for various SMBs

Local Business Expert

Vice Music Entertainment

- Performing Musician at various venues in CBD and statewide
 - Partial manager of Vice cover band
 - Handled Venue and Agency relations, Marketing and Promotion

Performer/Manager

Future Health and Fitness

- Proscribed and trained fitness programs to clients, managed client database
 - Supervised gym floor and managed business full-time as required
 - Membership and supplement sales, visual merchandising and inventory management
 - Developed marketing and promotion strategies, successfully increasing overall sales

Gym Instructor

Tech Sales Mentor & Educator | 2 x Top 1% Tech Seller & Cisco #1 Virtual Seller '23 | LinkedIn Top Tech Sales & Account Management Voice

I'm a multi-dimensional human: conscious technologist, emerging health technologies executive, comedian, musician, & mentor teaching tech sales to non-technical sellers.

During the day I'm transforming the future of Australian healthcare as the National Solutions Executive for Signs of Life - Australia's first TGA-approved 24/7 contactless vital sign monitoring solution.

Signs of Life aims to positively impact Australians by enabling remote & scalable clinical care using cutting-edge radar technology, allowing providers to immediately respond to acute health events in aged care, corrections and healthcare-in-the-home.

If you're interested in learning more please feel free to send me a message!

At night I coach & mentor emerging tech sales talent through my business Tech Sales Academy - transforming non-technical sellers into trusted technology advisors.

With over 10 years of unbeaten B2C and B2B Tech Sales & Account Management experience, I have been recognised by some of the world's leading tech companies including: 

 → Microsoft
 → Cisco
 → AWS
 → Nutanix 
 → Telstra Enterprise

Some of my Tech Sales career highlights include: 

 → Cisco's #1 Mid-Market AE Worldwide in 2023
 → Club Cisco 2023 - Top 1% Seller Globally out of 20,000
 → Top 1% in Sales & Leadership at Telstra Enterprise in 2020
 → Never missing quota in 10 years of sales, average quota achieved 152%
 → Coaching 50+ Tech AEs & BDMs
 → Featured in Business Insider, Daily Mail UK, Channel 7 Australia, New Zealand Herald and more

But what's more important is where I came from:

 → NO IT background
 → NO B2B Experience
 → NO Account Management Experience

I give you authentic and unfiltered insights into how to master the game of sales consciously, level up in life and build your abundant future.

Here's how I can help you (links in Featured section):

1️⃣ Get my free Vibe Selling - Emotional Intelligence in Sales Masterclass. A free 7-day email course that teaches you the fundamentals of EQ and how it applies to every step of a B2B sales process.
2️⃣ Check out my fun Cisco's President's Club Vlog, showing you all the perks of being a Top 1% tech seller!

Jameel Rehman

I am no longer in the tech sales business.
 
I’m in the life-saving business.
 
My new role as a Future Technologies Solutions Executive at Ericom is a whole new level of complexity and potential.
 
I’m no longer just a cog in the vendor sales machine, I’m leading the building and launch of an Australian-first Healthtech solution that will positively impact our community for years to come.

It's called Signs of Life - Australia's first remote contactless vital sign monitoring solution.

A TGA-listed, clinically-accurate, privacy-preserving radar solution that can track vital signs in people without touching them.

Cutting-edge technology in partnership with Xandar Kardian Inc. intentionally designed to meet Australia's desperate need for remote & scalable healthcare.

When Nathan Tremlett approached me with the radar solution they were incubating at Ericom, I sensed its immense potential.
 
When I experienced it, I was 100% convinced that this was going to protect our most vulnerable and save lives.
 
In fact it already has globally, we’re just adapting it to the Australian market.
 
The most fulfilling parts of my tech sales career to date have been mentoring new talent and leading digital transformations in the not-for-profit and health space.
 
Knowing that the solutions I’ve consulted, designed & delivered have made an impact in the community filled me with joy.
 
My teams have created trusted partnerships with NFPs and have built solutions that have helped people at their most vulnerable, connected families through tough times and even given people education for the first time.
 
That’s cool as shit and I’m goddamn proud of it.
 
I may have a sales target to hit but that’s not what’s driving me to succeed.
 
My quota is people served and lives saved.
 
