James Carbary

Lover of Jesus, Lisa, JJ, and B2B video. Trying to end the foster care crisis in America.

WHAT WE DO: Quarterly in-person video sprints that give our clients video coverage across their entire buyers’ journey.

WHO WE HELP: Busy marketing teams that need a dedicated video team to plan, create, & promote customer testimonials, video ads, product explainers, social shorts, video podcasts, and more.

WHY IT WORKS: Video is the language of the internet. Your marketing team should be fluent in it. We can help.

READY TO TALK? You can email me at james@sweetfishmedia.com or text me at 405.206.8580

Board Member

We equip local churches to help strengthen and support foster, adoptive, and biological families.

Your Marketing Team’s Video Team | Founder of Sweet Fish (3x Inc. 5000)

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Stax Payments

• Leading strategy and execution of demand generation, account-based marketing, content marketing, partner marketing, and product marketing for Stax Connect, Stax Bill

VP of Marketing

Midigator®

• Led strategy and execution of demand generation, account-based marketing, SEO, paid ads, content marketing, product marketing, and customer marketing

• Recruited, hired, and trained marketing team members

• Established the company’s strategic narrative, in collaboration with the CEO

• Built a new lead management process with MQL-to-Opportunity conversion rates of 23% and an Opportunity-to-Won conversion rate of 67%

• Led marketing through an acquisition by Equifax in August 2022

PowerDMS

• Led strategy and execution of marketing automation, account-based marketing, paid and social ads, customer advocacy, customer journey, and user conference

• Created strategy for paid ads that generated $1.3M in opportunities and a 200% ROI

Director of Growth Marketing

• Led customer marketing, including customer advocacy, lifecycle marketing, customer journey maps, customer events, customer success operations, communities, voice-of-the-customer programs, and customer gift programs

• Planned the inaugural user conference, which exceeded attendance expectations by  40%. The conference received a 97% satisfaction rating from attendees

• Created a customer journey map documenting all touchpoints for a customer (from pre-sell to renewal). The map was used to identify areas to improve and take action on.

Director of Customer Marketing

• Led customer advocacy strategy to create real relationships with customers and our brand

• Developed campaigns to help customers provide references, reviews, referrals, product feedback, identifying beta-users, and product research

• Awarded a BAMMIE in 2017 (Best Advocate Marketing Award) for Big Bam ROI Business Impact by generating over $1M in sourced opportunities from our customer advocates

Customer Advocacy Marketing Manager

• Developed strategies and tactics to drive traffic and increase conversion rates for our website.

• Designed user experience for website used until April 2021.

Digital Marketing Manager

• Enabled each PowerDMS team to concentrate on its mission by improving processes, leveraging technologies, and providing education so that they can better serve the company and its customers

• Designed a product video tour that was highly successful as a qualified lead generation tool. It converted an average of 46 qualified leads a week and was responsible for over $250K in revenue generated in 12 months

Special Operations

• Led a team of two other marketers as we built a demand generation engine that consisted of blogs, webinars, events, and educational resources

• Created strategy for 134% increase in visits to the website, as well as over 1.5K leads

Marketing Manager

• Conceptualized, designed, and built the PowerDMS website, running the web strategy, including SEO and paid ads

• Designed and established new branding for PowerDMS

• Increased Monthly PPC Leads by 80%

• Lowered Monthly PPC Cost per Lead by 43%

• Refined PPC strategy to target more qualified leads, generating 53% more leads than in 2010

Web Strategist

Market Traders Institute, Inc

• Created designs for website, email, product design, direct mail, and advertisements

• Developed the Information Architecture (IA) for the new company website

Sr. Graphic Designer

Amarca

• Developed branding and corporate identities for companies including original logos, websites, marketing materials, and advertisements

Graphic Designer

I am a marketing leader with over 15 years of experience in marketing. What makes me different? My unique blend of strategic storytelling and growth marketing expertise, centered around cultivating customer advocates.

My expertise includes: 
⭐️ Digital Marketing
⭐️ Content Marketing
⭐️ Account-based Marketing
⭐️ Customer Marketing
⭐️ Product Marketing

Throughout my career, I have closely collaborated with the sales team to develop go-to-market strategies for SMB to enterprise prospects. Additionally, I've partnered with customer success teams to optimize the post-sale customer journey. Furthermore, I work with the product team to effectively communicate the insights we receive from customers and prospects, enabling them to build with customers in mind.

My 🔥hot take🔥: The ultimate marketing goal is to get a customer to recommend you, not just buy. This ensures that we target the right people, support their successful onboarding and adoption, and convert satisfied customers into advocates who drive business growth by sharing their stories with prospects.

⭐️ First guest on the Anxious Marketers podcast!

🏆  In 2017, I was awarded a BAMMIE (Best Advocate Marketing Award) for ROI Business Impact while I managed the PowerDMS Champions advocacy program. The success of the program generated over $1M in opportunities.

🏆  In 2011, I was awarded the Florida Print Award for a brochure I designed for a new product for PowerDMS.

🏆  I was awarded the 2008 Marketer of the Year at Market Traders Institute, an award given to the marketing department member responsible for the biggest impact that year as determined by the Director of Marketing.

Ray Lau®️

Over the holidays, I took time off work.

But I didn’t stop building.

(Not a hustle post, relax.)

I designed and launched the website for my wife’s accounting business.

And I’m honestly proud of her.

She started the business last year.

The work was happening.

Clients were happy.

But the website was still “one of those things we’ll do soon.”

So we finally did it.

What I ❤️ about this project: 

⛔️ Less strategy decks.

✅ More shipping.

Copy, layout, pages, forms, the whole thing.

Just rolling up my sleeves and making something real.

It reminded me that the best “marketing” is often simple:

Clarity.

Trust.

A clear next step.

If you’re building something new in 2026, here’s your nudge:

Launch the thing.

Then make it better.

(And if you’ve been sitting on your website for months, I see you.)

The website: https://lnkd.in/eu8X4_vc

#smallbusiness #marketing #webdesign #accounting

VP of Marketing | Strategic Marketing Leader | Specializing in B2B SaaS, FinTech, and GovTech | Dad Jokes

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James Carbary

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taplio

The Battle

James Carbary

Ray Lau®️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Carbary's LinkedIn Performance

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