Roiward

Roiward is a digital value infrastructure empowering fast, affordable, and data-rich payouts for people and businesses worldwide. We deliver non-cash payouts to Fintechs, Employee Benefits, Incentive Marketing programs. Our network reaches over 30+ countries in 20+ currencies. Trusted by thousands of leading organizations, Roiward connects directly with 1,000s of merchants and partners, enhancing efficiency in digital value transfers. Learn more at roiward.io.

CEO & Founder

Konexio

Konexio is a talent matching service specializing in attracting and mobilizing international tech talent. We assist companies in efficiently and effectively finding and hiring top candidates in the technology sector. For tech professionals, Konexio offers opportunities to relocate to Europe or work remotely, providing benefits like professional growth and assistance with legal processes, including work visas and relocation. Our approach emphasizes a people-centered process, ensuring both companies and candidates have a positive experience.

Founder

UPC School (Universitat Politècnica de Catalunya)

- Organizaciones Customer Centric
- Fidelización y Vinculación de Clientes
- Analítica y Gestión de Datos

Docente en el posgrado en Customer Relationship & Experience Management en UPC School

Telenet - AdvVal

Specialized in Telco Industry customers, my main focus is helping them with the strategy of gaining, retaining and growing their customer base... 

In our company we are obsessed on improving KPI as ARPU, Churn, new sales... while spend in a more efficiently way

Some functions on my role are
- Financial analysis of Marketing Campaigns
- Marketing strategies/opportunities through different communication channels
- Optimise and analize DB for segmentation, reporting...
- Churn prediction models...

Marketing Strategy Consultant

Procter & Gamble

- Raw materials forecasting for the customization department
- Purchase strategy development targeting optimization & cost-cutting
- Constant evaluation of storage and transport alternatives, aiming to maintain excellent customer
service at the best possible cost
- Collaboration with customization QA processes
- Stock Controller. Reliable and up-to-date information related to inventories
- Cross-Department coordination to ensure an effective distribution process

Marketing Engineer

Telkrom

I worked as R&D for this company in the professional telecommunication systems sector. My role was for design and execute IT projects tailored to the needs of customers: Mercedes Benz España, Transportes Urbanos de Santander (TUS), Ibaia Energia...

Research & Developement

Tecnalia

The DustBot project aimed at designing, developing, testing and demonstrating a system for improving the management of urban hygiene based on a network of autonomous and cooperating robots, embedded in an Ambient Intelligence infrastructure.
Two kinds of robots were developed: DustCart, a two-wheel robot for autonomous door-to-door garbage collection and environmental monitoring; DustClean a four-wheel robot for street cleaning.

http://www.dustbot.org/

Autonomous Vehicles R&D

Cuesta entender que en pleno siglo XXI seamos los primeros en crear una herramienta que ofrece total trazabilidad de las campañas de incentivos.

¿Cómo lo hemos conseguido?

Hemos digitalizado toda la parte de marketing de incentivos: tarjetas regalo, productos físicos y viajes".

¿Y qué significa digitalizar los incentivos? 

A través de nuestra tecnología somos capaces de entregar los incentivos sin haberlos comprado previamente de manera que los compramos únicamente cuando el usuario lo acepta. 

¿Qué beneficios ofrece?

Ahorramos a nuestros clientes entre un 30% y un 40% del presupuesto y total trazabilidad del proceso de la campaña. 

Si no me crees, te demuestro cómo crear una campaña de incentivos en tan solo 2 minutos. 

You get ROI, They get rewards

Jonatan Amenedo

€1.8M from Santander. Zero equity given.
Thanks for trusting our model Igone Marcaida Ormaechea, Julia Palomo Langa
Everyone tells founders the same story: raise equity, give up shares, repeat until exit.

This time. We chose a different path.

When we needed capital for European expansion, we had options. VCs were interested. The term sheets were there.

But here's what we realized: our unit economics work. Our revenue is growing 500% YoY. We don't need to sell the company piece by piece to grow.

So we went to Santander with our numbers. Real traction. Real revenue trajectory from €12M to €55M.

They said yes.

𝗪𝗵𝘆 𝗱𝗲𝗯𝘁 𝗺𝗮𝗱𝗲 𝘀𝗲𝗻𝘀𝗲 𝗳𝗼𝗿 𝘂𝘀:
• We keep 100% of the upside we're building
• No board seats, no control dilution
• Forces financial discipline (you have to pay it back)
• Proves the business model works on its own merits

𝗪𝗵𝗲𝗻 𝗱𝗲𝗯𝘁 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗺𝗮𝗸𝗲 𝘀𝗲𝗻𝘀𝗲:
• Pre-revenue or negative unit economics
• You need the strategic value a VC brings
• Cash flow can't support repayment

This model isn't for everyone. We have a secret, we pay it back, with the cashflow generated by our payments. 

It's underrated.

