The MarTech Eye Newsletter

Founder of The MarTechEye Newsletter - The WSJ of Marketing Technology & AI
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Founder & Publisher

More Results Marketing Ltd

►PROOF IT WORKS: 1,597 Tech & B2B qualified leads generated on LinkedIn with zero ad spend in the last 18 months alone.

►WHAT WE DO: Results Marketing provides online 100% Done For You lead generation services to business professionals. We've been helping businesses achieve their goals and loving it. 

►OUR PROMISE: You get results with our lead generation techniques, or your money back, guaranteed! 

►HOW IT WORKS: No outsourcing, black hat tactics, or cutting corners. All work is performed in-house. Month-to-month contracts. If you’re paying for results and a company doesn’t deliver, why should you be forced to stick around?

►RESULTS YOU CAN EXPECT: Give your business the exposure it deserves. Drive more customers to your business. Watch your business grow. 

►WHAT TO DO NEXT: If you're a serious professional that's looking to grow your company, please connect with me here on LinkedIn and I'll send you more details.

Managing Director

The Fitness Owner

►WHAT I DO: I help gym & studio owners generate 40-100+ new membership sales appointments per month without advertising so they can close more long-term, high-value members.

►WHY IT MATTERS 1: Are you struggling with all the time and effort needed to attract a consistent flow of new paying members into your location? 

►WHY IT MATTERS 2: Would you like to fill your classes and boost your profits without any eye-gouging ad costs or additional payroll commitments?

►MY STORY: I’m a marketing expert and fitness enthusiast who recently started helping fitness facility owners acquire new members at a profit without spending money on advertising.

►HOW IT WORKS: I’ve developed a PROVEN method of getting as many new, qualified prospects as you can handle into your location and turning them into profitable, long-term monthly members.

►CASE STUDIES: This system helped 525 fitness locations generate over 300,000 leads last year alone.

►WHY YOUR ‘LEAD GEN’ ADS DON’T WORK #1: Generating ‘leads’ who are interested in your local fitness business is actually not very hard. Getting them IN to your location, however, is the really hard part…

►WHY YOUR ‘LEAD GEN’ ADS DON’T WORK #2: Most leads either don’t get followed-up or 'go cold' and become impossible to contact via email or phone. 

►WHY THIS WORKS INSTEAD: I use a proven, proprietary approach with the latest cutting-edge software technology to identify, engage and physically get prospects into your gym, credit-card in-hand and ready to sign-up.

►WHAT TO DO NEXT: If you’d like to know more about this approach, and you have the capacity to take on 15-30 new high-value, long-term members in the next 30 days, just connect with me here on LinkedIn & I’ll send you more details.

Founder, The Fitness Owner 

Expert Success LLP

Co-Founder along with Daniel Wagner. We helped business owners and professionals become well-paid experts by developing a powerful online personal brand, producing powerful products and cultivating a buying audience.

Partner

Seller Success

Seller Success is a UK based training and coaching business, helping people build global e-commerce businesses. Meet the founders Daniel Wagner and James Watson at http://sellersuccess.com

Co-Founder

Delsole

Delsole was an award-winning cafe/delicatessen in Bath, UK.
ran by my wife, Licia Accorsi and I. In 2008 we won the Best Business Website Of The Year Award and were Runners-Up in the Business of the Year category. See http://delsole.co.uk

B2B Growth Expert | 7 Figures In Coaching, Consulting & Agency | 1 Exit (ecom) | Founder Audience & Clients

►WHAT I DO:  I help B2B businesses generate booked appointments & sales with the Audience & Clients '4Cs' System.

►WHAT OTHERS SAY 1: "After starting with James, our LinkedIn and cold email marketing ROI has increased by at least 5x. I'm not exaggerating, We've made over 300x our investment in James back in gross profits." Jeremy Schaller, Director of Marketing, Exit Technologies Inc

►WHAT OTHERS SAY 2: "I really wish I'd engaged James’ company about 3 months sooner, as his program has been absolutely transformative for our sales & marketing program.

Within our first 30 days of working together, James helped me really nail down my sales messaging in a way that resonated with my target market. The result was a sales funnel full of warm prospects, closed deals resulting in significant new business, & a masterclass in sales management with very little time commitment.

