Aspire Marketing

Your online reputation is key in the 21st century. 
Competitors are rising and you need to stand out. 

So you build an online brand. 
A brand that reaches your prospects and compels them to be your customers. 

How can you do that? Organic and paid marketing driven by content. 

I don't do your social media, I grow your business with a marketing funnel using content. 

20 years of expertise + Aspire's global team will: 
- Figure out the root problems. 
- Develop a lead generation funnel. 
- Build anti-fail marketing strategies. 

Premium Services: 
1. Instagram and TikTok Marketing - Organic and Paid. 
2. Email Marketing 
3. SEO optimization
4. Digital advertising

Our website will answer your questions - https://aspiremarketing.io/

Founder

The Social Creator Project

Course Creator

RevGenius

RevGenius is an online community for sales, marketing, rev-ops, and customer success professionals.

Member

Roiback

Director Marketing & Communications

Restaurante Nola

Owner of Spain's first authentic New Orleans, Cajun Creole Restaurant

Business Owner

Freelance, self-employed

Marketing & Branding Consultant

Yam Portixol

Owner of a coastal café bar in Palma de Mallorca, Spain

TUI Travel Accommodation & Destination

IP Studios

Creative Director

JamFresh Creative

Building Instagram Brands for Midsize Companies | Company Founder scaled to 8.6 M views in 180 days + 40 leads/month - How?

1. Don't know where their next client will pop up from. 
2. Warm leads never convert despite a steady sales process. 

Most businesses run like that. Because they have no digital reputation.  

You might be an expert-led company - but how long can referrals last? 

Won't you need a steady source of clients so you never go out of business? 

20+ years of marketing showed me 1 timeless truth - 
Wrong funnels kill even the best marketing strategies. 

So every marketing action we take is focused on a goal 
To drive more leads or attention to your business. 

Here's what you get from us: 
1. Personalized coaching for you. (To beat your online competitors.)
2. Fully prepared content system. (To be on top of the minds of your followers.)
3. Community and social media growth. (To convert followers into clients.)

Most of our clients have tried branding on their own but it never worked. 
But then, we partnered up - things turned around.

1. Darren got a solid content system. 
2. Sosi built a cross-platform presence.
3. Marc filled his business with 40 leads/month. 

I didn't just do their social media; I choose a holistic approach. 

Working with me = Being worry-free about all things marketing. 
Be it Instagram, TikTok, YouTube, Website, Landing Pages - everything. 

Message me here to discuss your business goals. 

Let's make your business known. 

_______________________________
Who I really am: 

I've been in the field for 2 decades; I left my cushy Marketing Director role to build my own business. Now I help others do the same. 

My family matters the most to me. When I'm not working, I cook or play with my kids. 

They are the reason I work hard. 

You know what family truly means when you make sacrifices to build one. 

G'day

James Metzger

Bestactik

• Helped over 100 clients land interviews and opportunities in top companies including Amazon, Boeing, Colliers, Delta Airlines, Facebook, FourSeasons, Google, Grammarly,  IBM Consulting, Infosys, Jones Lang LaSalle, Majid Al-Futtaim, Oliver Wyman, Qatar Airways, RBI, Roche, Royal Bank of Canada, Royal Caribbean, Spotify, Wix, Visa, Zoopla, and many more.
• Secured $Millions in Compensation Packages, Bonuses, Benefits, Equity plans, and RSUs, ranging from Low-$100Ks to over $0.6 Million in Yearly Compensation packages

In short, I help clients uncover their full professional potential, show them how to build their professional brand, and use that professional brand to get the job they want. All of this without the need of submitting applications.

Lead Career Strategist & Career Consultant

• Created Proof of Concept for Career Strategy Program, where we'd work on building a new Professional Self Image, followed by a Customized Career Strategy, and executing through specific, subject-driven tactics. 
• Helped Sr. and Jr. professionals design their dream life, through the attainment of their dream job and most importantly, their dream work culture.

Career Strategist and Career Coach

• Performed +500 interviews in 4 continents including North and South America, Europe, the Middle East, and Asia; closed Interviews valued in over $1Mn in cumulative compensation as a Sr. Analyst  
• Supported Investment Banking CFO secure a +€4Mn Package at a top European Bank; enhanced Executive client's transition from Latin American Banking to UK Capital Markets Industry

Interview Coach and Strategic Advisor

• Performed +1,000 Resume and Cover Letter reviews and edits; wrote Resume copy for Professionals in the IT/Tech, Data, Finance, and Engineering industries
• Created specialized ATS-proof Resume and Cover Letter templates, based on Top ATS Systems Taleo, Brassring, and iCims
• Created ground-breaking professional-experience audit formula (C.E.O. Experience Formyula™) to generate accomplishments-based, extremely relevant Resume Copy

Certified Resume Writer

Santander Corporate & Investment Banking

• Designed, built, and implemented a full-scale Operational Risk, Internal Control SOX Model in Santander's Investment Bank, Santander London Branch (SLB - +$80Bn in assets) while championing a customer focused culture that leveraged relationships, systems, and knowledge. Reported directly to the CFO with a dotted-line report to CEO

Head Of Internal Control

Santander Asset Management

• Supported the strategic planning and analysis of €180Bn+ AuM and 12 business-unit reporting while leading the enterprise-wide IBM's Cognos & TM1 ERP system implementation in Europe, North, and South America; Reported directly to Finance Sr. Manager, with dotted line to CFO; Promoted to SCIB position due to top work ethic, and delivery

Sr. Finance Associate, CFO's Office

Logicor (The Blackstone Group)

• Managed financial reporting and operations of an €8.3 billion logistics real estate portfolio, comprising of over 130 million sq.ft. in 18 countries spread across all European regions. Evaluated and validated the financial reporting data and data system transition from Excel-based reporting to the new ERP system.