In fact, me and my awful handwriting will be keeping count like any other sales metric.
 
We’re probably some months away from it happening, but I know in my heart we will.
 
For now we keep building on our vision and serving our people with impact in mind.
 
If you’re a health or aged care organisation that wants to know how we can help you, please reach out!
 
I’m in the life-saving business, and it’s a damn good place to be.

Matty Redpath Kyle Page Justin Browne Sam Yang Linda Mayhue

Building 🇦🇺’s remote healthcare ecosystem | Tech Sales Mentor for non-Tech People

I’m eating my own dog food with Signs of Life.
 
I believe we’re onto something big with our contactless vital sign solution and am happy to be a guinea pig for it.
 
We’re able to track people’s resting heart rate, respiratory rate, sleep quality and more with clinical-grade accuracy, without any breach of privacy with a camera.

I’ve got one of our radars in my bedroom tracking my heart rate, respiratory rate and sleep quality every night.
 
This will help me populate real data into our demo environment to showcase our capabilities,
 
as well as give me some useful data about the quality of my own sleep.
 
Professionally this solution is mind-blowing in vital monitoring capabilities and trend analysis but needs actual data to see it in action.
 
Personally I’m obsessive about personal optimisation but have always had a gap in understanding sleep quality because I don’t like wearing watches and wearables to bed.
 
Many people feel the same, so the radar is a great alternative for non-intrusive monitoring.
 
There’s no breach of privacy as there’s no cameras, you simply set and forget.

In late 2026, we’ll also be also to track sleep apnea - pretty cool!
 
We can also aggregate this data into our partner AI health analytics platform AiCarer, or pipe it via API into a health system of choice.
 
Once I’ve got a baseline of data across both daytime via a Garmin wearable and night-time with the radar, I’ll show you the analytics and potential of Signs of Life.
 
It’s going to provide an entirely new dimension of health data and capability never seen in the Australian Healthtech space.
 
A perfect entryway into scalable health analytics for remote patient care.
 
If you’re in the health and aged care space and don’t want to wait for my results, reach out to me and we can organise a proper demo!

Here’s my classic example of ‘Always Be Closing’:
 
Recently I very stupidly cut my right index finger and damaged a tendon that required day surgery.
 
The surgery only required a local anaesthetic, so I was completely awake whilst they stitched me up.
 
Since I’m intending to sell Signs of Life to hospitals and want to learn more about the clinical value of our radars, why not ask the people at the coalface who would benefit the most?
 
I started talking to the anaesthesiologist and nursing staff about what Signs of Life can do and asked how they would find it beneficial.
 
Whilst the surgeon was tugging away with the stitches (away from my eyesight because I’m squeamish), the nurses were intrigued by the radars and informed me that determining trends in vital data is highly valuable to clinical staff.
 
By identifying trends that lead to deterioration, it allows for more proactive and preventative care before they become acute health events.
 
Fantastic – that is something we can do now with UTIs, a leading indicator of falls in the elderly, and anecdotally we can track elevated vitals days before people become symptomatic.
 
The great new frontier for healthcare is using AI and ML to map vital trends to common illnesses, allowing us to move from reactive to proactive & preventative care.
 
The downstream benefits are prevention of deterioration and acute health events that lead to hospitalisation and more.
 
This means:
 
-    	Healthier, happier Australians
-    	Less strain on our public health system
-    	Reduced cost to serve in our aged care and health systems
 
Just what Australia needs!
 
It was a very valuable insight, but I wouldn’t pay the price of my finger to learn it again 😉

Can you help me with my Clinical Immersion?
 
I’ve recently jumped from tech sales to Healthtech and I’m taking it seriously.
 
In my new role as a Future Technologies Solutions Executive I’m leading the launch of Signs of Life - Australia's first contactless remote vital sign solution built for the Australian remote healthcare ecosystem.
 
As part of that role I need to be able to speak the language of Clinical decision-makers and effectively communicate our solutions’ value in the medical space.
 
It is critical to our success that I understand the clinical world, our customers’ clinical journeys and where we add specific value to improve those journeys,

to show we aren’t just some blow-ins trying to crowbar tech in without any actual insight.
 
If I don’t, we will get dismissed by clinical leaders and everyone loses on the immense potential of what we’ve got with Signs of Life.
 