If you have a valuable service, but are struggling to get in front of the right people that can say “yes” (and maybe even uncomfortable with the sales process), I would HIGHLY recommend engaging James. His modern, timely approach to sales & marketing is absolutely brilliant." Rebecca Harness, Cybersecurity & Risk Advisory Consultant, St Louis

►WHAT OTHERS SAY 3: "I cannot recommend James highly enough! He helped me build a very targeted base of connections, showed me how to set up an effective LinkedIn profile and taught me more about marketing than I ever thought I'd want to know. 

His knowledge of tools for marketing, pipeline management & other tasks is excellent and has made me far more effective in sales and follow-up than I thought possible. Even better...all of this is paying off in actual sales & referrals, not just a large network." Kevin Hill, DallasDBAs

►WHAT OTHERS SAY 4: "Within the first 2 weeks of working with James at More Results Marketing I have 11 great leads in my pipeline. I've already met with 3 of these which has resulted in one new client & 2 very likely new clients. This has far exceeded my expectations & I look forward to continued great results." Michael Shinnick, Business Coach, Ireland

►WHAT OTHERS SAY 5: "I am very pleased to recommend James. James is able to generate extremely targeted leads for my specific business. Investors are a cautious bunch & James was able to write intelligent and clever headlines to catch their interest. The leads he generated were responsive to my approach & still are converting into serious sales." Jordan Lott, Investment Advisor

►WHAT TO DO NEXT: If you’d like to know more, just connect with me & I’ll send you more details.

James Watson

Paolo Remo Poli

Have case studies? Want to know the secret of how we book 20-50+ calls for high-ticket B2B offer owners in 12 weeks? Read this 👇👇

I've helped 30+ B2B company founders just like you fix their inbound personal brand funnel.

And that's everyone..

From $250k/m Ads & email agency owners to Coaches selling biz opp.

Now...

Because you're on my profile, there's 4 things I already know about you:

1. You're looking for inbound leads on LinkedIn.
2. You know building a niche personal brand is the way to do it.
3. You don't want to spend 5+ hours hours a day doing it.
4. You want qualified customers to speak to you. 

I get it.

I had the same realisations not too long ago.

When I was running my first marketing agency.

All my top competitors were dominating the market.

Then I made 1 simple change and I went from 0 calls booked a month...

To 25 calls booked every single month only from LinkedIn.

That all happened without pushing on any other channel .

Once I realised the power of it, and the current state of the B2B market.

I started doing it for other B2B founders.

And now they're also saying:

"I can't believe we have 3 leads from your first post."
"We're gunna have to stop, too many leads"
"Yeah Reddit CMO just booked on sales teams cal"

Why is this happening and what am I doing?

I'll show you my system.

Just DM me 'System' or 'Masterclass' or 'Paolo I actually read your about section and want to learn more'

Head Of Sending Emails

We help DTC, e-commerce and fast growing online shops sell more with email.

Paolo Poli

Don't cheat on LinkedIn

You're a few weeks away from:

1. A viral post 
2. Inbound leads
3. 100s of followers

All you have to do is imitate winning posts.

1. Find stuff that worked
2. Add in your angle 
3. Post and measure

I have 43 posts you can imitate:

- Cherry picked so they can work across multiple verticals 
- Analyzed to show what you keep vs change 
- Designed 

Comment '43', send me a connect and I'll share them with you

get 1-2 leads/week from LinkedIn (i write your posts DFY)

Top 1% LinkedIn accounts post 30x per month.

Where are they finding ideas? 🤔 

I'm not familiar with how EVERY account posts.

But I run a LinkedIn content agency that's publishing 400-500 LinkedIn posts per month.

And this is how we consistently have high-performing ideas to post every single day.

Here's every location we get ideas from:

----

Step 1: Existing sources

- Sales call transcripts
- Internal call transcripts
- Case studies/Showcasing work
- Internal processes/How to do x
- Existing Guides/PDFs
- Past performing ideas you’ve made 

Step 2: Industry/Niche sources

- Top industry/niche podcasts
- Top industry/niche blogs
- Trending topics in niche

Step 3: Competition

- Outliers for competitor accounts on LinkedIn
- Outliers for competitor accounts on across internet

Step 4: Evergreen

- Pain points of customer
- FAQs of customers

Step 5: Thought Leader/Founders brain

- Life Updates
- Business Updates
- Business Wins
- Business Losses
- Predictions

Step 6: Brand Jacking

- Discussing Larger Brand Names
- Partnering with other accounts

---
How many of these do you already do?

