O2E Brands

Vice President, Coaching

Vice President, Operations

Director, Operations

Fresh Painting

Founder / CEO (Acquired)

LoyaltyOne

B2B sales, generating recurring and incremental revenue programs for clients.

Business Development Manager

Aimia Inc

B2B sales, selling loyalty programs that generated recurring and incremental revenue for new and existing clients.

Client & Partner Development Manager

B2B sales and client account management, selling loyalty solutions that generated recurring and incremental revenue.

Account Manager

Bridgeable

B2B sales, selling innovation consulting solutions to clients throughout North America.

Senior Associate / Business Development Manager

The Home Depot

Store Leadership Manager

College Pro

Franchise Owner

Vice President, O2E Coaching Program // MBA // Certified Business Coach (CPCC, ACC)

As a results-driven executive leader, I specialize in scaling businesses, aligning cross-functional teams, and driving sustainable revenue growth. With over a decade of experience spanning operations, sales, coaching, and enablement, I have consistently delivered measurable outcomes by integrating strategic vision with actionable execution.

At O2E Brands, I transformed operations as VP of Operations, scaling WOW 1 DAY PAINTING by optimizing processes, building high-performing teams, and implementing strategies that boosted customer acquisition. Later, as VP of Coaching, I designed programs that empowered leaders to achieve high-performing results through improved sales alignment and leadership development.

I bring an MBA, certifications in executive coaching, and advanced training in Artificial Intelligence Strategy from MIT Sloan to every project, ensuring a forward-thinking, data-driven approach. Passionate about empowering teams and transforming organizations, I am committed to delivering strategic enablement that drives growth and lasting success.

Let’s connect to discuss how I can help elevate your business to the next level.

James Graham

Founder, CEO | Published Author | Podcast Host | Unlocking recurring revenue with subscription, and membership models.

I’m an entrepreneur, published author, speaker and podcast host.

I’m the Co-Founder of Axis Brands, an operating and investment partner for consumer brands scaling on Amazon and DTC, and the Founder & CEO of Scriberbase, a subscription strategy firm helping leadership teams make better decisions around acquisition, retention, loyalty, and lifetime value.

Over the past 15 years, I’ve worked as an operator, advisor, and investor, helping companies move from transactional volatility to predictable recurring revenue. My approach comes from building businesses and working with Fortune 500 teams and senior executives.

I’m the author of the best-selling book 'The Subscription Boom',  and podcast host of 'Shopify Masters' and 'Entrepreneurs Exposed', where I explore how modern brands are built, and scaled.

I also speak and lead executive sessions on the subscription economy and the future of commerce.

My work has been featured in The New York Times, Washington Post, Forbes, Axios, and others.

Current:

- Co-founder at Axis Brands
- Founder, CEO at Scriberbase
- Published Author: The Subscription Boom
- Media: NY Times, Washington Post, Axios, Forbes
- Podcast Host: Entrepreneurs Exposed + Shopify Masters

Hobbies: 

- Musician and vinyl collector. 
- Sports and health nut.
- Proud father of 3.

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