James Farnfield

Founder

Shake Content

Shake Content is a content agency powering founders to build trust and authority in their space by leading the charge in their marketing efforts for their business. We focus our attention on working with B2B software founders who want to implement founder-led marketing to drive credibility, awareness and generate demand organically and for the long term.

Founder led marketing that makes sales easier. Transform your content strategy with founder content at the forefront of your acquisition channel. Driving authority in your space and long term organic revenue through Shake.

website: shakecontent.com

CEO & Founder

The Everyday Founder

I talk to founders and celebrate their stories that need to be shared. The podcast aims to shine a light on founders that have created awesome businesses that people should know about and potentially don't.

Podcast Host

Hirebyte

Founder & CEO (part of Airbyte)

Airbyte

Exited through dividends in August 2023.

We build amazing digital products at startup prices 🚀

We are a London based digital product studio, providing research, UX design, mobile/web development, and growth marketing.

www.airbyte.uk - james@airbyte.uk

Founder & CEO

Strategic Content Marketing, SEO, and B2B Strategist at Airbyte Digital Product Studio

🚀 Driving Growth Beyond Boundaries | 📈 Amplifying Airbyte's Digital Impact

With a two-year tenure that steered Airbyte Digital Product Studio's online presence, I've led the charge in transforming tech complexity into compelling content, optimizing for search engines, and architecting B2B strategies. This journey not only showcases my ability to captivate tech audiences but also highlights my integral role in propelling Airbyte's business to a seven-figure success.

💡 Tech Brilliance Unleashed: My forte lies in crafting content that captivates, showcasing Airbyte's digital products. Over two years, I consistently delivered innovative content that resonates with our tech-savvy audience.

🔍 SEO Mastery for 7-Figure Impact: Navigating the digital landscape demands a comprehensive understanding of search engine algorithms. My SEO expertise significantly contributed to our seven-figure success.

🤝 B2B Strategy Architect: As the chief architect of Airbyte's B2B strategies, I've excelled in forging meaningful connections within the tech ecosystem, positioning Airbyte as a leader.

📊 Data-Driven Excellence: Leveraging analytics, I've guided Airbyte's marketing efforts, ensuring they evolve for maximum impact on business objectives.

📣 Elevating Digital Presence: Specializing in brand amplification, I've successfully elevated Airbyte's digital presence, establishing us as a powerhouse in the tech industry.

Head of Content and B2B Strategy

taptrip

Taptrip is an award winning end-to-end travel technology solution and is ranked as one of the top 5 most exciting startups in the travel management space. Taptrip is backed by Techstars, Barclays and Easyjet among others and is ready to take on the industry by storm.

Head of Growth

RideTo

RideTo (https://www.rideto.com) was ranked as one of the Top 100 startups in 2018 & 2020 and since 2016 has been bringing innovation to the motorcycle industry, making it safer and easier for more people to experience the freedom of 2 wheels.

I was the Marketing & Growth Lead and I supported the founding team to achieve high growth business targets through full-funnel marketing planning and hands-on marketing channel management. During my time at RideTo I: 

// Increased business growth from 60 to 150 UK training locations resulting in RideTo launching UK wide.
// Grew revenue by 100% in under 18 months with GMV in excess of £1 million.
// Increased market share by 3% resulting in RideTo being the UK’s #1 motorcycle training platform.
// Optimised all paid digital channels decreasing annual spend by 50% and increasing channel growth by 100%.
// Ownership of all customer touchpoint from pre-sale to post-sale up and cross sale leading to RideTo being market leaders in 2019.
// Diversified the marketing acquisition channels from primarily paid channels to a multi-channel model leading to organic acquisitions
being the primary channel for RideTo.
// Set and controlled all company expenditure, forecasts and targets. On target to hit monthly profitability Q2 ’20.
// Developed national partnerships with AutoTrader, Pizza Hut and Deliveroo.

