James Farnfield

Founder

Shake Content

Shake Content is a content agency powering founders to build trust and authority in their space by leading the charge in their marketing efforts for their business. We focus our attention on working with B2B software founders who want to implement founder-led marketing to drive credibility, awareness and generate demand organically and for the long term.

Founder led marketing that makes sales easier. Transform your content strategy with founder content at the forefront of your acquisition channel. Driving authority in your space and long term organic revenue through Shake.

website: shakecontent.com

CEO & Founder

The Everyday Founder

I talk to founders and celebrate their stories that need to be shared. The podcast aims to shine a light on founders that have created awesome businesses that people should know about and potentially don't.

Podcast Host

Hirebyte

Founder & CEO (part of Airbyte)

Airbyte

Exited through dividends in August 2023.

We build amazing digital products at startup prices 🚀

We are a London based digital product studio, providing research, UX design, mobile/web development, and growth marketing.

www.airbyte.uk - james@airbyte.uk

Founder & CEO

Strategic Content Marketing, SEO, and B2B Strategist at Airbyte Digital Product Studio

🚀 Driving Growth Beyond Boundaries | 📈 Amplifying Airbyte's Digital Impact

With a two-year tenure that steered Airbyte Digital Product Studio's online presence, I've led the charge in transforming tech complexity into compelling content, optimizing for search engines, and architecting B2B strategies. This journey not only showcases my ability to captivate tech audiences but also highlights my integral role in propelling Airbyte's business to a seven-figure success.

💡 Tech Brilliance Unleashed: My forte lies in crafting content that captivates, showcasing Airbyte's digital products. Over two years, I consistently delivered innovative content that resonates with our tech-savvy audience.

🔍 SEO Mastery for 7-Figure Impact: Navigating the digital landscape demands a comprehensive understanding of search engine algorithms. My SEO expertise significantly contributed to our seven-figure success.

🤝 B2B Strategy Architect: As the chief architect of Airbyte's B2B strategies, I've excelled in forging meaningful connections within the tech ecosystem, positioning Airbyte as a leader.

📊 Data-Driven Excellence: Leveraging analytics, I've guided Airbyte's marketing efforts, ensuring they evolve for maximum impact on business objectives.

📣 Elevating Digital Presence: Specializing in brand amplification, I've successfully elevated Airbyte's digital presence, establishing us as a powerhouse in the tech industry.

Head of Content and B2B Strategy

taptrip

Taptrip is an award winning end-to-end travel technology solution and is ranked as one of the top 5 most exciting startups in the travel management space. Taptrip is backed by Techstars, Barclays and Easyjet among others and is ready to take on the industry by storm.

Head of Growth

RideTo

RideTo (https://www.rideto.com) was ranked as one of the Top 100 startups in 2018 & 2020 and since 2016 has been bringing innovation to the motorcycle industry, making it safer and easier for more people to experience the freedom of 2 wheels.

I was the Marketing & Growth Lead and I supported the founding team to achieve high growth business targets through full-funnel marketing planning and hands-on marketing channel management. During my time at RideTo I: 

// Increased business growth from 60 to 150 UK training locations resulting in RideTo launching UK wide.
// Grew revenue by 100% in under 18 months with GMV in excess of £1 million.
// Increased market share by 3% resulting in RideTo being the UK’s #1 motorcycle training platform.
// Optimised all paid digital channels decreasing annual spend by 50% and increasing channel growth by 100%.
// Ownership of all customer touchpoint from pre-sale to post-sale up and cross sale leading to RideTo being market leaders in 2019.
// Diversified the marketing acquisition channels from primarily paid channels to a multi-channel model leading to organic acquisitions
being the primary channel for RideTo.
// Set and controlled all company expenditure, forecasts and targets. On target to hit monthly profitability Q2 ’20.
// Developed national partnerships with AutoTrader, Pizza Hut and Deliveroo.