From experience, this is also one of the most consistent problems of new tech sellers that I’ve had to solve for - both in myself and my students at Tech Sales Academy.
 
Most tech sellers barely have any IT knowledge and it shows when facing into IT leaders, who then instantly lose credibility.
 
I faced this problem when I started in tech sales, and I got past it by immersing myself in the world of tech and learning functional knowledge of the solutions I sold.
 
That knowledge would evolve into thought leadership, and I would eventually strategise, design & deliver multi-million dollar digital transformations for Mid-Market & Enterprise organisations.
 
Now I’m in Healthtech the cycle repeats and it’s time to dive into this new world.
 
I’ve already done some deep-dives into the new aged care and public health regulations, now I want to get into the weeds of the industry and its daily challenges.
 
Now I’m looking to meet with: 
 - Clinical Leaders
 - Nurses Unit Managers 
 - Heads of Digital Health and Innovation, 

basically whoever is keen to give me clinical insights and help build my foundational knowledge.
 
I’d be happy to buy you lunch in return for picking your brain and getting insights on how we could improve the system for the benefit of the community.
 
If this is you or you know someone who could help please send me a message!

I haven't missed quota in 10 years of tech sales.
Top 1% performer at two global tech companies.
Coached and mentored for free for over five years.

Now I'm writing a modern sales PhD with Vibe Selling.

I'm documenting and structuring every step of my unbeaten sales process to pass onto the next generation of seller.

Building what I wish existed when I began: a complete education for tech sales professionals.

The frameworks, systems, and tools that actually create elite account executives.

Most sales training gives you a piece of the puzzle but never the whole solution.

I'm giving you EVERY best-practice step of the full-stack sales funnel:

→ Principles, Values & Mindset
→ Ideal Customer Persona & Unique Value Proposition
→ The 3P’s of Sales Planning Systems
→ Lead Generation
→ Discovery & Qualification
→ Developing Opportunities & Demonstrating
→ Propose & Close
→ Post Sale & Delivery
→ Expansion & Retention

PLUS an entire masterclass on emotional intelligence & 'The Vibe' to teach you how to sell like an authentic human, not a corporate cog.

Curious? Check out my free Vibe Selling email masterclass - Click 'Visit my website' above or link in bio!

Thanks to Shimark Ghaffoor for the chat!

I got zero training formal training in my first 3 years in tech sales.
No sales structure. No product knowledge. Nothing.

Just a ton of grind, curiosity, and painful feedback.

When I joined Telstra Enterprise, I assumed there’d be world-class product and sales training.
Nope.
Where I started to learn my craft was 18 months in a support role,
cleaning up billing issues and account problems that AEs didn’t want to deal with while quietly learning everything I could.

It was a trial by fire of:

→ How B2B sales actually works
→ How internal systems and processes fit together
→ What the products really do
→ What NOT to do by all the messes I had to clean up

By year four in tech sales, I’d gone from “clueless non-technical AE” to senior BDM coaching other sellers on Miller-Heiman methodology.

Sadly the massive gap in tech sales education hasn't changed since I started tech sales 10 years ago, and the problems I'm solving for my students are the exact same I had last decade.

This is why I built Tech Sales Academy and teach sales - because no-one is solving the problem at the root cause.

