James Carbary

Lover of Jesus, Lisa, JJ, and B2B video. Trying to end the foster care crisis in America.

WHAT WE DO: Quarterly in-person video sprints that give our clients video coverage across their entire buyers’ journey.

WHO WE HELP: Busy marketing teams that need a dedicated video team to plan, create, & promote customer testimonials, video ads, product explainers, social shorts, video podcasts, and more.

WHY IT WORKS: Video is the language of the internet. Your marketing team should be fluent in it. We can help.

READY TO TALK? You can email me at james@sweetfishmedia.com or text me at 405.206.8580

Board Member

We equip local churches to help strengthen and support foster, adoptive, and biological families.

Your Marketing Team’s Video Team | Founder of Sweet Fish (3x Inc. 5000)

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Founder | LinkedIn Strategist | Helping founders and fractional CXOs create demand on LinkedIn. Click the link in the featured section to learn more👇

I’ve spent most of my career helping companies scale and learning, sometimes the hard way, where systems break.

From 2004 to 2021, I helped build and scale go-to-market and pipeline systems at companies like Salesforce, Zendesk, Duo Security, and Armorblox. The work spanned sales, sales ops, and pipeline strategy, but the throughline was always the same: designing systems that hold up under real-world pressure.

By 2022, I burned out. I stepped away to rethink how growth, systems, and teams should actually work, especially as software became more distributed, more automated, and less forgiving of failure. Over the next few years, I worked closely with founders and operators, helping them see pipeline, GTM, and execution not as motions, but as designed systems.

That shift changed how I see software itself.

Today, I’m at Temporal Technologies, working on a problem that feels foundational: helping developers build applications that remain reliable no matter what goes wrong. Temporal’s durable execution model gives teams a way to write code that survives crashes, retries, outages, and long-running complexity without pushing that burden onto every developer or every team.

What excites me most is the impact. Some of the world’s best engineers and fastest-moving companies are already building mission-critical systems on Temporal. Helping make that path clearer, safer, and more scalable is a rare opportunity.

I write about:

- How pipeline generation is changing in an AI-native world
- Why traditional outbound, inbound, and attribution models break when AI enters the system
- Designing pipeline as an orchestrated system: humans, software, and AI working together
- Signals over volume: how teams generate predictable pipeline without bloated headcount
- What durable execution and reliability mean for revenue systems, not just infrastructure

If you’re a GTM, product, or engineering leader thinking:
“Pipeline feels harder than it should and the old playbooks aren’t working anymore.”

You’re in the right place.

Andrew McGuire

Some opportunities make you stop and say yes immediately.


I’m excited to be joining Temporal Technologies working on Pipeline Strategy. A company tackling one of the hardest problems in modern software: how to build applications that remain reliable no matter what goes wrong.

Temporal gives developers a new foundation for durable execution, and it’s already powering mission-critical systems for some of the world’s best engineers and fastest-moving companies. Getting to work on a problem this fundamental, alongside people this sharp, is a rare opportunity.

I’ll be working closely with Jim Cyb, after our time together at Duo Security and Zendesk, and I’m excited to build with an incredible group of new teammates, including:

Timothy Hughes, Clair Byrd, Michelle Isenberg, Matthew Cruz Jones, Mike Partin / Pace, David Cole and so many more!

Grateful for the opportunity. 
Excited to get to work. 
Let’s build something durable. 🚀

Helping teams move from fragile workflows to durable systems.

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The Battle

James Carbary

Andrew McGuire

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taplio

The Battle

James Carbary

Andrew McGuire

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Carbary's LinkedIn Performance

Performance ScoreAndrew McGuire's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJames Carbary's LinkedIn Performance