Head of Marketing & Content

During my 12 months as Marketing Manager I delivered a number of high growth targets that included:

// Increased top-line revenue growth by 150% while decreasing the cost per acquisition by 20% in less than 1 year.
// Drove RideTo business growth via full-funnel paid media, including SEM, programmatic display, social, content, and lead gen networks nationally
// Transitioned a few touch-point customer journey to a strategic multi-touch model, continuously optimised that spear-heads up and cross-sell value to RideTo. 
// Go-to-market: Launched RideTo into over 40 cities in the UK, partnering with over 70 sites ensuring that organic and paid channels were initiated on-time and effectively.
// Organic traffic growth: 600%
// Established RideTo into a multi-channel acquisition channel from a omni-channel model, increasing customer orders by 200%

Marketing Content Manager

Travel Blogger Society

In 2017, I founded a blogging platform which later added an accommodation website aimed at travel influencers and travel bloggers to its portfolio. As a part-time hobby TBS has achieved a community reach in excess of 3 million eyeballs across social media. My key achievements/responsibilities are: 

•	Managed a team of 5+ freelance workers that support the brands workload.
•	Created a social media strategy that has increased social media reach by 1000% within first 4 months post-launch.
•	Established relationships with over 200 premium hotel brands and travel influencers to work with the brand.

Onalytica

I joined the sales and marketing team in January 2018 with the aim of growing the sales pipeline and developing the marketing strategy. My key achievements/responsibilities were: 

•	Responsible for new business development for the entire sales team pipeline. Primary point of contact for inbound leads and sales qualification. 
•	From initial contact, developed into the pipeline a number of high revenue prospects such as Waitrose, Air Asia, Eon, Aon and Mitsubishi. 
•	Responsible for a successful marketing event gaining over 50 attendees from high-revenue prospects with 3-week lead-time.
•	Developed the go-to-market strategy for the companies US expansion in summer 2018.

Influencer Marketing Consultant

LinkedIn is not the channel to be sleeping on in 2024 as a 7+ figure B2B CEO. You know it. I know it. 
(but I get it)

I am a multiple time founder and time is precious. 

IS THIS YOU ↓

“I KNOW I need to utilise LinkedIn”

and....

- “I am sitting on lots of underused media”
- “I’ve been sitting on a podcast idea for years”
- “I want to be a thought leader in my space”
- “I want to build brand exposure & inbound leads”

BUT MOST OF ALL ↓

“I do not have the time to post everyday”

So maybe it’s time to Shake it Up.

Building a process and powerful content engine is the answer.

HERE IS HOW SHAKE CAN HELP (you to the 1% of your industry) ↓

1. Craft content pillars, roadmap and LinkedIn strategy
2. Produces podcasts, thought leadership videos and webinar
3. Creates stunning copy posts for you to approve every day

Whilst taking up less than 2 hours of your time each and every month. 

If you are interested in seeing how we can get your started in the next 2 weeks then drop me a message today. 👋🏽

---------------

😆 About Me 😆

I have been on the entrepreneurial journey since I was 16 and have delved into multiple industries from events to web development. I founded Airbyte in 2020, growing the business to 7 figure revenues

Before realising I was sleeping on my LinkedIn. 

The conversations and revenue started flowing.

I knew I had to go back to my marketing routes. 

Shake Content was born in Q4 2023.

https://shakecontent.com/

🎙️ The Everyday Founder  🎙️

1% of professionals are founders, the 0.1% are the stories we glamorise. I talk with the everyday founders on how they are growing their businesses

Ciel Infitech

Chief Executive Officer

Lynx Eye Digital Marketing

I oversee digital strategies for over 15+ accounts across diverse industries including healthcare, top IT firms in USA and India, recruiting and staffing, medical devices, B2B, door manufacturers, retail, and online fantasy league app.

I direct the development of engaging graphics and videos, ensuring content aligns with each brand’s identity and marketing goals.

Lead and collaborate with graphic designers and video editors, fostering a creative environment that consistently delivers high-quality, impactful content.