Head of Marketing & Content

During my 12 months as Marketing Manager I delivered a number of high growth targets that included:

// Increased top-line revenue growth by 150% while decreasing the cost per acquisition by 20% in less than 1 year.
// Drove RideTo business growth via full-funnel paid media, including SEM, programmatic display, social, content, and lead gen networks nationally
// Transitioned a few touch-point customer journey to a strategic multi-touch model, continuously optimised that spear-heads up and cross-sell value to RideTo. 
// Go-to-market: Launched RideTo into over 40 cities in the UK, partnering with over 70 sites ensuring that organic and paid channels were initiated on-time and effectively.
// Organic traffic growth: 600%
// Established RideTo into a multi-channel acquisition channel from a omni-channel model, increasing customer orders by 200%

Marketing Content Manager

Travel Blogger Society

In 2017, I founded a blogging platform which later added an accommodation website aimed at travel influencers and travel bloggers to its portfolio. As a part-time hobby TBS has achieved a community reach in excess of 3 million eyeballs across social media. My key achievements/responsibilities are: 

•	Managed a team of 5+ freelance workers that support the brands workload.
•	Created a social media strategy that has increased social media reach by 1000% within first 4 months post-launch.
•	Established relationships with over 200 premium hotel brands and travel influencers to work with the brand.

Onalytica

I joined the sales and marketing team in January 2018 with the aim of growing the sales pipeline and developing the marketing strategy. My key achievements/responsibilities were: 

•	Responsible for new business development for the entire sales team pipeline. Primary point of contact for inbound leads and sales qualification. 
•	From initial contact, developed into the pipeline a number of high revenue prospects such as Waitrose, Air Asia, Eon, Aon and Mitsubishi. 
•	Responsible for a successful marketing event gaining over 50 attendees from high-revenue prospects with 3-week lead-time.
•	Developed the go-to-market strategy for the companies US expansion in summer 2018.

Influencer Marketing Consultant

LinkedIn is not the channel to be sleeping on in 2024 as a 7+ figure B2B CEO. You know it. I know it. 
(but I get it)

I am a multiple time founder and time is precious. 

IS THIS YOU ↓

“I KNOW I need to utilise LinkedIn”

and....

- “I am sitting on lots of underused media”
- “I’ve been sitting on a podcast idea for years”
- “I want to be a thought leader in my space”
- “I want to build brand exposure & inbound leads”

BUT MOST OF ALL ↓

“I do not have the time to post everyday”

So maybe it’s time to Shake it Up.

Building a process and powerful content engine is the answer.

HERE IS HOW SHAKE CAN HELP (you to the 1% of your industry) ↓

1. Craft content pillars, roadmap and LinkedIn strategy
2. Produces podcasts, thought leadership videos and webinar
3. Creates stunning copy posts for you to approve every day

Whilst taking up less than 2 hours of your time each and every month. 

If you are interested in seeing how we can get your started in the next 2 weeks then drop me a message today. 👋🏽

---------------

😆 About Me 😆

I have been on the entrepreneurial journey since I was 16 and have delved into multiple industries from events to web development. I founded Airbyte in 2020, growing the business to 7 figure revenues

Before realising I was sleeping on my LinkedIn. 

The conversations and revenue started flowing.

I knew I had to go back to my marketing routes. 

Shake Content was born in Q4 2023.

https://shakecontent.com/

🎙️ The Everyday Founder  🎙️

1% of professionals are founders, the 0.1% are the stories we glamorise. I talk with the everyday founders on how they are growing their businesses

The Canning Collective 

Founder - The Canning Collective - www.thecanningcollective.com
Interview and sales coaching with a no-fluff approach. I help people land jobs and close deals by cutting the noise, sharpening strategy, and getting straight to what works. Blunt feedback, clear action steps, and actual results — that’s what we do.

Jumpstart

Mentor + Interview/Sales Coach

Various Companies

Closed multiple 5-figure deals for coaching, consulting, and SaaS businesses.

Consistently achieve 45%+ close rates on high-ticket offers.

Helped businesses increase conversion rates & boost revenue through optimized sales frameworks.

🚀 Sales Expertise Includes:

✅ One-call closes & multi-step sales cycles
✅ Overcoming objections & reframing value
✅ Tuning sales scripts for higher conversions
✅ Building & managing high-performing sales teams
✅ Sales process optimization & CRM strategy

High Ticket Closer

Pin Drop

Pin Drop gives businesses a faster, simpler way to map, organize, and manage everything happening on the ground.

Brought into: 

- Own user acquisition, retention, and revenue growth

- Build simple, scalable systems that actually drive results

- Turn customer insights into fast action and higher conversions

- Optimize the full journey from sign-up to lifelong customer

- Help teams and individuals organize, move faster, and win

JUBEL

Focused on securing high-value, high-ticket deals in one of the most competitive markets.

