James Farnfield

Founder

Shake Content

Shake Content is a content agency powering founders to build trust and authority in their space by leading the charge in their marketing efforts for their business. We focus our attention on working with B2B software founders who want to implement founder-led marketing to drive credibility, awareness and generate demand organically and for the long term.

Founder led marketing that makes sales easier. Transform your content strategy with founder content at the forefront of your acquisition channel. Driving authority in your space and long term organic revenue through Shake.

website: shakecontent.com

CEO & Founder

The Everyday Founder

I talk to founders and celebrate their stories that need to be shared. The podcast aims to shine a light on founders that have created awesome businesses that people should know about and potentially don't.

Podcast Host

Hirebyte

Founder & CEO (part of Airbyte)

Airbyte

Exited through dividends in August 2023.

We build amazing digital products at startup prices 🚀

We are a London based digital product studio, providing research, UX design, mobile/web development, and growth marketing.

www.airbyte.uk - james@airbyte.uk

Founder & CEO

Strategic Content Marketing, SEO, and B2B Strategist at Airbyte Digital Product Studio

🚀 Driving Growth Beyond Boundaries | 📈 Amplifying Airbyte's Digital Impact

With a two-year tenure that steered Airbyte Digital Product Studio's online presence, I've led the charge in transforming tech complexity into compelling content, optimizing for search engines, and architecting B2B strategies. This journey not only showcases my ability to captivate tech audiences but also highlights my integral role in propelling Airbyte's business to a seven-figure success.

💡 Tech Brilliance Unleashed: My forte lies in crafting content that captivates, showcasing Airbyte's digital products. Over two years, I consistently delivered innovative content that resonates with our tech-savvy audience.

🔍 SEO Mastery for 7-Figure Impact: Navigating the digital landscape demands a comprehensive understanding of search engine algorithms. My SEO expertise significantly contributed to our seven-figure success.

🤝 B2B Strategy Architect: As the chief architect of Airbyte's B2B strategies, I've excelled in forging meaningful connections within the tech ecosystem, positioning Airbyte as a leader.

📊 Data-Driven Excellence: Leveraging analytics, I've guided Airbyte's marketing efforts, ensuring they evolve for maximum impact on business objectives.

📣 Elevating Digital Presence: Specializing in brand amplification, I've successfully elevated Airbyte's digital presence, establishing us as a powerhouse in the tech industry.

Head of Content and B2B Strategy

taptrip

Taptrip is an award winning end-to-end travel technology solution and is ranked as one of the top 5 most exciting startups in the travel management space. Taptrip is backed by Techstars, Barclays and Easyjet among others and is ready to take on the industry by storm.

Head of Growth

RideTo

RideTo (https://www.rideto.com) was ranked as one of the Top 100 startups in 2018 & 2020 and since 2016 has been bringing innovation to the motorcycle industry, making it safer and easier for more people to experience the freedom of 2 wheels.

I was the Marketing & Growth Lead and I supported the founding team to achieve high growth business targets through full-funnel marketing planning and hands-on marketing channel management. During my time at RideTo I: 

// Increased business growth from 60 to 150 UK training locations resulting in RideTo launching UK wide.
// Grew revenue by 100% in under 18 months with GMV in excess of £1 million.
// Increased market share by 3% resulting in RideTo being the UK’s #1 motorcycle training platform.
// Optimised all paid digital channels decreasing annual spend by 50% and increasing channel growth by 100%.
// Ownership of all customer touchpoint from pre-sale to post-sale up and cross sale leading to RideTo being market leaders in 2019.
// Diversified the marketing acquisition channels from primarily paid channels to a multi-channel model leading to organic acquisitions
being the primary channel for RideTo.
// Set and controlled all company expenditure, forecasts and targets. On target to hit monthly profitability Q2 ’20.
// Developed national partnerships with AutoTrader, Pizza Hut and Deliveroo.