Thanks to Shimark Ghaffoor for the chat!

~~~

Want to learn how to sell millions in tech as a trusted authentic human? 

Check out my free 7-day 'Vibe Selling' Email Masterclass and discover how to master your trustworthy Vibe in sales with the latest in EQ, Neuroscience & Sales Psychology! ☯️

Click 'Visit my website' above or link in bio!

We're leading the way in creating Australia's most trusted and secure digital healthcare ecosystem! 

Great to be recognised by iTnews and techpartner.news for our work in securing the Healthcare sector.

Very soon we will be transforming Australian healthcare with Signs of Life, Australia's first remote vital sign monitoring solution.

A trusted technological network built by a trusted human network.

We’re proud to share that Ericom was named a finalist in iTnews and techpartner.news' 2025 Benchmark Security Awards for our work in the Healthcare sector.

This finalist spot highlights our focus on helping healthcare providers overcome challenges like legacy systems, low cyber literacy, and escalating threats, while also embracing innovation that improves patient care. Beyond cyber security, we’re driving transformation through solutions like Signs of Life, a remote monitoring platform that delivers privacy-preserving, predictive health insights. From protecting sensitive data to enabling proactive health monitoring, our approach embeds security into business goals, not against them, supporting organisations in building resilience without disrupting care.

A big thank you to our Horizon365 and Digital Health and Infrastructure teams for driving these outcomes, and a big congratulations to the other finalists who are helping raise the bar for security across critical sectors.

Discover the strategies behind our healthcare success: https://lnkd.in/g-VM7dvz

#Ericom #iTnews #techpartnernews #CyberSecurity #DigitalHealth  #CyberResilience #AustralianHealthcare

No one tells you the real skill set required to succeed in tech sales.
There’s no fundamental education for what we do.

99% of sales enablement is fluff, fractured processes and product decks.

When I left Telstra and joined Cisco, I thought the lack of training I got was a Telstra problem.
Turns out, it’s an industry problem.

Cisco has mentorship programs and “sales accellerator programs” for new sellers but they all focused on product, not process.
Nothing on sales frameworks, structure of a deal, or how to actually sell.

When I won global sales awards and visited the US and Europe, I met the people implementing these programs.
They all said the same thing: “We know we should be teaching process and soft skills… but the execs just want product, product, product.”

And that’s the problem.
Most new reps don’t even see the tech they sell - it’s either hidden away in the cloud or a data centre.
Hard to sell something you don’t feel.

The advice: if you’re in tech sales, stop waiting for the system to teach you. It won't.
Invest in your own knowledge, study what works, understand why people buy.
That’s what will shift you from 'order taker' to 'order creator'.

Do the work that others don't to get the rewards others won't.

Thanks to Shimark Ghaffoor for the chat!
~~~

Want to learn how to sell millions in tech as a trusted authentic human? 

Check out my free 7-day 'Vibe Selling' Email Masterclass and discover how to master your trustworthy Vibe in sales with the latest in EQ, Neuroscience & Sales Psychology! ☯️

Click 'Visit my website' above or link in bio!

Authenticity is an energetic frequency.

People can feel when you’re regulated, grounded, and operating from integrity.
That’s what defines your vibe - it’s what builds trust before a single word is said.

→ Know your principles and live by them
→ Be upfront when something isn’t a fit
→ Focus on helping, not hustling

I’ve never cared about squeezing the most money out of a customer.
I care about solving problems, leaving people better than I found them, and operating with an abundance mindset.

That’s what authentic confidence looks like, a calm nervous system that says:
“I’m either going to help you or point you in a direction that will. Either way, you’ll get value.”

In Vibe Selling, I call this energetic alignment - your inner state matching your outer message.
That alignment is what people feel when they decide to trust you.

Thanks to Shimark Ghaffoor for the chat!

~~~

Want to learn how to sell millions in tech as a trusted authentic human?

Check out my free 7-day 'Vibe Selling' Email Masterclass and discover how to master your trustworthy Vibe in sales with the latest in EQ, Neuroscience & Sales Psychology! ☯️

Click 'Visit my website' above or link in bio!

Performative' selling needs to end.

→ Drop the customer service voice
→ Drop the “sales persona”
→ Drop the corporate veneer

Nobody trusts the person "trying" to be trustworthy, trust me! 😉

When you’re real you can throw in some self-deprecating humor, acknowledge the elephant in the room and make them laugh,

the “stranger danger” dissolves and trust is being built.

In a first meeting with a customer and my SE I will literally say, “I’m the guy that talks bullshit. He’s the guy that verifies it."
It disarms people instantly because it acknowledges the sub-context of expecting to be BS'ed to by salespeople.

Trust isn’t built through formality - it’s built through familiarity. Human to human understanding.
Be okay being you first to invite a more authentic conversation and relationship from the jump.

Thanks to Shimark Ghaffoor for the chat!

~~~

Want to learn how to sell millions in tech as a trusted authentic human?

Check out my free 7-day 'Vibe Selling' Email Masterclass and discover how to master your trustworthy Vibe in sales with the latest in EQ, Neuroscience & Sales Psychology! ☯️

Click 'Visit my website' above or link in bio!

