James Carbary

Lover of Jesus, Lisa, JJ, and B2B video. Trying to end the foster care crisis in America.WHAT WE DO: Quarterly in-person video sprints that give our clients video coverage across their entire buyers’ journey.WHO WE HELP: Busy marketing teams that need a dedicated video team to plan, create, &amp; promote video podcasts, video ads, event video, product explainers, social shorts, customer testimonials, and more.WHY IT WORKS: Video is the language of the internet. Your marketing team should be fluent in it. We can help get them there.READY TO TALK? You can email me at james@sweetfishmedia.com or text me at 405.206.8580

Board Member

We equip local churches to help strengthen and support foster, adoptive, and biological families.

Your Marketing Team’s Video Team | Founder of Sweet Fish (3x Inc. 5000)

No one was harmed in the making of this video 😂

Video Producer | Shark Enthusiast | Boulder Bro-ish

I picked up a camera for the first time when I was 6. I still haven’t put it down. I literally have footage from every stage in my life to prove it. From the moment I picked up the Sony Handycam, I was obsessed with storytelling. 

Everybody has a story to tell — whether it’s a hidden voice, a brand or a 6-year-old kid with a camera. In whatever I do, I aim to tell the untold story. 

👉 Currently, I'm building Crux Content! We make B2B video content creation feel easy, even the parts that usually suck, like talking to a camera. 

Previously I’ve worked with Commsor, Lavender, Fleishman-Hillard, GoArmy, Steelcase, and more. 

Ask me about sharks, bouldering, my dog, or how my triathlon training is going :) Feel free to connect or reach out to me at rayna@cruxcontent.video!

www.cruxcontent.video

Rayna van Beuzekom 🦕

You're losing viewers in the first five seconds.

Not because your content is bad. Because you won't get to the point.

"Hey guys! So today I wanted to talk about something that's been on my mind lately, and I've been thinking about this a lot..."

Nobody asked for the origin story. Just say the thing.

Direct content works because it becomes quotable. Snackable. The sentence someone repeats to a friend. The moment that makes someone hit rewind.

Two fixes:
1. Lead with the answer, not the setup.

Don't ask "have you ever wondered why your content isn't getting views?" Just say "your hooks suck."

2. Ask yourself, "Would I text this to a friend?"

If you wouldn't send three paragraphs over the blue message app, don't do it on camera.

Your videos should sound like how you actually talk. Not how you think a "content creator" is supposed to sound.

Rayna van Beuzekom

Founder @ Crux Content | Helping B2B teams show up on camera

Your white wall is killing your content.

B2B creators confuse "professional" with "forgettable." Same ring light. Same fake plant. Same beige void.

Nobody remembers the video, and nobody remembers you.

Your background is part of your brand. A bookshelf, vintage posters, a neon sign... these aren't distractions. They're the reason someone stops scrolling and starts connecting.

B2B is still human to human. Let your setup prove there's actually a human behind it.

Two quick fixes:

1. Ask yourself: does my background say anything about me? If not, add something.
2. Use depth. Don't sit flat against a wall, layer your space.

Stop treating "clean" like it's the same as "good."

I almost stopped editing completely last year.

Got promoted at my job, became a "marketer," and slowly the thing I actually loved doing just disappeared from my life. 

Building Crux Content brought it back. I'm editing almost every day again and I forgot how much I love it.

So I'm leaning in.

Introducing The Founding 10: 10 2D-animated product explainer videos, €1,500 each, before the rate moves up. Scripted, voiced, and animated by me. 

I've done two already. Both clients are happy. Now I want more reps.

I'm documenting every project as they come in. Follow along.

2 spots gone. 8 left... drop a comment or DM me.

i've written down all my opinions on different types of fonts. i think it's the most scientific thing you'll see today. 

sincerely,
someone who keeps mixing up two client's fonts bc they look the exact same with a couple pixels difference in variation

(for legal reasons this a joke)

Last week, an Instagram ad actually worked on me

I picked up a couple Retro-pia lenses - if you bought the pink one in support of breast cancer awareness, you automatically got the oreo one soooo why not?

These lenses are supposed to make your camera shoot with a vintage dispo cam vibe

First note, I didn't fully realize these were manual and out of focus until I was editing

Second note, I see the potential

This isn't at all for a professional recording. This is a "just have fun" type of lens to make cinematic vids

I'm going to test out staggering shutter speeds and frame rates for a cinematic style vid this week. 

But yeah, just a fun note that making vids should be fun, and we should be experimenting with stuff we normally wouldn't use :)

Filming with Romana Kuts today! 

Enterprise content marketer meets extremely unprofessional B2B video creator. What could go wrong?

No alternative text description for this image

So you still haven't started your 2026 resolution to learn video editing? Wild, but okay. Time to make March your redemption arc.

I mapped out exactly what I'd consume this month if I was starting from absolute zero. 

Step one: pick your software (and stop overthinking it)

Step two: actually follow through this time.

I broke it down by YouTube channels (with specific videos so you're not doomscrolling), books that'll make you understand why edits hit (not just how to click buttons), podcasts you can binge on your commute, and creators who are genuinely worth studying right now.

The barrier to entry is literally nonexistent at this point. 

What am I missing? Lmk in the comments if there's something that should be on here 👇

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The Battle

James Carbary

Rayna van Beuzekom 🦕

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taplio

The Battle

James Carbary

Rayna van Beuzekom 🦕

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Carbary's LinkedIn Performance

Performance ScoreRayna van Beuzekom 🦕's LinkedIn Performance

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Performance ScoreJames Carbary's LinkedIn Performance