Head of Marketing & Content

During my 12 months as Marketing Manager I delivered a number of high growth targets that included:

// Increased top-line revenue growth by 150% while decreasing the cost per acquisition by 20% in less than 1 year.
// Drove RideTo business growth via full-funnel paid media, including SEM, programmatic display, social, content, and lead gen networks nationally
// Transitioned a few touch-point customer journey to a strategic multi-touch model, continuously optimised that spear-heads up and cross-sell value to RideTo. 
// Go-to-market: Launched RideTo into over 40 cities in the UK, partnering with over 70 sites ensuring that organic and paid channels were initiated on-time and effectively.
// Organic traffic growth: 600%
// Established RideTo into a multi-channel acquisition channel from a omni-channel model, increasing customer orders by 200%

Marketing Content Manager

Travel Blogger Society

In 2017, I founded a blogging platform which later added an accommodation website aimed at travel influencers and travel bloggers to its portfolio. As a part-time hobby TBS has achieved a community reach in excess of 3 million eyeballs across social media. My key achievements/responsibilities are: 

•	Managed a team of 5+ freelance workers that support the brands workload.
•	Created a social media strategy that has increased social media reach by 1000% within first 4 months post-launch.
•	Established relationships with over 200 premium hotel brands and travel influencers to work with the brand.

Onalytica

I joined the sales and marketing team in January 2018 with the aim of growing the sales pipeline and developing the marketing strategy. My key achievements/responsibilities were: 

•	Responsible for new business development for the entire sales team pipeline. Primary point of contact for inbound leads and sales qualification. 
•	From initial contact, developed into the pipeline a number of high revenue prospects such as Waitrose, Air Asia, Eon, Aon and Mitsubishi. 
•	Responsible for a successful marketing event gaining over 50 attendees from high-revenue prospects with 3-week lead-time.
•	Developed the go-to-market strategy for the companies US expansion in summer 2018.

Influencer Marketing Consultant

LinkedIn is not the channel to be sleeping on in 2024 as a 7+ figure B2B CEO. You know it. I know it. 
(but I get it)

I am a multiple time founder and time is precious. 

IS THIS YOU ↓

“I KNOW I need to utilise LinkedIn”

and....

- “I am sitting on lots of underused media”
- “I’ve been sitting on a podcast idea for years”
- “I want to be a thought leader in my space”
- “I want to build brand exposure & inbound leads”

BUT MOST OF ALL ↓

“I do not have the time to post everyday”

So maybe it’s time to Shake it Up.

Building a process and powerful content engine is the answer.

HERE IS HOW SHAKE CAN HELP (you to the 1% of your industry) ↓

1. Craft content pillars, roadmap and LinkedIn strategy
2. Produces podcasts, thought leadership videos and webinar
3. Creates stunning copy posts for you to approve every day

Whilst taking up less than 2 hours of your time each and every month. 

If you are interested in seeing how we can get your started in the next 2 weeks then drop me a message today. 👋🏽

---------------

😆 About Me 😆

I have been on the entrepreneurial journey since I was 16 and have delved into multiple industries from events to web development. I founded Airbyte in 2020, growing the business to 7 figure revenues

Before realising I was sleeping on my LinkedIn. 

The conversations and revenue started flowing.

I knew I had to go back to my marketing routes. 

Shake Content was born in Q4 2023.

https://shakecontent.com/

🎙️ The Everyday Founder  🎙️

1% of professionals are founders, the 0.1% are the stories we glamorise. I talk with the everyday founders on how they are growing their businesses

Lunos - business validation & innovation

We validate digital ideas and products for teams, helping to de-risk investment and development by identifying quick and effective ways to test assumptions with real users.

We work with teams in startups and existing businesses to rapidly test assumptions and de-risk digital product ideas.

Talk to me about how to:
• Validate ideas and experiment without development
• Reduce your time to learning - test ideas when it's lower risk, quicker and cheaper to iterate
• Identify customer problems and needs
• Create team alignment around an idea or new innovation

Book a free discovery call via our website

SETsquared Bristol

Product Advisor in Residence

Barclays UK

Supporting a variety of startups as part of various Barclays Eagle Labs programmes such as Product Builder and Product Growth

Eagle Labs Program Partner

Focused For Business

Startup Mentor

Springer

Springer's (previously SHOUT4) goal is to help get new music industry projects funded faster and cost less. In a world where DIY artists and independent labels lack resources and access to funds to get projects started and cashflow positive. The additional impact of the Covid 19 pandemic only emphasised the problem.

Springer is creating a new way to create and get deals signed using a validated model created without tech. The platform digitises and streamlines the end-to-end experience in creating, sharing and signing the deals related to projects by sharing future and legacy income streams.