Portfolio Associate

Embry-Riddle Aeronautical University

Full-Time Graduate Student - Thesis Writing and Review

Gulfstream Aerospace

• Integrated advanced analytic systems into industry-leading spare parts inventory ($1.3 Bn) through the advanced use of Excel, VBA modelling, Access, SQL and Tableau, IBM Cognos, and QlikView

Sr. Bus. Process Optimization Analyst - Graduate Mgmt. Program (GMP), Global Product Support

Worked as a Research Analyst in the following projects:
• Conduct high-stakes safety analytics and statistical analyses for FAA-driven research needs as part of my involvement in the Flight Department's Research efforts. 
               

Authored Reports:

Full-Time Graduate Student  -  Flight Department Graduate Research Assistant

Behr Paint Company

•	Supported the implementation, and execution processes of Behr's expansion in Latin America
•	Constructed the Chile FP&A Process including budgeting, forecasting, and variance reporting
•	Evaluated and monitored POS sales performance at a weekly and monthly level for regional Sales Director of South America business.
•	Served as LATAM’s BI and market research liaison to Masco International headquarters
•       Performed research and feasibility analyses on Chilean, Argentinean, Colombian, and Brazilian      markets

International Financial Analyst

Lehman Brothers - Archstone Properties

• Supported the budgeting, planning, and forecasting of a +30,000 unit, +100-property, residential and commercial real estate portfolio
• Created and maintained DCF valuation models underwriting +$200M institutional quality                        multifamily assets; Implemented budget vs. pro forma analyses in 14 new property acquisitions
• Maintained and updated the portfolio's special projects and lease documentation records             
• Built monthly and quarterly KPI reporting process including vacancy and lease renewal metrics 	
• Performed ad hoc analysis, identified trends, and implemented revenue enhancing and expense mitigation initiatives performing the necessary corrective actions and accounting journal entries
• Attended VP meetings, translating performance metrics to inform business decisions; served as liaison to field management communicating financial goals and providing ad hoc analytical tools 
• Formed part of Archstone's scrapped IPO and subsequent $16-billion sale

Financial Analyst  -  West Coast Operations

Loyola Marymount University

• Analyzed Voluntary Environmental Programs (VEPs) including the ISO 14001 and local Mexican Clean Industry standard. Contributed to PhD.-level research publication regarding the environmental, quality control, and licensing obstacles that Mexican small and medium agricultural exporters encounter in international trade.

• Created a full-scale Qualtrics Software survey to collect data from Mexican exporters and for analysis of the licensing trends.

Publication:
"Spillover effects of voluntary environmental programs on greenhouse gas emissions: Lessons from Mexico."

Graduate Research Assistant - RAINS Research Fellow

Ready To Land Your Dream Career? | DM Me To Get My Linkedin Dream-Job Messaging Guide

“I thought I just needed a Resume and a Linkedin makeover, but after talking to Gonzalo I realized I could live to my full potential. I ended up landing my dream job - if someone questions it works, it works maybe too well”. 

I’m going to start off with an unpopular opinion, but as an industry expert who’s actually gotten results time and time again, it’d be unethical to not mention this.

It seems like this “misunderstanding” is the root of today’s job seekers' problems. Really not their fault either, as:

• Resume “professionals” who never take accountability for results
• Career coaches who’ve never landed their own dream job, so they speak off theory (instead of practical results)

Lead them to think this is all they need, making for an easier sale, but not the truth either.

Anyway, what’s this unpopular opinion?

The fact that a resume won’t be everything you need to land your dream job.

Sure, it can get you past the ATS system, but what after that? Do you think you will stand out doing what everybody else is?

If you really want to stand out as the #1, you have to give them reasons to like you. Few ways you can do that, but from experience, where I did 167 interviews in 4 months - the best way is with…

“Congruent pre-suasion”.

That is, the art of positioning yourself as THE choice before the first interview. I.e. your interview persona matches up with your self-image (more on that later). Subtle things that’ll give you a huge upper hand.

And that’s what brings me here today.

Not going to cover everything now, but so you get a hint of how well this worked, let’s say I went from barely getting an “Intern” job - to landing my dream job as Head of Internal Control of Europe's largest bank.

Don’t think I need to explain what this did for me financially, but one thing people don’t realize, is the “lifestyle design” it brings. Where I am able to travel the world with no fear, as I know I can get a top job whenever I want. 

This has brought so much freedom to my life, that I’ve decided to help others do the same.

Might sound a little exaggerated, I know - but give me 45 minutes and you might see differently.

Worst case scenario, you become aware of a blind spot in your approach before you put too much time and effort into finding a new job.

Best case scenario, you allow me to fix this blind spot - help you get your dream job (and make more money as well).

Sounds fair? A 45-minute strategy session in exchange for a potential lifetime of rewards?

If so, hit “Strategy Call” above, and I’ll be in touch within 24 hours.

-Gonzalo

taplio

The Battle

James Metzger

Gonzalo Hurtado, MBA, MSc

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