Skilled in optimizing business listings to improve local search visibility and customer engagement.

I design and execute targeted email and whatsapp marketing strategies that nurture leads, drive conversions, and enhance customer loyalty.

Proven track record in adapting strategies to suit various sectors, demonstrating flexibility and a broad understanding of different audience needs.

Social Media Manager

7 Eagles

Social Media Marketing Manager

Inmakes Infotech Pvt Ltd

Created WordPress, Wix, and HTML websites showcasing versatility in web development.

Leveraged blogging across multiple platforms including Medium, Tumblr, and Blogger.

Conducted comprehensive SEO activities, optimizing websites through high-quality backlinks, relevant long-tailed keywords, and the effective use of robots.txt and XML sitemaps.

Successfully audited and improved SEO performance.

Acquired proficiency in SEO optimization techniques, resulting in higher organic search engine rankings.

Orchestrated mock-up lead generation Google ad campaigns for Inmakes, achieving sign-up objectives.

Implemented top-notch display and search ads, maximizing ROI on advertising expenditure.

Seamlessly integrated Google Tag Manager, Google Search Console, and Google Analytics into Blogger websites for precise data tracking.

Attained expertise in running successful Facebook Ads campaigns, effectively generating signups and conversions.

My commitment to mastering these digital marketing skills underscores my dedication to delivering exceptional results in every project. I am ready to contribute my expertise to drive your digital marketing success.

Digital Marketing Intern

Government of Tamil Nadu

Data Specialist in the team responsible for NEFT Professional Tax & Company Transactions & Report Preparation. 

I was in charge of reviewing high value tax payments ranging from 50,000 to 1 crore & proceed with further receipt generation of the Professional Tax Assessees. 

Assisted in analyzing tax data to identify trends, patterns, and anomalies, providing valuable insights for decision-making.

Prepared comprehensive reports and visualizations to effectively present findings to senior analysts and management.

Gathered and documented financial and statistical information to generate daily reports.

This role not only honed my analytical skills and deepened my understanding of tax data management, but also made me love the game of data and numbers contributing to effective revenue generation strategies for any organization that I work with.

Processed forms & prepared timely financial reports for review meetings using Ms Office Suite apps such Excel, Powerpoint, Word.

Data Associate

Called prepared lists of leads & read short scripts to public to lead revenue to Chennai Corporation.

De-escalated public issues with proven conflict mediation & my problem solving abilities.

Addressed Client’s Indecision , complaints and desires head-on to overcome hesitations.

Customer Service Teller

The Bigshot

Posted productive and motivational content on a timely manner in various platforms such as Instagram, Pinterest & Twitter.

I have effectively created and managed a significant amount of content, including 500+ posts, carousels, and reels.

Grew my brand upto 2k followers by posting timely content consistently

Content Writer

Hi to the one who's reading, this is Ganesh Saravanan.

I'm a Relentless Digital Marketer committed to continuous learning and innovation.

With a track record of success across various industries, from healthcare to IT, B2B to B2C, and everything in between, I can confidently say that I have the ability to elevate your business into a recognized brand.

Driven by a passion for marketing, creativity, and productivity, I have developed a knack for leveraging AI tools (def not just ChatGpt) and marketing automations to streamline workflows.

With a background in data analytics, I'm not just focused on likes and share, I have a love for numbers and data, which makes me a meticulous marketer who thrives on achieving results the right way.

I've developed an obsession with scaling brands on LinkedIn and Instagram. 

So what's considered as work for most people is just play to me.

I bring a blend of creativity and data-driven decision-making to every project.

And to sum up, I want to leave you with something that represents who I am.

"My unmatched creativity, coupled with my sheer data-driven strategies, makes me an unstoppable force in all realms of digital marketing."

Whether you want to scale your personal brand from scratch or accelerate sales for your company through data driven marketing , I'm your guy. Shoot me a message , let's get started .

taplio

The Battle

James Farnfield

Ganesh Saravanan

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