One of the fastest ways to improve as a seller?
Get better at qualification.

→ The industry standard for sales is a 3:1 pipeline-to-close ratio
→ That means 66% of their time is wasted chasing the wrong opportunities

If you want to go from average to elite,
you need to shift your focus from more pipeline
to better pipeline.

Great sellers don’t try to close everyone.

They spend time with the right people:
→ The ones with a real problem
→ The ones who actually want to solve it
→ The ones where your solution fits

Average sellers close at 33%,
Competent sellers close at 50%
Elite Sellers close at 70-80%.

At the elite level, you not only exponentially increase your quota attainment and commissions,
you also save your precious energy and sanity for the things that matter.

The best way to improve your qualification skillset:
→ Get good at a qualifying framework: BANT for SMB, MEDDPICC for Mid-Market & above
→ Learn emotional intelligence and master tools like exteroception and empathy

I can help you with both, and I've got your complete EQ toolkit in my bio!

We're leading from the front at Ericom, innovating from our core to protect Australians in new and exciting ways!

It's a lot of fun to be at the cutting-edge of tech, and in our Future Technologies team we're venturing into Robotics, Healthtech, IoT and much more.

The successful launch of Astro the robotic hazard sensor dog is testament to the team's vision & passion for tech, and it's future impact is very bright!

If you're curious about how emerging tech could work for your business, we have an 'innovation catalyst' service where we prototype & build MVPs for you, helping you experiment & de-risk your new tech initiatives like these.

Send me a DM to learn more!

Matty Redpath Justin Browne Ben Schmid Mario Galea Warrick Forbes Kyle Page

Astro might not fetch sticks, but Telstra Enterprise's robot dog is helping keep workers safe. 👇
 
Built in collaboration with Ericom, Astro uses environmental sensors and 5G to explore tunnels and tricky areas, sending real-time data back to the team above. The result? Safer working conditions and faster, smarter insights.
 
Astro was recently trialed with John Holland on the Metro Tunnel Project in Melbourne, giving teams a clear picture of air quality and potential hazards before anyone stepped inside.
 
It’s an exciting example of how connectivity and robotics can work together to solve real-world safety challenges and shape the future of industry.
 
Good boy, Astro! 🐶

Australian innovation at it’s finest, and it’s right here at Ericom 📈

Chief Customer Officer - Telstra Enterprise | Graduate of Australian Institute of Company Directors

“What happens when you mix 5G innovation, collaboration, and a robot dog? 🐕✨ 
 
You get Astro – and a fantastic partnership between Telstra Enterprise, John Holland, and Ericom that’s helping make worksites safer and smarter.
 
This trial showed how 5G connectivity, IoT, and robotics can help solve age-old challenges in construction – getting into tight, underground spaces where it’s not always safe to send people. Even more exciting, it opens the door to possibilities like 5G slicing for critical use cases – delivering tailored performance where it matters most.
 
I’m so proud of what our teams achieved together. This is Together Builds Better in action – our teams and our partners all pulling in the same direction to make a real impact. To keep our family and friends out there in risky environments safe 🚧 
 
Want to dive deeper? Check out the full customer story here: https://lnkd.in/gb27K-7J

And a big personal thank you to Steve Butcher! I had fun getting to know you and filming this one together 🙏 
 
#TogetherBuildsBetter #Innovation #Safety #TelstraEnterprise #5G #IoT #Teamwork”

There’s no real education for tech sales.
You just get thrown in, told your number, and left to figure it out.

If you’re lucky, you shadow someone half-decent and piece together a system that “sort of works.”
But most sellers are winging it behind closed doors - afraid to share their process because they’re scared it’s wrong.

→ No clear frameworks
→ No consistent standards
→ No external validation that says, “Yes, you’re doing it right.”

I’ve coached sellers all the way from new grads to 15-year veterans, and most of them have never been taught what an actual sales process is.

That’s why I’m building a new standard for technology sales.

One clear roadmap for mastering:

→ The complete B2B sales process
→ The meta-skills that set you apart from the 'order takers'
→ How to sell with integrity & authenticity

Curious? Check out my Vibe Selling email masterclass - link in bio or click 'visit my website' above!

Salesforce sucks.

Salesforce is NOT for salespeople.

