James Farnfield

Founder

Shake Content

Shake Content is a content agency powering founders to build trust and authority in their space by leading the charge in their marketing efforts for their business. We focus our attention on working with B2B software founders who want to implement founder-led marketing to drive credibility, awareness and generate demand organically and for the long term.

Founder led marketing that makes sales easier. Transform your content strategy with founder content at the forefront of your acquisition channel. Driving authority in your space and long term organic revenue through Shake.

website: shakecontent.com

CEO & Founder

The Everyday Founder

I talk to founders and celebrate their stories that need to be shared. The podcast aims to shine a light on founders that have created awesome businesses that people should know about and potentially don't.

Podcast Host

Hirebyte

Founder & CEO (part of Airbyte)

Airbyte

Exited through dividends in August 2023.

We build amazing digital products at startup prices 🚀

We are a London based digital product studio, providing research, UX design, mobile/web development, and growth marketing.

www.airbyte.uk - james@airbyte.uk

Founder & CEO

Strategic Content Marketing, SEO, and B2B Strategist at Airbyte Digital Product Studio

🚀 Driving Growth Beyond Boundaries | 📈 Amplifying Airbyte's Digital Impact

With a two-year tenure that steered Airbyte Digital Product Studio's online presence, I've led the charge in transforming tech complexity into compelling content, optimizing for search engines, and architecting B2B strategies. This journey not only showcases my ability to captivate tech audiences but also highlights my integral role in propelling Airbyte's business to a seven-figure success.

💡 Tech Brilliance Unleashed: My forte lies in crafting content that captivates, showcasing Airbyte's digital products. Over two years, I consistently delivered innovative content that resonates with our tech-savvy audience.

🔍 SEO Mastery for 7-Figure Impact: Navigating the digital landscape demands a comprehensive understanding of search engine algorithms. My SEO expertise significantly contributed to our seven-figure success.

🤝 B2B Strategy Architect: As the chief architect of Airbyte's B2B strategies, I've excelled in forging meaningful connections within the tech ecosystem, positioning Airbyte as a leader.

📊 Data-Driven Excellence: Leveraging analytics, I've guided Airbyte's marketing efforts, ensuring they evolve for maximum impact on business objectives.

📣 Elevating Digital Presence: Specializing in brand amplification, I've successfully elevated Airbyte's digital presence, establishing us as a powerhouse in the tech industry.

Head of Content and B2B Strategy

taptrip

Taptrip is an award winning end-to-end travel technology solution and is ranked as one of the top 5 most exciting startups in the travel management space. Taptrip is backed by Techstars, Barclays and Easyjet among others and is ready to take on the industry by storm.

Head of Growth

RideTo

RideTo (https://www.rideto.com) was ranked as one of the Top 100 startups in 2018 & 2020 and since 2016 has been bringing innovation to the motorcycle industry, making it safer and easier for more people to experience the freedom of 2 wheels.

I was the Marketing & Growth Lead and I supported the founding team to achieve high growth business targets through full-funnel marketing planning and hands-on marketing channel management. During my time at RideTo I: 

// Increased business growth from 60 to 150 UK training locations resulting in RideTo launching UK wide.
// Grew revenue by 100% in under 18 months with GMV in excess of £1 million.
// Increased market share by 3% resulting in RideTo being the UK’s #1 motorcycle training platform.
// Optimised all paid digital channels decreasing annual spend by 50% and increasing channel growth by 100%.
// Ownership of all customer touchpoint from pre-sale to post-sale up and cross sale leading to RideTo being market leaders in 2019.
// Diversified the marketing acquisition channels from primarily paid channels to a multi-channel model leading to organic acquisitions
being the primary channel for RideTo.
// Set and controlled all company expenditure, forecasts and targets. On target to hit monthly profitability Q2 ’20.
// Developed national partnerships with AutoTrader, Pizza Hut and Deliveroo.