Get 1-2 leads per/week from LinkedIn in 2026.

Do this:

1. Create a doc of ALL the top accounts in your niche.
2. Top = Consistent outlier performance.
3. Track their top posts trailing 90 days (update it).
4. Take their post ideas. Do your version.
5. Take their hooks. Do your version.
6. Post 5x per week minimum.
7. Guaranteed you'll crack Linkedin.

"Ah but this is copying".

Not if you insert YOUR expertise into the post.

You're simply doing what works.

And you don't decide that, the algorithm does.

This is exactly what $8k/month content agencies do.

You're paying for their 'ideas'.

But ideas are simply what is currently working in-market.

So start swiping.

i just blew up a LinkedIn account 0-50k impressions.

i used ZERO 'fancy' design (<28 days).

here are the formats that are working for me.

NOTE: I actually tried testing very good infographics, ColdIQ and Chris Donnelly style. They have not worked for me personally.

these are the formats working - on multiple accounts:

1. technical data graphs that explain an idea (google sheets)
2. just logos (simple, 1-2 logo screenshots)
3. raw data screenshot from relevant platform
4. raw article screenshot
5. technical data graph with annotations/or headline 

biggest similarity:

all of these images are BELIEVABLE and 'raw'.

just not seeing highly designed stuff work across all accounts.

unless it's believable raw data.

take that as you will.

lesson:

don't overthink content

as long as image is congruent with your idea

LinkedIn guru's lied about 'impressions'.

This metric indicates booked calls:

The 'Saves' metric.

• Open up your LinkedIn post
• Click > View Analytics
• Scroll to > Social Engagements
• View > 'Saves'

You'll see the total amount of people who clicked the Save button when they saw your post.

This means:

• They saved it for later as it was so good.
• They found the information actionable.
• They thought 'i want to try this'.

Which tells you:

• You posted great information.
• The sophistication resonated with your followers.
• They will remember you.
• They're more likely to trust you.

Impressions don't tell you any of that.

Here's how to optimise for Saves:

1. Make the information highly actionable in your post.
2. Make the information actually sophisticated, not base level.
3. Make sure it's hitting on a true pain point.
4. Make the media match the sophistication of the post body.
5. Make sure you show that you're worthy of telling the information. e.g. "I did X in X".

In October 2024, we stopped caring about impressions and focused on Saves.

And as a result:

Impressions went up.
Qualified leads went up.
Calls booked went up.

Here's results for this 1 agency services account we got:

30+ calls in 481,619 impressions.

Check your last 10 posts, how many saves are you getting?

"[Big Name] is doing [interesting thing]"

This hook is KILLING it right now. 

We've had multiple accounts spike in November and December using this exact structure. 

I call it the 'Brandjack' hook.

What it is:

You take a brand your audience wants to emulate. 
You isolate one specific thing they're doing. 

Then in the body:
You explain the strategic logic behind it. 
Then you turn it into a copyable list.
That list is your 'mechanism'.

That's the whole format.

The Framework:

Step 1: Pick a brand your ICP is already watching → A big one. 

- Someone they already follow or want to copy.

Step 2: Find one aggressive metric → "Ad volume dropping 40%."

- "Creative velocity doubling."
- "This brand is getting seen on ChatGPT"

Step 3: Ask why, not what → Don't just report what they're doing. 

- Explain the strategic reason behind it.

Step 4: Turn it into steps → "Here's what they know" then 3-5 bullets anyone can apply.

- Make the post super actionable how they can copy.

Step 5: Keep it narrow → One metric/1 niche problem. 

Why this works:

Everyone wants to know how the biggest and best are doing what they're doing. 

People click because they recognize the name. 

Then they stay because you're giving them something new.

Half the comments will be "This doesn't work" or "I've seen this before." 

That engagement pushes distribution.

You borrow authority from the brand, then it transfers to you.

Run one this week.

taplio

The Battle

James Watson

Paolo Poli

Followers

Posts

Engagements

Likes

Performance ScorePaolo Poli's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

James Watson

Paolo Poli

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paolo Poli's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePaolo Poli's LinkedIn Performance