Salesforce is middle-ware stitching data from internal legacy applications together to give visibility to sales ops & executives.

Updating Salesforce & other sales CRMs is one of the biggest painpoints between sellers and managers,

the disconnect being the prodding of managers to update pipeline without assisting in the inefficient process to actually update it.

Pipeline dashboards are often cluttered with:

- old opps from the previous account team they pushed out instead of closing off
- random 'leads' from Marketing (if any lol)
- duplicates of opps created for god knows what reason

This leaves actual pipeline difficult for AEs to get a handle on,

unable to see a clear runway to quota or even what opportunities they should focus on closing.

I solve this for my AE students by providing them a pipeline template that allows them to see:

- what opportunities to focus on each quarter
- their actual values towards their quota
- their next best actions to closing the deal

This allows them to focus on what actually matters daily (developing & closing deals) and then updating Salesforce as required,

usually in a block of admin time on a Friday.

This keeps them on track to smash quota whilst keeping their sales managers off their back!

That template and 9 more to run your portfolio is available here: https://lnkd.in/g-ZfycwE

Scriberbase

We empower businesses to thrive in the subscription economy. Leveraging proven frameworks and deep expertise, we help companies optimize their subscription models to significantly reduce churn, maximize customer lifetime value (LTV), and achieve sustainable growth.

Founder, CEO

Axis Brands Group

We accelerate brand growth across Amazon, Shopify, and beyond. Leveraging deep e-commerce expertise as business owners, we help brands maximize ROI, streamline costs, and achieve smarter, faster expansion through active management and strategic partnerships.

Co-Founder

Shopify

Podcast Host

Entrepreneurs Exposed Podcast

Entrepreneurs Exposed showcases founders and creators doing amazing things in business and beyond.

Octup

Octup is a software platform that helps D2C brands grow, scale, and improve profitably.

Advisor

Bain & Company

Worked on high-impact projects with Bain Partners and Managers. Engaged at different stages of the project process, from proposals to project execution and delivery.

External Advisor

Cynthia Systems

Cynthia.io designs, implements, deploys and operates custom Artificial Intelligence solutions.

Board Member

Goodkind

Goodkind is a personal video platform makes it easy to produce, deliver and manage video across organizations.

Startup Zone PEI

University of Toronto

Courses: 
- Foundations of Entrepreneurial Management
- Business Model Design

Lecturer

Founder, CEO | Published Author | Podcast Host | Unlocking recurring revenue with subscription, and membership models.

I am an entrepreneur, published author, and podcast host. I focus on building businesses within the subscription and e-commerce landscapes. My experience comes with a decade of building companies, advising Fortune 500 leaders, and writing the best-selling book, The Subscription Boom.

My thought leadership has been featured in The NY Times, Washington Post, Forbes, Fox, and Axios. In my book, The Subscription Boom, I outline the incredible stories of Amazon, Netflix, Spotify, and others who have all grown using the same business model. I use many of the working principles from my book to help companies optimize their operations, cut churn, maximize customer lifetime value, and drive significant recurring revenue.

Current Work:

- Founder, CEO at Scriberbase
- Co-founder at Axis Brands
- Published Author: The Subscription Boom
- Podcast Host: Entrepreneurs Exposed + Shopify Masters
- Media: NY Times, Washington Post, Axios, Forbes
- Advisor, Board Member, Investor

Hobbies: 

- Musician, Vinyl collector, Jam-Band Junkie.
- Sports fan, and health nut.
- Proud father and husband. 
- Rookie TM meditator. 

Resources: 

→ Join my newsletter: https://scriberbase.com/newsletter/ 

→ Apply to Subscription Scale: https://www.skool.com/subscription-scale-5283/about

Adam Levinter

Today marks six years since my father passed away.

This photo from years ago, was taken at a place he loved. 
I treasure it because it’s one of the few moments in those later years, where he truly looked at peace.

My dad was a business owner. He built something of his own, worked harder than anyone I knew, and like so many, sacrificed almost everything for more hours at his desk.

Eighteen-hour days was normal. No exercise. Little sleep.

I remember trying to get him to slow down.  To eat better, to sleep more, to take better care of himself.  
But when you’re addicted to work, and terrified of going broke, you ignore the advice.