Next stop: more markets, same ownership. 🚀

#Fintech #StartupFinance #BuildingInPublic 

https://lnkd.in/ev74BEkm

li_at

JSESSIONID

LinkedIn

Founder of Roiward.io | Transforming Digital Payments for 1B+ People Worldwide

Smart Travel ya está live. 🚀

Esto es lo que pasa cuando juntas a seQura, lastminute.com y la tecnología de Roiward en la misma ecuación: viajeros que reservan, pagan como quieren, y ganan valor real en cada viaje.

Cashback en Qoins, descuentos, Bitcoin, o pagar en 3 sin intereses. 
El usuario decide.

David Bäckström y Adrian Escude — gracias por confiar en nosotros desde el día 1. Trabajar con seQura nos ha empujado a ser mejores en cada paso. Eso es lo que hacen los buenos partners.

B2B2C en acción. Producto real. Usuarios reales. Valor real.

Estamos empezando. 🌍

#Fintech #TravelTech #B2B2C

Travel has always been about freedom.
But freedom means little without clarity, value, and control.

This is why we bring Smart Travel inside the seQura app, to rethink how travelers book, pay, and earn value from every journey.

For years, we planned holidays in a world full of fine print: miles that expired, rewards that never arrived, payments that didn’t adapt to real life.

We believed travel could give more. So we rebuilt the experience, in collaboration with lastminute.com and Roiward.

Now, travelers can book flights, hotels, and full trips, and choose what freedom means to them:
- Pay upfront and get up to 5% cashback in Qoins, discounts for their next purchases, or in Bitcoin, transferred directly to their wallet by an authorized third-party provider
- Or split the cost in 3 with no interest.

When value is real, behavior changes.

Smart Travel is now live in the seQura app, starting in Spain, and expanding to more European countries in 2026.

A new way to move through the world, with more value in every destination.

Download the seQura app: https://lnkd.in/e9virYVj

Rodeado de founders que no conocen el verbo "descansar".

Cada día estamos empezando. Da igual si facturas 1M o 100M. En esta mesa todos compartimos la misma obsesión: mañana tiene que ser mejor que hoy.

La transparencia brutal de estas cenas es lo que marca la diferencia. Sin filtros. Sin pitch decks. Solo founders hablando de lo que duele y lo que funciona. Y todos aprendiendo de otros.

Ver cómo alguien resuelve en 3 meses lo que tú llevas 6 intentando te obliga a replantearte todo. Es combustible puro.

Y anoche, escuchando a los demás, solo podía pensar: estamos empezando.

Porque cuando tienes a gigantes compartiendo sus batallas contigo, descubres que lo imposible es solo el siguiente milestone. 

Aquí nadie baja el ritmo. 🚀

#StartupEcosystem #Founders

Ayer celebramos la cena de portfolio de Itnig - Startup Ecosystem con nuestras participadas

Mucho más que una cena: un espacio muy bonito para poner caras, reconectar y hablar sin filtros de lo que de verdad está pasando en cada proyecto. Qué está funcionando, qué duele, dónde están las oportunidades

Conclusión clara: aquí nadie baja el ritmo

Starbucks

Brand Manager

Campaign Manager

TGI Fridays

Marketing Specialist

wagamama

Grupo Vips

Market and product research during our product development process. From concept tests, focus groups and pilot tests to pricing, cost control and analysis of sales - i´m involved in the whole process working alongside our executive chef and brand manager. Furthermore, working side by side with the rest of the marketing team in the development of 360º marketing campaigns for our LTO's and new product launches.

Marketing, Research and Product Development Specialist VIPS

Christie's

Research assistant, Post-War and Contemporary department

Ordax transporte arte & exposiciones

Coordinating deliveries and collections of works of art with clients, facilitating shipping quotes to clients all over the world, planning consolidated and exclusive services through out Europe and nation wide

Assistant Coordinator in Art and Market department

General office assitance to the art department, clients estimate requests management, contacting speclialist's through out Europe and U.S and local client service.

Art Department Assistant

Office assistance at front counter of the Madrid offices

Front Counter

MTV Spain

Managing casting calls for audience auditions at the Telefonica flagship store for the EMA'S (Europe Music Awards), assisting with ticketing and seating charts, managing public entrance and sorting out of the tickets on the day of the event.

Assistant Ticketing Department

Ansorena

Auctions Department

With over 10 years of experience in marketing, I am a passionate and creative Brand Manager at Starbucks, where I lead the development and execution of impactful brand campaigns. I have successfully managed multiple projects, ranging from launching new products to enhancing customer experience, loyalty and engagement, to increasing brand awareness and equity. I have also collaborated with cross-functional teams, agencies, and partners to deliver high-quality and consistent brand messages across multiple channels and platforms. I am always eager to learn new skills and tools, and to apply my knowledge and creativity to drive brand strategy and vision. I am motivated by brand missions and strategies and love to collaborate to find new and inspiring ways to get those values and messages across to people.

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The Battle

Jonatan Amenedo

Catalina Carnicero Pérez-Jiménez

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taplio

The Battle

Jonatan Amenedo

Catalina Carnicero Pérez-Jiménez

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonatan Amenedo's LinkedIn Performance

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