Roiward

Roiward is a digital value infrastructure empowering fast, affordable, and data-rich payouts for people and businesses worldwide. We deliver non-cash payouts to Fintechs, Employee Benefits, Incentive Marketing programs. Our network reaches over 30+ countries in 20+ currencies. Trusted by thousands of leading organizations, Roiward connects directly with 1,000s of merchants and partners, enhancing efficiency in digital value transfers. Learn more at roiward.io.

CEO & Founder

Konexio

Konexio is a talent matching service specializing in attracting and mobilizing international tech talent. We assist companies in efficiently and effectively finding and hiring top candidates in the technology sector. For tech professionals, Konexio offers opportunities to relocate to Europe or work remotely, providing benefits like professional growth and assistance with legal processes, including work visas and relocation. Our approach emphasizes a people-centered process, ensuring both companies and candidates have a positive experience.

Founder

UPC School (Universitat Politècnica de Catalunya)

- Organizaciones Customer Centric
- Fidelización y Vinculación de Clientes
- Analítica y Gestión de Datos

Docente en el posgrado en Customer Relationship & Experience Management en UPC School

Telenet - AdvVal

Specialized in Telco Industry customers, my main focus is helping them with the strategy of gaining, retaining and growing their customer base... 

In our company we are obsessed on improving KPI as ARPU, Churn, new sales... while spend in a more efficiently way

Some functions on my role are
- Financial analysis of Marketing Campaigns
- Marketing strategies/opportunities through different communication channels
- Optimise and analize DB for segmentation, reporting...
- Churn prediction models...

Marketing Strategy Consultant

Procter & Gamble

- Raw materials forecasting for the customization department
- Purchase strategy development targeting optimization & cost-cutting
- Constant evaluation of storage and transport alternatives, aiming to maintain excellent customer
service at the best possible cost
- Collaboration with customization QA processes
- Stock Controller. Reliable and up-to-date information related to inventories
- Cross-Department coordination to ensure an effective distribution process

Marketing Engineer

Telkrom

I worked as R&D for this company in the professional telecommunication systems sector. My role was for design and execute IT projects tailored to the needs of customers: Mercedes Benz España, Transportes Urbanos de Santander (TUS), Ibaia Energia...

Research & Developement

Tecnalia

The DustBot project aimed at designing, developing, testing and demonstrating a system for improving the management of urban hygiene based on a network of autonomous and cooperating robots, embedded in an Ambient Intelligence infrastructure.
Two kinds of robots were developed: DustCart, a two-wheel robot for autonomous door-to-door garbage collection and environmental monitoring; DustClean a four-wheel robot for street cleaning.

http://www.dustbot.org/

Autonomous Vehicles R&D

Cuesta entender que en pleno siglo XXI seamos los primeros en crear una herramienta que ofrece total trazabilidad de las campañas de incentivos.

¿Cómo lo hemos conseguido?

Hemos digitalizado toda la parte de marketing de incentivos: tarjetas regalo, productos físicos y viajes".

¿Y qué significa digitalizar los incentivos? 

A través de nuestra tecnología somos capaces de entregar los incentivos sin haberlos comprado previamente de manera que los compramos únicamente cuando el usuario lo acepta. 

¿Qué beneficios ofrece?

Ahorramos a nuestros clientes entre un 30% y un 40% del presupuesto y total trazabilidad del proceso de la campaña. 

Si no me crees, te demuestro cómo crear una campaña de incentivos en tan solo 2 minutos. 

You get ROI, They get rewards

Jonatan Amenedo

€1.8M from Santander. Zero equity given.
Thanks for trusting our model Igone Marcaida Ormaechea, Julia Palomo Langa
Everyone tells founders the same story: raise equity, give up shares, repeat until exit.

This time. We chose a different path.

When we needed capital for European expansion, we had options. VCs were interested. The term sheets were there.

But here's what we realized: our unit economics work. Our revenue is growing 500% YoY. We don't need to sell the company piece by piece to grow.

So we went to Santander with our numbers. Real traction. Real revenue trajectory from €12M to €55M.

They said yes.

𝗪𝗵𝘆 𝗱𝗲𝗯𝘁 𝗺𝗮𝗱𝗲 𝘀𝗲𝗻𝘀𝗲 𝗳𝗼𝗿 𝘂𝘀:
• We keep 100% of the upside we're building
• No board seats, no control dilution
• Forces financial discipline (you have to pay it back)
• Proves the business model works on its own merits

𝗪𝗵𝗲𝗻 𝗱𝗲𝗯𝘁 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗺𝗮𝗸𝗲 𝘀𝗲𝗻𝘀𝗲:
• Pre-revenue or negative unit economics
• You need the strategic value a VC brings
• Cash flow can't support repayment

This model isn't for everyone. We have a secret, we pay it back, with the cashflow generated by our payments. 

It's underrated.

Next stop: more markets, same ownership. 🚀

#Fintech #StartupFinance #BuildingInPublic 

https://lnkd.in/ev74BEkm

li_at

JSESSIONID

LinkedIn

Founder of Roiward.io | Transforming Digital Payments for 1B+ People Worldwide

Smart Travel ya está live. 🚀

Esto es lo que pasa cuando juntas a seQura, lastminute.com y la tecnología de Roiward en la misma ecuación: viajeros que reservan, pagan como quieren, y ganan valor real en cada viaje.

Cashback en Qoins, descuentos, Bitcoin, o pagar en 3 sin intereses. 
El usuario decide.