He suffered a stroke in 2014.  He passed 5 years later.

Since then, I’ve thought a lot about what drives people like him. And if I’m honest, I see parts of that wiring in myself.

I run my own company. I’m married, with three kids. There are weeks where I can barely keep up.

But one promise I’ve kept is this: I don’t sacrifice my health for my work. Because I’ve seen where that road leads.

Taking care of yourself isn’t selfish. It’s one of the greatest gifts you can give the people who love you.

Miss you, Dad.

Founder & CEO | Published Author | Podcast Host | Board Member | Speaker

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Some new rules for LinkedIn connections:

If you don’t have a real headshot (or you use some sort of logo, or avatar), I’m not connecting.

If you “pitch-slap" in your first message, I’ll block you.

If your opener sounds something like:

“𝑀𝑜𝑠𝑡 𝑔𝑟𝑜𝑤𝑡ℎ 𝑙𝑒𝑎𝑑𝑒𝑟𝑠 𝐼 𝑡𝑎𝑙𝑘 𝑡𝑜 𝑠𝑎𝑦, ‘𝑊𝑒’𝑟𝑒 𝑏𝑢𝑠𝑦 𝑏𝑢𝑡 𝑛𝑜𝑡 𝑠𝑐𝑎𝑙𝑖𝑛𝑔.’”

I’ll take a Gravol, …. then hit delete. 

And if you use AI to write all your content, I’m out.

The thing is, using AI to write your posts is like men who wear toupees —
you think nobody notices.... EVERYONE notices.

Anyone care to add to the new rule list? 😉

---

The Subscription Generation.

Millennials are the most active subscribers on the planet.

By the numbers:

• Millennials — 17
• Gen Z — 14
• Gen X — 13
• 𝐀𝐯𝐞𝐫𝐚𝐠𝐞 — 𝟏𝟐
• Boomers — 8
• Seniors — 7

North Americans think they spend ~$60/month on a few subscriptions.

The actual number? 👇
$275/month, spread across 12 active subscriptions.

And the numbers keep climbing.

Growth is driven by digital access subscriptions. 
Think streaming, paid apps, memberships, cloud tools, etc. 

They generate extraordinary margins because they live quietly inside our devices, and there's no hard COGS. 

And the reality is, consumers are lazy. 

We subscribe, and then forget we're still paying. 

Very convenient for consumers.
Totally brilliant for businesses.

The subscription economy isn’t slowing. 

... question is, will Gen Z out-subscribe the generation that built it?

This quarter, I’ve been speaking across North America on a key topic:
The Great Power Shift from company to consumer.

Yes, the subscription economy has hit $600B, 
on pace to exceed $1T by 2028. 
But the real story isn’t growth — it’s control.

For decades, subscription companies built retention through friction: hidden cancellation links, “call-to-cancel” experiences, and “breakage” as a strategy to move LTV. 

That playbook is done.

Today, 82% of consumers assess how easy it is to cancel before they sign up. In other words, they’re underwriting you up front.

Transparency is trust. 
Flexibility is value. 
The exit experience is now part of the acquisition strategy.

The evolution of power has played out in stages:
→ Financial penalties:  the chargeback era. 
→ Public accountability: FTC, BBB, public reviews. 
→ Technology: Rocket Money and other platforms.  
→ Consumer control: subscribers managing directly in their banking app.

This shift is uncomfortable for certain brands, 
but it’s also a huge opportunity.

Because when you meet consumers where they are, 
you don’t lose control. 
You earn trust. 💡

People don’t stay in corporate for the paycheck.

They stay because of fear. 

Fear of losing identity, status, safety,
and the version of themselves they’ve built for others.

After 15 years in consulting,
Matt Doan realized he’d built a successful employee,
not a fulfilled human.

Today he helps high achievers transition OUT of the corporate world.

Some themes we unpacked👇

1. The real fear behind leaving corporate

 It’s rarely financial.
 It’s fear of disappointing others, breaking the script,
 and confronting what you really want.

2. What good coaching actually is

Not hype. Not advice.
It’s someone who has a system. 
Someone who gets you the outcome you want. 

3. Installing self-respect

You can’t earn respect from others, 
until you raise the standards for how you treat yourself,
your time, your boundaries, your work.