Head of Marketing & Content

During my 12 months as Marketing Manager I delivered a number of high growth targets that included:

// Increased top-line revenue growth by 150% while decreasing the cost per acquisition by 20% in less than 1 year.
// Drove RideTo business growth via full-funnel paid media, including SEM, programmatic display, social, content, and lead gen networks nationally
// Transitioned a few touch-point customer journey to a strategic multi-touch model, continuously optimised that spear-heads up and cross-sell value to RideTo. 
// Go-to-market: Launched RideTo into over 40 cities in the UK, partnering with over 70 sites ensuring that organic and paid channels were initiated on-time and effectively.
// Organic traffic growth: 600%
// Established RideTo into a multi-channel acquisition channel from a omni-channel model, increasing customer orders by 200%

Marketing Content Manager

Travel Blogger Society

In 2017, I founded a blogging platform which later added an accommodation website aimed at travel influencers and travel bloggers to its portfolio. As a part-time hobby TBS has achieved a community reach in excess of 3 million eyeballs across social media. My key achievements/responsibilities are: 

•	Managed a team of 5+ freelance workers that support the brands workload.
•	Created a social media strategy that has increased social media reach by 1000% within first 4 months post-launch.
•	Established relationships with over 200 premium hotel brands and travel influencers to work with the brand.

Onalytica

I joined the sales and marketing team in January 2018 with the aim of growing the sales pipeline and developing the marketing strategy. My key achievements/responsibilities were: 

•	Responsible for new business development for the entire sales team pipeline. Primary point of contact for inbound leads and sales qualification. 
•	From initial contact, developed into the pipeline a number of high revenue prospects such as Waitrose, Air Asia, Eon, Aon and Mitsubishi. 
•	Responsible for a successful marketing event gaining over 50 attendees from high-revenue prospects with 3-week lead-time.
•	Developed the go-to-market strategy for the companies US expansion in summer 2018.

Influencer Marketing Consultant

LinkedIn is not the channel to be sleeping on in 2024 as a 7+ figure B2B CEO. You know it. I know it. 
(but I get it)

I am a multiple time founder and time is precious. 

IS THIS YOU ↓

“I KNOW I need to utilise LinkedIn”

and....

- “I am sitting on lots of underused media”
- “I’ve been sitting on a podcast idea for years”
- “I want to be a thought leader in my space”
- “I want to build brand exposure & inbound leads”

BUT MOST OF ALL ↓

“I do not have the time to post everyday”

So maybe it’s time to Shake it Up.

Building a process and powerful content engine is the answer.

HERE IS HOW SHAKE CAN HELP (you to the 1% of your industry) ↓

1. Craft content pillars, roadmap and LinkedIn strategy
2. Produces podcasts, thought leadership videos and webinar
3. Creates stunning copy posts for you to approve every day

Whilst taking up less than 2 hours of your time each and every month. 

If you are interested in seeing how we can get your started in the next 2 weeks then drop me a message today. 👋🏽

---------------

😆 About Me 😆

I have been on the entrepreneurial journey since I was 16 and have delved into multiple industries from events to web development. I founded Airbyte in 2020, growing the business to 7 figure revenues

Before realising I was sleeping on my LinkedIn. 

The conversations and revenue started flowing.

I knew I had to go back to my marketing routes. 

Shake Content was born in Q4 2023.

https://shakecontent.com/

🎙️ The Everyday Founder  🎙️

1% of professionals are founders, the 0.1% are the stories we glamorise. I talk with the everyday founders on how they are growing their businesses

Oi Studios Co.

✓ Created and executed marketing campaigns and social media content that facilitated the expansion of the brands to the US, European and Australian market, driving 5,000,000 organic impressions on Instagram and 10,000,000 unique monthly viewers on Pinterest.
✓ Successfully built a community of over 100,000 followers on Instagram and Facebook.
✓ Elevated online relationships and brand experience with customers and influencers by constructing a highly engaged social community for the brand through content creation and community management.


Notable brands I worked with: 

PINKCOLADA
An Australia swimwear label with 161,000+ followers on Instagram. In a month of working together, I successfully increased their engagement and website traffic by 98% across Facebook, Instagram and Pinterest.


AKTIVAAL
A luxe fitness label from Adelaide, Australia with over 23,000 followers on social media. I helped increase their following and engagement by 23% within three months along with a viral post that gathered over 1,000 likes and reached over 7,000 accounts in a span of 48 hours after publishing.


FITCOVER AUSTRALIA
The leading Australian brand for active cosmetics with 100,000 followers on Instagram reached out to me wanting assistance for their organic marketing and content on social media.


DOWN TO EARTH BEAUTY and SUI BEAUTY
These new skincare brands aim to change what taking care of your skin means and advocates for a greener, safer beauty routine. The brands reached out to me to help establish a solid marketing strategy before their launch. 

Starting completely from scratch, I helped their brands set the stage up for success and stand out on social media through the strategy put in place and content created. Now, the brands have over 10,000 engaged followers and a strong online community in just under a year of working together.