Interim Head of Product

jazzed

jazzed is the world’s first audio-visual app dedicated to Jazz, allowing users to listen, watch and read about the world of Jazz via iOS, Android, web, airplay and Sonos.

Senior Product Management Consultant

Funnel Music Ltd

I was involved with the team at the early stages of the business helping concept and brainstorm how digital could help scale the business offering allowing it to appeal to a global market.
---
Funnel Music is a disruptive music startup breaking artists and sharing outcomes. Helping artists develop in a responsible and sustainable way. Supporting both artists and industry professionals, Funnel reduces costs of early stage development without reducing quality through its shared outcome agreement.

Product Management Advisor

Creative Plantation Ltd

Creative Plantation was the home for my consultancy services, focused around digital strategy and interim product management. Working with startups, SMEs and growing businesses to help advance their products or services. I created a network of digital specialists to support projects requiring additional resource or more of a deep dive in a particular area.

Interim Head of Product & Digital Strategist

Hapori: All-in-one Personal Training Software

I worked with the founding team from the inception - taking the initial idea and turning it into a fully working product with early adopter PTs using it. I managed the whole product brainstorm, strategy and creation process (with a small developer team). Also delivering UX, marketing and customer success strategies.
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Hapori is an all-in-one personal training business management tool. Helping PTs run their business day to day, managing relationships with clients and ultimately growing their business.

Solverboard

I joined the team in the early stages when the platform had started being built. Providing hands-on product, marketing and UX strategies and execution to help get the product to the point of launching. After initial launch continued managing the product backlog and working with dev teams to deliver.
---
Solverboard helps organisations tap into a wider pool of knowledge and insight by engaging employees and partners in solving internal challenges or sharing ideas and knowledge all through an online SaaS product.

Product Manager & Digital Strategist

🚀 Getting startups to product-market fit • 😍 Startup advisor • 🙋🏼‍♂️ Fractional product • 🧑🏼‍🏫 Workshopper & facilitator • 🧬 Longevity pursuer • 📚 Lifelong learner • 👨‍👩‍👦‍👦 Dad • 🏌🏼‍♂️ Golfer

I’m a digital and product strategist, creating digital products and bringing ideas to life is my passion. I’ve worked in digital for 20 years with a mix of startups, SME’s and corporations.

I have experience in product management, digital strategy, marketing and UX. All of which is backed up with an underlying knowledge of development (where everything began). I feel this broad mix of skills (which are also interest areas) creates a unique holistic approach to any project I’m involved in enabling me to add value in a variety of areas.

I’ve created brand new products and services from idea stage through to launch and beyond with fledgeling and growth startups, playing a pivotal role in product management and delivery.

My recent focus has been about helping solve challenges and test ideas without the need for development cycles. Combining a variety of modern product management techniques helps to get a clear understanding and user feedback before development.

James Lucas

I'm off to Edinburgh tomorrow to attend the Ecosystem Exchange. Looking forward to hearing from various representatives within the space in supporting businesses from inception to their own version of success.

There are a few things we're working on at Lunos to address challenges we've seen through our work with programmes and within our own offerings so will be great to compare notes and see what others are seeing.

Questions I'm exploring:
- How can we align incentives of funders to what true success is for founders
- How can we hold better spaces for founders to truly take action and learn (they never fail) and get support to actually move forward rather than creating strategies that look good in theory
- How can we better tailor experiences to meet founders where they are
- How can we find a balance between chasing unicorns and enabling founders to build businesses that work for them and on their terms

If anyone else is going - I'd love to chat. Looking forward to reconnecting with various programme partners we've supported over the years and connect with new people.

Natalia Loza, Viren Lall, Barry McDonald, Claire Taylor, Jason Wagner, Jon Hope, Natalie Hotchkiss, Kostis Vrettos, Pawel Jancz, Kelly Gardner, PhD, Monika Radclyffe, Andrew Roughan, Cameron Readman, Emma Marshall, Russell Gundry, Robert Kearney

🚀 Accelerating early and growth ventures to PMF and scale efficiently • 😍 Startup coach • 🙋🏼‍♂️ Fractional product • 🧬 Longevity pursuer • 📚 Lifelong learner • 👨‍👩‍👦‍👦 Dad • 🏌🏼‍♂️ Golfer

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The Battle

James Farnfield

James Lucas

Followers

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taplio

The Battle

James Farnfield

James Lucas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Lucas's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJames Lucas's LinkedIn Performance