David Bäckström y Adrian Escude — gracias por confiar en nosotros desde el día 1. Trabajar con seQura nos ha empujado a ser mejores en cada paso. Eso es lo que hacen los buenos partners.

B2B2C en acción. Producto real. Usuarios reales. Valor real.

Estamos empezando. 🌍

#Fintech #TravelTech #B2B2C

Travel has always been about freedom.
But freedom means little without clarity, value, and control.

This is why we bring Smart Travel inside the seQura app, to rethink how travelers book, pay, and earn value from every journey.

For years, we planned holidays in a world full of fine print: miles that expired, rewards that never arrived, payments that didn’t adapt to real life.

We believed travel could give more. So we rebuilt the experience, in collaboration with lastminute.com and Roiward.

Now, travelers can book flights, hotels, and full trips, and choose what freedom means to them:
- Pay upfront and get up to 5% cashback in Qoins, discounts for their next purchases, or in Bitcoin, transferred directly to their wallet by an authorized third-party provider
- Or split the cost in 3 with no interest.

When value is real, behavior changes.

Smart Travel is now live in the seQura app, starting in Spain, and expanding to more European countries in 2026.

A new way to move through the world, with more value in every destination.

Download the seQura app: https://lnkd.in/e9virYVj

Rodeado de founders que no conocen el verbo "descansar".

Cada día estamos empezando. Da igual si facturas 1M o 100M. En esta mesa todos compartimos la misma obsesión: mañana tiene que ser mejor que hoy.

La transparencia brutal de estas cenas es lo que marca la diferencia. Sin filtros. Sin pitch decks. Solo founders hablando de lo que duele y lo que funciona. Y todos aprendiendo de otros.

Ver cómo alguien resuelve en 3 meses lo que tú llevas 6 intentando te obliga a replantearte todo. Es combustible puro.

Y anoche, escuchando a los demás, solo podía pensar: estamos empezando.

Porque cuando tienes a gigantes compartiendo sus batallas contigo, descubres que lo imposible es solo el siguiente milestone. 

Aquí nadie baja el ritmo. 🚀

#StartupEcosystem #Founders

Ayer celebramos la cena de portfolio de Itnig - Startup Ecosystem con nuestras participadas

Mucho más que una cena: un espacio muy bonito para poner caras, reconectar y hablar sin filtros de lo que de verdad está pasando en cada proyecto. Qué está funcionando, qué duele, dónde están las oportunidades

Conclusión clara: aquí nadie baja el ritmo

Metricson

Head of Marketing

Sanitas

●	Design and develop of loyalty, engagement and customer experience plans
●	Design and creation of communication pieces: emailings, SMS, push notification, SSMM, off line pieces and internal communication.
●	Management of external agencies for developing loyalty campaigns
●	Coordination with different internal departments for optimization of communications
●	Follow-up, reporting and analysis of the different campaigns and actions

Marketing – Customer loyalty Specialist

OCU Ediciones S.A.

●	Offline / online and multichannel acquisition campaign coordination 
●	Workflow coordination of campaigns to ensure annual objectives. Follow-up and reporting.
●	Coordination of meetings with all involved departments in different workflow and campaigns for optimization of results and resources. 
●	Follow up and reporting of the loyalty plan for members
●	Management of external agencies for developing acquisition and loyalty campaigns
●	DDBB analysis for campaigns optimization	
●	Event coordination
●	Main point of contact within the Marketing Department for the implementation UNICA (IBM)

Marketing Specialist / Campaign Coordinator 

Club Las Encinas de Boadilla

●	Design and implement marketing campaigns for attraction and retention of Club members
●	Events Management
●	Plan digital marketing campaign activity 
●	Business development
●	Build Commercial Relationships to develop long-term agreements
●	Implement and design Marketing General Annual Plan

Sales and Marketing Assistant Manager, Club Las Encinas de Boadilla, Madrid

Wevents

●	Responsible of the business set up, communications, branding, web page and social media strategy and management.
●	Business development, and events manager

Co-Founder

Premier Futbol

Communications and business development for organising football camps in England for Spanish children

Project Manager

Iberian Lawyer

●	Responsible for the organisation and management of diverse event forums including master classes, breakfasts, international seminars and regional awards ceremonies.
●	Perform post-event evaluation for management reporting and continuous improvement.
●	Manage annual event marketing budget (>€100k) and activity cost control.
●	Design and implement marketing campaigns for each event arranging all logistical aspects ( book venues, catering, entertainment, supervise technicians/crew)
●	Negotiate with suppliers and search of long-term cost effectiveness agreements.
●	Build commercial relationships with key industry players across the region seeking new business opportunities and relationship with sponsors.
●	Coordinate all aspects of the planning and preparation of “Iberian Lawyer magazine” including managing media relations, external suppliers and contributors

Communication & Events Specialist

IQPC

Responsible for customer satisfaction and relationship management in Spain and UK markets, business development specialist and Office Manager.

Customer Service Manager

Managed a team of eights sales staff responsible for sales campaigns execution and data capture.

Business Development Team Leader

Durrants Hotel

Recepcionist

Always trying to look on the bright side of life, working on Marketing, Communicaction and Events. 
Looking for creative ways to create a happy environment around me.

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The Battle

Jonatan Amenedo

Carlota Sánchez-Celaya del Pozo

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taplio

The Battle

Jonatan Amenedo

Carlota Sánchez-Celaya del Pozo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonatan Amenedo's LinkedIn Performance

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Performance ScoreJonatan Amenedo's LinkedIn Performance