Successfully closed flagship accounts, driving millions of pounds in revenue.

Targeted previously untapped prospects and implemented a tailored approach, converting them into long-term clients.

Developed and executed a strategy that broke through market barriers, positioning Jubel as a leader in its space.

New Business Manager - London

Built a multimillion pound market out of nothing. 

Spearheaded market expansion and growth in Scotland, successfully navigating complex sales cycles to close high-ticket deals.

Exceeding sales targets and securing high-value clients within a competitive landscape.

New Market Manager - Scotland

Joined Jubel as the 6th member of the team!

Buiilt a portfolio of high-value key accounts, focusing on building strong, long-term relationships and providing solutions that drove consistent revenue growth. Delivered £750K of revenue 

Leveraged consultative selling techniques to close high-value contracts and exceed revenue targets.

Worked cross-functionally to ensure that client needs were met with tailored solutions that added real value to their business.

Key Account Manager - England

The HEINEKEN Company

Grew my sales area previously in decline by 30%  by 10% by bringing on new customers and upselling high ticket items to current such as Smart Dispense.

Managed key regional accounts, driving profitability and market share growth in a highly competitive environment.

Led trade activations and worked closely with marketing teams to enhance brand visibility and boost sales volume.

Regional Sales Manager

Anheuser-Busch InBev

•	Responsible for growing distribution, volume, profitability and brand experience within a portfolio of High End Urban accounts 
•	Represents total AB InBev UK premium portfolio
•	Annual individual customer planning, promotional evaluation and customer sell-back, 
•	Territory spend and budget management 
•	Building strong business relationships with key customers and consumer groups 
•	Work with the Brand and Trade Marketing teams to deliver trade activations (parties, live music, etc)
•	Routine management
•	Building and evolving a comprehensive network with other sales professionals in the wider AB InBev business

Business Development Manager

YouShould

YouShould is a French startup which helps individuals and groups ensure that they find the best bar for their occasion, whether it be a birthday party or a work night out.

My Responsibilities:

I was responsible for solely managing a customer portfolio of 22,000 Users.
I redesigned and optimised processes leading to an increase of 246% in user enquiries through our platform.
I handled communication with users and received a 93.5% customer satisfaction rating.

Commercial Relationship Manager

Rehoused

I was responsible for the founding of Rehoused.

Rehoused was a student startup based in Manchester which provided monthly Deep House and Tech nights. It received press spotlight and played at the Parklife Festival. 

I expanded the brand by organising two vintage clothes fair where I secured sponsorship from the online clothes retailer - Boohoo. Both produced a profit.

Co Founder

Bassface

I was an Event Manager for Bassface a Club Night on Wednesdays In Manchester at Sound Control.

My role included:

Ensuring that the night ran smoothly on a weekly basis.
Recruiting a promotional team and managing them.
Dealing with cash and ticket sales
Coming up with marketing techniques to differentiate ourselves from the saturated market.

Event Manager

As a seasoned sales leader with over 8 years of experience, I specialize in closing high-value deals, driving substantial revenue growth, and managing complex client relationships. My career has been defined by my ability to turn challenges into profitable opportunities, especially in competitive and high-pressure markets.

Throughout my journey, I’ve had the privilege of working with globally recognized brands like Budweiser, Heineken, and Jubel. I consistently exceeded ambitious sales targets, playing a pivotal role in launching and scaling products across new regions. For example, at Jubel, I generated millions of pounds in revenue by securing flagship accounts, breaking into previously untapped markets, and effectively managing client expectations and objections to secure long-term partnerships.

What sets me apart as a closer is my approach to consultative selling, which includes framing, qualifying, and addressing client objections. I don’t just sell products; I build tailored solutions by thoroughly understanding my clients’ needs and positioning the right value propositions to align with their business goals. My deep expertise in CRM management ensures I stay organized and focused on nurturing long-term client relationships that drive measurable results and maximize customer lifetime value.

I’ve built a reputation as a top performer, constantly being recognized for my ability to close deals and deliver results. Now, I’m seeking new opportunities where I can leverage my skills in high-ticket sales, account management, business development, and objection handling to deliver exceptional outcomes for a forward-thinking team.

taplio

The Battle

James Farnfield

Tom Canning

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?