Buck Wild Media

Founder & CEO

Chief Executive Officer

Harmon Brothers

Owner/Creative Director

Jamestown Films

Founder/Creative Producer/Creative Director

CEO | CHIEF CREATIVE DIRECTOR

Disney Interactive Studios

Shot, Directed, screen captured and edited various interviews and montages for internal purposes.

Videographer/Editor

Whitehall Ventures

Created and Organized a fully-functioning mobile studio for the firm that can be used anywhere in the world.

Studio Manager/Videographer/Editor

Over the past 7 years, I’ve been Producing and Creative Directing some of the world's most Powerful Conversion Videos that have massively scaled companies and products. 

Just imagine, watching your brand becoming a household name, your Revenue skyrocketing, cash in your Business checking account accumulating, and having the freedom to turn down clients if you wanted to just because your product/service is in high-demand.

That’s what most DREAM about, yet never seem to accomplish...

After servicing over hundreds of Clients over the past 10 years, I've noticed a pattern of why most Entrepreneurs can't scale.

I've distilled it down to 3 key forces:

Force #1. Guts — It’s hard for clients to pull a trigger on a video that doesn’t look like everything else.

People don’t want to lose their job, so they take the safe bet.  They create content that looks like EVERYTHING else.  The crazy thing is that usually the safe bet is actually the riskier bet as those videos turn into noise the market ignores.

Force #2. Messaging — Clients don’t know their own message or even target demographic.

I can’t tell you how many times multi-million dollar companies have shared who they think is their target demographic that buys and prime message that sells only to find out that they had spent hundreds of thousands of dollars inefficiently on the wrong person using the wrong message.

Force #3. Clarity — When clients do finally try to do something “different’ it typically runs away from the core message.

A Clear Message will always sell than a hilarious video with clarity around what a customer gets out of it.  Ever watched a funny commercial and then asked, “Now, who was that for again?”  It’s imperative that strong entertainment is paired with razor sharp messaging.

Now, if you're facing any of these forces, I have a good news! These are completely avoidable and reversible if you just follow the right process.

For me personally, I am obsessed with helping companies of ALL sizes succeed by filling in these gaps. My "North Star" is my clients, focused on this axis; Fastest, most predictable and cost-efficient way possible to help you grow. My goal is to help my clients make at least $1M in the first year.

And based on my track record.  I’m pretty great at doing just that!!

Don't take my word for it — check out my personal video resume at https://www.jamesdayton.media/

Want to learn more?
→ https://www.jamesdayton.media/

James Dayton

As the Founder and CEO of Lean Focus, I draw from over 25 years of deep expertise in lean business system methodologies, spanning industries like private equity, med-tech, aerospace, defense, and automotive. My career has been shaped by leadership roles with transformative companies such as Danaher, Coltala Holdings, HNI, Argo Consulting, Experian, and Winegard, where I implemented lean systems that delivered real, sustainable results.

My foundation is rooted in the Toyota Production System, where I trained under its leading disciples, and further sharpened my skills at a Shingo Prize-winning facility. As a former Shingo Prize Examiner, I’ve built a reputation for operational excellence that extends far beyond theory. With over 500 kaizen events across 100+ companies in 19 countries, my global experience speaks to the tangible impact I’ve made on lean transformations worldwide.

At Danaher, I had the privilege of overseeing the Danaher Business System (DBS) on a global scale, driving operational success for the Product Identification Platform—recognized as the “Best Plant in the World” two years running. My work in co-developing Danaher’s Problem-Solving Process played a key role in shaping the operational strategy that drives their continued success.

These experiences culminated in the creation of the Lean Focus Business System™—a holistic approach that goes beyond traditional lean thinking. To date, it has empowered over 600 organizations globally to achieve sustainable business improvements and long-term growth.

In addition to my work in corporate roles, I’ve served as an operating advisor to private equity firms, leveraging lean business systems to drive value creation across their acquisitions. My expertise spans operational due diligence, strategic planning, acquisition integration, and creating problem-solving cultures. I also specialize in enhancing sales force efficiency, pricing margin analysis, and implementing lean tools like 6S, Standard Work, Setup Reduction, and Total Productive Maintenance (TPM).

As a board director at Fieldpiece Instruments, I’m helping to shape the future of their business through the development of a monetizable SaaS platform that supports their HVAC instrumentation.

My passion is simple—transforming organizations through lean principles and guiding them toward long-term success. To learn more about my journey and how Lean Focus can help your business, visit us at: leanfocus.com

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James Dayton

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