4. Parenting in a nonlinear world

Parents feel lost. 
We struggle with how to guide our kids; 
whether it's post-secondary education, careers, or the like.

We explore this from multiple angles, 
from AI and uncertainty, to what’s keeping parents up at night.

5. Life in Seasons

Matt's powerful framework for structuring work, ambition,
and rhythms without burning out.


If you're at a career crossroads, building a second act,
or rethinking what “success” means at this stage,
you’ll appreciate this one. 

---

EP 186 of Entrepreneurs Exposed Podcast is live, 
wherever you get your podcasts 🎧. 

I'll drop a link in the comments.  👍

I’m seeing a trend in boardrooms.

Execs are seeing low retention in specific cohorts, 
and blame the product or the onboarding. 

They assume they acquired low quality leads.
But often, the culprit is Involuntary Churn.

If you're treating 𝘗𝘢𝘺𝘮𝘦𝘯𝘵 𝘖𝘳𝘤𝘩𝘦𝘴𝘵𝘳𝘢𝘵𝘪𝘰𝘯 as “managing multiple MID’s”,
you are leaving revenue on the table. 

Orchestration is not just about merchant account redundancy; 
It’s about approval rate optimization.

The difference lies in the infrastructure:

1️⃣ Smart Retries:  
Moving to ML-driven logic that recovers up to 15% of failed payments.

2️⃣ Network Tokenization:  
Keeping credentials fresh / preventing the “expired card” cliff.

3️⃣ Local Acquiring:  
The single biggest lever for international expansion.

When you fix the payment layer, 
you don’t just save transaction fees. 
You fix the retention curve and your LTV. 

Don’t build this in-house. 
You are a subscription business, 
not a Fintech. 😆

---
📌 DM me if you wanna fix payments.

Why we built Sub Pilot.

Every subscription business I’ve worked with keeps a version of its numbers,
but few can actually model the business with real clarity.

The thing is, 

Models break.
Formulas change.
New tools come into play.
And decision-making slows. 

So we built Sub Pilot. 

A cloud-native, modelling platform designed specifically for subscription businesses, investors, and operators.

It’s built to help teams move fast and get clear on their numbers: 

• 36-Month Advanced Modelling: LTV, churn, and unit economics
• Real-Time Collaboration: Multiple users, one live model
• Executive Dashboards: Interactive visuals for investors & stakeholders
• Industry-Specific Analytics: NDR tracking, viral coefficients, expansion revenue
• Professional Output: Charts, dashboards, and comprehensive reports

And MORE. 

DM me if you want to take it for a test drive.
We're still in beta - so, no charge. 😉

Weekly Wrap 🗞

Subscriptions, Strategy & Consumer Shifts:

1. CNN goes direct-to-consumer (again)

CNN’s All Access launches October 28 at $6.99 per month, combining live news, on-demand video, and premium article access. It’s a leaner, more strategic reboot after the short-lived CNN+. Remember? 😬

Why this matters:

Legacy media is retooling for subscription-first growth. As ad revenue wanes, direct audience monetization becomes survival, not strategy.

What’s next:

Watch for bundled models that merge news, video, and personalization under one paid ecosystem. CNN’s success (or failure) will set the tone for others.

-----

2. ServiceNow raises its subscription forecast 

Fueled by AI demand, ServiceNow lifted its annual outlook to $12.8 B in subscription revenue. Its workflow automation platform continues to prove the stickiness of enterprise subscriptions.

Why this matters:

AI is the new subscription multiplier. Enterprise software is shifting from static SaaS licenses to continuously evolving value streams.

What’s next:

Expect an acceleration of AI-as-a-Service models that tie usage, insight, and innovation into one predictable revenue engine.

-----

3. Whoop reverses course on device upgrade fees

After backlash, fitness brand WHOOP walked back a $49 upgrade charge, now offering existing subscribers free access to new devices if they have 12+ months left on their plans.

Why this matters:

Whoop’s misstep highlights the fine line between monetization and loyalty in subscription hardware. Even premium audiences expect perceived fairness to match premium pricing.

What’s next:

Subscription brands will face growing pressure to balance profitability with trust. As consumers mature, transparent value exchange becomes a retention lever — not a PR fix.

See you next week 👍

taplio

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The Battle

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