Head of Social Media and Content

Careless Music

Careless Music is an independent record label in the Philippines who’s committed to creating progressive content through a platform that allows artists to fully invest in their craft.

Social Media Manager

VANI-T

VANI-T is an award-winning, luxury natural tanning and makeup company and an international success story, founded on a heart-centered vision and the purest natural ingredients in the world. Each product is meticulously created with you in mind, often taking 50+ attempts to achieve the perfect formula.

Established in 2004, the company and its products have been developed through innovation and an unwavering commitment to purity, luxury and quality. VANI-T is now available in over 15,000 stockists worldwide in more than 15 countries and used by over 14 million beauties.

What I Do: 

✓ Develop marketing strategy and campaigns to facilitate the expansion to the US market.
✓ Create content for social media to use on the brand's accounts. 
✓ Responsible for managing and handling communication on social media in both directions. 
✓ Setting and implementing social media and communication campaigns to align with marketing strategies.
✓ Providing engaging text, image and video content for social media accounts.
✓ Responding to comments and customer queries in a timely manner.
✓ Coordinate with Marketing, PR and Communications teams to ensure brand consistency.
✓ Liaise with Development and Sales departments to stay updated on new products and feature.
✓ Build relationships with customers, potential customers, industry professionals and journalists

Community Manager and Content Producer

Zee Lifestyle Publications Inc.

As an Assistant Editor, I pitched, produced and wrote feature stories for the print and digital space of the magazine and oversee and manage the online community we've built. 

Some of my notable works:

'TRENDS: A Monthly Column'

A monthly column of the latest trends and inspiration produced, sourced and written by me. Each month features a different collection and theme that reflects to the magazine's concept of the month.

'LEADING WOMEN' on Zee Lifestyle's 20th Anniversary Issue

To celebrate the 20 beautiful years of Zee Lifestyle as the ultimate source of lifestyle news in Cebu, we handpicked 12 strong and stylish women of Cebu from every age group. These women show us that independently building one's strength of character and living one's passion knows no age. From the beginning, Zee has always been empowering women, providing the Cebuanas a platform to express their beauty and confidence, share their passions, engage in economic and political participation which yields to viewing women with equality and respect that we deserve.

'PROFILES' for May 2017 Issue

In a six-page spread, I covered individuals who inspire in their passion for their craft, creating spaces and products that can somehow feel like an extension of themselves.

'PIE CALAYAN' for Zee Lifestyle's The Beauty Issue

In the midst of a hidden oasis in Cebu, Dr. Pie Calayan talks about the beginning of the clinic she started with her husband Manny, how she balances her time between work and family, and why she believes beauty is more than skin deep.

'BURNING MAN'

We talked to Filipino Furniture Designer, Franz Ignacio, on his unique and durable furniture pieces by literally playing with fire.

'CUSINE ENTERTAINING'

A four-page feature story on Cebu's most decadent and newest restaurants.

Assistant Managing Editor

DYRC Radyo Cebu 648 kHz

Gather news stories from valid sources in Cebu and writing a news story that is broadcast daily. Occasionally, we are sent into interviews and to later produce a news story in the local dialect, Bisaya.

Radio News Reporter

MyTV Channel Philippines

- Wrote scripts and pitched ideas for documentaries and other segments of the shows.
- Produced voice-overs for segments of the channel. 
- Assisted camera-crew with the ingress and digress, as well as an off-cam interviewer.

TV and Advertising Associate

📍Currently servicing clients in the US, Australia, France and the Philippines. 

Career Highlights: 
- Generated 5,237,108 organic impressions on Instagram within one month of working with a client
- Grew over 4,100,000 unique monthly viewers on Pinterest 
- Built an engaged of community to over 100,000 followers on Instagram and Facebook in 6 months 
- Generated an average of 5-7% engagement rate across clients on Instagram and Facebook
- Launched a promotional campaign on Instagram that sold out in just 3 days
- 286% increase in CTR through Instagram and Facebook 
- 317% increase in CLV through Instagram and Pinterest 

To date, Katrina’s clients include Careless Music, Vani-T Australia, and Fitcover, among many more brands featured in the likes of Vogue, Forbes, InStyle, New York Times, and Conde Nast Traveller. 

👉 www.katrinalabra.com

taplio

The Battle

James Farnfield

Katrina Labra

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